High-quality Development of the Pearl River Night Tour in the Context of Deep Integration of Culture and Tourism

Urban night tourism is a new form of urban tourism development and an important driving force for the prosperity of urban night economy.As the most prestigious business card among many night tour projects in Guangzhou,the Pearl River water night tour has contributed to the development of Guangzhou s night economy,which cannot be underestimated.However,in the process of rapid development,there are also problems such as diversified operators,insufficient integration of intangible cultural elements,excessive commercial attributes,issues of tourism facilities and service facilities.Under the new stage of integrated development of culture and tourism,how to use mutual promotion of culture and tourism in the Pearl River night tour to seek innovative paths for high-quality development in the future is the main problem expected to be solved in this paper.Therefore,based on the perspective of culture and tourism integration,this paper analyzes the general situation and development status of the Pearl River night tour,and proposes five development strategies:the overall planning of culture and tourism integration,the deep integration of intangible cultural elements,the balance of commercial attributes and tourism attributes,the high integration of culture,business,tourism and education,and the creation of tourism atmosphere,in order to provide inspiration for the healthy,orderly and high-quality development of the Pearl River night tour.

Value and Measures of Integrating Local Red Culture into the Ideological and Political Course of Environmental Disciplines under the OBE Concept

Based on output-oriented education,the OBE(Outcome-Based Education)concept integrates local red culture into the ideological and political course of environmental disciplines,and is an important part of training applied talents of environmental disciplines in the new era.This educational model makes an innovation on the traditional educational and teaching concepts and centers on students.This paper analyzes the value of integrating local red culture into the ideological and political course under the OBE concept,and puts forward an effective implementation path.

Combination of Local Culture and Landscape in Urban Plaza Design——A Case Study of Yingmeng Plaza Design in Zitong County, Mianyang City of China

Taking the design of Yingmeng Plaza in Zitong County, Mianyang City for example, location feature and overall design objective were analyzed on the basis of design background. By analyzing the theme of Yingmeng Plaza, design principles were proposed as "based on overall functions, fully considering users' needs, showing characteristics of a tourist city and cultural city". Guided by the overall planar layout, the whole plaza was classified into 5 functional areas to highlight its landscape structure of "four centers, four axes, two districts and two belts". By following the concept of "Beginning of a dream- Expectations of the dream-Transition of the dream-Dream coming true", and considering theme and design principles of Yingmeng Plaza, design concepts of its major scenic spots were elaborated.

Study on Dominant Expression of Regional Culture of the Qinling Mountains in Local Residential Buildings

Regional culture of the Qinling Mountains shows distinct features since it was born in the local outstanding ecological environment, study on local architecture is significant for the dominant expression of regional culture, protection of local environment, and echoing with the theme of ecological civilization construction. This paper, on the basis of the mutual infl uence and evolution of regional culture and style of local residential buildings, explored the reasons for the weakening of local architectural style, and specified the signifi cance of promoting local style of the living environment. By studying the infl uence of local natural environment and humanistic environment on architectural style along the northern foot of the Qinling Mountains, the paper explored the expression of regional culture in residential buildings, with Xian Garden(Xi'an Yuanzi) as an example, and aimed at giving useful help to the dominant expression of regional culture in modern residential buildings.

THE LOCALIZATION OF ADRENOMEDULLIN IN RAT KIDNEY TISSUE AND ITS INHIBITORY EFFECT ON THE GROWTH OF CULTURED RAT MESANGIAL CELLS

OBJECTIVE: To observe the localization of adrenomedullin (AM) in rat kidney tissue and its inhibitory effect on the growth of cultured rat mesangial cells (MsC). METHODS: A monoclonal antibody against AM developed by our laboratory was used to detect the localization of AM protein in rat kidney tissue by avidin-biotin complex immunohistochemistry. The expressions of AM and its receptor CRLR mRNA on cultured glomerular epithelial cells (GEC) and MsC were investigated by Northern blot assay, and the possible effect of AM secreted by GEC on MsC proliferation was observed using [3H]thymidine incorporation as an index. RESULTS: A specific monoclonal antibody against AM was succesfully developed. AM was immunohistochemically localized mainly in glomeruli (GEC and endothelial cells), some cortical proximal tubules, medullary collecting duct cells, interstitial cells, vascular smooth muscle cells and endothelial cells. Northern blot assay showed that AM mRNA was expressed only on cultured GEC, but not on MsC, however, AM receptor CRLR mRNA was only expressed on MsC. GEC conditioned medium containing AM can inhibit MsC growth and AM receptor blocker CGRP8-37 may partially decreased this inhibitory effect. CONCLUSION: AM produced by GEC inhibits the proliferation of MsC, which suggests that AM as an important regulator is involved in glomerular normal physiological functions and pathologic processes.

