Live-streaming selling strategies for competitive firms

The booming live-streaming commerce has significantly changed the traditional e-commerce model,thus attracting much attention from both industry and academia.In recent years,an increasing number of scholars have applied analytical models to explore live-streaming strategies for firms in different scenarios.However,the previous literature mainly considers monopolists,while in the real world,competition is not rare.To fill this gap between the literature and practical observations,this paper applies a game theoretical model to study live-streaming adoption and pricing strategy for firms under competitive environments.The results show that,for competitive firms,the equilibrium strategy depends on the relation between the commission rate and the intensity of the market expansion effect.Additionally,compared to the case in which no firm adopts live-streaming,competitive firms do not always benefit from the adoption of live-streaming selling.The paper also shows that competition plays a negative role in inducing a firm to adopt live-streaming.

Community-led total sanitation(CLTS)implementation in West Mamprusi Municipal Assembly in Ghana.What do communities think eleven years on?

Objective Access to improved sanitation is a fundamental human right and an important aspect of Public Health.However,an estimated thousands of people in Ghana especially,the West Mamprusi Municipal Assembly(WMMA)still have no access to adequate toilet facilities.This has brought untold health repercussions to the inhabitants,the community,and the environment at large.To address this menace,the community-led total sanitation(CLTS)was implemented.This study aimed to assess communities’perspectives on the implementation of CLTS and to understand the factors influencing its success and failures.Methods A mixed-method approach involving sequential qualitative and quantitative methods was employed in this study.Participants for the quantitative study were randomly selected and surveyed using questionnaires.The qualitative study employed focus group discussion involving purposively sampled participants including assembly members,opinion leaders,and assembly staff.Results The CLTS program in WMMA realized an apparent use of construction and proper use of household latrines leading to a reduction of open defecation free(ODF)and two communities achieving sanitized status in the history of the study area,enabling the training of latrine artisans and natural leaders to facilitate the CLTS expansion and sustainability,improved sanitation and hygiene,strengthened the enforcement of community rules and regulations and many others.Conclusion The CLTS program has received more widespread acceptance in the study area than the previous government policy of constructing public toilets,which was greeted with massive failures due to poor implementation.To ensure that gains achieved through CLTS implementation are sustained longer,it is recommended that chiefs and opinion leaders should be involved in the CLTS programs to ensure checks and enforcement.The entrenchment of bylaws and more education to address enduring myths and misconceptions will sustain the program.Subsidies in the form of sanitation loans for latrine construction materials by the government and supporting non-governmental organizations(NGOs)will be paramount in sustaining ODF.

Analysis of Distribution of Public Toilets within Walking Range around Communities of the Elderly under the Model of Community Home-based Care for the Elderly: A Case Study of Changxindian, Fengtai District, Beijing

In recent years,under the influence of multiple factors such as traditional ideas and living economic conditions,the aging population in China continues to increase.Most of the elderly are more inclined to aged at home,and the first places for elderly activities are communities and the surrounding environment,which greatly affects the convenience of life and happiness of the elderly.In this paper,Changxindian area in Fengtai District of Beijing was as the research object,and detailed calculation and analysis were carried out by using POI data and arcGIS software.The relative location of residential areas and surrounding public toilets was explored,and the best location of public toilets in the daily walking area under the model of community home-based care for the elderly was further studied.

Research on the Impact of Social Media Live-Streaming on Consumer Purchasing Behavior and Its Coping Strategies

Due to the rapid development of network technology and the popularity of live-streaming,more and more businesses and individuals are using live-streaming to promote their products,giving rise to a new marketing model of social media live-streaming.Based on the social media live-streaming market,businesses or enterprises focus on tapping into new consumer demand,and social media live-streaming marketing has gradually expanded into various fields.Based on the SOR theory,this paper discusses how to improve the coping strategies of consumer purchasing behavior through social media live-streaming by analyzing the representative factors affecting consumer purchasing behavior such as anchors,brands,and live-streaming content in social media live-streaming.The results of this study will contribute to a better understanding of the relationship between social media live-streaming marketing models and consumer purchasing behavior and will help to reveal the potentials and limitations of social media live-streaming,thus providing valuable ideas and scientific basis for social media live-streaming marketing strategies.

