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Promoting sustainable consumption and circular economy:the intention of Vietnamese youth consumers to purchase products made from recycled plastics
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作者 Hong Thi Thu Nguyen 《Chinese Journal of Population,Resources and Environment》 2024年第2期194-203,共10页
Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leadin... Recycling is viewed as a key component in a circular economy and serves as an ideal solution for promoting sustainability.During the global plastic crisis,plastic recycling practices have been adopted worldwide,leading to the production of various products made from recycled plastics(PRP).Nevertheless,a gap persists between consumption and demand for such products,which is primarily attributed to a lack of comprehension from the consumer perspective.Given the pivotal role consumers play in the adoption of these products,this study explores consumers’intentions to purchase PRP.This is particularly significant in Vietnam,which is an emerging economy aspiring to achieve the objectives of a circular economy and sustainable development.Utilizing an integrated cognitive-emotional framework comprising the Valence Theory and the Norm Activation Model,data from 564 Vietnamese students were gathered and analyzed using structural equation modeling.The results show that awareness of consequences is a major driver of consumer purchase intentions,followed by perceived ease of application and monetary incentives.The results also indicate that health concerns have the strongest effect on purchase intention and in the negative side,meaning that the health-related risk is the primary concern for consumers during the decision-making process.This research holds substantial value for academics and managers,as it aids in the theoretical exploration and the formulation of strategies to improve consumer acceptance of PRP. 展开更多
关键词 Recycled plastics Purchase intention Sustainable consumption Circular economy Valence theory Norm activation model
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The relationship between energy consumption and economic growth and the development strategy of a low-carbon economy in Kazakhstan 被引量:7
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作者 XIONG Chuanhe YANG Degang +1 位作者 HUO Jinwei ZHAO Yannan 《Journal of Arid Land》 SCIE CSCD 2015年第5期706-715,共10页
Fossil energy is the material basis of human survival, economic development and social progress. The relationship between energy consumption and economic growth is becoming increasingly close. However, energy consumpt... Fossil energy is the material basis of human survival, economic development and social progress. The relationship between energy consumption and economic growth is becoming increasingly close. However, energy consumption is the major source of greenhouse gases, which can significantly affect the balance of the global ecosystem. It has become the common goal of countries worldwide to address climate change, reduce carbon dioxide emissions, and implement sustainable development