A Brief Analysis of the Manifestation of Traditional Handicraft Techniques in Modem Fashion Design

The fashion design of China starts late and has a weak foundation. Compared to western countries, design works of China have obvious disadvantages. At the same time, the traditional handicraft techniques of China have suffered strong blows of modem technologies with the development of time and their living space have been gradually occupied. The combination of traditional handicraft techniques with modem fashion design has dual significances. On the one hand, it helps infuse new ideas into fashion design. On the other hand, it promotes the development of traditional handicraft techniques in modern times. In this respect, this combination has some positive significances.

A Comparative Study of 3D Virtual Pattern and Traditional Pattern Making

Pattern making plays a key role in the aspect of fashion design and garment production, as it serves as the transformative process that turns a simple drawing into a consistent accumulation of garments. The process of creating conventional or manual patterns requires a significant amount of time and a specialized skill set in various areas such as grading, marker planning, and fabric utilization. This study examines the potential of 3D technology and virtual fashion designing software in optimizing the efficiency and cost-effectiveness of pattern production processes. The proposed methodology is characterized by a higher level of comprehensiveness and reliability, resulting in time efficiency and providing a diverse range of design options. The user is not expected to possess comprehensive knowledge of traditional pattern creation procedures prior to engaging in the task. The software offers a range of capabilities including draping, 3D-to-2D and 2D-to-3D unfolding, fabric drivability analysis, ease allowance calculation, add-fullness manipulation, style development, grading, and virtual garment try-on. The strategy will cause a shift in the viewpoints and methodologies of business professionals when it comes to the use of 3D fashion design software. Upon recognizing the potential time, financial, and resource-saving benefits associated with the integration of 3D technology into their design development process, individuals will be motivated to select for its utilization over conventional pattern making methods. Individuals will possess the capacity to transfer their cognitive processes and engage in introspection regarding their professional endeavors and current activities through the utilization of 3D virtual pattern-making and fashion design technologies. To enhance the efficacy and ecological sustainability of designs, designers have the potential to integrate 3D technology with virtual fashion software, thereby compliant advantages for both commercial enterprises and the environment.

A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding

Visual merchandising encourages customers to enter the store by making it appealing to them and influencing their perception of it. It is the art of putting together effective display designs and ideas in order to boost store traffic and sales. It’s also a way to engage with customers and influence their purchasing decisions. A fashion trend occurs when a particular item, silhouette, color, or other new look rises in popularity. It changes with the seasons, and the store serves as a hub for communicating these changes to potential customers. Because items must be sold within a certain time frame, several display tactics are used to best present the merchandise and communicate the current fashion trends to customers. Visual merchandising becomes a key aspect of difference from merchants in the same category as retail firms, particularly fashion brands, try to compete in an already saturated market. Effective branding is now a vital success component for all types of fashion firms. Fashion brands may use effective branding tactics to build equity, promote consumer brand loyalty, and increase profitability. Visual merchandising is critical for inferring various customers’ perspectives and adding value to businesses. Its major goal is no longer to make items appealing in order to sell them quickly;it is rather to stand out, develop the correct brand image, and give the greatest possible customer experience. Visual merchandising aspects, when employed correctly, can infiltrate the buyer’s brain and prompt them to generate a favorable opinion of the store, allowing it to leverage its brand image. In this context, this research review focuses and aims to study the link between visual merchandising and Apparel Fashion trends, to study the relationship between visual merchandising and fashion branding and to find out the research gaps and scope for future research directions in the area of visual merchandising applied in fashion apparel industry.

Handpainted Craft-based Secondary Fabric Design of Home Textiles

With the popularization of vulgarized weaving, dyeing, and printing textiles, design of personalized home textiles based on redesign of fabrics has become a key research topic. The handpainted craft-based secondary fabric design of home textiles enhances artistic charm and additional value of products, brings new ideas to the design, and promotes the innovation of materials. Creative application and development of handpainted craft-based secondary fabric design of home textiles were explored from the perspectives of color theme, fabrics, and painting technique.

A Bicycle Design Model Based on Young Women＇s Fashion Combined With CAD and Statistical Science

Today, more people are riding bicycles than ever before--and the numbers keep growing. This is due in part to a greater awareness of environmental issues and growing health consciousness. Another factor driving the increasing number of women bicyclists today is many designer bicycles now available. Still, these bicycles reflect the subjective sensibilities of their designers, and there is no guarantee that they will always match an increasingly diverse array of consumer values. In response to this challenge, our study sets out to build a bicycle design model based on fashion styles popular with young women in their 20s. Fashion analysis and bicycle design analysis used statistical science, such as cluster analysis, principal component analysis, and analytic hierarchy process （AHP）. After that, we designed a new bicycle using computer-aided design （CAD） from the analysis results. Finally, the approach model developed in this study was confirmed to be effective by an interview with the company.

