This paper mainly focuses on the theoretical bases of intercultural communication by analyzing reasons of IC studies’emergence,researches done on IC by linguists and English teachers,and some difficulties concerning ...This paper mainly focuses on the theoretical bases of intercultural communication by analyzing reasons of IC studies’emergence,researches done on IC by linguists and English teachers,and some difficulties concerning intercultural communication studies.展开更多
Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short ...Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.展开更多
With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study c...With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study changed in dynamic and its concepts and theories merged and formed the foundations of Communication Study which focused on personal communication and speech rhetoric skills at that time.At the beginning of the twentieth century,although the Neo-Aristotelian rhetorical scholars from classic rhetoric approach created methodologies and enriched the content of Communication Study under the influence of humanistic study and social science study,but the Communication discipline was still in the embarrassing position.During World War I and World War II,most scholars with backgrounds of social science,history and anthropology carried out the studies of propaganda wars and the message disseminating,and explored the military powers and governments’access to the media and developed serial communication modes from the social science perspective,which laid the foundation for Communication discipline in the academic field.The author analyzed the Rhetoric and Social Science origins of Communication study in Boxing Plato’s Shadow:an Introduction to the Study of Human Communication,which is beneficial and helpful to understand the academic origins of Communication study and its cross-disciplined and embarrassing positions.展开更多
To provide any subscriber from anywhere at anytime with services that have both secured Quality of Service(QoS) and simultaneous expansion of network coverage and communications capacity is a key problem that has to b...To provide any subscriber from anywhere at anytime with services that have both secured Quality of Service(QoS) and simultaneous expansion of network coverage and communications capacity is a key problem that has to be considered and solved in heterogeneous network convergence.Key technologies for a secured QoS and communications capacity analysis under heterogeneous environment are important subjects for research.Key technologies for a secured QoS are mainly on radio resource management algorithms covering Call Admission Control(CAC) algorithm,vertical handover algorithm,heterogeneous resource allocation algorithm and network selection algorithm.The applications of a novel multi-hop in heterogeneous convergence system serve the purposes of network coverage expansion,transmission power reduction,system communication capacity and throughput increase.展开更多
Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant...Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant change in communication ideas and approaches. This strategy also enriches the communication genres of "China's stories" and more importantly enhances its communication effect. In this context, it is necessary to understand and study the significance of this strategic practice, assess the value realization of "China's stories" during the communication process, and thereby establish a basis for future communication of more "China's stories." Based on the factors of relevance theory, this paper analyzes the ideas of and approaches to effective communication of "China's stories" and proposes corresponding strategies.展开更多
Literary terms are the crystallization of Chinese ideology and wisdom. Translation and communication function as an important link in the construction of the discourse system with Chinese characteristics. Standardized...Literary terms are the crystallization of Chinese ideology and wisdom. Translation and communication function as an important link in the construction of the discourse system with Chinese characteristics. Standardized translation of literary terms is an important way to help the world understand China and promote international communication of Chinese culture, which is conducive to the inheritance and interpretation of fine traditional Chinese culture. From the perspective of the "going global" strategy of Chinese culture in the new era, and the existing asymmetry of English translation of Chinese literary terms in international cultural communication, we analyzed the divergence, variation and imposed interpretation of the translations of Chinese literary terms and put forward some suggestions for their standardization. We believe that the translation of Chinese literary terms should adhere to the principle of "localization" in cultural communication and focus on the transmission of Chinese cultural connotation to correct the imposed interpretations of Chinese literature in the West. Standardizing the translations of literary terms will facilitate the communication of "Chinese knowledge" to the world. The paper is expected to provide reference for research on construction and enhancement of discourse system for global communication with Chinese characteristics.展开更多
