Market Structure and Competitive Strategy in Market Square

Market Square shopping center contains several restaurants and cafés providing a diverse range of Asian foods and delicacies and this area is known by locals and Griffith University students as a great location for‘eating out'.Then,what is the market structure in this shopping mall and what kind of competitive strategies should be used to maximize profits according to the characteristics in this shopping center?

Strategic Bidding in Distribution Network Electricity Market Focusing on Competition Modeling and Uncertainties

Developing the electricity market at the distribution level can facilitate the energy transactions in distribution networks with a high penetration level of distributed energy resources(DERs)and microgrids(MGs).However,the lack of comprehensive information about the marginal production cost of competitors leads to uncertainties in the optimal bidding strategy of participants.The electricity demand within the network and the price in the wholesale electricity market are two other sources of the uncertainties.In this paper,a day-ahead-market-based framework for managing the energy transactions among MGs and other participants in distribution networks is introduced.A game-theory-based method is presented to model the competition and determine the optimal bidding strategy of participants in the market.Robust optimization technique is employed to capture the uncertainties in the marginal cost of competitors.Additionally,the uncertainties in demand are modeled using a scenario-based stochastic approach.The results ob-tained from case studies reveal the merit of considering competition modeling and uncertainties.

Investigation and Analysis of the Current Situation of New Media Marketing in Small and Medium-sized Enterprises

With China’s entry into WTO, China’s small and medium-sized enterprises are facing unprecedented opportunities and challenges. The integration of the world economy has brought opportunities for the internationalization and industrialization of small and medium-sized enterprises. However, due to the lack of systematic marketing strategies, the development of small and medium-sized enterprises is beset with difficulties. From the perspective of marketing strategy, this paper analyzes the marketing strategy problems faced by small and medium-sized enterprises. From four aspects: marketing concept, marketing team, marketing strategy and marketing model 4P, this paper puts forward some countermeasures and suggestions for improving the marketing benefits of small and medium-sized enterprises.

Strategies for Avoiding Loss of Market Share Due to Fierce Competition at Apps for The Future Inc.

The quickly growing development and fierce competition in technical industry make Apps for The Future Inc. (AFF) has risk of losing market share and their customers' trust. Therefore, after the examine of three solutions which used by Nokia, Motorola and China Unicom based on the selected criteria, the suitable solutions that the AFF managers should follow are creating new flagship product with low price, finding development direction and keep investing. Those solutions could allow companies to keep creating, keep motivating and care their customers, and allow this company to be successful and regain customer trust.

The Importance of Small and Medium Enterprise Development for Efficient Global Market Environment

Small and medium enterprises(SMEs)play an important role in the world economy.Modern trends in the development of small and medium enterprises imply a constant increase in their role in the total income of an economy.For such an approach,it is important to achieve quality organizational and managerial concepts of planning strategy development.In many countries,small businesses dominate in the production of a number of smaller products,higher consumption,and high quality of these products.The concept of a small economy consists of a group of companies that stand out in terms of their characteristics in relation to large companies.In relation to large companies as business systems,SMEs differ based on the concept of their own organization’s business,the volume of business,and the availability of resources.Research data show that the main obstacle to efficient continuous business of SMEs in the world is the procurement and maintenance of business resources.Ensuring continuity in production is often a problem of lack of resources,which primarily characterizes them in relation to large companies.Small business and entrepreneurship are the main backbone of today’s economic development,viewed globally.The purpose of the development of small and medium enterprises in the world is to enable the development of a successful and flexible entrepreneurial climate as an important organizational determinant,which is a prerequisite for progress in the modern world economy.The feature of SME development is the innovation of employees that needs to be constantly developed.In that way,conditions are provided for technological development,formation of flexible organizations,and new employment.In practice,small and medium enterprises are the engine of economic development.It is a sector that promotes private property and entrepreneurial skills.According to experts on economic issues,SMEs are today and in the future,not only in Serbia,the Region,but also in the world,a synonym for the private sector-for entrepreneurship.Comparative analysis shows the advantage of SMEs,especially in flexible business,where they can quickly adapt to change and can fully meet market demands.

