In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as： the purpose of the enterpri...In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as： the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement.展开更多
Currently, it has been noticed a strong use of ICTs in several companies. The objective of this study was to analyze and measure the impact of the implementation of ICTs on the strategy and structure of management of ...Currently, it has been noticed a strong use of ICTs in several companies. The objective of this study was to analyze and measure the impact of the implementation of ICTs on the strategy and structure of management of core competence in SMEs in Bukavu, DRC. The scale used shows the good psychometric properties (χ<sup>2</sup> = 75.045;P = 0.16;χ<sup>2</sup>/ddl = 1.471;CFI = 0.92;IFI = 0.92;RMSEA = 0.049;NFI = 0.79;GFI = 0.94;AGFI = 0.91. This study analyzed primary data collected from 195 SMEs in the city of Bukavu. Data processing was achieved using exploratory and confirmatory factor analysis and flat sorting. The results indicate that the use of ICTs by SME managers in the city of Bukavu has a positive impact on all dimensions of core competence selected in this study. They also reveal that the views of these leaders on the importance attached to the adoption of ICTs were divided and the level of ICT use was above average.展开更多
文摘In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as： the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement.
文摘Currently, it has been noticed a strong use of ICTs in several companies. The objective of this study was to analyze and measure the impact of the implementation of ICTs on the strategy and structure of management of core competence in SMEs in Bukavu, DRC. The scale used shows the good psychometric properties (χ<sup>2</sup> = 75.045;P = 0.16;χ<sup>2</sup>/ddl = 1.471;CFI = 0.92;IFI = 0.92;RMSEA = 0.049;NFI = 0.79;GFI = 0.94;AGFI = 0.91. This study analyzed primary data collected from 195 SMEs in the city of Bukavu. Data processing was achieved using exploratory and confirmatory factor analysis and flat sorting. The results indicate that the use of ICTs by SME managers in the city of Bukavu has a positive impact on all dimensions of core competence selected in this study. They also reveal that the views of these leaders on the importance attached to the adoption of ICTs were divided and the level of ICT use was above average.