Short-term overseas study tours, as a new type of cross-cultural autonomy education in the era of globalization, aims to help students improve their intercultural communication competence through tourism and cultural ...Short-term overseas study tours, as a new type of cross-cultural autonomy education in the era of globalization, aims to help students improve their intercultural communication competence through tourism and cultural learning. Many studies' subjects are concentrated on the higher learning institutions. However, few of them are concerned about application-oriented university students' ICC. So the behavior and role of students' ICC in the overseas study tours in 2016 and 2017 in one of the application-oriented universities in Zhejiang province becomes the main focus. It exams from three aspects: intercultural attitudes, knowledge and behaviors. Basically, students benefit a lot from study tours, especially in the aspect of practical communication, among which, they change from shy, inexperienced learners to be brave, confident, and skilled in the tours. Also, considering the problems of host school are existed, the suggestions proposed by participants that practical courses of destination countries had better be arranged for students to understand and adapt to it beforehand. Besides, more communication and interactions between students and teachers should be increased to create a more active and relaxed classroom atmosphere, which contribute to mobilize students' initiative and enthusiasm to better become a complementary influence to promote students' ICC.展开更多
An analysis of Communicative English for Chinese Learners(CECL)Book Ⅳ,Unit 3, ’Entertainment’. Following an evaluation of the existing unit, the author explores ways of making the unit linguistically and culturally...An analysis of Communicative English for Chinese Learners(CECL)Book Ⅳ,Unit 3, ’Entertainment’. Following an evaluation of the existing unit, the author explores ways of making the unit linguistically and culturally more challenging for both the teacher and students, in order to achieve an intercultural, communication-based model of language teaching.展开更多
Under the background of the development of Hainan tourism and con-sumption destinations to increase the reception level of international tourism in Hainan,an empirical study is carried out to investigate the intercult...Under the background of the development of Hainan tourism and con-sumption destinations to increase the reception level of international tourism in Hainan,an empirical study is carried out to investigate the intercultural commu-nication competence of tourism workers in Hainan from cognitive,operational and affective dimensions.In this study,the cognitive dimension is reflected by the knowledge of domestic and foreign culture;the operational dimension focuses on verbal and nonverbal communication abilities;and the affective dimension is represented by emotional level,which mainly focuses on the participants’ability to understand and appreciate another culture as well as their willingness to interact with people from other cultures.The results indicate that tourism workers’knowl-edge of domestic culture is the best,followed by their emotional level,which are all above average.Next are nonverbal communication ability and knowledge of foreign culture,both of which are below average.Their verbal communication ability is the lowest among thefive factors.The intercultural communication com-petence of Hainan tourism workers is not satisfactory.The analytical results also show that each factor among the three dimensions is positively correlated with each other.展开更多
Recommending high-quality news to users is vital in improving user stickiness and news platforms’reputation.However,existing news quality evaluation methods,such as clickbait detection and popularity prediction,are c...Recommending high-quality news to users is vital in improving user stickiness and news platforms’reputation.However,existing news quality evaluation methods,such as clickbait detection and popularity prediction,are challenging to reflect news quality comprehensively and concisely.This paper defines news quality as the ability of news articles to elicit clicks and comments from users,which represents whether the news article can attract widespread attention and discussion.Based on the above definition,this paper first presents a straightforward method to measure news quality based on the comments and clicks of news and defines four news quality indicators.Then,the dataset can be labeled automatically by the method.Next,this paper proposes a deep learning model that integrates explicit and implicit news information for news quality evaluation(EINQ).The explicit information includes the headline,source,and publishing time of the news,which attracts users to click.The implicit information refers to the news article’s content which attracts users to comment.The implicit and explicit information affect users’click and comment behavior differently.For modeling explicit information,the typical convolution neural network(CNN)is used to get news headline semantic representation.For modeling implicit information,a hierarchical attention network(HAN)is exploited to extract news content semantic representation while using the latent Dirichlet allocation(LDA)model to get the subject distribution of news as a semantic supplement.Considering the different roles of explicit and implicit information for quality evaluation,the EINQ exploits an attention layer to fuse them dynamically.The proposed model yields the Accuracy of 82.31%and the F-Score of 80.51%on the real-world dataset from Toutiao,which shows the effectiveness of explicit and implicit information dynamic fusion and demonstrates performance improvements over a variety of baseline models in news quality evaluation.This work provides empirical evidence for explicit and implicit factors in news quality evaluation and a new idea for news quality evaluation.展开更多
文摘This paper mainly focuses on the theoretical bases of intercultural communication by analyzing reasons of IC studies’emergence,researches done on IC by linguists and English teachers,and some difficulties concerning intercultural communication studies.