Search Engine Optimization,Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County,Kenya

COVID-19 is a devastating pandemic with widespread negative health,social,and economic consequences.Due to drastic changes in the business environment of tour and travel agencies,firms and marketing managers can now use search engine optimization to effectively position themselves.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.Kenya’s tourism ministry and state government work hard to improve the business climate for tour and travel companies.Despite the overall positive image,international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous years.This was further aggregated by the onset of the COVID-19 pandemic in the year 2020,when the growth rate of tours and travel agencies fell by 65%.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.This study adopted a positivist philosophy.Both descriptive and explanatory research designs were used.A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were used.Data analysis included the development and interpretation of both descriptive and inferential statistics,such as frequencies,mean,percentages,and standard deviation,and was presented using tables and numerical values.The results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of 179.The study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency performance.Using the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of their websites.

Analysis on the Mode and Competitive Strategy of Electricity Sales in the Background of Electric Power System Reform

A new round of reform of the power system conforms to the national development of the energy revolution and the reform of the electricity market system. As an important promoter of the energy revolution and power reform, a new round of power system reform has brought profound changes to the energy industry and the power industry and the electricity market system has changed dramatically. With the release of the electricity market, market competition intensified. This paper analyzes the competition strategy of electricity sales market, analyzes the characteristics of market participants such as power generation enterprises, power grid enterprises, electricity sales companies and users, and puts forward the corresponding coping strategies to help the market participants to deal with the opportunities and challenges brought by power system reform, provide guidance and reference for the market participants.

Cooperation strategies when leading firms compete with small and medium-sized enterprises in a potentially competitive market

Efficient cooperation,which has become common under rising economic globalization,is leading to new opportunities and challenges for enterprises choosing long-term competition strategies.Sharing resources with competitors is believed to weaken a firm's competitive edge.However,a potentially competitive market may change a firm's incentive to share resources strategically with rivals.Consequently,this study investigates two possible cooperation models between leading enterprises and small and medium-sized enterprises(SMEs)to examine the impact of sharing resources on a firm's strategy.This analysis shows that cooperation strategies benefit both the leading firm and the SME under certain conditions.Furthermore,this study demonstrates that the wholesale cooperation strategy is always more detrimental to the environment than the license cooperation strategy.Interestingly,although cooperation can help SMEs develop sustainably in most cases,industries with high resource costs may experience a situation in which SMEs benefit from competition,thus resisting cooperation and harming the leading enterprise.This study highlights the role of a potentially competitive market and provides managerial insights for stakeholders.

Bi-level optimization based two-stage market clearing model considering guaranteed accommodation of renewable energy generation

The existing electricity market mechanisms designed to promote the consumption of renewable energy generation complicate network participation in market transactions owing to an unfair market competition environment,where the low cost renewable energy generation is not reflected in the high bidding price of high cost conventional energy generation.This study addresses this issue by proposing a bi-level optimization based two-stage market clearing model that considers the bidding strategies of market players,and guarantees the accommodation of renewable energy generation.The first stage implements a dual-market clearing mechanism that includes a unified market for trading the power generations of both renewable energy and conventional energy units,and a subsidy market reserved exclusively for conventional generation units.A re-adjustment clearing mechanism is then proposed in the second stage to accommodate the power generation of remaining renewable energy units after first stage energy allocations.Each stage of the proposed model is further described as a bi-level market equilibrium problem and is solved using a co-evolutionary algorithm.Finally,numerical results involving an improved IEEE 39-bus system dem-onstrate that the proposed two-stage model meets the basic requirements of incentive compatibility and individual rationality.It can facilitate the rational allocation of resources,promote the economical operation of electric power grids,and enhance social welfare.

基于SWOT的润滑油集团客户营销策略分析

润滑油企业要针对集团客户的行业典型特点和潜在需求,定制客户市场营销策略。基于客户价值和满意度特征等,可以将集团客户市场进一步细分为四类。SWOT分析将与润滑油市场营销中密切相关的各种主要内部优势、劣势和外部的机会及威胁等,通过调查列举出来,并依照矩阵形式排列。6Ps市场营销组合是六方面因素的组合。针对润滑油市场营销的特点,将6Ps营销组合理论和SWOT分析结合起来,制定SO-A、WO-A、ST-A、WT-A等十六类策略,这些策略的灵活运用为润滑油企业适应新时代转型发展提供了理论依据。

