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Market Positioning Analysis of CJ Brand Fitness Equipment
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作者 Bohan Liu Yuying Li +2 位作者 Ping Yu Jiayue Zhou Kang Fang 《Proceedings of Business and Economic Studies》 2024年第2期89-94,共6页
CJ Health Technology Co.has been an export-oriented supplier of fitness equipment,boasting leading technology innovation and manufacturing capabilities.However,in the process of expanding into the domestic market,the ... CJ Health Technology Co.has been an export-oriented supplier of fitness equipment,boasting leading technology innovation and manufacturing capabilities.However,in the process of expanding into the domestic market,the challenges of unclear market positioning and lack of brand awareness have emerged as major obstacles.To address these issues,a SWOT analysis was conducted to explore a suitable market positioning strategy for the CJ brand.The analysis reveals that the market demand for commercial fitness equipment is relatively saturated,with fierce competition.In contrast,the home fitness market represents a new blue ocean with promising development opportunities for the CJ brand.Leveraging excellent product quality,stringent quality control measures,and innovation-driven cutting-edge technology,it is recommended that CJ brand fitness equipment target young customers aged between 25 and 35 years old.Additionally,vigorously developing the home fitness product line is proposed to capitalize on this burgeoning market segment. 展开更多
关键词 Fitness equipment Brand planning market positioning SWOT
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Positioning Analysis of AY Field Brand
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作者 Haichen Ding Xuehua Lin +2 位作者 Ping Yu Lingfan Zhang Qinjing Fan 《Proceedings of Business and Economic Studies》 2023年第6期116-120,共5页
For a considerable duration,the traditional dairy product market in China has been dominated by a dual oligopoly,primarily led by Mengniu and Yili.Regional brands such as Guangming,Junlebao,and Sanyuan have engaged in... For a considerable duration,the traditional dairy product market in China has been dominated by a dual oligopoly,primarily led by Mengniu and Yili.Regional brands such as Guangming,Junlebao,and Sanyuan have engaged in staggered competition,contributing to a pattern of feudal separatism among local brands.AY Group,positioned as a significant independent player in the China dairy industry,has strategically extended its reach downstream in the supply chain,establishing the consumer brand AY Field.Despite possessing a robust advantage in self-owned ranches and delivering high-quality products,AY Field grapples with challenges related to unclear market positioning and low brand awareness among final consumers.This study employs a SWOT analysis to delve into identifying a market positioning strategy that best suits the AY Field brand.The research reveals that the current dynamics of competition in the dairy industry market are predominantly concentrated in the high-end and low-end segments,leaving a noticeable gap in the middle market.Leveraging the natural,high-quality,and competitively priced attributes of AY Field milk,the recommended market position involves supplying ambient liquid milk that aligns with the consumption habits of young individuals and office workers.This strategic positioning aims to offer high-quality products at moderate prices,addressing the specific needs of the identified consumer demographic. 展开更多
关键词 MILK SWOT analysis market positioning Supplier brand
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ZTE Strengthens West African Mobile Market Position with National GSM Network and Introduction of GPRS Services
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《ZTE Communications》 2005年第1期61-61,共1页
关键词 ZTE Strengthens West African Mobile market Position with National GSM Network and Introduction of GPRS Services GSM GPRS WEST
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ZTE Strengthens African Market Position with Big Nigerian CDMA Contract
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《ZTE Communications》 2005年第4期56-56,共1页
关键词 CDMA ZTE Strengthens African market Position with Big Nigerian CDMA Contract
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ZTE Base Station Market Shares Climb to World's Top 4 Position
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作者 ZTE Corporation 《ZTE Communications》 2010年第2期F0003-F0003,共1页
ZTE Corporation, a leading global provider of telecommunications equipment and network solutions revealed on April 12, 2010 that Infonetics, a leading market research firm, has recently released a 2G/3G Mobile Infrast... ZTE Corporation, a leading global provider of telecommunications equipment and network solutions revealed on April 12, 2010 that Infonetics, a leading market research firm, has recently released a 2G/3G Mobile Infrastructure and Subscribers Report on the global wireless communication equipment market in 2009. According to the report, major changes have occurred in the shares of the global wireless communication market. 展开更多
关键词 ZTE Base Station market Shares Climb to World’s Top 4 Position Base World GSM
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The Study on the Market Position for China Post to Launch International Financial Service
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作者 LANG Qiu-hong ZHOU Zhi-cui DU Yu-wei 《The Journal of China Universities of Posts and Telecommunications》 EI CSCD 2005年第3期95-100,共6页
The article studies the international financial service, which might be opened by China Post. Based on defining postal financial service, it analyses the face-to-face circumstances and challenges by using the method o... The article studies the international financial service, which might be opened by China Post. Based on defining postal financial service, it analyses the face-to-face circumstances and challenges by using the method of normal market position and the method of General Electric Company (GEC). Finally it defines the market position of Postal Financial International Service (PFIS). 展开更多
关键词 Bank international service PFIS market position
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Viscose and Terylene Market Witnesses Positive Activity
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作者 Hua xiaowei Guoyun 《纺织服装周刊》 2010年第40期9-9,共1页
Viscose and terylene staple fi ber market is very hot as prices rise this year.The main reason for the positive market activity is that cotton prices
关键词 Viscose and Terylene market Witnesses Positive Activity CNY than PTA
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