Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Marketing is a very important part of an enterprise.A rational and scientific marketing management can not only reduce the cost of enterprise sales,but also greatly improve the competitiveness of enterprises.The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology.The most suitable competitive strategy of the company is put forward as the centralized strategy.And put forward the clear strategy implementation details,introduced the current situation and history of the Internet of things,and combined with the development status,put forward the necessity of the enterprise marketing management system based on the Internet of things technology.It provides a guiding direction for most enterprises to formulate business competition strategies.The theory and technology used in system development are introduced,including C/S structure,B/S structure,NET Framework,AJAX technology,and database technology.The system design process is introduced in detail,including business process design,architecture design and system operation planning.The functional test cases and test environment for system testing are introduced.The results show that when 200 people log in at the same time,the response time is 1.5 s.

Research on Inventory Pledge Financing Pledge Decision under Internet of Things Technology

Inventory pledge financing not only solves the financing difficulties of small and medium-sized enterprises,but also opens up business channels for banks.Under the random market demand,this article studies the pledge decision-making of perishable pledges in the inventory pledge business,On the basis of considering the supervision of the Internet of Things technology to reduce the loss rate of quality goods,a decision model of the pledge rate of the bank is constructed in the case of not adopting the Internet of things technology and adopting the Internet of things technology.The pledge rate decision-making model in the two technical situations aims at maximizing the profit at the end of the pledge period.The factors in the model such as the pledge rate,end-of-period income,and IoT technology coverage rate are analyzed respectively,and finally the decision-making process is verified through calculation examples.Studies have shown that,when Internet of Things technology is not adopted,the income of bank pledge business first increases and then decreases with the growth of pledge rate.After the adoption of Internet of Things technology,the income of Banks is inversely proportional to the coverage rate of Internet of Things technology.However,within a certain coverage range,Banks can obtain greater income by using Internet of Things technology to supervise pledges.

Research on the Construction of Group Elderly Care Service Platform Based on IoT Technology

Internet of Things(IoT)technology is widely used in various fields,and its application in elderly care services has been highlighted in recent years.This study aims to explore how IoT technology can improve the efficiency of group-based elderly care services.The concept,characteristics,and current application status of IoT technology in elderly care services were introduced.Secondly,the characteristics and needs of group elderly care services were analyzed,including advantages and challenges,as well as the expectations and needs of the elderly for elderly care services.The evaluation methods and future development directions of IoT technology in improving the efficiency of group elderly care services were discussed,including data collection and analysis methods,selection and measurement of efficiency evaluation indicators,challenges,and development directions.

Research and Monitoring of Metro Tunnel Deformation based on the Technology of the Internet of Things

After a long subway tunnel operators will produce cross-sectional deformation. Articles designed vehicle laser ranging device tbr continuous measurement of tunnel wall to test their defomaed state. The paper also describes the tunnel cross-section deltbrmation measurement method, contour titting principles and error analysis and networking technology for wireless data transmission methods. The detection system is designed to achieve a tunnel section of the structural safety testing and deformation that may occur timely disaster warning, the safe operation of the subway tunnel to provide effective protection.

An Internet of Energy Things Based on Wireless LPWAN

Under intense environmental pressure, the global energy sector is promoting the integration of renewable energy into interconnected energy systems. The demand-side management （DSM） of energy systems has drawn considerable industrial and academic attention in attempts to form new flexibilities to respond to variations in renewable energy inputs to the system. However, many DSM concepts are still in the experimental demonstration phase. One of the obstacles to DSM usage is that the current information infrastructure was mainly designed for centralized systems, and does not meet DSM requirements. To overcome this barrier, this paper proposes a novel information infrastructure named the lnternet of Energy Things （IoET） in order to make DSM practicable by basing it on the latest wireless communication technology： the low-power wide-area network （LPWAN）. The primary advantage of LPWAN over general packet radio service （GPRS） and area Internet of Things （loT） is its wide-area coverage, which comes with minimum power consumption and maintenance costs. Against this background, this paper briefly reviews the representative LPWAN tech- nologies of narrow-band Internet of Things （NB-IoT） and Long Range （LORa） technology, and compares them with GPRS and area IoT technology. Next, a wireless-to-cloud architecture is proposed for the IoET, based on the main technical features of LPWAN. Finally, this paper looks forward to the potential of IoET in various DSM application scenarios.

Based on Laboratory Management of the Intemet of Things Technology Progress And Research

Laboratory information management based on the technology of Interact of things technology is the development trend of digital and information technology education in our country and the inevitable choice. Through the fiLnher study of the current situation of laboratory management in colleges and universities and the characteristics of the Internet of things technology, this paper introduces the concept of Interact of things tec^mology, history and current situation of the development. With the most representative IOT architecture and Ubiquitous ID IOT system as an example, analyzes the RFID technology, sensor network and detection technology, intelligent technology and characteristics of Nanometer technology. Analysis the technical foundation for the development of the campus Interact of things, and give the Internet of things technology in the application of the laboratory management technology.