Consumers'Purchase Intention of Geographical Indication Agricultural Products under the Background of Live-streaming Sales:An Exploratory Research Based on Grounded Theory

Exploring the mechanism for the formation of consumer purchase intentions of geographical indication agricultural products in the context of live-streaming sales can provide an important reference for brand marketing of geographical indication agricultural products.In this study,in-depth interviews were conducted with consumers of geographical indication agricultural products.Based on grounded theory,open coding,axial coding and selective coding were performed for interview text.Finally,21 concepts,7 subcategories and 3 main categories were obtained,and a model of the formation mechanism of the purchase intention of geographical indication agricultural products under the background of live-streaming sales was constructed,that is,"consumer cognition-consumer attitude-consumer behavior".Among them,consumer cognition includes two dimensions:the type of geographical indication agricultural products and the live-streaming appeal strategy,i.e.,the personal cognition of consumer and the promotion of live-streaming host's strategy.Consumer attitude is value perception of consumers,mainly including two dimensions of functional value and emotional value.Consumer behavior is the consumer's willingness to buy.It has been concluded that the types of geographical indication agricultural products interact with the live-streaming appeal strategies.Through the intermediary of consumers'value perception,consumers'purchase intention is generated.Among them,resource-oriented geographical indication agricultural products adopt rational live-streaming appeal strategies,which can enhance the consumer's perception of functional value,thereby promoting their purchase intention;and cultural and creative geographical indication agricultural products brands adopt perceptual live-streaming appeal strategies,which can enhance the emotional value perception of consumers,thereby promoting their purchase intention.

A local fuzzy method based on “p-strong” community for detecting communities in networks

In this paper,we propose a local fuzzy method based on the idea of ＂p-strong＂ community to detect the disjoint and overlapping communities in networks.In the method,a refined agglomeration rule is designed for agglomerating nodes into local communities,and the overlapping nodes are detected based on the idea of making each community strong.We propose a contribution coefficient bvcito measure the contribution of an overlapping node to each of its belonging communities,and the fuzzy coefficients of the overlapping node can be obtained by normalizing the bvci to all its belonging communities.The running time of our method is analyzed and varies linearly with network size.We investigate our method on the computergenerated networks and real networks.The testing results indicate that the accuracy of our method in detecting disjoint communities is higher than those of the existing local methods and our method is efficient for detecting the overlapping nodes with fuzzy coefficients.Furthermore,the local optimizing scheme used in our method allows us to partly solve the resolution problem of the global modularity.

Changes in microbial community composition in the leaf litter of successional communities after volcanic eruptions of Mount Usu, northern Japan

Changes in the fungal and bacterial biomass and community structure in litter after the volcanic eruptions of Mount Usu, northern Japan were investigated using a chronosequence approach, which is widely used for analyzing vegetation succession. The vegetation changed from bare ground （10 years after the eruptions） with little plant cover and poor soil to monotonic grassland dominated by Polygonum sachalinense with undeveloped soil （33 years） and then to deciduous broad-leaved forest dominated by Populus maximowiczii with diverse species composition and well-developed soil （100 years）. At three chronosequential sites, we evaluated the compositions of phospholipid fatty acids （PLFAs）, carbon （C） and nitrogen （N） contents and the isotope ratios of C （δ13C） and N （δ15N） in the litter of two dominant species, Polygonum sachalinense and Populus maximowiezii. The C/N ratio, δ13C and δ15N in the litter of these two species were higher in the forest than that in the bare ground and grassland. The PLFAs gradually increased from the bare ground to the forest, showing that microbial biomass increased with the development of the soil and/or vegetation. The fungi-to-bacteria ratio of PLFA was constant at 5.3 ± 1.4 in all three sites, suggesting that fungi were predominant. A canonical correspondence analysis suggested that the PLFA comoosition was related to the successional ages and the developing soil properties （P 〈 0.05, ANOSIM）. The chrono- sequential analysis effectively detected the successional changes in both microbial and plant communities.

Nontraditional energy-assisted mechanical machining of difficult-to-cut materials and components in aerospace community:a comparative analysis

The aerospace community widely uses difficult-to-cut materials,such as titanium alloys,high-temperature alloys,metal/ceramic/polymer matrix composites,hard and brittle materials,and geometrically complex components,such as thin-walled structures,microchannels,and complex surfaces.Mechanical machining is the main material removal process for the vast majority of aerospace components.However,many problems exist,including severe and rapid tool wear,low machining efficiency,and poor surface integrity.Nontraditional energy-assisted mechanical machining is a hybrid process that uses nontraditional energies(vibration,laser,electricity,etc)to improve the machinability of local materials and decrease the burden of mechanical machining.This provides a feasible and promising method to improve the material removal rate and surface quality,reduce process forces,and prolong tool life.However,systematic reviews of this technology are lacking with respect to the current research status and development direction.This paper reviews the recent progress in the nontraditional energy-assisted mechanical machining of difficult-to-cut materials and components in the aerospace community.In addition,this paper focuses on the processing principles,material responses under nontraditional energy,resultant forces and temperatures,material removal mechanisms,and applications of these processes,including vibration-,laser-,electric-,magnetic-,chemical-,advanced coolant-,and hybrid nontraditional energy-assisted mechanical machining.Finally,a comprehensive summary of the principles,advantages,and limitations of each hybrid process is provided,and future perspectives on forward design,device development,and sustainability of nontraditional energy-assisted mechanical machining processes are discussed.

