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Design Method for Optimizing the Interactive Interface of Live Broadcasting Platform for the Elderly Users
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作者 WEI Bi-ze FAN Wei DUAN Ying-ke 《印刷与数字媒体技术研究》 CAS 北大核心 2024年第4期167-178,共12页
In the era of network live broadcasting for everyone,the development of live broadcasting platforms is also more intelligent and diversified.However,in the face of a large group of elderly users,the interface interact... In the era of network live broadcasting for everyone,the development of live broadcasting platforms is also more intelligent and diversified.However,in the face of a large group of elderly users,the interface interaction design mode used is still mainly based on the interaction mode for young groups,and is not designed for elderly users.Therefore,a design method for optimizing the interaction interface of live broadcasting platform for elderly users was proposed in this study.Firstly,the case study method and Delphi expert survey method were used to determine the design needs of elderly users and the design mode was analysed.Secondly,the orthogonal design principle was used to design a test sample of the interactive interface of live broadcasting platform applicable for the elderly users,and then a user evaluation system was established to calculate the weights of the design elements using hierarchical analysis,and then the predictive relationship between the design mode of the interactive interface of live broadcasting platform and the elderly users was established by Quantitative Theory I.Finally,Genetic Algorithm was applied to generate the optimized design scheme.The results showed that the design method based on the Genetic Algorithm and the combination of Quantitative Theory can scientifically and effectively optimize the design of the interactive interface of the live broadcasting platform for the elderly users,and improve the experience of the elderly users. 展开更多
关键词 live broadcasting platform Interaction design Elderly users Genetic Algorithm Quantitative Theory I
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Driving Factors, Effect Analysis and Countermeasures of the Development of China’s Live Broadcast Platform
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作者 Linlin Chen 《China Finance and Economic Review》 2021年第1期102-116,共15页
The outbreak of coronovirus-19 epidemic has an unprecedented impact on economic and social development.Many traditional industries have stopped at one time,but the platform economy which is based on digital technology... The outbreak of coronovirus-19 epidemic has an unprecedented impact on economic and social development.Many traditional industries have stopped at one time,but the platform economy which is based on digital technology has accelerated its development and become a new driving force of China’s economic growth.As a new type and mode of business,live broadcast has grown rapidly with unique transmission advantages in this special environment,which not only meets the“no contact”demand during the epidemic situation,but also promotes the integration of online and offl ine.The development of live broadcast platform not only energizes the traditional industry,but also opens up the new growth space of China’s economy,expands the new fi eld of labor and employment,and plays an important role in rural revitalization and overcoming poverty.As a new form and model of business in recent years,the live broadcast platform needs the active guidance and support of the government,and needs to strengthen supervision and governance to promote its healthy,orderly and sustainable development. 展开更多
关键词 live broadcast platform digital economy regulatory mechanism fair competition governance countermeasures
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