Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry

With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.

Marketing Management for Consumer Products in the Era of the Internet of Things

In the Internet of Things (IoT) consumer products like coffee machines and smoke detectors are connected with the Internet, which effectively expands the Internet to the physical world. Such products have the ability to collect and share data from the user’s environment and, thus, their broad emergence will affect well-established concepts presented in the extant marketing literature. In order to provide a distinct contribution, we focus on customer relationship management, product life cycle management, as well as business model development and discuss implications of the enhanced capabilities of IoT products in these fields. By means of an extensive analysis of current developments in theory and practice, we systematically deduce ten research propositions. The paper concludes with a synthesis of findings and an outlook to promising directions for further research in IoT-oriented marketing management.

Research on Marketing Model of Green Agricultural Product under the Background of Internet Plus

With the continuous development of networkcommunication technology in recent years, China’ssocialist market has been continuously improved,and the level and standards of modern scienceand technology have also achieved a remarkableimprovement. Coupled with the gradual integration ofeconomies worldwide, China’s Internet technology isalso rapid developing. In the meantime, this ushered thedevelopment and formation of online marketing marketin China. In particular, the business of by-products fromthe agriculture industry can also be promoted throughthe new marketing medium of the network, representinga major change in the market economy. The agriculturalproduct marketing model using Internet Plus helpsfarmers to expand the sales of the agricultural products,and also provides a new opportunity for the furtherdevelopment of the network marketing. The authordiscusses the Internet Plus-based agricultural productmarketing model, encompassing an analysis of theadvantages of marketing green agricultural productsin the Internet Plus era and the status quo of China’sagricultural product marketing activities. Consideringthe sales demand of green agricultural product in thecurrent market and the development of e-commerceunder the Internet Plus model, it will further promotethe development of network marketing activities ofgreen agricultural product in China.

Design and Implementation of Novel Precision Internet Marketing Patterns under the Big Data and Cloud Environment

Nowadays most of the cloud applications process large amount of data to provide the desired results. The Internet environment, the enterprise network advertising, network marketing plan, need partner sites selected as carrier and publishers. Website through static pages, dynamic pages, floating window, AD links, take the initiative to push a variety of ways to show the user enterprise marketing solutions, when the user access to web pages, use eye effect and concentration effect, attract users through reading web pages or click the page again, let the user detailed comprehensive understanding of the marketing plan, which affects the user＇ s real purchase decisions. Therefore, we combine the cloud environment with search engine optimization technique, the result shows that our method outperforms compared with other approaches.

Marketing Strategies for Chinese Specialty Agricultural Products under the Internet Environment : Taking Tianshui Qinzhou Big Cherry Industry as an Example

Combined with the current situation of marketing of Chinzhou big cherries in Tianshui,we find out the problems in the development of network marketing of Chinzhou big cherries and put forward corresponding countermeasures and suggestions to improve its marketing level and solve the problem of imbalance between supply and demand of Qinzhou big cherries.

Internet Marketing Law Frameworks in Serbia

The term internet marketing in the business and organization of campaigns in Serbia is at the beginning of its development.This paper gives an overview of the current state of this branch of marketing with a special emphasis on IT law.Analyzing marketing communication and application in modern information systems,the paper gives answers about the impact of the same on internet marketing.On the other hand,considering the current state of the development of the information society in Serbia,as well as the legal aspects in which internet marketing is currently underway,will try to explain the current state of this branch of marketing in Serbia.

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.

Research on the Service Industry Mobile Marketing under the Mobile Internet Background

In this paper, we conduct research on the service industry mobile marketing under the mobile Internet background. Marketing activities from scratch, never valued to the cherished, the Marketing Department in from scratch, from the production of auxiliary department to the enterprise leading department of course have made indelible contribution to the development of the enterprise. Services marketing is not justfor external customers, at the same time also want to take a marketing gimmick to internal customers. External marketing is a pointer to a series of services provided by the customer, including all preferential foreign propaganda and sales promotion action plan, including personnel and more than the personnel communication skills, as well as the services provided by all service equipment. This paper analyzes this issue from theunique perspective that is meaningful.

ACR-MLM:a privacy-preserving framework for anonymous and confidential rewarding in blockchain-based multi-level marketing

Network marketing is a trading technique that provides companies with the opportunity to increase sales.With the increasing number of Internet-based purchases,several threats are increasingly observed in this field,such as user privacy violations,company owner(CO)fraud,the changing of sold products’information,and the scalability of selling networks.This study presents the concept of a blockchain-based market called ACR-MLM that functions based on the multi-level marketing(MLM)model,through which registered users receive anonymous and confidential rewards for their own and their subgroups’sales.Applying a public blockchain as the ACR-MLM framework’s infrastructure solves existing problems in MLM-based markets,such as CO fraud(against the government or its users),user privacy violations(obtaining their real names or subgroup users),and scalability(when vast numbers of users have been registered).To provide confidentiality and scalability to the ACR-MLM framework,hierarchical identity-based encryption(HIBE)was applied with a functional encryption(FE)scheme.Finally,the security of ACR-MLM is analyzed using the random oracle(RO)model and then evaluated.

