To investigate the reading activities and library use of the disabled, the authors conducted a questionnaire-based survey among 306 disabled people in four districts of Beijing. The result shows that the disabled main...To investigate the reading activities and library use of the disabled, the authors conducted a questionnaire-based survey among 306 disabled people in four districts of Beijing. The result shows that the disabled mainly take reading as a way of self-education and leisure. They have interest in reading but spend little time on it. Moreover, their age and education level have certain influence on their reading time and effect. Libraries play an important role in the reading activities of the disabled, who have a very strong interes in using libraries, but are limited by such factors as long distance between their home and the libraries, their misperception of libraries, and lack of barrier-free facilities in the libraries. Therefore, public libraries are highly recommended to improve their layout resources, and facilities to provide better services for the disabled.展开更多
Reading is the main route to impart scientific and cultural knowledge.It is not only related to personal growth,but also closely related to the construction of our society and the prosperity of the nation.University l...Reading is the main route to impart scientific and cultural knowledge.It is not only related to personal growth,but also closely related to the construction of our society and the prosperity of the nation.University libraries must take on this important responsibility and strengthen the promotion of reading.In the"Internet+"era,university libraries need to focus on how to keep up with the development of the times and provide better digital reading services for teachers and students.The author studies and analyzes the main characteristics of digital reading in university libraries,and proposes the service strategy of digital reading for university libraries in the"Internet+"era,hoping to help with the university libraries playing their roles.展开更多
This paper makes a comprehensive analysis of the building of public library service brands in China since the initiation of the reform and opening up in 1978 and anticipate their future development in five aspects,i.e...This paper makes a comprehensive analysis of the building of public library service brands in China since the initiation of the reform and opening up in 1978 and anticipate their future development in five aspects,i.e.,critical interpretation of its established culture and analysis of its characteristics,logic of the time,vivid practice,virtuous approaches,as well as future development.展开更多
Living Library活动起源于欧洲,是近年来国外图书馆界采用的一种全新的读者服务方式。它通过借阅"活人"的方式减少偏见,促进理解和宽容,活动一经推出就受到读者的热烈欢迎。这种全新的服务方式更新了图书馆服务理念,拓展了图...Living Library活动起源于欧洲,是近年来国外图书馆界采用的一种全新的读者服务方式。它通过借阅"活人"的方式减少偏见,促进理解和宽容,活动一经推出就受到读者的热烈欢迎。这种全新的服务方式更新了图书馆服务理念,拓展了图书馆读者服务模式,对图书馆在网络环境下的发展极具实践意义。在国内目前该项活动仍处于起步阶段,实现本地化和特色化尚需时日。展开更多
In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student...In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.展开更多
基金supported by Chinese National Planning Offi ce of Philosophy and Social Sciences(Grant No.05ATQ002)
文摘To investigate the reading activities and library use of the disabled, the authors conducted a questionnaire-based survey among 306 disabled people in four districts of Beijing. The result shows that the disabled mainly take reading as a way of self-education and leisure. They have interest in reading but spend little time on it. Moreover, their age and education level have certain influence on their reading time and effect. Libraries play an important role in the reading activities of the disabled, who have a very strong interes in using libraries, but are limited by such factors as long distance between their home and the libraries, their misperception of libraries, and lack of barrier-free facilities in the libraries. Therefore, public libraries are highly recommended to improve their layout resources, and facilities to provide better services for the disabled.
文摘Reading is the main route to impart scientific and cultural knowledge.It is not only related to personal growth,but also closely related to the construction of our society and the prosperity of the nation.University libraries must take on this important responsibility and strengthen the promotion of reading.In the"Internet+"era,university libraries need to focus on how to keep up with the development of the times and provide better digital reading services for teachers and students.The author studies and analyzes the main characteristics of digital reading in university libraries,and proposes the service strategy of digital reading for university libraries in the"Internet+"era,hoping to help with the university libraries playing their roles.
文摘This paper makes a comprehensive analysis of the building of public library service brands in China since the initiation of the reform and opening up in 1978 and anticipate their future development in five aspects,i.e.,critical interpretation of its established culture and analysis of its characteristics,logic of the time,vivid practice,virtuous approaches,as well as future development.
文摘In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.