Research on the Fusion of Guangxi MiaoJin and Modern Arts and Crafts Design from the Perspectives of Aesthetic and Cultural Inheritance

In this paper, we conduct research on the fusion of the Guangxi MiaoJin and modem arts and crafts design from the perspectives of aesthetic and the cultural inheritance. From angles of folk embroidery patterns modelling characteristics are analyzed： include strong decorative and practical; the integrity of the vivid and concise; symbolic connotation deeply; simple random nature; handed down from generation to generation program. Discusses the forming characteristic of folk embroidery modelling is not an accidental phenomenon of art, but has a profound folk custom, economy, religion, and history of aesthetics, with typical regional culture characteristics. The research of folk embroidery in the status of folk art is of great significance. In the future, we will combine more literature review to optimize our current research and broaden the research boundary.

The rise and development situation of Shanghai independent fashion designer brand

Using Shanghai as the background, the paper demonstrates the rise and development of Shanghai independent designer brands. It analyzes the survival situation of these independent designer brands and points out the development attributions and problems existed, aiming to find the future development path and fitting marketing strategy for those brands.

Scientific cognition and application of the fashion color in clothing design

The first human communication is conveyed by the clothing. Clothing is a language, which has vocabulary and grammar like the human discourse. Of course, there are many clothing languages, with some having very close relationships, and some being very unique. In each clothing language, there are many different dialects and tones, which is the style of clothing.

Inter-border Integration of Fashion Design and Contemporary Art

With the development of economy and society, every comer of the world＇ s cultural and spiritual civilization are closely linked together, At the same time, the clothing and contemporary art are in the big tide of mutual penetration and mutual influence. Contemporary art has influenced on the costume design. Costume design can play their own advantages in art tide, toward a higher point. The passage from the clothing design and other fields of contemporary art in the process of cross-border integration explores the future development trend of garment design.

Creative Design Fulfills Brand and Fashion China Fashion Week A/W 2010-2011 Collection held in Beijing

March is a right party time for friends to get together to enjoy the smell of early spring. Moreover, people would like to take off the thick winter coat to showcase their colorful attitude towards the warm spring sunshine. Here, an annual fashion feast in Beijing not only could provide you a visual inspiration of trend, but also would tell you what’s the most "in" factors in the coming season.

The Next-Generation Dow XLA^(TM) Fiber Brings Fashion and Choice to Denim Designers and Manufacturers

Shanghai, China. August 29, 2008-Cutting edge fashion and design, advanced textile technology and innovative industry partnerships were brought together in Shanghai at the launch of XLA? Denim Fashion Show to introduce the next-generation XLATM stretch fiber for denim application.

Recent Industrial Developments of Marine Composites Limit States and Design Approaches on Strength

To further exploit the potential of marine composites applications in building ship hulls,offshore structures,and marine equipment and components,design approaches should be improved,facing the challenge of a more comprehensive and explicit assessment of appropriately defined limit states.The structure ultimate/limit conditions shall be verified in principle within the whole structural domain and throughout the ship service life.What above calls for extended and reliable materials characterization on the one hand and for accurate and wide-ranging procedures in structural analyses.This paper presents an overview of recent industrial developments of marine composites limit states assessments and design approaches,as available in open literature,focusing on pleasure crafts and yachts as well as navy ships and thus showing a starting point to fill the gap in this respect.After a general introduction about composites characterization techniques,current design practice and rule requirements are briefly summarized.Both inter-ply and intra-ply failure modes and corresponding limit states are then presented along with recently proposed assessment approaches.Three-dimensional aspects in failure modes and manufacturing methods have been identified as the main factors influencing marine composite robustness.Literature review highlighted also fire resistance and hybrid joining techniques as significant issues in the use of marine composites.

Fashion and Brand Awareness: An Evidence-Based Approach to the Analysis of Distinctive Elements in Communication

Brand identity is a key topic in fashion design and communication. It relies on several tangible and intangible elements, such as recognisability of trademarks and styles, of materials and processing details, on storytelling, values, testimonials, company history and so on. The evolution of communication strategies in the digital era, and of globalised markets, demands rational, evidence-based management of the public image of brands. This article offers a theoretical discussion of the structural elements which play a part in establishing the public identity of fashion brands in the era of digital communication, and an innovative approach to the evidence-based investigation of the identity of a number of fashion brands as perceived by customers. The approach proposed here is based on a mix of interviews exploring subjective brand awareness, and objective monitoring of visual attention through eye-tracking. The article also summarises findings obtained by applying this approach to several subjects exposed to communication artefacts produced by fashion brands in order to obtain some information of general interest regarding the factors that influence customers’ mental models.

