On the Teaching of Decorative Painting for the Major of Visual Communication Design

On the basis of analyzing chafactetistics of decorative painting, this paper analyzed problems in the teaching of decorative painting in the major of visual communication design, and proposed correspon.corresponding strategies of adjusting teaching contents, changing the mode of teaching, and updating the teaching thought Moreover; all teachers are expected to adapt to the development of the times, enhance the cultivation of thdr own qualities besides the professions and also the trainkig of relevant design skills, imptove the teaching quality,atfange the teaching contents and divisions pfopedy as well as homewotk flexibly, and cultivate students5 abilities of applying decorative paintings into the visual communication design, so as to improve their cultural quality and aesthetic capacity.

The Comprehensive and Integrating Design of Subway Visual Communication and Urban Culture

The subway has become an dominant form for public transportation in all the great metropolis. It not only saves energy and time ,but also relieves stress caused by the dense commuting. As a high-effi cient travel mode in modern city, the metro can not only relieve the ground traffi c pressure, but also represents the culture and value of the city, which is the essence of our life. Metro visual communication design of developed countries in the world is almost closely related to the origin of urban culture, then the metro culture with local specialties has been formed. Therefore, comparative research on the situation of metro visual communication design both can induce the integration and regeneration of urban metro visual communication design and urban culture of China, as well as the formation and development of the metro culture.

Exploring the Practice of Cultivating Design Thinking Skills in Visual Communication Major

The development of diversified industries has promoted the emergence of diversified majors,and visual communication is a new type of profession,and the course is also a new type of course,which requires students to have better design thinking,and how to improve the design thinking of visual communication majors through daily learning.Based on this,this paper proposes a definition of visual communication and the relevance of design thinking.It proposes a strategy to enhance the design thinking ability of visual communication majors.

Visual Communication Design of Digital Media in Digital Advertising

With the continuous development of modem science and technology,great changes have taken place in the advertising media industry where the traditional form of advertising has gradually changed into digital ones.Compared with the traditional advertising,digital advertising has more flexibility and has a variety of forms in its advertising creation according to product itself.In addition,visual communication design plays a critical role where it is an important way to improve digital advertising.Therefore,it is necessary to optimize visual communication design in order to improve the quality of digital advertising.In this way,this article carries out an in-depth research and analysis on the visual communication design of digital media in digital advertising and put forward some reasonable suggestions and measures,aiming to further promote the development of China's advertising media industry.

Visual Communication Design of Intangible Cultural Heritage Based on Internet+

Wuchuan Piaose Art is a traditional folk cultural activity of the Han nationality in Wuchuan City,Guangdong Province.It is a comprehensive plastic art integrating drama,music,art,magic,acrobatics,and mechanics.Exploring and recording the intangible cultural heritage of Wuchuan in an Internet+and computer-aided way is of great significance to the practice and historical research of Wuchuan.It provides a folklore material for the artistic creation of figure paintings,which is of pioneering significance.

Visual Design and Instructional Effectiveness

The paradigms of old media are replaced by new forms of creativity and delivery of content by those who strive to enhance innovative ways of communication and learning based on universally accepted guidelines. These ubiquitous rules of design are what scholars in the field of call as the principles of design. Particularly when instructional effectiveness of a new message is under close lens, instructional designers unanimously accept and implement these design principles in the process of planning and designing products for consumers and/or learners With today＇s digital revolution and technological break-throughs, instructional designers need to keep seeking new forms of design, communication, and learning with various forms of instructional media and innovative, technology-rich design techniques. Given this educational milieu in an ever-growing digital world of learning and instruction, this paper will focus on eliciting some of these most innovative and outstanding instructional design （ID） products and evaluate their effectiveness in learning and teaching environments based on an army of ID principles generally accepted by the scholars of the field.

Based on the visual communication design under the influence of the digital media research

The visual communication design is mainly ~om the perspective of people, heard with the help of media technology to convey the information to the design form of object. Visual communication design on people＇s behavior and lifestyle has obvious effect, due to the widespread attention of people. The development of modem social economy and science and technology has changed the way of information extraction, requires designers must be under the influence of digital media technology with more diverse forms of design of visual communication design research. In this paper, on the basis of the brief analysis of the visual communication characteristics and under the influence of digital media design language features, and studies the influence of digital media under the trend of the development of visual communication design several opinions are put forward.