食用菌产业前景分析及E-Marketing体系构建

随着新的市场环境的变化,在销售食用菌的过程中,传统的销售模式已经不能满足竞争压力逐渐加大的营商环境。在新时期的营销环境下,食用菌企业必须依托互联网平台,大力发展电商营销,形成更加高效和稳固的网络营销体系。企业应顺应时代发展趋势,以互联网为契机,加深研究与实践,促进体系完善。在分析食用菌营销体系时,从互联网+这一核心要义出发,对食用菌网络营销体系的构建路径进行全面探究。

Antibiotics/antibacterial drug use, their marketing and promotion during the post-antibiotic golden age and their role in emergence of bacterial resistance

During the post-antibiotic golden age, it has seen a massive antibiotic/antibacterial production and an increase in irrational use of these few existing drugs in the medical and veterinary practice, food industries, tissue cultures, agriculture and commercial ethanol production globally. The irrational drug use has been further exacerbated by the increased marketing and promotion of these drugs by the pharmaceutical companies thus increasing their accessibility in the public and hence their improper use. The lack of production and introduction of the newer and effective antibiotic/antibacterial drugs in clinical practice in the post-antibiotic golden age has seen an increase in the emergence of the resistant pathogenic bacterial infections creating a significant problem in the global health of humankind. The massive productions of the antibiotic/antibacterial drugs have contributed to the poor disposal of these drugs and hence many of them are discharged in various water bodies contributing to the environmental antibiotic/antibacterial drug pollution. In the environment, these drugs exert pressure on the environmental bacteria by destroying useful bacteria that are responsible for the recycling of the organic matter and as well as promoting the selection of the resistant pathogenic bacteria that can spread in human and animal population thus causing an increase in the observed bacterial disease burden and hence a significant global public health problem. The resistant bacterial diseases lead to the high cost, increased occurrence of adverse drug reactions, prolonged hospitalization, the exposure to the second- and third-line drugs like in MDR-TB and XDR-TB that leads to toxicity and deaths as well as the increased poor production in agriculture and animal industry and commercial ethanol production.

Tobacco control challenges in China: Big data analysis of online tobacco marketing information

Objective:To develop tobacco control strategies by analyzing online tobacco marketing information in China.Methods:Using web-crawler software,this study acquired 106,485 pieces of online tobacco marketing information published on 11 different Internet platforms including Weibo,WeChat,Baidu,etc.,from January-June 2018.The data were used to investigate the characteristics and social networks of online tobacco marketing via content and social network analysis.Results:The total volume of online tobacco marketing during the study period was high,showing a positive trend.Of all the marketing subjects,those involving"flavor capsule","Marlboro",and"Esse"were the most popular.The Weibo platform had the highest volume of online tobacco marketing information as well as the largest proportion of explicit marketing information.This was followed by other social media platforms such as Baidu Search,Baidu Tieba,and Xiaohongshu,where implicit marketing information predominated.The overall network structure of tobacco websites exhibited a significant centralization feature,where traditional and novel tobacco websites formed two clusters with almost no intersections.The China Tobacco Science and Education Website(http://www.tobaccoinfo.com.cn/)and E-Cigarette Home(http://ecigm.com/)were the two nodes of the highest degree centrality within the respective"circle",while the China Tobacco Monopoly Bureau Website(http://www.tobacco.gov.cn/)was the node with the highest closeness centrality.By contrast,Baidu Tieba's overall network structure was more decentralized,and the degree of correlation between different nodes was relatively low.Conclusion:Online tobacco marketing demonstrated high volumes and wide coverage,and an intertwined network,thereby creating major obstacles for tobacco control.To address this issue,the government should strengthen network supervision of tobacco marketing and revise its current regulations.Meanwhile,Internet platforms should improve self-regulation by comprehensively removing and blocking tobacco-related information.Lastly,the media and public should advocate associated policies and support Internet platform supervision.

Internet big data and capital markets:a literature review

Background:Research in various academic disciplines has undergone tremendous changes in the era of big data.Everyone is talking about big data nowadays,but how exactly is it being applied in research on financial studies?Results:This study summarizes the sources of Internet big data for research related to capital markets and the analytical methods that have been used in the literature.In addition,it presents a review of the research findings based on Internet big data in the field of capital markets and proposes suggestions for future studies in which big data can be applied to examine issues related to capital markets.Conclusion:(1)Internet big data sources related to present capital market research can be categorized into forum-type data,microblog-type data and search class data.(2)As for research about investors’sentiments on the basis of Internet big data,the main methods of sentiment analysis include building an inventory of lexical categories,using dictionaries for analysis of lexical categories,and machine learning.(3)Many studies address whether Internet big data can predict capital markets.However,they reach no consistent conclusions,which could be due to limitations of sample and analysis method used.(4)Data collection technique and analysis methods require further improvements.