strategies. In this study, we applied an approximate relationship analysis, a decoupling relationship analysis, and a trend analysis to explore the relationship between energy consumption and economic growth using data from Kazakhstan for the period of 1993-2010. The results demonstrated: (1) the total energy consumption and GDP in Kazakhstan showed a "U"-type curve from 1993 to 2010. This curve was observed because 1993-1999 was a period during which Kazakhstan transitioned from a republic to an independent country and experienced a difficult transition from a planned to a market economy. Then, the economic system became more stable and the industrial production increased rapidly because of the effective financial, monetary and industrial policy support from 2000 to 2010. (2) The relationships between energy con- sumption and carbon emissions, economic growth and energy exports were linked; the carbon emissions were mainly derived from energy consumption, and the dependence of economic growth on energy exports gradually increased from 1993 to 2010. Before 2000, the relationship between energy consumption and economic growth was in a recessional decoupling state because of the economic recession. After 2000, this relationship was in strong and weak decoupling states because the international crude oil prices rose and energy exports increased greatly year by year. (3) It is forecasted that Kazakhstan cannot achieve its goal of energy consumption by 2020. Therefore, a low-carbon economy is the best strategic choice to address climate change from a global perspective in Kazakhstan. Thus, we proposed strategies including the improvement of the energy consumption structure, the development of new energy and renewable energy, the use of cleaner production technologies, the adjustment and optimization of the industrial structure, and the expansion of forest areas. 展开更多
关键词 energy consumption economic growth the decoupling relationship analysis low-carbon economy Kazakhstan
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Study on Relation between Energy Consumption and Climate Change in China
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作者 Fen Li Jianxin Zhang 《Meteorological and Environmental Research》 CAS 2013年第1期29-35,共7页
[Objective] The research aimed to study relation between energy consumption and climate change in China. [Method] Climate change characteristics from 1951 to 2009 in China were summarized. Economic and social developm... [Objective] The research aimed to study relation between energy consumption and climate change in China. [Method] Climate change characteristics from 1951 to 2009 in China were summarized. Economic and social developments in China in recent 50 years were analyzed from production and consumption amounts of the energy, energy source composition and energy consumption of the GDP (ten-thousand yuan). Influences of the energy consumption and economic development on climate change were discussed. [ Result] Annual average temperature of China in- creased obviously from 1951 to 2009, and regional difference was distinct. Increasing trend of the