Market Research and Forecast——The Practice and Study on Case Study

Unlike the traditional teaching which is instructor-oriented without students’ active participation,case study has changed the landscape and focused more on fostering students’ capability The teaching of Market Research and Forecast(MRF) shall aim at training survey and research skills on the foundation of theories by setting up a system where knowledge and capability are perfectly integrated.Many conditions need to be fulfilled for a successful case study,such as certain situations, appropriate case materials,sufficient discussion time in class and encouraging students’ participation. Only by combining our teaching with the development of students’ capability can we improve the overall aualitv of the students and our teaching.

The leasing operation of research of the office building market in China

The article analysis the external market environment and the situation of requirement and the competitor in market of office building with the same rank and the same type according to market research, the aim is to research the whole processing operation and management, including making the marker orientation, confirming and finding the potential lesse making the rent plan, negotiating and signing the contract.

Pricing Models in Marketing Research

Pricing a product is one of the most important decisions an organization can make. Marketing research has developed several different approaches to price optimization. They include direct methods such as estimation of willingness to pay, indirect methods such as Gabor-Granger and van Westendorp techniques, and product/price mix methods such as various discrete choice models. All of them are widely used in practical marketing research for evaluation of optimal prices for different products and product innovations. This work describes and compares several main of these approaches.

Dynamic Game Research on Multiple Subjects in the Real Estate Market of China

In order to analyze the deep-routed reason for the failure of the real estate market regulation policy, this paper established an incomplete information tri-game model in which central government, local government and the real estate developer were chosen as three main research objects. Based on the analysis of their interest appeals under the assumption of rational economic man, we found that it was the difference of interest appeals of central and local governments as well as the real estate developers that caused the game among the three participants. This, however, led to the failure of the macro-control at last. Strengthening the supervision of central government and reducing its cost at the same time, what’s more, improving the efficiency of the supervision and increasing the punishment of the rent-seeking behavior between local government and the real estate developers will contribute to improve the implementation status of the regulation and control policy. We suggest the authorities improve the government political achievement appraisal system and reform the current system of benefits distribution;moreover, reform the existing regulatory system and strength the regulatory role of media and the third-party so as to promote the healthy development of the real estate market.

Empirical Research on the Influence of Export Market Diversification on Total Factor Productivity: Based on the Perspective of Trade Protection

This paper mainly explores the impact of export market diversification as an important measure to deal with trade friction on firms total factor productivity.Firstly,this article focuses on the theoretical analysis of the impact mechanism,including risk diversification,reversal effect and spillover effect.Based on the sample data of Chinese manufacturing export enterprises from 2000 to 2007,this paper conducts an empirical test on the relationship between export market diversification and total factor productivity.The result indicates that export market diversification has a significant positive effect on the total factor productivity of enterprises.After considering the endogenous problem,by controlling the fixed effects,using the two-stage least square method and changing the duration of the sample for robustness analysis,the results are still consistent.In addition,the role of diversification policy in total factor productivity presents heterogeneous characteristics in terms of different types of enterprise ownership,export intensity,industry competition,trade methods,and the development degree of exporting market.Accordingly,this paper puts forward corresponding policy recommendations.

EXPLORING THE VARIOUS APPROACHES OF A RESEARCH INSTITUTE'S ENTRY INTO THE MARKET

To meet the demands posed by the socialist market economy, to foster the close integration of science & technology with the national economy and thus to promote the development of the forces of production are targets pursued by the current drive of restructuring China’s existing S&T system.For this,the CAS Shenyang Branch has conducted rewarding exploration by diversifying various approaches when moving into the market.As a result,it is not only boosting its own development,but also increasing the strength of the local economy.

石油石化市场数智化研究探索

中国石油集团经济技术研究院石油市场研究团队经过多年探索实践,构建了以供需基本面研究为核,以非基本面要素为补充的体系化石油市场分析框架,能够较为准确地研判石油市场供需趋势和价格走势,在国内外学术界和行业内赢得了广泛认可和良好声誉。面对更趋复杂的能源发展环境,进一步提升石油市场研究的科学性、准确性和前瞻性的难度指数级提升。为此,研究团队探索引进大数据与人工智能等方法,基于智能化平台将大数据、人工智能等方法与传统方法有机结合,形成了一套具有自主知识产权的创新性研究方法及模型体系,解决了石油市场研究中官方数据滞后、模型预测精度不足等问题,实现了数据由低频向高频、由少维度向多维度升级。

