“I shop therefore I am”——Life Is Styled under Businss Advertisement

Advertising,considered as one of the most widespread manifestations of modern popular culture is taking effect in framing the identity of people.It is not only has been counted as an aid to the marketing and selling of goods,but also actively act function in the field of economic,social,and cultural utility.Business advertising is influencing the modern consumerist society.In contemporary consumerist society,person's identity and subjectivity constructed,performed,and presented through the act of consumption.In this essay,it tries to address the relationships among meaning of goods,the consumption culture;and explain how advertisement convey the messages of need,desire,taste,and social status.

从新体育刊系看当代中国生活类体育期刊的传播特征

该文以新体育刊系作为考察的对象,力图从期刊的工具本性(物质手段)入手,对当代生活类体育期刊的传播特点、优势和局限,传播符号如何表达传播内容,如何在竞争中扬长避短作客观的研究,探索最具生活类体育期刊"个性"的传播方式,以期为识别并发挥中国生活类期刊最佳的传播机制建立某些理论依据,为未来中国生活类体育期刊的发展趋势提供参考,使其对当代中国生活类期刊以及当代中国体育信息传播理论的丰富和实践有所裨益。