temperature in the north of 35° N was bigger than that in the south. Increasing trend of the temperature in northeast China and Inner Mongolia reached 0.04 ℃/a. The average temperature from 1981 to 2009 was higher than that from 1951 to 1980, and the biggest difference value was more than 2.0 ℃. Mutation of Chinese energy produc- tion and consumption happened in 1985, but average temperature of China had an obvious mutation in 1989, showing temperature mutation lagged behind energy production and consumption mutation. Energy consumption of the GDP (ten-thousand yuan) decreased evidently from 1978 to 1997. Beginning from 1998, the decreasing pace slowed down markedly, and there was a rebound in 2003. Chinese new energy amount was increasing year by year. Because the total energy consumption amount was also increasing, new energy proportion had been maintained about one quarter. The energy consumption increasing model with energy consumption coefficient and the model without energy consumption coefficient were set up in this paper. It was found that Chinese energy structure changed a little after considering energy consumption coefficient. Proportion of the coal de- creased, while proportions of the oil, natural gas and electric power increased. Temperature changing trend was consistent with that of the economic development and energy consumption. Change trend of the average temperature basically presented good positive correlation with effective energy consumption amount, and the maximum correlation coefficient was 80%. [ Conclusion] The research proved the importance of developing clean & efficient energy and carrying out low-carbon economy to relieve climate change of China. It was urgent to carry out low-carbon economy and transform economic growth manner. 展开更多
关键词 Energy consumption Climate change low-carbon economy China
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Cognitive Dissonance in Chinese Luxury Consumption Market
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作者 刘建长 袁睿志 +1 位作者 刘任远 孙婧 《Journal of Donghua University(English Edition)》 EI CAS 2015年第2期277-283,共7页
To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese ... To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese luxury consumption.On the basis of the review,the link between cognitive dissonance and intention to repurchase luxury goods is discussed.This research aims to investigate the impact of Chinese culture on the reflections of cognitive dissonance as well as their repurchase intentions.The study was based on quantitative research,in which the motivations and the levels of cognitive dissonance were explored in the luxury consumption domain.In the study,the effects of Chinese culture(i.e.,Mianzi,group orientation,and buying out of emotions) on luxury consumption and cognitive dissonance were also examined in order to develop a more precise research framework.This study shed light on the different levels of cognitive dissonance relative to the different dimensions of Chinese culture. 展开更多
关键词 motivation luxury intention likely goods purchase distinctive questionnaire emotion dimensions