市场竞争结构对产学研协同创新意愿的影响机制

产学研协同创新意愿是开展创新协同合作及提升创新效率的前提和基础,其中企业参与协同创新的根本动力在于经济利益获取,然而关于市场竞争结构对协同创新意愿的影响机制,尤其是不同结构下不同因素的叠加效应还鲜有研究。据此,以协同创新市场收益作为因变量(意愿的替代变量),以市场竞争结构(垄断/竞争)、市场初始需求量、市场增长潜力、企业技术吸收能力、研发投入为自变量,构建一个数理优化模型进行分析。结果表明市场增长潜力、企业技术吸收能力、研发投入对协同意愿的影响效应受到市场需求的叠加作用,这些作用方向在竞争和垄断不同结构下是相反的:在竞争结构下,企业研发投入与协同创新意愿呈反向关系;而在垄断结构下,两者之间的影响关系随着不同的初始市场需求情况而表现出不同的效应。此外,处于不同市场结构下的企业参与协同创新的意愿是不一样的,且受到其技术吸收能力的调节影响。因此,学研机构与企业合作时,需要综合考虑企业的市场竞争地位、协同创新技术市场前景等因素,以实现利益均衡。

基于MSC的电力营销业务系统研运一体化研究

当前电力营销业务已由单一的供电服务逐渐转变为碳交易、客户侧储能、多能供应、能效服务、分布式电源等综合能源服务,及时响应用户需求变得尤为重要。针对传统建设模式中存在的跨环节协作壁垒、业务需求响应不及时等问题,文章借鉴中台架构设计理念,首先提出一种公共共享服务研运一体化支撑平台(middle-platform service components,MSC),利用模型编排、服务编排、流程编排、界面编排进行微服务灵活实现及扩展;然后,结合架构资产统一管理以及MSC四编排引擎,基于多租户技术进行电力营销业务系统研运一体化建设;最后,通过在客户侧工单中心建设中的应用,证明该模式可为电力营销业务系统建设提供有效支撑。

全球生成式人工智能技术专利布局研究

生成式人工智能(Artificial Intelligence Generated Content,AIGC)技术是人工智能的前沿领域。从专利视角出发,通过对Derwent数据库收录的AIGC专利数据进行数据统计、分析和挖掘,从整体角度和产业链角度全面揭示了全球AIGC技术发展现状。研究发现,2017年后,AIGC技术发展进入爆发期,专利公开数量急剧增加;中国是AIGC技术专利公开大国,全球专利市场占比为38.8%,美国、韩国其次,分别占18.9%、16.3%;腾讯、百度、IBM等是AIGC优秀的技术研发主体;算力算据是AIGC技术发展的基础,中国在算力算据专利布局已经形成了一定的优势。但在AIGC核心技术算法方面,中国仍需加大研发力度,以形成核心优势。最终,从搭建良好的产业发展环境、继续加强AIGC技术应用研究,以及AIGC技术专利布局等方面提出相关发展建议。

考虑响应违约风险的聚合商双重市场投标策略

负荷聚合商(load aggregator,LA)集成需求侧资源参与双重市场(能量市场和备用市场)投标,需要根据市场运营规则对具有不同行为特性的需求侧资源优化组合。文章考虑双重市场对响应资源的技术要求,从负荷削减量和响应时间2个方面体现需求侧资源的不确定性,引入条件风险价值(conditional value at risk,CVaR)理论,考虑备用市场响应超时的违约风险,制定其在双重市场的资源集成优化投标策略,以响应电量不足期望评估聚合商参与双重市场的响应可靠性。算例分析不同风险偏好系数下聚合商利润与风险的动态关系,优化需求侧资源的容量配置,为聚合商双重市场的投标和风险度量提供参考。

中国市场营销学研究回顾与理论发展(2005—2020)——基于期刊论文的定量分析和国际对比

近年来我国提出建设全国统一大市场以及构建国内国际双循环的新发展格局。在此背景下,中国市场营销学研究的重要性得到进一步凸显。因此,梳理和回顾中国市场营销学学界的学术成果和知识图谱,对于推动市场营销学学科的建设与发展,更好地用学科知识助力中国本土营销实践具有重要意义。本文通过对2005—2020年国内权威管理学期刊中有关市场营销学的文章进行文献综述和定量分析,着力刻画中国市场营销研究的研究领域、研究主题、研究方法和数据源等多维度的演化趋势,并且通过与国际市场营销学研究发展的对比分析,说明了中国市场营销学研究的独特之处。

国际中文教育市场化研究综述与展望

新时代背景下,市场化运作是国际中文教育实现可持续发展、高质量发展的创新作为之一,逐渐成为学界和业界研究关注点。21世纪以来,学界围绕国际中文教育市场化展开的研究数量呈“先平稳、后上升”趋势,围绕“区域国别国际中文教育市场化研究”“语言产业视域下的国际中文教育市场化研究”“国际中文教育教学资源市场化发展研究”等主题产出诸多成果。未来要加强做好国际中文教育专门性理论研究、经济收益研究和依托先进技术的产品研发等工作,为走好国际中文教育市场化发展之路提供理论指导和智力支持。