Research on the Path to High-Quality Development of Grassroots Libraries in the Era of Artificial Intelligence in Henan

Since the age of digital intelligence,the government has introduced policies to actively promote the intelligent transformation of grassroots public cultural services.Based on the investigation and analysis of the development status quo of grassroots libraries in Henan Province,we put forward the path of high-quality development of grassroots libraries in Henan,namely,improving the mechanism and system,leading with digital intelligence technology,empowering by Yellow River culture(the heritage and values rooted in the history and traditions of the Yellow River region),and driven by users’demand.

Traditional Food Culture (Local Cuisines, Japanese Sake) That Has Been Nurtured by the Rich Nature of the Prefecture, Japan

In Chiba Prefecture, Japan, during the Edo period (1603-1867), the development of waterway traffic by ships and the management of ports, highways and post towns around the ports progressed with the prosperity of the Edo (present-day Tokyo), which became heavily populated and the center of politics. We estimated that the demand of Japanese sake, which is luxury grocery item, was high. The freshwater layer that is abundant in mineral water to a depth of approximately 10 m is formed in coastal sand dunes. The fresh water layer is hard water, in which the concentrations of minerals such as calcium and magnesium are high. When the fresh water layer is used as the preparation water, the working rice malt and yeast in the sake brewing process become active. Japanese sake trends to be dry with a full-bodied taste. In addition, the main ingredients of local cuisines are fish and shellfish;many local cuisines are seasoned using soy sauce, miso and salt, and these local cuisines pair well with the type of Japanese sake described above. The local cuisines have been nurtured in harmony with the region’s rich nature and heritage. In the future, we need to conserve the rich natural environment of the tidal flat, coast, seaweed beds, and marine, which have been producing the main local cuisine in Chiba Prefecture, and the water source area (a successive environment on the plateau from the coast, which was previously called the coastal dune area) of the preparation water for making Japanese sake. We also need to proactively develop local production for local consumption activities. Thus, we hypothesize that if the Japanese food life is secured and the traditional food culture is continued, the region will become revitalized by the development of the exchanges in the region.

Promote the High-quality Development of Cultural Industry

The 14th China Beijing International Cultural Sc Creative Industry Expo(ICCIE),a subsidiary event for 2019 CIFTIS,was held recently.At the China Cultural Industry Development Forum,which was held concurrently,Beijing Municipal Publicity Minister Du Fei said that ICCIE focused on integration and innovation that promoted the high-quality development of the cultural industry.In the past decade.

Poverty reduction effects of integrating high-quality development and cultural tourism in China

The integration of the cultural tourism industry with high-quality development is believed to be an important method of alleviating poverty.Most research in this area has focused on single towns,cities,or regions without considering the spillover effects of neighboring areas.To fill this gap,this study applies a spatial panel econometric model to empirically test the spatial spillover effects of integrating the cultural tourism industry with high-quality developments and their mechanisms of poverty alleviation based on provincial panel data of the Chinese Mainland from 2010 to 2020.Four key results are presented.First,there is an obvious spatial dependence on the high-quality development scale,specialization level,and poverty level of cultural tourism integration.The common panel model is found to overestimate the impact of this integration on poverty alleviation because it ignores the spatial spillover-related explanatory variables.Second,the scale of development quality is found to have no significant impact on poverty alleviation when integrating cultural tourism;however,the level of development specialization has both a direct impact on poverty alleviation and the spatial spillover effect.Third,the integration of the cultural tourism industry in the Central and Western regions is shown to have a strong direct effect on poverty reduction through high-quality development.However,the spillover effect on poverty reduction in the Eastern region is greater than that in the Central and Western regions.Fourth,the integration of high-quality development and cultural tourism is found to have a direct impact on poverty alleviation overall by promoting tourism consumption,material capital accumulation,and structural transformation.

