＂未来实质上扎根于每个人对于生活的期望＂,Linge Roset的总监Pierre and Michel Roset以寄于回忆、趣事的写实手法架起了Linge Roset过去与未来的桥梁。Linge Roset的设计思维是：新鲜事物会培育设计文化。比如,菲利普·尼格罗的C...＂未来实质上扎根于每个人对于生活的期望＂,Linge Roset的总监Pierre and Michel Roset以寄于回忆、趣事的写实手法架起了Linge Roset过去与未来的桥梁。Linge Roset的设计思维是：新鲜事物会培育设计文化。比如,菲利普·尼格罗的Confluences座椅系列和弗朗索瓦·巴其特的罗马人储藏类家具系列项目都体现了Linge Roset的情感概念。展开更多
Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers.It deals with the end user customers of a supply-chain network and therefore has to accommodate...Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers.It deals with the end user customers of a supply-chain network and therefore has to accommodate the needs and desires of a large group of customers over varied utilities.The volume and volatility of the business makes it one of the prospectivefields for analytical study and data modeling.This is also why customer segmentation drives a key role in multiple retail business decisions such as marketing budgeting,customer targeting,customized offers,value proposition etc.The segmentation could be on various aspects such as demographics,historic behavior or preferences based on the use cases.In this paper,historic retail transactional data is used to segment the custo-mers using K-Means clustering and the results are utilized to arrive at a transition matrix which is used to predict the cluster movements over the time period using Markov Model algorithm.This helps in calculating the futuristic value a segment or a customer brings to the business.Strategic marketing designs and budgeting can be implemented using these results.The study is specifically useful for large scale marketing in domains such as e-commerce,insurance or retailers to segment,profile and measure the customer lifecycle value over a short period of time.展开更多
文摘＂未来实质上扎根于每个人对于生活的期望＂,Linge Roset的总监Pierre and Michel Roset以寄于回忆、趣事的写实手法架起了Linge Roset过去与未来的桥梁。Linge Roset的设计思维是：新鲜事物会培育设计文化。比如,菲利普·尼格罗的Confluences座椅系列和弗朗索瓦·巴其特的罗马人储藏类家具系列项目都体现了Linge Roset的情感概念。
文摘Retailing is a dynamic business domain where commodities and goods are sold in small quantities directly to the customers.It deals with the end user customers of a supply-chain network and therefore has to accommodate the needs and desires of a large group of customers over varied utilities.The volume and volatility of the business makes it one of the prospectivefields for analytical study and data modeling.This is also why customer segmentation drives a key role in multiple retail business decisions such as marketing budgeting,customer targeting,customized offers,value proposition etc.The segmentation could be on various aspects such as demographics,historic behavior or preferences based on the use cases.In this paper,historic retail transactional data is used to segment the custo-mers using K-Means clustering and the results are utilized to arrive at a transition matrix which is used to predict the cluster movements over the time period using Markov Model algorithm.This helps in calculating the futuristic value a segment or a customer brings to the business.Strategic marketing designs and budgeting can be implemented using these results.The study is specifically useful for large scale marketing in domains such as e-commerce,insurance or retailers to segment,profile and measure the customer lifecycle value over a short period of time.