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The Relationship between Consumers'Public Self-consciousness and their Purchase Intention of the New Luxury Goods
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作者 Jiaxuan Xu 《Proceedings of Business and Economic Studies》 2021年第3期41-45,共5页
The era of consumption upgrade has begun due to the rapid economic development.Nowadays,the new luxuryconsumption is prevailing,and China has emerged as the primary consumer of these luxury goods.Based on the public s... The era of consumption upgrade has begun due to the rapid economic development.Nowadays,the new luxuryconsumption is prevailing,and China has emerged as the primary consumer of these luxury goods.Based on the public self-consciousness of consumers,the relationship between this aspect and consumers'purchase intentions of the new luxury goodsis explored.This study investigated the impact of consumers'public self-consciousness on their willingness to purchase newluxury goods,validated the proposed hypothesis by design experiments,and used the linear regression analysis of theexperimental data.This study showed that the higher the consumer's public self-consciousness,the more inclined they wereto purchase these luxury goods.The findings of this study would be helpful to expand and enrich the researeh of the newluxury consumption behaviors in consideration that public self-consciousness is hardly reflected in recent research.Hence,this study would enlighten and acts as a significant reference for companies of the new luxury goods to develop more effectivemarketing strategies. 展开更多
关键词 New luxury Public self-consciousness Purchase intention consumption behaviors Luxury goods market
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可持续发展意识对Z世代服装可持续消费行为影响研究 被引量:1
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作者 裘晓雯 《浙江纺织服装职业技术学院学报》 2024年第1期53-60,共8页
服装可持续消费作为一种全新的可持续生活和消费方式被年轻消费群体接受。研究基于环境、社会和经济的可持续发展意识对理性行为理论(TRA)进行延伸,分析Z世代的可持续发展意识,以及可持续发展意识对Z世代服装可持续消费意愿的影响。利... 服装可持续消费作为一种全新的可持续生活和消费方式被年轻消费群体接受。研究基于环境、社会和经济的可持续发展意识对理性行为理论(TRA)进行延伸,分析Z世代的可持续发展意识,以及可持续发展意识对Z世代服装可持续消费意愿的影响。利用结构方程模型,以Z世代为研究对象,对375份网络问卷调研数据进行实证分析。结果表明,Z世代的可持续发展意识较高,可持续发展意识对服装可持续消费意愿起到积极作用,且服装可持续消费态度和主观规范能更好地推动可持续发展意识较高的Z世代提高服装可持续消费意愿,中介作用显著。政府需从环境、社会和经济三方面全面加强可持续发展宣传,增强消费者可持续发展意识,从而促进服装可持续消费行为。 展开更多
关键词 可持续发展意识 服装可持续消费意愿 服装可持续消费态度 Z世代 理性行为理论
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绿色消费意愿的反应机制——品牌拟人化和产品类型的匹配效应
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作者 聂元昆 刘莉 崔海浪 《技术经济》 CSSCI 北大核心 2024年第4期88-99,共12页
“绿水青山就是金山银山”,绿色消费与可持续发展成为经济社会发展的重要议题,消费者如何践行绿色消费、如何对绿色产品形成绿色消费意愿是绿色消费研究的重点领域方向。为此,基于刻板印象内容模型,研究探讨品牌拟人化类型与绿色产品类... “绿水青山就是金山银山”,绿色消费与可持续发展成为经济社会发展的重要议题,消费者如何践行绿色消费、如何对绿色产品形成绿色消费意愿是绿色消费研究的重点领域方向。为此,基于刻板印象内容模型,研究探讨品牌拟人化类型与绿色产品类型的交互效应对绿色消费意愿的影响及其反应机制。研究主要发现:①品牌拟人化与产品类型交互影响消费者的绿色消费意愿。对于实用型产品,能力型拟人(vs.温暖型拟人)更能激发消费者的绿色消费意愿;对于享乐型产品,温暖型拟人(vs.能力型拟人)更能激发消费者的绿色消费意愿。②绿色感知质量、绿色感知价值中介品牌拟人化类型和产品类型的交互效应对消费者绿色消费意愿的影响。③消费动机(利己动机vs.利他动机)调节品牌拟人化类型与产品类型的交互效应对消费者绿色消费意愿的影响。基于以上结果,研究丰富了品牌拟人化的相关研究,为企业品牌拟人化类型的选择、绿色产品的宣传、消费者绿色消费意愿及行为等提供现实参考价值。 展开更多
关键词 品牌拟人化 绿色感知质量 绿色感知价值 消费动机 绿色消费意愿
