By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect m...By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect markets and uncertainty. Within the scope of marketing planning and controlling, the model is suited to optimizing an enterprise＇s market activities and taking interdependencies between market segments, production, and investments into account. Applying duality theory of linear programming allows for identifying the income determinants and deriving formulas for a correct valuation by using （corrected） net present values （NPVs）. Under certain conditions, they can also be used to easily evaluate and financially interpret the effects of parameter changes. The author uses sensitivity analysis to support these findings and to obtain more information on the effects of these determinants.展开更多
The world business environment is rapidly changing and becoming intensely competitive. In this context, most organizations are realizing that knowledge is the most important resource in creating sustainable competitiv...The world business environment is rapidly changing and becoming intensely competitive. In this context, most organizations are realizing that knowledge is the most important resource in creating sustainable competitive advantage. Knowledge management （KM） as a discipline is designed to provide strategy, process, and technology to increase organizational efficiency and effectiveness. The survival and success of a firm are dependent on the capacity of management to generate new ideas. One such a topical idea is financial innovations. Economies and businesses across the world have embraced creativity and innovation to circumvent market imperfections. Kenya as an economy has been hailed as a regional financial hub. This paper is a narrative review seeking to establish the extent of financial innovation in Kenya and how this enhances competitiveness. The research finds out that the Kenyan financial sector has made some remarkable strides towards financial innovations. However, it is noted that there is still enormous untapped potential that can enhance Kenya＇s economy further.展开更多
China is currently in a period of economic transformation and the reform of the factor market still lags behind that of the product market.This study explores the reasons causing China's private enterprise to expa...China is currently in a period of economic transformation and the reform of the factor market still lags behind that of the product market.This study explores the reasons causing China's private enterprise to expand abroad from the perspective of domestic factor market imperfection.Using data for Chinese listed firms between 2002 and 2020,it examines whether outward foreign direct investment(OFDI)has been undertaken by private enterprises as a response to domestic factor market imperfection.It finds that private enterprises located in regions with greater factor market imperfection have had a greater tendency to engage in OFDI.This effect has been more pronounced among firms with high productivity or high innovation capability,and among medium and small private enterprises.展开更多
文摘By applying methods of investment appraisal, this paper offers a financial approach for determining the optimal level of segment-specific marketing activities and market development under the conditions of imperfect markets and uncertainty. Within the scope of marketing planning and controlling, the model is suited to optimizing an enterprise＇s market activities and taking interdependencies between market segments, production, and investments into account. Applying duality theory of linear programming allows for identifying the income determinants and deriving formulas for a correct valuation by using （corrected） net present values （NPVs）. Under certain conditions, they can also be used to easily evaluate and financially interpret the effects of parameter changes. The author uses sensitivity analysis to support these findings and to obtain more information on the effects of these determinants.
文摘The world business environment is rapidly changing and becoming intensely competitive. In this context, most organizations are realizing that knowledge is the most important resource in creating sustainable competitive advantage. Knowledge management （KM） as a discipline is designed to provide strategy, process, and technology to increase organizational efficiency and effectiveness. The survival and success of a firm are dependent on the capacity of management to generate new ideas. One such a topical idea is financial innovations. Economies and businesses across the world have embraced creativity and innovation to circumvent market imperfections. Kenya as an economy has been hailed as a regional financial hub. This paper is a narrative review seeking to establish the extent of financial innovation in Kenya and how this enhances competitiveness. The research finds out that the Kenyan financial sector has made some remarkable strides towards financial innovations. However, it is noted that there is still enormous untapped potential that can enhance Kenya＇s economy further.
文摘China is currently in a period of economic transformation and the reform of the factor market still lags behind that of the product market.This study explores the reasons causing China's private enterprise to expand abroad from the perspective of domestic factor market imperfection.Using data for Chinese listed firms between 2002 and 2020,it examines whether outward foreign direct investment(OFDI)has been undertaken by private enterprises as a response to domestic factor market imperfection.It finds that private enterprises located in regions with greater factor market imperfection have had a greater tendency to engage in OFDI.This effect has been more pronounced among firms with high productivity or high innovation capability,and among medium and small private enterprises.
