The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples

In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.

An Analysis of Marketing Strategies Concerning IT Tourism: Taking the Instance of tourism in Gansu

With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.

支持等式测试及密码逆向防火墙的SM9标识加密方案

支持等式测试的标识加密(identity-based encryption with equality test, IBEET)体制解决了传统等式测试方案中证书管理的问题,得到了广泛的关注.但现有的IBEET体制难以抵抗渗透攻击,且都是基于国外密码算法设计,不具有自主知识产权.基于此,提出一种支持等式测试并具有密码逆向防火墙的SM9标识加密方案(SM9 identity-based encryption scheme with equality test and cryptographic reverse firewalls, SM9-IBEET-CRF).该方案在用户与云服务器的上行信道间部署密码逆向防火墙(cryptographic reverse firewalls,CRF),对用户发出的信息执行重随机化以达到抵抗渗透攻击的作用.该方案拓展国密算法SM9至IBEET领域中,提升其运行效率并丰富国密算法在云计算领域的研究.给出了SM9-IBEET-CRF的形式化定义和安全模型,并在随机预言机模型中考虑2种不同的敌手将此方案在选择密文攻击下的不可区分性与单向性分别形式化地规约到BDH困难假设上.同时,该方案通过考虑第3种敌手证明CRF的部署为其带来维持功能性、保留安全性以及抵抗渗透性.实验仿真和分析结果展示了该方案的有效性.

Marketing Strategies Based on Tourists' Satisfaction on Rural Tourism in Suzhou City of China

To further promote rural tourism brand of Suzhou and enhance its competitiveness,tourist source market of rural tourism in Suzhou City was analyzed through questionnaire survey from the perspectives of demographic features and behavioral characteristics of tourists.Moreover,significance of service items and tourists' satisfaction on these items were investigated from the perspectives of scenic area management,traffic conditions,accommodation services,hygienic conditions,commodity price,infrastructure,guide services,food and recreational activities.Through sorting out statistics obtained in the investigation,corresponding marketing strategies were proposed.First,orientation of rural tourism market should be defined,local tourist source market taken as the principal one,especially tourists from the middle-class and upper-class.Second,rural cultural connotations should be further explored to build villages of dominant cultures and bring new ideas to traditional festivals.Third,integrated marketing should be introduced to the promotion of rural tourism,marketing channels further integrated,and online marketing of rural tourism enhanced.

Mg-8Gd-(0,3)Sm-0.5Zr合金的动态再结晶生长动力学

利用铸造法制备了Mg-8Gd-(0,3)Sm-0.5Zr合金,并进行了525℃均匀化处理8 h,随后在温度为350~500℃及应变速率为0.002~1 s^(-1)的条件下进行热压缩试验,绘制并分析合金热压缩后的真应力-真应变曲线,构建其动态再结晶生长动力学双参数模型,并分析了合金生长动力学曲线特点及显微组织特征。结果表明:两种合金在热压缩时均发生了动态再结晶,通过双参数模型绘制动态再结晶动力学曲线,发现在高温低应变速率热压缩时,在真应变约0.2时,合金的动态再结晶的体积分数迅速增加至90%以上。对比分析Sm元素添加后的动态再结晶动力学曲线,发现Sm元素促进动态再结晶的进行,尤其在高温低应变速率热压缩时,在变形初期Sm的促进作用更明显。

Analyses on Marketing Strategies of Penglai's Tourism

Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.

基于Sm-PMN-PT和改进型DICH接口电路的压电取能功率提升方法

通过压电取能方式将电力设备表面的机械振动能转化为电能,是实现电力专用传感器无源化的有效途径之一。然而,传感器高集成度和小型化发展趋势对压电取能功率提出了更高要求。为此,提出一种基于钐掺杂铌镁酸铅-钛酸铅(Sm-doped Pb(Mg_(1/3)Nb_(2/3))O_(3)-PbTiO_(3),Sm-PMN-PT)材料和改进型双中间电容回收(improved double intermediate capacitor harvesting,improved-DICH)接口电路的压电取能功率提升方法。首先,制备了不同Sm掺杂质量分数为x和PT质量分数为y的xSm-PMN-yPT压电双晶片,并对压电材料的性能参数进行了测试和对比;其次,在对比分析几种典型接口电路的基础上,设计了一种改进型DICH接口电路,并从理论上进行了取能功率的对比分析;然后,采用Multisim软件对不同接口电路的取能功率进行了仿真分析;最后,对Sm-PMN-PT压电双晶片和锆钛酸铅(Pb(Zr1–xTix)O3,PZT)压电陶瓷在不同接口电路下的取能功率和能量提取效率进行了对比测试。研究结果表明:基于2.5%Sm-PMN-32%PT材料和改进型DICH接口电路的压电取能装置具有516.3μW的高输出功率、61.1%的高能量提取效率和较强的负载适应性,在取能领域具有良好的工程应用前景。