Visual Communication Design in Food Commercial Photography

Photography is a new visual aesthetic field,which is created by multifarious visual communication elements.In the context of the continuous development of science and technology,based on people’s pursuit of beauty,the increasingly portability of the photographic equipment has become more and more independent,so photography has been integrated into all aspects of life.Food commercial photography emerges in this case,which is not only widely used in commercial areas including catering,but also has become an art of publicity using the characteristics of photography.In this paper,the food commercial photography is analyzed and studied from the application of light and colour,and the corresponding suggestions are given.

Integration system research and development for three-dimensional laser scanning information visualization in goaf

An integration processing system of three-dimensional laser scanning information visualization in goaf was developed. It is provided with multiple functions, such as laser scanning information management for goaf, cloud data de-noising optimization, construction, display and operation of three-dimensional model, model editing, profile generation, calculation of goaf volume and roof area, Boolean calculation among models and interaction with the third party soft ware. Concerning this system with a concise interface, plentiful data input/output interfaces, it is featured with high integration, simple and convenient operations of applications. According to practice, in addition to being well-adapted, this system is favorably reliable and stable.

Study on Multimedia Visual Design of Intangible Cultural Heritage in Lingnan

This study analyzes and gives advice on the relevant folk culture of Lingnan from the perspective of digital protection and inheritance, through the implementation of multimedia interaction scenarios and interaction processes, the historical and cultural implications of the Lingnan heritage, the stories of local folklore and the simulation interaction of the production process are realized. This paper proposes a visual and realistic concept of Lingnan culture, and uses the multimedia design method of image animation, audio and other multimedia design methods to sense the virtual reality design, aiming at the historical background, folk culture, craft culture, business culture and so on. The core is vividly communicated to the public. Bringing the Lingnan people a more immersive and authentic cultural experience.

Cultivation of Translators for Multimodal Translation in the New Media Age

In the 21st century,the development of digital and new media technologies has ushered in an age of pervasive multimodal communication,which has significantly amplified the role of multimodal translation in facilitating crosscultural exchanges.Despite the profound impact of these developments,the prevailing translation pedagogy remains predominantly focused on the enhancement of linguistic translation skills,with noticeable neglect of the imperative to cultivate students’competencies in multimodal translation.Based on the distinctive characteristics and challenges that multimodal translation presents in the context of new media,this study delves into the formulation of educational objectives and curriculum design for the training of multimodal translators.The intent is to propose a framework that can guide the preparation of translators who are adept and equipped to navigate the complexities and demands of the contemporary age.

川剧研究现状可视化分析及在革制品中的应用

川剧作为中国传统地方戏曲之一,艺术形式丰富多彩,堪称巴蜀文化的优秀代表。使用CiteSpace软件对川剧研究发展现状进行可视化分析,全面了解其研究热点及趋势,为川剧元素在现代产品设计中的应用奠定理论基础。选用川剧脸谱元素在箱包、钥匙扣等皮革产品中进行创新设计实践,实现传统文化与现代设计的和谐交融,提高皮革产品的独特性和辨识度,增加其文化内涵和市场竞争力。设计实践进一步扩宽了川剧元素的现代化应用形式,为传统文化的传承与创新开辟新的道路。

Visual Basic技术在企业CAD和CAPP中应用的研究

通过实例阐述了VisualBasic的功能及其在企业产品设计部门。

文化基因视域下区域农产品品牌视觉形象设计

随着国家对乡村振兴事业的进一步扶持,区域农产品品牌化已成为必然趋势。针对现阶段区域农产品品牌视觉形象良莠不齐、同质化严重的现状,探索文化基因视域下区域农产品品牌视觉形象的设计原则与设计策略,旨在通过地域文化赋能品牌的方式打造差异化定位,为其创意设计及其延展提供源源不断的设计动力;层次分析法的介入可以通过为创意设计提供量化依据,来克服传统方案在择优过程中的绝对主观性,从而减少品牌的试错成本。