Implication of community-level ecophysiological parameterization to modelling ecosystem productivity:a case study across nine contrasting forest sites in eastern China

Parameterization is a critical step in modelling ecosystem dynamics.However,assigning parameter values can be a technical challenge for structurally complex natural plant communities;uncertainties in model simulations often arise from inappropriate model parameterization.Here we compared five methods for defining community-level specific leaf area(SLA)and leaf C:N across nine contrasting forest sites along the North-South Transect of Eastern China,including biomass-weighted average for the entire plant community(AP_BW)and four simplified selective sampling(biomass-weighted average over five dominant tree species[5DT_BW],basal area weighted average over five dominant tree species[5DT_AW],biomass-weighted average over all tree species[AT_BW]and basal area weighted average over all tree species[AT_AW]).We found that the default values for SLA and leaf C:N embedded in the Biome-BGC v4.2 were higher than the five computational methods produced across the nine sites,with deviations ranging from 28.0 to 73.3%.In addition,there were only slight deviations(<10%)between the whole plant community sampling(AP_BW)predicted NPP and the four simplified selective sampling methods,and no significant difference between the predictions of AT_BW and AP_BW except the Shennongjia site.The findings in this study highlights the critical importance of computational strategies for community-level parameterization in ecosystem process modelling,and will support the choice of parameterization methods.

Insights into microbiota community dynamics and flavor development mechanism during golden pomfret(Trachinotus ovatus)fermentation based on single-molecule real-time sequencing and molecular networking analysis

Popular fermented golden pomfret(Trachinotus ovatus)is prepared via spontaneous fermentation;however,the mechanisms underlying the regulation of its flavor development remain unclear.This study shows the roles of the complex microbiota and the dynamic changes in microbial community and flavor compounds during fish fermentation.Single-molecule real-time sequencing and molecular networking analysis revealed the correlations among different microbial genera and the relationships between microbial taxa and volatile compounds.Mechanisms underlying flavor development were also elucidated via KEGG based functional annotations.Clostridium,Shewanella,and Staphylococcus were the dominant microbial genera.Forty-nine volatile compounds were detected in the fermented fish samples,with thirteen identified as characteristic volatile compounds(ROAV>1).Volatile profiles resulted from the interactions among the microorganisms and derived enzymes,with the main metabolic pathways being amino acid biosynthesis/metabolism,carbon metabolism,and glycolysis/gluconeogenesis.This study demonstrated the approaches for distinguishing key microbiota associated with volatile compounds and monitoring the industrial production of high-quality fermented fish products.

Manure substitution improves maize yield by promoting soil fertility and mediating the microbial community in lime concretion black soil

Synthetic nitrogen(N)fertilizer has made a great contribution to the improvement of soil fertility and productivity,but excessive application of synthetic N fertilizer may cause agroecosystem risks,such as soil acidification,groundwater contamination and biodiversity reduction.Meanwhile,organic substitution has received increasing attention for its ecologically and environmentally friendly and productivity benefits.However,the linkages between manure substitution,crop yield and the underlying microbial mechanisms remain uncertain.To bridge this gap,a three-year field experiment was conducted with five fertilization regimes:i)Control,non-fertilization;CF,conventional synthetic fertilizer application;CF_(1/2)M_(1/2),1/2 N input via synthetic fertilizer and 1/2 N input via manure;CF_(1/4)M_(3/4),1/4 N input synthetic fertilizer and 3/4 N input via manure;M,manure application.All fertilization treatments were designed to have equal N input.Our results showed that all manure substituted treatments achieved high soil fertility indexes(SFI)and productivities by increasing the soil organic carbon(SOC),total N(TN)and available phosphorus(AP)concentrations,and by altering the bacterial community diversity and composition compared with CF.SOC,AP,and the soil C:N ratio were mainly responsible for microbial community variations.The co-occurrence network revealed that SOC and AP had strong positive associations with Rhodospirillales and Burkholderiales,while TN and C:N ratio had positive and negative associations with Micromonosporaceae,respectively.These specific taxa are implicated in soil macroelement turnover.Random Forest analysis predicted that both biotic(bacterial composition and Micromonosporaceae)and abiotic(AP,SOC,SFI,and TN)factors had significant effects on crop yield.The present work strengthens our understanding of the effects of manure substitution on crop yield and provides theoretical support for optimizing fertilization strategies.