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消费者权力感对绿色消费意愿的影响机制研究
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作者 范公广 杨川 崔登峰 《珞珈管理评论》 2024年第2期114-128,共15页
基于能动—公共导向理论,阐明并验证了不同类型的权力感知对绿色消费意愿的影响机制。三项实验结果表明:权力感显著影响绿色消费意愿,相较于高权力感者,低权力感个体绿色消费意愿更高;其心理机制在于,低(vs.高)权力感者具有公共导向,关... 基于能动—公共导向理论,阐明并验证了不同类型的权力感知对绿色消费意愿的影响机制。三项实验结果表明:权力感显著影响绿色消费意愿,相较于高权力感者,低权力感个体绿色消费意愿更高;其心理机制在于,低(vs.高)权力感者具有公共导向,关注外部环境,表现出较强的共情水平,关注行为带来的社会效益,故更偏好绿色消费;自我建构则在权力感对绿色消费意愿影响中发挥调节效应。这不仅补充了权力感影响绿色消费意愿的边界条件的相关知识,还基于权力解读视角解释了权力感对绿色消费意愿影响效应的研究分歧现象,能够为企业绿色产品营销实践提供有益洞见。 展开更多
关键词 权力感 共情 绿色消费意愿 自我建构
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美食直播带货中主播特性对消费者冲动购买意愿影响研究
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作者 高功步 王康乐 《美食研究》 北大核心 2024年第2期32-39,共8页
随着直播带货的不断发展,美食品类逐渐发力,成为电商直播带货领域的重要细分市场。美食直播带货中,主播具有重要作用,其价值备受关注。研究基于SOR模型,以心理所有权为中介变量,平台声誉为调节变量,探索主播特性对消费者冲动购买意愿的... 随着直播带货的不断发展,美食品类逐渐发力,成为电商直播带货领域的重要细分市场。美食直播带货中,主播具有重要作用,其价值备受关注。研究基于SOR模型,以心理所有权为中介变量,平台声誉为调节变量,探索主播特性对消费者冲动购买意愿的影响机制。通过问卷调查收集有效数据并开展实证检验,研究发现:美食直播带货的主播特性(专业性、吸引力、互动性、可信性)显著正向影响消费者的心理所有权,同时心理所有权正向影响消费者的冲动购买意愿;平台声誉在消费者的心理所有权与冲动购买意愿之间起正向调节作用。美食品类商家进行直播带货时可以从主播特性、平台两方面来提高消费者的购买意愿。希冀为美食品类商家选择主播开展电商直播营销活动提供参考。 展开更多
关键词 美食消费 直播带货 主播特性 心理所有权 冲动购买意愿
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现象学视域下扩大文化消费的策略
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作者 徐望 《武汉商学院学报》 2024年第3期58-61,共4页
基于现象学视域,运用现象学方法,探索扩大文化消费的策略,可以提出:第一,注重观察文化消费现象,着重把握现象现出的消费意向;本质直观现象现出的文化心理;从现象中汲取文化创意的灵感。第二,理性创造文化消费现象,用文化产品把文化消费... 基于现象学视域,运用现象学方法,探索扩大文化消费的策略,可以提出:第一,注重观察文化消费现象,着重把握现象现出的消费意向;本质直观现象现出的文化心理;从现象中汲取文化创意的灵感。第二,理性创造文化消费现象,用文化产品把文化消费的“意”现出象来;用文化产品把社会文化的“意”现出象来;用文化产品把各种故事的“意”现出象来;用文化产品把不觉不明的“意”现出象来。第三,进阶演化文化消费现象,善用文化传播新媒体,推动文化消费现象“出圈”;延长现象的滞留时间,增加文化消费现象边际效益;引导负现象正向转化,增加文化消费现象社会效益。 展开更多
关键词 现象学 文化消费现象 文化消费意向 扩大文化消费
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消费者水产品感知、消费意愿与消费行为研究--以上海崇明清水蟹为例
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作者 何清 吴秋涵 《中国渔业经济》 2024年第2期117-126,共10页
在计划行为理论(TPB)和技术接受模型(TAM)既有水产品研究的基础上,论文纳入了感知风险这一潜变量,重新构建整合模型,以更全面地分析、了解消费者对于崇明清水蟹品牌的认知机理和购买决策过程。同时,以TPB和TAM理论为指导,设计调查问卷,... 在计划行为理论(TPB)和技术接受模型(TAM)既有水产品研究的基础上,论文纳入了感知风险这一潜变量,重新构建整合模型,以更全面地分析、了解消费者对于崇明清水蟹品牌的认知机理和购买决策过程。同时,以TPB和TAM理论为指导,设计调查问卷,并运用新构建的整合模型对调查结果进行实证分析。结果发现:消费者的感知易用性、消费态度、感知风险等变量对崇明清水蟹的消费意愿及行为影响显著。基于此,论文提出了完善安全监督,树立消费信心;完善营销渠道,健全服务体系;发挥崇明岛优势,加强宣传,提升品牌认知等基本建议。 展开更多
关键词 河蟹 水产品品牌 消费意愿 消费行为
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数字经济背景下茶企营销创新对消费意愿的影响研究 被引量:1
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作者 徐恒斌 赵霏 +1 位作者 徐淑媚 郑琼娥 《延边大学农学学报》 2024年第1期116-124,共9页
伴随数字技术的快速发展,数字经济也成为继农业经济和工业经济之后的又一新经济发展模式,为经济社会发展持续注入新活力。该研究通过174份调查问卷,设计了5个维度,29个重点问题,进行线上线下结合发放问卷,综合运用描述性统计分析,信效... 伴随数字技术的快速发展,数字经济也成为继农业经济和工业经济之后的又一新经济发展模式,为经济社会发展持续注入新活力。该研究通过174份调查问卷,设计了5个维度,29个重点问题,进行线上线下结合发放问卷,综合运用描述性统计分析,信效度检验,相关性分析及回归分析,对数字经济背景下茶企营销创新对消费意愿及影响因素进行分析。实证结果表明:渠道创新、产品创新、服务创新等营销创新对消费意愿均存在正向影响作用;引进型管理创新在营销创新与消费意愿之间具有部分中介作用。该研究依据实证结果提出在品牌茶企营销过程中,加大渠道创新、产品创新、服务创新等营销创新以提高顾客的消费意愿。 展开更多
关键词 数字经济 营销创新 消费意愿 引进型管理创新 茶叶企业
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礼物何以传递爱意:便利型与合意型礼物对择偶交往意愿的影响
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作者 李世豪 栾墨 +1 位作者 李虹 符国群 《心理学报》 CSSCI CSCD 北大核心 2024年第11期1524-1540,共17页