非遗元素融入文创产品设计的路径研究

目的以江苏盐城为例,探索非遗元素融入到文创产品设计中的路径,从而更好地继承和发扬中华优秀传统文化,提高文创产品设计水平。方法采用案例研究法,以江苏盐城的非物质文化遗产为案例,探索非遗元素应用于文创产品设计中的原则以及非遗元素融入文创产品设计的路径。结论为了更好地促进非遗元素与文创产品设计的融合,应积极提取“非遗”的艺术元素,融入到文创产品设计中来,重视非物质文化遗产融入到文创产品中的实用性的挖掘与体现,进行市场调查,结合市场需求找到非遗与文创产品的最佳结合点。

益生菌成品循证研究对提升新质生产力的全球策略启示

当前,公众养生保健方式多样化且便捷化,健康意识不断增强,推动了保健食品行业向上发展。益生菌作为增长最迅速的细分领域之一,已成为保健食品行业的焦点。为推动益生菌产业新质生产力和行业健康发展,本文从监管引导、行业协会推动、激发市场潜能、打造新场景新业态以及公众需求导向等方面入手,提出了提升益生菌基础研究、提高生产质量、加强成品循证研究等发展策略,以期为推动我国益生菌产业高质量发展提供借鉴。

市场型村干部助推乡村产业振兴——基于H村和Q村的双案例比较研究

乡村振兴战略下,产业兴旺是核心,是有效解决“三农”问题的“一剂良方”。文章以L市H村和Q村为研究对象,采用双案例比较研究方法,在全面呈现两个村庄产业发展历程和现状的基础上,探析市场型村干部对乡村产业振兴的作用。经研究发现:市场型村干部能够整合内外资源、做好利益联结与分配、培养“一懂两爱”人才队伍,更好助力乡村产业振兴;村干部市场经营能力越弱,乡村产业发展越差;村干部市场经营能力越强,乡村产业则发展越好。因此,培养市场型村干部是乡村产业振兴的重要抓手。

异质性研发、市场化程度与全要素生产率

中国科技创新困境突出表现为创新投入快速增长与全要素生产率增速(TFP)下降之间的矛盾,破解这一困境的关键在于识别市场机制对不同类型研发活动的差异化影响。采用工业行业面板数据进行实证检验,研究发现:①中国科技创新困境具体表现为:基础研究有助于促进全要素生产率提升,但这种促进作用存在较长时滞性,应用研究对全要素生产率提升具有抑制作用;②市场化程度提高对基础研究与全要素生产率关系无显著影响,但有助于缓解应用研究对全要素生产率的抑制效应;③基于前沿技术差距视角的回归结果表明,上述研究结论在低技术差距行业和高技术差距行业存在明显差异。研究结论不仅可为理解当前中国科技创新困境提供一种新的解释,还可为正确发挥市场资源配置功能提供理论支撑和政策指引。

Market Disease Pathogens Detection of Imported Fruits in Shanghai

A tremendous amount of imported fresh fruits has been delivered to Shanghai markets, increasing the risk of invasion by harmful plant pathogens. Therefore, it is important to establish an effective detection and supervision system to survey the outbreak of the market diseases of the imported fruits during marketing. The samples were regularly surveyed in different markets to examine varieties, prices, localities, selling conditions, and diseases of the imported fruits from 2004 to 2008. The survey showed that 58 species of 30 different fruits were imported to Shanghai from 16 countries with more expensive price. The larger products were bananas, grapes, apples, and oranges. During the investigation, we found that the imported fruits frequently brought about the relatively serious market diseases. On the basis of morphology and the nuclear internal transcribed spacer （ITS） of ribosomal DNA （rDNA） analysis, 151 isolates of 15 fungi genera, which shown to be pathogenic after the inoculation assay, were finally identified. Among the identified fungi, Alternaria was the most frequent one with the highest detection rate （47.68%）, followed by Penicillium （14.57%） and Fusarium （11.92%）, respectively. Additionally, Pestalotiopsis microspora （detected in grapes Red-Globe coming from the USA） and Botrytis sp. （detected in black-plums coming from the USA） were first reported in China market. The present study summarized the selling situation of the imported fruits in Shanghai markets and constructed a library of the pathogens detected in the imported fruits during the selling period. The results obtained are useful to offer technical parameters for Chinese quarantine in order to prevent an invasion of the foreign harmful micro-organisms.

预制菜市场现状与前景分析

从预制菜生产、消费等全过程进一步明晰预制菜定义及分类。对美国、日本、中国的预制菜发展阶段进行纵向比较,并对中国有代表性的预制菜企业进行横向比较分析。将截至2023年3月29日的所有预制菜中文文献分为“预制菜行业及其产品的现状和发展趋势”“预制菜品的技术研究”“质量安全控制研究”“消费者意愿研究”四类,综上预测了未来预制菜发展前景。