基金Social Science Planning Research Project of Shandong Province(22CLYJ34)Key Project of Shandong Art Science(23QR03280040)+1 种基金Social Science Project of Tai’an City(23YB061)First-class Undergraduate Courses of Tourism Markeing of Taishan University.
文摘Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.
文摘With the development of the rhetoric study from the origins in ancient Athens and The Rhetoric of Aristotle to the formation of modern Communication Study at the beginning of the twentieth century,the Rhetoric Study changed in dynamic and its concepts and theories merged and formed the foundations of Communication Study which focused on personal communication and speech rhetoric skills at that time.At the beginning of the twentieth century,although the Neo-Aristotelian rhetorical scholars from classic rhetoric approach created methodologies and enriched the content of Communication Study under the influence of humanistic study and social science study,but the Communication discipline was still in the embarrassing position.During World War I and World War II,most scholars with backgrounds of social science,history and anthropology carried out the studies of propaganda wars and the message disseminating,and explored the military powers and governments’access to the media and developed serial communication modes from the social science perspective,which laid the foundation for Communication discipline in the academic field.The author analyzed the Rhetoric and Social Science origins of Communication study in Boxing Plato’s Shadow:an Introduction to the Study of Human Communication,which is beneficial and helpful to understand the academic origins of Communication study and its cross-disciplined and embarrassing positions.
基金the National Basic Research Program of China("973"Program)under Grant No.2007CB310606the Specialized Foundation for the Achievements Transformation of Science and Technology in Jiangsu Province under Grant No.BA2006101
文摘To provide any subscriber from anywhere at anytime with services that have both secured Quality of Service(QoS) and simultaneous expansion of network coverage and communications capacity is a key problem that has to be considered and solved in heterogeneous network convergence.Key technologies for a secured QoS and communications capacity analysis under heterogeneous environment are important subjects for research.Key technologies for a secured QoS are mainly on radio resource management algorithms covering Call Admission Control(CAC) algorithm,vertical handover algorithm,heterogeneous resource allocation algorithm and network selection algorithm.The applications of a novel multi-hop in heterogeneous convergence system serve the purposes of network coverage expansion,transmission power reduction,system communication capacity and throughput increase.
基金a staged research result of Study in the Influence of "China’s stories"Communication in the Context of the Belt and Road Initiative[17BXW040]a major program of National Social Sciences Fund
文摘Telling the story of China and transmitting the voice of China has become a strategy to promote the national image and cultural soft power of China. Since its implementation in 2013, China has ushered in a significant change in communication ideas and approaches. This strategy also enriches the communication genres of "China's stories" and more importantly enhances its communication effect. In this context, it is necessary to understand and study the significance of this strategic practice, assess the value realization of "China's stories" during the communication process, and thereby establish a basis for future communication of more "China's stories." Based on the factors of relevance theory, this paper analyzes the ideas of and approaches to effective communication of "China's stories" and proposes corresponding strategies.
基金funded by the National Social Science Fund of China “Research on Henry H. Remak’s Thoughts in Comparative Literature”(20FWWB018)the research project of Translators Association of Sichuan “On the Translation of Chinese Literary Terms from the Perspective of International Communication”(YX2020011)。
文摘Literary terms are the crystallization of Chinese ideology and wisdom. Translation and communication function as an important link in the construction of the discourse system with Chinese characteristics. Standardized translation of literary terms is an important way to help the world understand China and promote international communication of Chinese culture, which is conducive to the inheritance and interpretation of fine traditional Chinese culture. From the perspective of the "going global" strategy of Chinese culture in the new era, and the existing asymmetry of English translation of Chinese literary terms in international cultural communication, we analyzed the divergence, variation and imposed interpretation of the translations of Chinese literary terms and put forward some suggestions for their standardization. We believe that the translation of Chinese literary terms should adhere to the principle of "localization" in cultural communication and focus on the transmission of Chinese cultural connotation to correct the imposed interpretations of Chinese literature in the West. Standardizing the translations of literary terms will facilitate the communication of "Chinese knowledge" to the world. The paper is expected to provide reference for research on construction and enhancement of discourse system for global communication with Chinese characteristics.
