Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new...Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.展开更多
Complex networks are ubiquitous in our lives. Representative examples are the Internet, social networks, biological networks, E-commerce networks, electrical power grids, and larger-scale engineering systems. It is we...Complex networks are ubiquitous in our lives. Representative examples are the Internet, social networks, biological networks, E-commerce networks, electrical power grids, and larger-scale engineering systems. It is well known that the Internet has been a powerful engine for our societal evolution and technological innovation. Nowadays, network science and engineering faces fundamental challenges, such as understanding the complexity of various large-scale networks, developing new architectures and exploiting new substrates, and enabling new applications and new economics. To a better future, the complex networks in our lives will need to be better： more accessible, more reliable, more predictable, and more secure.展开更多
文摘Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.
文摘Complex networks are ubiquitous in our lives. Representative examples are the Internet, social networks, biological networks, E-commerce networks, electrical power grids, and larger-scale engineering systems. It is well known that the Internet has been a powerful engine for our societal evolution and technological innovation. Nowadays, network science and engineering faces fundamental challenges, such as understanding the complexity of various large-scale networks, developing new architectures and exploiting new substrates, and enabling new applications and new economics. To a better future, the complex networks in our lives will need to be better： more accessible, more reliable, more predictable, and more secure.