基于SM9的可指定验证双向身份认证方案

针对身份认证过程中数字签名泄露双方身份信息的问题,提出一种基于SM9的可指定验证双向身份认证方案。该方案基于应答式双向身份认证模型,在身份认证阶段将对方生成的随机群元素代入数字签名的生成过程,在密钥协商阶段为问候消息添加时间戳使会话密钥拥有时效性。理论分析结果表明,该方案在保护认证双方身份信息隐私的同时,能够有效防止攻击者对会话密钥进行重放攻击。与其他方案相比,该方案提供了更高安全性且具有较好的性能。

支持密码逆向防火墙的基于SM9的属性基可搜索加密方案

针对属性基可搜索加密(ABSE)方案大都基于非国密算法设计,且无法抵抗内部算法替换攻击(ASA)的问题,提出一种支持密码逆向防火墙的基于SM9的属性基可搜索加密方案(SM9ABSE-CRF)。该方案将国密算法SM9扩展至ABSE领域,实现了细粒度数据访问控制,并引入密码逆向防火墙(CRF)技术有效抵御ASA。分析了SM9ABSE-CRF在判定性Diffie-Hellman(DBDH)假设下满足了选择关键词下的不可区分性,并形式化证明了CRF的部署满足维持功能性、保留安全性以及抵抗泄漏性。理论分析和仿真实验结果表明,与提供CRF的ABSE方案cABKSCRF(consistent Attribute-Based Keyword Search system with CRF)相比,SM9ABSE-CRF具有更高的安全性,并且在索引与陷门生成阶段也表现出显著的性能优势。

面向SIMD指令集的SM4算法比特切片优化

SM4算法是中国自主设计的商用分组密码算法,其加解密计算性能成为影响信息系统数据机密性保障的重要因素之一.现有SM4算法优化主要面向硬件设计和软件查表等方向展开研究,分别存在依赖特定硬件环境、效率低下且易遭受侧信道攻击等问题.比特切片技术通过对输入数据重组实现了并行化高效分组密码处理,可以抵御针对缓存的侧信道攻击.然而现有切片分组密码研究对硬件平台相关性强、处理器架构支持单一,并且并行化处理流水启动较慢,面向小规模数据的加解密操作难以充分发挥单指令多数据(single instruction multiple data,SIMD)等先进指令集的优势.针对上述问题,首先提出了一种跨平台的通用切片分组密码算法模型,支持面向不同的处理器指令字长提供一致化的通用数据切片方法.在此基础上,提出了一种面向SIMD指令集的细粒度切片并行处理SM4优化算法,通过细粒度明文切片重组与线性处理优化有效缩短算法启动时间.实验结果表明,相比通用SM4算法,优化的SM4比特切片算法加密速率最高可达438.0 MBps,加密每字节所需的时钟周期最快高达7.0 CPB(cycle/B),加密性能平均提升80.4%~430.3%.

基于SM9标识密码算法的可否认环签名方案

可否认环签名是环签名的拓展,允许环成员无需依赖可信第三方的情况下,能够在必要时通过特定协议确认或者否认自己的签名行为。可否认环签名具有追踪性,兼顾了隐私保护和可控监管的需求。将可否认环签名技术与基于标识的密码体系相结合,既能保留可否认环签名的主要特性,又能克服传统公钥基础设施下用户公钥和证书管理复杂的问题。文章基于SM9数字签名算法,提出一种身份标识的可否认环签名方案,能够实现对环签名的确认和否认,同时避免了公钥证书管理的问题。文章证明了所提方案在随机预言模型下满足正确性、不可伪造性、匿名性、可追踪性和不可诽谤性。通过模拟实验对通信和计算开销进行分析,所提方案仅需常数次的双线性配对操作,且在计算效率和通信成本方面均具有显著优势。