Cultural Relevance for Rural Community Development in China: A Case Study in Bai, Jingpo and Huyaodai Communities of Yunnan Province

A three-year study over the Bai, Jingpo and Huayaodai communities in Yunnan Province reveals that the community development is significantly influenced in various ways by such cultural factors as the concepts of development; concepts and traditions of inter-community relationships, consumption, mar- riage and gender; patterns of decision-making and production, resource and income allocation; as well as the role of information dissemination systems, religion and ritual. Based on the analysis over the interactive relevance between each factor and community development, some strategies and methods for dealing with such a cultural relevance in development projects are recommended.

Place Reconstruction in the Renovation of Old Communities:A Case Study of Renovation Design of Caojiaxiang Community in Chengdu City,China

In the renovation of old communities,it is important to explore ways of continuing regional cultural context,realizing harmonious regeneration of residential functions and cultural,commercial benefits when the community environment is optimized.Taking the renovation design of Caojiaxiang Community in Chengdu City,Sichuan Province for example,we studied the utilization of marketplace culture resources in the place reconstruction of Caojiaxiang Community, summarized place reconstruction concepts and methods for the renovation of old communities,to provide valuable suggestions for the development of old communities.

Community structure and species diversity dynamics of a subtropical evergreen broad-leaved forest in China:2005 to 2020

Here,we characterize the temporal and spatial dynamics of forest community structure and species diversity in a subtropical evergreen broad-leaved forest in China.We found that community structure in this forest changed over a 15-year period.Specifically,renewal and death of common species was large,with the renewal of individuals mainly concentrated within a few populations,especially those of Aidia canthioides and Cryptocarya concinna.The numbers of individual deaths for common species were concentrated in the small and mid-diameter level.The spatial distribution of community species diversity fluctuated in each monitoring period,showing a more dispersed diversity after the 15-year study period,and the coefficient of variation on quadrats increased.In 2010,the death and renewal of the community and the spatial variation of species diversity were different compared to other survey years.Extreme weather may have affected species regeneration and community stability in our subtropical monsoon evergreen broad-leaved forests.Our findings suggest that strengthening the monitoring and management of the forest community will help better understand the long-and short-term causes of dynamic fluctuations of community structure and species diversity,and reveal the factors that drive changes in community structure.

The Strategy of Outdoor Space Micro-Renewal under the Goal of Communities for All Ages: A Case Study of Xingchaibeiyuan Community in Nanchang City

With the rapid development of the city,the old city has gradually lost its former glory,and the old community accounts for a large proportion in the city,and is located in the core area of the city. At present,there are some problems in the old community,such as high degree of aging,poor quality of living space,and lack of outdoor space. The old community transformation is mainly in the way of ' guided reconstruction',it has completely destroyed the original historical environment and the spirit of the place. Therefore,taking Xingchaibeiyuan Community in Nanchang City as an example,we deeply explore the strategy of micro-renewal of community outdoor space,so as to provide a reference for the renewal of outdoor space in this kind of old residential area.

Comparative Analysis between Community and Occupants’ Rating Systems for Sustainable Urban Communities (SUC)