Study on the Relationship between Fuzzy Theory and Thoughts of Fashion Design

A fuzzy phenomenon has been found between design elements when their classifications were researched. It is hard to separate them since they are interrelated so tight. An explanation between design elements and design thoughts in fashion design based on the fuzzy theory is presented in this paper. I hope this will be a breakthrough for people to enlarge their design thoughts and control their design works.

A Web-based Intelligent Fashion Design System

A web-based fashion design system-FashDesn was developed for non-professionals to make their own style-based design by choosing and combining fashion parts. We use genetic algorithm to find the optimal satisfied style, while the fitness function of GA is approached by artificial neural network. The users’ style intention can be reached through the learning process of the artificial neural network. The system architecture and some realization details of the system are given in the paper. An output contrast for elegant style women’s before and after user’s interaction is used to illustrate its usefulness in the end.

Chinese Design Needs to Differentiate Itself with Creativity and Traditional Heritage

Since Chinese first lady Ms.Peng Liyuan made her first public appearances in state visits,wearing the garments designed by domestic designer brands,which attracted more Chinese attentions on the domestic fashion industry in the following,as well as overseas concerns.As Creative Director and Chief Designer of Martine Jarlgaard,Ms.Martine Jarlgaard was invited to present The Martine Jarlgaard AW14 at London Fashion Week in the British Fashion Council Emerging Designers Showroom in Somerset House,and at Paris Fashion Week in the Tranoi Talent showroom,Carrousel du Louvre.This April she also was invited to attend China Fashion Forum.Recently,Martine accepted an exclusive interview with China’s Foreign Trade and shared her point of view on hottest issues including what the Chinese first lady dress influence on China fashion industry,the road of Chinese garment brands go overseas and her understanding of the e-commerce’s impact on the traditional garment industries.She believes that China has an remarkable cultural heritage and a treasure chamber of crafts which is key to solidifying the new modern Chinese"design voice".

Chic Voyage——"Asahi Kasei· China Fashion Designer Creative awards" 2017 S/S collection Show Held in Beijing

'Asahi Kasei China Fashion Designer Creative awards'2017 S/S collection Show was held in Beijing Hotel to announce the theme of the nineteenth award-winning designer Richard Li’s works show on the evening of October 29,2016.This event is directly hosted by the China Fashion Week Organizing Committee,Asahi Kasei Corporation and Asahi Kasei Textile Corporation and Hong Kong Fashion Designers Association

Analysis on the Influence of the Postmodernism Ideological Trend on Fashion Design

Post-modernism began to rise in the mid 20th century, and also rapidly played an influence on the cultures of all the countries in the world. Its combination with the design of art in the development process has brought about a new idea for the aesthetic appreciation of people. The combination of postmodernism with fashion design was mainly reflected in sublation. This has exerted a profound influence on the development of fashion design, which is demonstrated in design theme, design idea, and design methods. In this paper, this is introduced from the concept and characteristics of postmodernism, the influence of postmodernism on fashion design, and the reflection of postmodernism in fashion design. It is found that the post-modernism ideological trend plays a certain role in promoting fashion design.

A Brief Analysis of the Personality Expression of Graffiti in Fashion Design

In recent years, graffiti has ascended to the ranks of modem new art from public action of street and has derived modem graffiti culture. With the development of graffiti art and the improvement of people＇s aesthetic idea, graffiti has penetrated into various aspects of people＇s life and has been closely integrated with people＇s life in many fields. Fashion design is one of the forms which have the closest relation with modem graffiti. Many famous brands have increased their own vitality and fashion sense of costume through graffiti. In modem fashion design, graffiti has special aesthetic value and personality characteristics, bringing about huge commercial opportunities to merchants. Its personality expression in fashion design involves factors in multi-aspects. This paper makes an in-depth analysis of this problem in simple terms, which is of positive significance to the combination of graffiti and fashion design.

A Brief Analysis of the Influence of Online Media on Fashion Design

The 21 st century is a time of digitization and infurmationization. Online media have been going forward rapidly and have penetrated into various aspects of people＇ s life, thus having a significant impact on people＇ s production and life. Under such circumstance, traditional fashion indnstry has also been influenced by online media and has gradually transformed to digitalization. Fashion design is likely to get away from simplex manual design and to transform to the design method of man-machine synergy. The introduction of network technique into fashion design will bring vast potential for future development of fashion design.