Market Knowledge and Stakeholder Considerations for the Biopharmaceutics Sector—Incorporating User Value and Societal Needs in Therapeutic Interventions

Purpose: Many health systems are considered ill-equipped to adequately meet future demand. Although academic entrepreneurs and small and medium-sized enterprises (SMEs) drive health technology innovation, they often suboptimally consider important market and stakeholder requirements. This can result in missed opportunities to improve health system performance, address demand-supply gaps, and achieve financial rewards. Market intelligence can provide crucial information in this regard, but scientifically sourced guidance on how to perform market research for biopharmaceutics is scarce. Our objective was, therefore, to create and provide an easily accessible biopharmaceutics market research toolbox that can be perused by academic entrepreneurs and SMEs to improve the alignment of their developments with stakeholder needs. Design: Guided by market orientation theory, we interviewed senior managers and commercialisation experts from the biopharmaceutics sector. We asked them which information they consider most relevant, and how they collect, analyse and respond to new information to align product features, positioning and stakeholder-relationship management with market needs. Findings: Our innovator toolbox consists of a high-level overview of market intelligence considerations mapped against a novel innovation framework, a stakeholder reasoning and value model, and detailed considerations (checklists) per stakeholder of biopharmaceutics interventions. Originality: We provide here the first market orientation-based overview of market intelligence considerations for the biopharmaceutics sector. Although primarily collated for academic entrepreneurs and SMEs, our innovator toolbox for the biopharmaceutics sector can help all stakeholders better understand their orientation towards markets.

Time Lag Effect of Supply Chain Management on Firm Performance

The objective of this paper is to identify time lag effect in the relationship between supply chain management and financial performance.We hypothesize that firms with higher supply chain management capability are associated with higher financial performance and the impact would last longer.In addition,we introduce two contextual variables,ownership and market orientation,to detect the moderating effect of ownership structure and organizational culture,respectively.We use firm-level empirical data from 1,131 public Chinese manufacturing firms for the 2010–2019 period to investigate the effect and the result shows that there is a two-year time lag effect in the relationship,which means the positive impact of current supply chain management would last for three years.Furthermore,we find evidence that supply chain management in non-state-owned firms is more efficient and its positive financial impact would last longer than that in state-owned enterprises.Finally,we indicate that market-orientation can’t moderate the relationship between supply chain management and financial performance.

System innovation:the key to pension reform

Along with the accelerated advancement of population aging,China’s economic development has led Chinese residents’income to a moderate level.However,the unfair and unsustainable features of“dual standard of pension insurance”for both rural and urban cadre and employees have become so increasingly prominent that the time to change it has come.The top-level design of pension insurance should be taken shape on the basis of clarifying such concepts as old-age security,insurance,system,institution,and mechanism,and be carried out gradually in several steps at different levels.At the first level,basic pension insurance system should be reformed and created;at the second level,a new institution for pension insurance system should be reformed and created;at the third level,reform and improvements are made to compensate pension insurance system.Among these,the key is to establish a uniform pension insurance system for both urban and rural cadre and employees which is primarily dependent on individuals’payment and secondly by enterprises(units).Such institutional innovation requires initiatives from both government and market towards a market-oriented reform.