Overpopulation globally is an addressed issue impacting human lives, marine lives, and the surrounding ecosystem;it is adding pressure on the available resources that should be optimized to suit the needs. Yet with improper management of resources and monitoring of daily activities, the environment will be further negatively impacted. With overpopulation higher urbanization rates are noticed with the demand of seeking better health facilities, better education, better jobs and better well-being;this progression is driving more demand into the infrastructure sector to be able to accommodate the growth rates. Hence, the need to having sustainable communities aiming at optimizing the resources used, working towards more feasible, environmentally friendly and cost-effective communities with a better occupant’s experience is in action. Sustainable development goals (SDG) are vital goals developed by the United Nations Development Program (UNDP) in 2015 to address and guide through 17 interconnected global goals serving the previously mentioned trend. Out of the 17 goals, Sustainable Cities and Communities (goal #11) and Good Health and Well-Being (goal #3) are the focus of this paper directed towards holding a comparative analysis between the community scale commonly known and mostly used rating system Leadership of Energy and Environmental Design (LEED-Cities and Communities) (USA) versus similar rating systems like Tarsheed-Communities (Egypt) and Estidama-Pearl (UAE) rating systems meeting sustainable development goal #11. Conjointly, another complimenting comparative review of the occupant’s health and wellbeing rating systems, such as Fitwel (USA) and Well (USA) are studied under sustainable development goal #3;however, they are focused on a building scale assessment. Living Community Challenge (LCC, USA) rating system linking community rating system with health & wellbeing credits was first issued in 2006, yet is it not cost effective neither easy to apply acting as a primary step while being affordable, accessible, and easy to implement. The objective of this paper is to highlight the pros and gaps under both categories of studies of community rating system and occupants’ health & wellbeing rating systems based on scientific content and commercial acceptance and do-ability. This comparison is done via comparing credits and sections within each rating system type;this will support in addressing the focal points needed for an integrated rating system between both categories that will serve in meeting SDG Sustainable Cities and Communities (goal #11) and Good Health and Well-Being (goal #3).

Revitalization Design of Public Spaces in Old Residential Communities: a Case Study of Qingshanhu Community in Nanchang City

Public space is an important part of a dty and also a crucial carrier for public activities. During the urban development, the overall environmental quality of old residential communities has degraded gradually for the lack of maintenance and upgrading, its public spaces have failed to satisfy routine needs of residents. To remodel the vitality of public spaces in old residential communities, this paper based on the field investigation of Qingshanhu Community in Nanchang City explored the thoughts of revitalizing public spaces in old residential communities from the aspects of society and material environment, and put forward the strategies of designing vitality of public spaces in old residential communities.

Research on Emergency Design and Renewal Strategy of Public Space in Old Communities Based on Public Health Emergencies:A Case Study of No.4 Courtyard of Luochengtou Community, Handan City

There are a large number of old communities in Chinese cities that urgently need to be updated and upgraded.However,the old community renewal in the past mostly focused on the transformation of physical environment with a single goal.There is a lack of in-depth thinking about the problems presented by the public space in the old communities,and it is necessary to focus on this.The continuous occurrence of public health incidents has increased the pressure on urban development,and old communities have become shortcomings in such incidents.It is a topic worthy to study whether the emergency design update of public spaces can supplement the shortcomings of old communities in public health emergencies.Based on the background of public health emergencies,combined with the theory of resilient cities,the study analyzes the emergency design of public space in the old communities and conducts a research on the renewal strategy,taking the No.4 Courtyard of Luochengtou Community in Handan City as an example.The improvement strategies of management,transportation,structure and space are specifically put forward,in order to provide reference for the emergency design update of old communities.

Environment Promotion and Microclimate Improvement of Old Communities with Combination of Peacetime and Epidemic Situation: A Case Study of Fuguoli Community in Beijing

As the basic unit of a city,community is an important carrier of residents’ healthy life.With the development of society,the environmental status of old communities has been unable to meet the needs of residents’ healthy life,and it is urgent to optimize the community environment.The emergence of novel coronavirus also put forward more strict requirements for the grassroots governance of old communities in China.Taking Fuguoli community in Beijing City as an example,the problems existing in the external environment of old communities were excavated from the perspective of functional requirements,and the distributed green space layout pattern and the dynamic simulation of community microclimate environment was constructed through the method of field survey and numerical simulation.Furthermore,the environmental optimization strategies of old communities with combination of peacetime and epidemic situation were put forward to help the epidemic prevention and control.

Sport Participation and Community Capacity Building in Disadvantaged Urban Communities

The aim of this study was to investigate the relationships between sport and community by examining the role played by sports participation in community engagement and community capacity building in disadvantaged urban communities.From a conceptual standpoint,the study is based on the sociological theory of the community and Community Capacity Building(CCB)theory,which provide overviews of the concept of community and community capacity and its characteristics.Four disadvantaged urban communities were investigated.Two of these communities had sports programs,while the other two did not.The online questionnaire methodology was adopted to assess the socio-demographic characteristics and community engagement of the participants(knowledge of programs and participation in community activities),and subsequently,an analysis of the online social media narratives of the community members themselves was developed to measure the characteristics of their community capacity building.We found that community engagement and community capacity values were higher in the communities with sports programs.These findings are promising and suggest that approaches based on sports participation development could be fruitful,particularly in disadvantaged communities.