择偶是重要的研究话题,礼物又是择偶中传递信息与感情的重要媒介。本研究从礼物的合意性和便利性出发,探讨了不同类型的礼物如何通过心理亲密感影响收礼者的择偶交往意愿。通过5项线上实验和1项基于真实恋爱交友活动的田野实验发现,收... 择偶是重要的研究话题,礼物又是择偶中传递信息与感情的重要媒介。本研究从礼物的合意性和便利性出发,探讨了不同类型的礼物如何通过心理亲密感影响收礼者的择偶交往意愿。通过5项线上实验和1项基于真实恋爱交友活动的田野实验发现,收礼者收到便利型(vs.合意型)礼物时,会对送礼者表达出更高的交往意愿。这一影响通过收礼者感知到的与送礼者之间的心理亲密感中介实现,而消费过程(联合vs.单独)则在其中起到调节作用。本研究揭示了送礼行为如何影响个体的择偶交往意愿,为择偶研究提供了新的理论视角,同时为个体如何在择偶阶段送礼、企业如何开展礼物营销提供了实践启示。 展开更多
关键词 送礼 便利性与合意性 择偶交往意愿 心理亲密感 联合消费
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炫耀性旅游信息对旅游意向的影响——基于自我评价维持理论的视角 被引量:1
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作者 孙琼 王中胜 +1 位作者 王魁 樊子湘 《资源开发与市场》 CAS 2024年第4期481-491,共11页
炫耀性消费理念的普遍存在及社交媒体营销在旅游领域的盛行,引起了学术界对炫耀性旅游信息的广泛关注,但学界较少从自我评价维持视角切入,研究此类信息如何激发旅游意向。为此,本研究考查了中国地域的旅游景区,基于自我评价维持理论,采... 炫耀性消费理念的普遍存在及社交媒体营销在旅游领域的盛行,引起了学术界对炫耀性旅游信息的广泛关注,但学界较少从自我评价维持视角切入,研究此类信息如何激发旅游意向。为此,本研究考查了中国地域的旅游景区,基于自我评价维持理论,采用两组情景进行实验,通过模拟北京、湖南、上海、安徽等旅游地的内容情景,来检验炫耀性旅游信息对旅游意向影响的心理机制及边界条件。研究表明:炫耀性旅游信息正向影响旅游意向,且这种正向作用随着旅游信息炫耀性程度的提升而增强;同时,炫耀性旅游信息通过相对剥夺感和自我矫饰动机的中介作用正向影响旅游意向;此外,相对剥夺感能够激发自我矫饰动机,两者在炫耀性旅游信息与旅游意向之间发挥链式中介作用;旅游经历负向调节炫耀性旅游信息与相对剥夺感的关系。综上,本研究为旅游企业通过社交媒体营销策略扩大旅游内需提供了参考依据。 展开更多
关键词 炫耀性消费理念 相对剥夺 自我矫饰 旅游意向 旅游经历
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Review on carbon emissions, energy consumption and low-carbon economy in China from a perspective of global climate change 被引量:5
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作者 沈镭 孙艳芝 《Journal of Geographical Sciences》 SCIE CSCD 2016年第7期855-870,共16页
Accompanying the rapid growth of China's population and economy, energy consumption and carbon emission increased significantly from 1978 to 2012. China is now the largest energy consumer and CO2 emitter of the wo... Accompanying the rapid growth of China's population and economy, energy consumption and carbon emission increased significantly from 1978 to 2012. China is now the largest energy consumer and CO2 emitter of the world, leading to much interest in researches on the nexus between energy consumption, carbon emissions and low-carbon economy. This article presents the domestic Chinese studies on this hotpot issue, and we obtain the following findings. First, most research fields involve geography, ecology and resource economics, and research contents contained some analysis of current situation, factors decomposition, predictive analysis and the introduction of methods and models. Second, there exists an inverted "U-shaped" curve connection between carbon emission, energy consumption and economic development. Energy consumption in China will be in a low-speed growth after 2035 and it is expected to peak between 6.19–12.13 billion TCE in 2050. China's carbon emissions are expected to peak in 2035, or during 2020 to 2045, and the optimal range of carbon emissions is between 2.4–3.3 PgC/year(1 PgC=1 billion tons C) in 2050. Third, future research should be focused on global carbon trading, regional carbon flows, reforming the current energy structure, reducing energy consumption and innovating the low-carbon economic theory, as well as establishing a comprehensive theoretical system of energy consumption, carbon emissions and low-carbon economy. 展开更多