文摘This study used a case study methodology and qualitative approach to discover cross-culture communication patterns between Chinese and North American.
文摘Short-term overseas study tours, as a new type of cross-cultural autonomy education in the era of globalization, aims to help students improve their intercultural communication competence through tourism and cultural learning. Many studies' subjects are concentrated on the higher learning institutions. However, few of them are concerned about application-oriented university students' ICC. So the behavior and role of students' ICC in the overseas study tours in 2016 and 2017 in one of the application-oriented universities in Zhejiang province becomes the main focus. It exams from three aspects: intercultural attitudes, knowledge and behaviors. Basically, students benefit a lot from study tours, especially in the aspect of practical communication, among which, they change from shy, inexperienced learners to be brave, confident, and skilled in the tours. Also, considering the problems of host school are existed, the suggestions proposed by participants that practical courses of destination countries had better be arranged for students to understand and adapt to it beforehand. Besides, more communication and interactions between students and teachers should be increased to create a more active and relaxed classroom atmosphere, which contribute to mobilize students' initiative and enthusiasm to better become a complementary influence to promote students' ICC.
文摘An analysis of Communicative English for Chinese Learners(CECL)Book Ⅳ,Unit 3, ’Entertainment’. Following an evaluation of the existing unit, the author explores ways of making the unit linguistically and culturally more challenging for both the teacher and students, in order to achieve an intercultural, communication-based model of language teaching.
文摘Under the background of the development of Hainan tourism and con-sumption destinations to increase the reception level of international tourism in Hainan,an empirical study is carried out to investigate the intercultural commu-nication competence of tourism workers in Hainan from cognitive,operational and affective dimensions.In this study,the cognitive dimension is reflected by the knowledge of domestic and foreign culture;the operational dimension focuses on verbal and nonverbal communication abilities;and the affective dimension is represented by emotional level,which mainly focuses on the participants’ability to understand and appreciate another culture as well as their willingness to interact with people from other cultures.The results indicate that tourism workers’knowl-edge of domestic culture is the best,followed by their emotional level,which are all above average.Next are nonverbal communication ability and knowledge of foreign culture,both of which are below average.Their verbal communication ability is the lowest among thefive factors.The intercultural communication com-petence of Hainan tourism workers is not satisfactory.The analytical results also show that each factor among the three dimensions is positively correlated with each other.
基金supported by the Fundamental Research Funds for the Central Universities(CUC230B008).
文摘Recommending high-quality news to users is vital in improving user stickiness and news platforms’reputation.However,existing news quality evaluation methods,such as clickbait detection and popularity prediction,are challenging to reflect news quality comprehensively and concisely.This paper defines news quality as the ability of news articles to elicit clicks and comments from users,which represents whether the news article can attract widespread attention and discussion.Based on the above definition,this paper first presents a straightforward method to measure news quality based on the comments and clicks of news and defines four news quality indicators.Then,the dataset can be labeled automatically by the method.Next,this paper proposes a deep learning model that integrates explicit and implicit news information for news quality evaluation(EINQ).The explicit information includes the headline,source,and publishing time of the news,which attracts users to click.The implicit information refers to the news article’s content which attracts users to comment.The implicit and explicit information affect users’click and comment behavior differently.For modeling explicit information,the typical convolution neural network(CNN)is used to get news headline semantic representation.For modeling implicit information,a hierarchical attention network(HAN)is exploited to extract news content semantic representation while using the latent Dirichlet allocation(LDA)model to get the subject distribution of news as a semantic supplement.Considering the different roles of explicit and implicit information for quality evaluation,the EINQ exploits an attention layer to fuse them dynamically.The proposed model yields the Accuracy of 82.31%and the F-Score of 80.51%on the real-world dataset from Toutiao,which shows the effectiveness of explicit and implicit information dynamic fusion and demonstrates performance improvements over a variety of baseline models in news quality evaluation.This work provides empirical evidence for explicit and implicit factors in news quality evaluation and a new idea for news quality evaluation.