浅谈数字化设计对产品包装的影响——以三维可视化立体模型为例

随着科技的不断发展,三维可视化技术已被应用于多个领域。三维可视化技术是一种将三维模型转化为二维图像的技术,可以将复杂的产品结构、工艺流程、装配方式等信息以三维的形式呈现出来,让人们更加直观地了解产品。对产品包装设计的数码设计来说,三维可视化技术已经逐渐成为产品包装设计和营销中不可或缺的一部分。利用三维可视化技术,可以更直观地展现产品的外包装、功能、性能等信息,从而吸引更多的消费者,提高产品销量。本文以三维可视化的立体模型为例,主要阐述了产品包装设计的数码设计效果。

传统与现代融合视角下皮革产品视觉设计应用戏剧元素研究

尽管现代皮革产品的设计理念、方法已经较为完善,但在传统与现代融合视角下,皮革产品设计中还存在许多有待深入开发的民俗元素,其中传统戏剧文化拥有丰富的设计语言与深厚的文化内涵,在各类产品设计领域都有很高的应用价值。基于此,简述了传统戏剧视觉元素的构成与特点,总结了传统戏剧元素在现代皮革产品视觉设计中的审美价值、文化价值以及经济价值,探究了现代皮革产品视觉设计中戏剧元素的应用方法,并以实践案例的形式对传统与现代融合视角下皮革产品视觉设计进行了详细分析,旨在为现代皮革产品视觉设计的革新及其与传统戏剧文化的积极融合提供参考。

“辽西走廊”IP视觉形象设计与文创产品研发研究

以辽西走廊IP文化创意内容为核心,依托数字技术进行创作、生产、传播和服务。文化旅游品牌IP化的综合实力体现包括文创礼品、服务意识、知名度与认知度乃至辐射辽西走廊沿线、整合辽西走廊区域旅游系统,根据游客的需求强化IP品牌意识,在旅游产品中传达出辽西走廊IP文化氛围。

基于隐喻映射法的加湿器产品设计研究

运用隐喻映射法,将文化因子以隐喻的方式融入产品的情感设计中,从而达到用户与产品之间的情感交互与文化共鸣。通过文化隐喻的诠释和重组以及用户的情感认知分析,将文化中暗含的隐喻因素映射在产品的外观和功能之中,从而完成文化隐喻映射的构建。隐喻映射分析方法可以将文化情感因子嵌入到产品设计中,并建立可视化认知设计,以便更好地实现产品感性化描述。隐喻映射分析建立可视化认知设计,让用户更加方便地理解产品的情感内涵。通过视觉化的方式呈现产品的情感因素,可以更加深刻地感受到产品所传达的情感和文化价值,从而更加容易产生共鸣和情感认同。

人工智能融入非遗文创产品视觉设计思路研究

本文旨在探讨人工智能技术如何融入非遗文创产品的视觉设计思路。分析了非遗文化和文创产品的特点及所面临的挑战;介绍了人工智能视觉技术的基本概念,以及其在非遗文创产品设计中的应用;提出了人工智能融入非遗文创产品视觉设计的思路与方法,包括基于人工智能视觉技术的非遗文化图像识别和分析,基于人工智能生成算法的非遗文创产品设计创新,基于人工智能的交互设计和用户体验优化;总结了人工智能融入非遗文创产品设计的优势与挑战。通过本研究的结论和启示,可为非遗文创产品设计者和相关研究人员提供指导和借鉴,进一步推动非遗文化的传承和创新。

消费文化视阈下农产品品牌IP视觉形象设计研究

目的在消费文化视域下,对农产品品牌IP视觉形象设计的规律与方法进行梳理,进而探讨农产品品牌IP视觉形象设计的创新思路和优化路径。方法首先,从消费文化和视觉消费视角,通过消费符号化、消费感性化、消费体验化三个特征维度分析农产品品牌IP视觉形象设计主流形式及需求趋势;随后,通过文献分析与案例研究法对农产品IP视觉形象的设计规律与设计方法进行梳理,结合消费文化视域下农产品IP视觉形象设计的应用价值、创新思路、优化路径提出具体的设计策略;最后,通过“温氏天露”食品品牌的设计实践案例,从满足物质消费需求的设计定位,到满足文化消费需求的内容设计,再到满足精神消费需求的场景化构建三个维度的设计策略进行实例验证。结论基于当前消费文化特征的农产品品牌IP视觉形象设计策略,能有效建立IP视觉形象与农产品、品牌、消费者之间的联系,有助于实现农产品品牌的精准定位、品牌理念的输出,以及消费体验的增强,为农产品品牌IP视觉形象设计提供新的研究视角与有益启示。