They Retain Their Beauty:Christianity and Local Cultures in the Global Era

The article examines a variety of local cultures in their relationship with modern Christianity as a global institution.The review summarizes three case studies conducted by the author in Israel and Canada over the past decade.These studies,reviewed in the article through various lenses and considered as three different sociocultural narratives,tell the reader how music,consciously or unconsciously,determines the contours of the cultural and religious identity of the groups whose members are natives or resettled residents of the Holy Land,Old and New Worlds,China and Australia.An updated analysis of ethnographic data points to local cultures as the true indicators of global change.

Discussion on the “Localization” Singing Technique Transformation of Opera in the Background of Chinese Culture

Opera has been developed in China for more than a hundred years as an “imported product” in the West. But the deep-rooted traditional ideas and the artistic aesthetics accumulated over thousands of years have also given the opera a new youth in China. Among them, the most affected area is singing technique. As one of the most intuitive external performance features of opera, singing technique has been the most affected by “localization” and has created a unique singing method belonging to China. Of course, this method is not formed in one fell swoop. The purpose of this paper is to explore the process of “localization” of opera singing technique in the context of Chinese culture, and to demonstrate it completely from the forms, methods, ideas and systems of change, so as to apply the theory more deeply to practical singing and teaching.

Paths for Integrating Local Red Culture into Ideological and Political Courses of Agronomy Majors

Local red culture is an important educational resource.Integrating it into the course of agronomy majors is an important part of cultivating applied talents who grasp and love agriculture in the new era.This paper analyzes the necessity of integrating local red culture into courses of agronomy majors,discusses the current challenges,and puts forward specific recommendations.

Research on the Local Culture and Corresponding Influences on English Linguistics from the Etymology Perspective

In this paper, we conduct research on the local culture and corresponding influences on the English linguistics from the etymology perspective. In the form of linguistics, language is a form of system, the research is in the form of the combination of form and meaning, language learning is rules and skills to master. In systemic functional linguistics, language is a system the study is in the context of significance. Language learning, therefore, the use of language, masters the language knowledge and skills in practice and the social culture. From a social point of view of language learning, language learning is no longer the pure knowledge and skills to master the cognitive process of memory, but a process of social interaction between individuals. Our research starts form the in-depth analysis of the etymology to propose novel perspective that is innovative and meaningful.

Influence on Local Enterprise Cultural Development Caused by Culture Differences of Euro-America and Japanese

Economic globalization is necessary, which results in worldwide economic freedom and development, and promote the contact along countries, regions with enterprises. Culture differences of Euro- America and Japanese provide a train of thought for local enterprises improvement. Therefore, we analyzed excellent ideas of Euro-America and Japanese culture to build better adaptive local enterprise culture.

Local Transfer of Surplus Labors and Protection of Intangible Cultural Heritages in Fenghuang County of West Hunan Province,China

The significance of local transfer of surplus rural labors in regions of minorities for the protection of intangible cultural heritages was discussed from 3 perspectives:definition of intangible cultural heritages,significance of protecting and inheriting intangible cultural heritages,and the role of local transfer of surplus rural labors in protecting and inheriting intangible cultural heritages.By taking Fenghuang County(Phoenix County)in west Hunan Province for an example,local transfer of surplus rural labor forces was proposed,and it was suggested that such a transfer could be realized from the following aspects:promoting industrialization of agriculture,developing tourism industry in rural regions of minorities,supporting rural labors to start their own business,attracting university graduates to return to their hometowns for founding their own undertakings.Moreover,relevant strategies were elaborated to increase income of rural residents,guarantee the efficient inheritance and protection of intangible cultural heritages in regions of minorities.

Inheritance,Innovation and High-quality Development of Tea Industry in Xianning City,Hubei Province

Xianning City is a main tea producing area in Hubei Province,the capital of"border-selling tea"in China,and an important starting point for the Ten-Thousand-Mile Tea Road across the Eurasian continent.This paper studies the tea industry in Xianning from the aspects of top 100 counties of tea industry,important agricultural cultural heritage,famous Chinese historical and cultural villages,China’s time-honored brands,major brands,and designated production enterprises of border-selling tea.Besides,it introduces intellectual property resources of the tea industry from traditional knowledge,biological genetic resources,new plant varieties,patents,geographical indications,trademarks,etc.Then,it analyzes major problems in the inheritance,innovation and high-quality development of Xianning tea,especially the border-selling tea.Finally,it comes up with constructive recommendations of starting the cultural inheritance and development project and upgrade project of the tea industry to build the capital of China’s border-selling tea.