中国国有企业参与国际贸易的竞争战略与市场机遇研究

通过对近些年来中国国有企业参与国际贸易的竞争战略与市场机遇研究,旨在揭示其在全球市场中的优势和挑战。研究发现,中国国有企业在国际贸易中主要采取以下竞争战略:一是通过技术创新提高产品质量和附加值,增强国际竞争力;二是通过跨国并购和投资扩大市场份额,提高国际地位;三是通过加强与国际产业链的合作,实现产业链升级和优化。同时,中国国有企业在国际贸易中面临着诸多市场机遇,如全球新兴市场的崛起、全球经济一体化的推进及中国“一带一路”倡议的实施等。然而,中国国有企业在国际贸易中也面临着诸多挑战,如国际市场竞争激烈、贸易保护主义抬头以及企业内部管理和创新能力不足等。因此,中国国有企业需要不断调整和完善竞争战略,抓住市场机遇,以应对挑战实现可持续发展。

互联网背景下JC考研机构品牌营销策略研究

随着互联网技术的迅猛发展和高等教育的普及,考研市场迎来了前所未有的发展机遇。本文以JC考研机构为例,深入探讨了其在互联网背景下品牌营销策略的现状与挑战。结果表明,尽管JC考研机构在市场上占有一席之地,但其品牌定位模糊、营销手段单一、社交媒体营销滞后、产品同质化严重以及学员口碑营销不足等问题亟待解决。为此,本文提出了精准定位与市场调研、产品差异化与个性化服务、网络营销与社交媒体利用、线下活动与校园营销、合作伙伴与资源共享、优惠政策与口碑营销、数据分析与优化等品牌营销策略优化建议,旨在帮助JC考研机构在激烈的市场竞争中脱颖而出,同时为其它考研机构提供参考。

文创产品创新策略研究——以桂林市为例

文创产品成为推动文化产业蓬勃发展的重要动力。针对桂林文创产品的创新策略进行研究探讨,设计以提高其市场竞争力和创新能力,进而促进文化产业的发展。研究方法采用文献研究和案例分析相结合的方式。研究发现,桂林文化产业拥有丰富的历史文化资源和旅游资源,但文创产品市场仍存在瓶颈。为此,针对现存问题,提出要注重满足消费者需求和喜好、加强与相关产业的合作、利用数字技术和互联网平台等多方面措施。同时,也要注意创造独具特色的产品,将历史文化元素融入普通商品中,创新文创产品。文化内涵与设计融合、多样化的产品类型、个性化设计以及生态环保等创新元素,将有利于桂林文创产品的市场表现和品牌建设。

连锁股东与企业碳信息披露质量

碳信息披露质量的提高能够促进企业改善污染问题,对推动碳达峰与碳中和目标具有重要作用。本文选取2013~2022年我国沪深A股上市公司作为样本,探究连锁股东对企业碳信息披露质量的影响。实证结果显示,连锁股东能够显著促进企业碳信息披露质量的提升,该结论通过内生性检验和稳健性检验后仍成立。作用机制研究表明,连锁股东主要通过提升企业绿色创新效率(协同效应机制)以及增强企业透明度(治理效应机制)来提高企业碳信息披露质量。异质性分析表明,在市场竞争较弱和环境规制较低的企业中,连锁股东对企业碳信息披露质量的提升作用更显著。本文不仅丰富了连锁股东和企业碳信息披露质量的相关研究,也对新发展时期如何发挥企业在环境治理中的主体作用具有重要的启示意义。

特斯拉汽车品牌在中国的营销策略研究

特斯拉(Tesla)作为全球领先的电动汽车制造商,其在中国市场的发展备受瞩目。本论文通过对特斯拉在中国市场的调研和分析,探讨了特斯拉在中国市场的成功因素和所面临的困境,并提出了特斯拉汽车品牌在中国的营销策略,旨在为相关工作人员提供借鉴参考。研究发现,特斯拉通过创新的产品设计和独特的品牌形象,成功吸引了中国消费者的关注。

知识产权战略与企业创新——中国的现状和挑战

创新和知识产权向来与企业实践息息相关,企业应根据整体经营目标,结合行业竞争环境、发展阶段和特点来制定知识产权战略。知识产权的发展亦离不开全球和国家知识产权生态系统的良性运作,具备全球化和国家性的广阔视角是构建知识产权制度的应有之义。中国知识产权的发展之路充满艰辛,回溯人类知识产权发展史,可知我国现有知识产权制度发展存在的形式性保护等缺陷以及面临来自内外部的挑战。应明确加强知识产权保护的标准以及中国在全球市场竞争中的优势,增强企业知识产权竞争力,以知识产权促产业整合,淘汰落后行业,进而探求带有中国特色的创新保护机制。