基于MetaCrypto平台的SM4密码算法实现

针对现有通用编程语言在实现密码算法时存在编程难度大和可维护性差等问题,提出了一种基于MetaCrypto平台的密码算法实现方式。基于MetaCrypto平台的MCL元语言和映射原理,实现了SM4密码算法模型和Python语言映射接口,完成了从SM4密码算法模型到Python语言的代码生成;对映射为Python平台的SM4算法进行正确性验证和加/解密速率测试,并比较了x86架构、ARM架构、LoongArch架构下的加/解密速率。实验结果显示MetaCrypto平台输出的SM4密码算法结果与官方参考文档的测试向量完全相同,验证了其正确性;在实现加/解密速率方面,基于64 Kbit的数据量在x86架构CPU下达到了0.327 Mbit·s^(-1),在ARM架构CPU下达到了0.254 Mbit·s^(-1),在LoongArch架构CPU下达到了0.145 Mbit·s^(-1),与GMSSL-Python实现库基本一致。

基于SM9的多接收者混沌密钥生成方案

针对在信息传输过程中保密通信涉及的密钥管理问题,结合混沌保密通信模型,文章提出一种基于SM9的多接收者混沌密钥生成方案。该方案将SM9标识密码算法密钥封装机制进行扩展,构造一个多接收者密钥封装机制,用身份信息生成和封装密钥,并将密文进行发送,只有用户集合中的接收者可以用私钥对密文进行解密获取密钥。为保障通信方能进行混沌保密通信,文章提出一个将二进制数浮点化的数据转换方法,根据参数个数实现生成多个浮点数。发送方和接收方通过对密钥进行数据转换处理实现密钥同步,为混沌保密通信奠定了基础。该方案由多接收者的身份标识信息产生密钥,保证了密钥的安全性和保密性。在随机谕言模型下,证明了文章所提方案具有良好的效率和性能,满足IND-sID-CCA安全性。

可证明安全的SM2盲适配器签名方案

适配器签名是近年来出现的新密码学原语,其基本思想是将签名过程与秘密值的揭示联系起来,通过将预签名适配为正式签名,使最终的签名结果和常规签名一致。预签名与正式签名可提取出一个秘密值,因此具有原子性,在区块链中拥有良好的应用前景。但是适配器签名不具有匿名性,容易暴露交易参与者身份,在电子支付等隐私需求高的应用场景具有一定的局限性。为了解决这一问题,提出了新的盲适配器签名,系统模型和安全模型,在新系统模型的基础上提出了基于SM2签名算法的盲适配器签名方案,并基于SM2签名方案的不可伪造性和困难关系证明了该方案的安全性满足新提出的安全模型要求,即满足盲性、预签名可适配性、不可伪造性和证据可提取性。性能分析表明,在计算开销上,SM2盲适配器签名方案的总时间仅比SM2适配器签名方案增加了5.91 ms,与现有同类方案相比,该方案盲性更强且具有自主可控性,对于隐私要求高且需要采用国产密码算法的关键应用场景具有良好的应用价值。

Research on the Marketing of Rural Tourism on the Basis of Market Segmentation

With the development of modern agriculture and the further improvement in balancing urban and rural development, rural tourism ushered in a new opportunity for development. However, due to lack of market segmentation,rural tourism in China is facing many problems.The rural tourists will be classified based on the market segmentation in this article,and then put forward four aspects from the use of different target market strategy, develop network marketing, Implements the region brand strategy and international marketing strategy.The aim is to offer advices and suggestions to the sustainable development of the rural tourism.