关键词 carbon emissions energy consumption low-carbon economy global climate change
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即开型体育彩票购买意愿影响因素实证研究
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作者 刘嘉俊 何斌 +2 位作者 伍佳豪 张泽波 张小林 《体育科技文献通报》 2024年第9期140-143,共4页
本文采用实证研究法,分析即开型体育彩票购买意愿的影响因素,并提出相关对策建议,旨在为打造积极购彩场景和促进消费者做出购买决策提供理论指引。结果表明:正面网络报道、体育参与、社交因素、物理环境、优惠活动对即开型体育彩票购买... 本文采用实证研究法,分析即开型体育彩票购买意愿的影响因素,并提出相关对策建议,旨在为打造积极购彩场景和促进消费者做出购买决策提供理论指引。结果表明:正面网络报道、体育参与、社交因素、物理环境、优惠活动对即开型体育彩票购买意愿产生正向影响。建议:强化体彩品牌宣传,打造理性购彩环境;借助体育活动,营造购彩氛围;优化售彩环境,提升购彩体验;挖掘社交娱乐属性,开展多样化营销。 展开更多
关键词 体育消费 即开型体育彩票 消费者购买意愿
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绿色营销对消费者森林食品购买意愿的影响——基于文献综述与案例分析
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作者 叶芷琦 杨修楠 郝立丽 《中国林业经济》 2024年第3期37-42,共6页
探讨在大食物观和新发展格局的背景下,绿色营销对消费者森林食品购买意愿的影响及其在推动森林食品产业发展和促进林区经济转型方面的重要作用。按照从理论内涵到具体实践的基本逻辑,通过文献综述和案例分析的方式,首先以梳理、分类、... 探讨在大食物观和新发展格局的背景下,绿色营销对消费者森林食品购买意愿的影响及其在推动森林食品产业发展和促进林区经济转型方面的重要作用。按照从理论内涵到具体实践的基本逻辑,通过文献综述和案例分析的方式,首先以梳理、分类、总结国内外相关文献为基础,凝练了绿色营销与森林食品的基本内涵。随后,对绿色广告诉求、绿色消费知识、绿色品牌体验这三个绿色营销外部刺激变量对消费者森林食品购买意愿的影响机制进行综合评述。研究发现,消费者的利己广告诉求符合消费者对食品健康安全的需求,环保知识储备是产生绿色消费的前提条件,对森林食品的环境友好性感受在消费者的购买决策中扮演重要角色。最后,对未来绿色营销在内涵延伸、评价体系及实践路径等方面进行展望,为森林食品探索新的产业发展模式和促进林农致富提供科学客观的理论依据。 展开更多
关键词 绿色营销 绿色广告诉求 绿色消费知识 绿色品牌体验 森林食品 购买意愿
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基于技术接受模型的大学生再生服装消费意向研究 被引量:1
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作者 何宗霖 汪自欢 +3 位作者 麦一轩 吴浩杰 王怡霏 张焕平 《西部皮革》 2024年第8期30-33,共4页
为了深入研究再生服装消费理论,基于技术接受模型构建了结构方程,并通过问卷调查的方式进行了实证检验。研究对象主要聚焦于大学生群体,探究他们的绿色服装消费认知如何影响再生服装的消费意向。研究结果表明,大学生的绿色服装消费认知... 为了深入研究再生服装消费理论,基于技术接受模型构建了结构方程,并通过问卷调查的方式进行了实证检验。研究对象主要聚焦于大学生群体,探究他们的绿色服装消费认知如何影响再生服装的消费意向。研究结果表明,大学生的绿色服装消费认知对再生服装的消费意向具有积极的推动作用。具体来说,这种认知首先影响了消费者的感知易用性,进而影响了感知有用性和态度,最终间接影响了消费意向。 展开更多
关键词 服装绿色消费认知 再生服装 结构方程模型 消费意向 技术接受模型
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城市居民对地理标志农产品消费意愿影响因素的实证分析
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作者 张懿玮 王泳博 祝洪章 《绿色科技》 2024年第13期230-236,244,共8页
基于我国378份城市居民调查问卷数据,采用二元Logistic模型,探究了城市居民对地理标志农产品的消费意愿的影响因素。结果表明:我国城市居民对地理标志农产品的了解程度不深;年龄较大或未婚的城市居民更偏好购买地理标志农产品;对地理标... 基于我国378份城市居民调查问卷数据,采用二元Logistic模型,探究了城市居民对地理标志农产品的消费意愿的影响因素。结果表明:我国城市居民对地理标志农产品的了解程度不深;年龄较大或未婚的城市居民更偏好购买地理标志农产品;对地理标志农产品的了解程度越高,城市居民的消费意愿越高;邮寄到货时间对消费意愿有显著的负向影响,即到货时间越长,消费意愿越低;食品安全性对消费意愿有显著的正向影响,即食品安全性越高,消费意愿越高。基于此,提出了应扩大地理标志农产品的品牌效应,加深消费者对地理标志农产品的了解程度,不断完善物流服务,进一步提高食品安全性的建议。 展开更多
关键词 地理标志农产品 消费意愿 影响因素
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“国潮崛起”视野下国货消费意向与消费行为路径研究——基于QCA和NCA的比较分析
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作者 韩发 张薇 《上海经济》 2024年第4期52-68,共17页
“国潮崛起”促使大众消费观念产生了巨大转变。本研究以消费者国货购买决策为对象,运用计划行为理论和使用与满足理论,通过问卷和回归分析验证数据。采用fsQCA分析方法,对消费者购买国货的消费意向与行为开展了组态比较。借助NCA的方... “国潮崛起”促使大众消费观念产生了巨大转变。本研究以消费者国货购买决策为对象,运用计划行为理论和使用与满足理论,通过问卷和回归分析验证数据。采用fsQCA分析方法,对消费者购买国货的消费意向与行为开展了组态比较。借助NCA的方法确定必要条件,深入发掘国货消费决策构成要素及其程度。研究发现,认同、价值、归属等精神层面的因素会对消费意向产生影响,而感知有用、功能价格等实用性需求层面的因素是驱动消费行为实施的核心动力。针对消费者购买国货心理过程的研究,不仅具有重要的理论价值,还对理解消费趋势、制定调整国货企业的经营战略具有重要的指导作用。 展开更多
关键词 消费行为 消费意向 国货 fsQCA NCA
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