Small Land Promotion Through Their Culture, Language and Individuality： The Importance of Culture Heritage for the Community Development

Promotion is becoming one of the most commonly and intentionally used by local government element of marketing mix. It can be either internal （addressed to the inhabitants of the unit） or external （aimed at people who are not residents of the unit）. The subject of the presented studies will be culture promotion of the region. One of the areas of promotion, little appreciated in Poland so far, is culture and culture heritage which are of greater and greater importance for the regional development. Culture heritage can be a resource to strengthen the region and improve the conditions for economic growth. Culture goods constitute an important factor in the development of socio-economic region. They increase tourist attractiveness contributing to the development of tourism and agro-tourism in the area. The rich history, multi-layered and diverse culture heritage, both tangible and intangible, can be one of the main assets of raising the competitiveness of the given region in the country and the European Union （EU）. It should be assumed that in a market economy town or municipality operate in a manner similar to enterprise, they produce products and services offered to the internal market （municipality） as well as to external one （surrounding of the municipality）. Competitive conditions require the use of all tools to increase the effectiveness of the operation, including marketing tools. Being a marketing issue a product, which is offered by a city/town, can be considered in two aspects： first as a mega-product （i.e., a city/town as a whole）, second as a distribution of a mega-product for individual municipal sub-products. Presented concept of a product offered by a city in its two distinctions can be also applied to a municipality. Market-based approach in relation to territorial units is usually called ＂territorial marketing＂. Alternatively, they can be also called ＂spatial marketing＂ and ＂area marketing＂. Depending on the type of territorial units and the scope of marketing activities various concepts are used （e.g., urban marketing and municipal marketing）. Currently in Poland these concepts are generally related to basic units of the administrative division of the country namely to urban and rural municipalities. Therefore, for this type of activities one can suggest the term ＂municipal marketing＂.

Evaluate the Role of Socio-cultural Factors in the Global Localization of TNC Activity

As an increasing number of firms are exercising transnational operations to occupy markets and exploit location-specific factors,some scholars claimed that 'the world is flat' and the local particularities no longer matter for the 'invincible' transnational corporations(TNC).But I argue that there exist some socio-cultural factors in the host countries influencing the actions of TNCs.I point out six local factors which include social norms,local attitudes,class formation,family structure, religion,and consumption pattern.Social norms are regulating TNCs' activities and local attitudes in varying contexts are encouraging or resisting against the transnational operators.Class formation generates new demands benefiting TNCs ' expansion. Religion structure and family value are reshaping TNCs' operational practices in production as well as distribution spheres.The location-specific consumption patterns are transforming TNCs' operations,deepening their territorial embeddedness,or even exposing them to the danger of overlocalization.

On The Northeast Regional Culture in Xiao Hong’s Novels

As the literary pride from the black land of northeast China,Xiao hong’s works show the unique regional culture of northeast China.With her meticulous brush strokes,she showed us the distinct geographical environment of the four seasons in north China,the strong local flavor and people’s sentiment,as well as the servility and ferocity of the people in the northeast.Xiao hong’s criticism of callous and ignorant servile characters and his praise of the consciousness of resistance and the indomitable life form,prompts us to think about the“national character”of northeast China and makes us feel the tragedy of society,the philosophy of life and the spirit of poets.

Vocalizing the "Local": Exploring the Cultural Milieu Along Coastal Maharashtra

The return to the study of localized aspects of culture and tradition is unravelling the various layers of a regional cultural milieu in academic study. Following the vein of regional exploration, this paper explores the case of Konkan, along the west coast of India, for the vernacular religious traditions. The mythic hero Parshurama mentioned in the text of Sahyadri Khanda features as a prominent hero along the Konkan coast and numerous places and performative traditions have retained the mythical base of this narrative as a part of local history. Ritual significance of naming certain sites and the connection between temples and other archaeological material sources with a narrative thread form the crux of this discussion on local culture in Konkan. The aspect of orality in the narrative scheme is often overlooked in the study of regional culture, and this exploration makes a case for the interdisciplinary approach of textual sources, ethnographic and oral accounts along with the data pertaining to material culture in such a study. The paper offers an entry point into the examination of religious texts and local performative tradition hinged on narratives of space that have shaped the vernacular culture to this day. This exploration will offer a case-study for an interdisciplinary investigation into local cultures that in turn enrich the knowledge on popular socio-religious currents.