基于国密SM2算法的车联网无证书隐私保护认证协议

作为大多数智能交通系统的基础,车载自组网(Vehicular Ad-Hoc Network,VANET)能够有效改善交通管理和提升道路安全性,因此受到广泛关注。然而,由于无线通信环境的开放性,VANET中的各个节点易遭受隐私泄露攻击。许多条件隐私保护认证(Conditional Privacy-Preserving Authentication,CPPA)协议被提出来解决隐私泄露问题,但这些协议主要基于传统的签名算法,这使得它们存在复杂的证书管理或密钥托管问题。为解决以上问题,本文以国密SM2签名算法为基础提出了一种适合VANET环境中无证书条件隐私保护认证协议,该协议在降低了通信开销的同时也避免了证书管理和密钥托管问题。此外,协议还保证了当出现恶意车辆用户时,可信中心可以追踪用户的真实身份并撤销该用户。安全证明和分析表明该协议具有较高的安全性并且满足消息完整性、匿名性、可追踪性和可撤销性等安全要求。最后,与最近的三种同类隐私协议对比,仿真实验结果表明该协议在通信量和计算量上优于其他方案。

SM2可链接环签名在匿名电子投票系统中的应用

【目的】针对匿名电子投票中签名算法非国产化、身份隐私泄露、重复投票、投票结果提前泄露的安全性问题,提出了基于SM2可链接环签名的匿名电子投票系统。【方法】以SM2可链接环签名作为选票中的身份凭证,保证投票者身份匿名,同时规避了选票被伪造的可能,实现投票者身份和选票的全过程匿名性;使用匿名地址来隐藏选票内容,避免投票结果提前泄露,实现投票的公正性和候选人身份匿名;利用SM2可链接环签名的可链接性来防止重复投票,实现投票的不可重复性;应用FISCO BCOS智能合约来完成计票过程,避免传统可信第三方的约束,实现投票的公平性。【结果】该设计满足电子投票的七大基本属性,实现了匿名电子投票系统的全流程国密替代,丰富了SM2可链接环签名的应用场景。【结论】SM2可链接环签名能替代国际通用环签名,实现应用系统环签名国产化。

可变流水级SM4加解密算法硬件设计及FPGA实现

SM4加解密算法作为我国第一个商用密码算法,凭借其算法结构简单易实现、加解密速度快和安全性高等优点,被广泛应用在数据加密存储和信息加密通信等领域中。以可变流水级SM4加解密算法硬件设计以及FPGA实现为研究课题,重点研究了不同流水线级数设计的性能差异,设计了一种可控制流水线级数的SM4加解密电路,并将其封装为带有AXI接口和APB接口的IP核。基于XILINX ZYNQ器件,在XILINX ZYNQ-7020开发板上搭建小型SoC,将设计的SM4 IP核挂载到AXI总线上,模拟实际工作情景并进行性能测试。通过软件加解密数据与仿真测试得到的数据来验证设计功能的正确性;测试不同流水线级数的性能,以此选出最适合的流水线级数。

Research on the Tourism Marketing Strategy of the New Countryside——"Auspicious Four Seasons" in Wuhan City,China

On the basis of expounding connotation of "auspicious four seasons",the paper introduces related situations of spring peach blossom village,summer pomegranate blossom village,autumn osmanthus blossom village and winter plum blossom village,as well as major project and profit of "auspicious four seasons" new village tourism in Wuhan City.Development situations of "auspicious four seasons" new village tourism in Wuhan City are analyzed by using SWOT analysis.Among them,the strengths are analyzed from four aspects of geographical strengths,transportation superiority,rich natural resources and attached great importance by government,the weaknessses are illustrated from the five aspects of backward infrastructure construction,unsound governmental functions,needing improvement of service consciousness and service quality of villagers,shortage of publicity,insufficient input competence of tourism,the opportunities are analyzed from the two aspects of policy guarantee and tourism demand,the threats are analyzed from the two aspects of serious homogenization of tourism products and increasingly improved expected value of tourism products.Based on the analysis above,tourism marketing strategies of the new village-"auspicious four seasons" in Wuhan are put forward:First,strengthening publicity,it includes using network marketing strategies,enhancing traditional marketing publicity,strengthening festival tourism publicity and intensifying celebrity charm;Second,launching various new village tourism projects,it includes vigorously extending picking and exhibition tourism of fruits and vegetables,launching rural education tourism,launching flowers and plants cultural tourism and wedding celebration tourism,launching leisure tourism for old people and building learning base of new village construction;Third,exerting resource superiority of Han River water area,developing aquatic tourism projects,it mainly includes developing pleasure-boat of different types and grades,strengthening construction of waterfront accessible space and enhancing connection and cooperation with travel agencies.