What Globalization and the Internet Give to Marketers

Marketing today is very different from what it used to be a few decades ago,mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge distribution and exchange.Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology,both which impact current businesses more than any other factors.These two challenges can make or break a business and it requires the implementation of brand new strategies to cope with the rapidly evolving global market we have today.

Research on the Application of Energy Internet Big Data in Integrated Energy Market

Energy Internet is deeply integrated by Internet concept, information technology and energy industry, and Energy Internet Big Data are one of core technologies that achieve energy-information-economic interconnection and improve the development and evolution of Energy Internet. This paper describes the concept and characteristics of Energy Internet Big Data, and feasibility of applying Energy Internet Big Data to integrated energy market. On this basis, as for integrated energy market and multi-subjects of Energy Internet, typical application and technical system based on Energy Internet Big Data in integrated energy market is put forward, which provides a reference for the analysis and decision of integrated energy market in Energy Internet.

Regulation Issues for the Internet Market

Regulation of Internet market attracts more and more scholars and governments＇ attention as the Internet＇s commercial potential is displayed worldwide. Key characteristics of Internet market prove there are also market failures in Internet market, so regulation is an avoidable issue for the Internet market. Policy approaches relating to competition, intellectual property, and information privacy are three key areas of regulation that the paper emphasizes. The paper also analyzes the current regulation practices carried by some developed countries and calls for countries to cooperate and coordinate thus build a legal and fair environment for the Internet market.

Research on the Impact of Market Concern for Real Estate Policy on Housing Prices: Evidence from Internet Search and Hedonic Price Theory

To avoid the effects of systemic financial risks caused by extreme fluctuations in housing price,the Chinese government has been exploring the most effective policies for regulating the housing market.Measuring the effect of real estate regulation policies has been a challenge for present studies.This study innovatively employs big data technology to obtain Internet search data(ISD)and construct market concern index(MCI)of policy,and hedonic price theory to construct hedonic price index(HPI)based on building area,age,ring number,and other hedonic variables.Then,the impact of market concerns for restrictive policy,monetary policy,fiscal policy,security policy,and administrative supervision policy on housing prices is evaluated.Moreover,compared with the common housing price index,the hedonic price index considers the heterogeneity of houses and could better reflect the changes in housing prices caused by market supply and demand.The results indicate that(1)a long-term interaction relationship exists between housing prices and market concerns for policy(MCP);(2)market concerns for restrictive policy and administrative supervision policy effectively restrain rising housing prices while those for monetary and fiscal policy have the opposite effect.The results could serve as a useful reference for governments aiming to stabilize their real estate markets.

Price Discrimination of Film Products and Building of Hierarchical Market under the Background of “Internet Plus”

Price Discrimination of film products is theoretically feasible and logically inevitable, and it has been used for a long time in film industry as well. However, there are practical paradoxes in the new environment due to market factors like popularization of Internet environment and Online to Offline(O2O) retailers between hierarchical markets. Compared with high-level markets, low-level markets are lack of conditions for differentiated lower price like cinema infrastructure, and environment for film consumption market, so that the consumption potential for market has not been motivated yet. Therefore, it is quite important to pay close attention to how to expand the market by clearer gradient pricing structures and Internet platform.

Marketing Communications Strategy through Social Media

Social media is becoming an important tool of marketing communications.With a huge number user in India and growing rapidly,Facebook’s popularity is making banks test the waters with a few basic services to discover how comfortable customers are carrying out transactions on the social networking site.By some estimates,social networking now accounts for 40 percent of all time spent online in India.Between December 2008 and December 2009,total visits to the top 10 social networking sites increased 63 percent.Nearly one in 10 Internet visits ends up at a social network;nearly one in four page views is on a social networking site,thus,making social networking a lucrative option for brand managers to market their brand and to create a brand identity.It is felt that people’s brand choices used to be heavily influenced by advertising.Today,this pattern is changing.Persons with access to computers,iPads,or smart phones now take time to reach the brands in a category,such as cars or TV,before making their final choice.Younger persons find it very easy to look up information about products on the Internet,ask their Facebook friends,attend to bloggers,and watch Youtube.Social media is a boon.It also has bane.Under this backdrop,this paper will address marketing communications strategy through social media in the fast-moving consumer goods(FMCG)Industry in India.

Technical System Construction in the Market Trading System for Demand Response Based on the Energy Internet

With the explosive growth of variable renewable energy,the balance between the supply and demand of the power grid is faced with new challenges.Based on the development experience from typical countries and the state quo in China,this paper further analyzes the system architecture and development trend of demand response under the background of Energy Internet.Five dimensions are considered:Energy Internet platform,demand response application scenarios,system architecture,information technology system construction,and demand response development trend.The results show that the application of the Energy Internet platform can effectively solve the problems of data acquisition and processing,“terminal-edge-network-cloud”cooperation of demand response,etc.The system architecture of the demand response platform that supports user resource management,user information access,control instruction receiving,control strategy issuing,and response process monitoring is proposed in this paper.It is also helpful to provide a feasible technical choice for expanding the application services of Energy Internet towards government and society.