Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media

From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.

New Thought about the Marketing Orientation of Middle and Small-sized Enterprises of China

The reasonable marketing orientation is related to the survival and the development of the enterprises. According to the disadvantages and superiority of the middle and small sized enterprises of our country, this paper analyzes the new thought about the marketing orientation from the aspects of marketing product orientation, marketing way orientation, marketing target orientation, marketing strategy orientation and marketing idea orientation. It has great theoretical and practical significance.

Analysis of Enterprise Marketing Strategy Optimization from the Perspective of New Media

With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low cost,and novel content.Enterprises should actively integrate into the new media era,constantly improve their cultural soft power and new media marketing ability,build new marketing systems,set up professional new media marketing teams,and further improve their marketing ability;innovate new media marketing content,attract consumers’attention,and expand the audience group;open up new media marketing channels,carry out diversified marketing,comprehensively enhance their marketing ability,and succeed in the fierce market competition.

Credit Rationing in Medium-small Enterprises Credit Market under Asymmetric Information

Credit rationing has been an objective phenomenon in medium-small enterprises credit market of China. By analyzing the present situation of medium-small enterprises credit market of China, this study gives a new credit rationing model fitting medium-small enterprises credit market of China well. It has been showed in the empirical study that different factor has each different influence on medium-small enterprises credit market; further more, only the change of chastisement factor can make the medium-small enterprises credit market achieve whole success, but other factors can merely get integrant success even though under the most ideal condition.

The 100 Most Valuable Chinese Enterprises for the Africa Market Selected

After extensive expert evaluation and public voting,100 Chinese enterprises were named The 100 Most Valuable Chinese Enterprises for the Africa Market in July 2011 in Beijing. The initiative was jointly held by China Africa Industrial Forum (CAIF) and African embassies in China in April,aimed at promoting quality products from Chinese enterprises into the African market. The first CAIF opened successfully in November 2009.The Forum,

Analysis on the Dynamic Correlation Between the Growth Enterprise Market and Small and Medium Ente Based on Copula Theory rise Board Market

Investigation of the dynamic correlation between financial markets has important and realistic meaning for the market portfolio, but the dynamic correlation between financial markets often shows ＂nonlinear and asymmetrical ＂features, The Copula model can effectively solve these problems. This paper aims to study the dynamic correlation between the second board market and SME board market by building Copula models to the return series of the two boards＇ indexes and calculating the dynamic correlation coefficient between the two markets. The study results show as the following：（1） there is positive correlation between the second board market and SME board market and the correlation is very strong; （2） time-varying Copula model is better than constant correlation Copula model in describing the correlations among financial markets as it captures market return＇ s feature of time-varying; （3） The upper ant lower tail dependence coefficient between GEM and SME board market shows less linkage risk has been found; The upper tail dependence coefficient is bigger than the lower tail dependence coefficient, means that the linkage risk is asymmetric, that is to say the tail dependence coefficient is much stronger in the bear market; The upper tail dependence coefficient and lower tail dependence coefficients are both in the stable interval, the overall volatility is small.

Analysis on Architecture Market Competition in China

Architecture plays an important role in basic industry of China national economy, and architecture market is one of the biggest markets in China. Architecture enterprise competition is very intense now, the market economy theory is applied to analyze Chinese architecture market in this article, and the inevitability and main characteristics of enterprise competition is described. This article indicates that architecture enterprise should face the problem rightly and reasoningly. As the market is filled with the threat of failure, at the same time, it is also filled with successful opportunity. To survive and develop in the market, enterprise should adapt to the market environment continuously and participate the market competition actively.

The Reasolis Why Informal Finance Exists and Some Suggestions on Policy

Compared with formal finance, informal finance owns advantages in information and collateral. These are the reasons why informal finance exists widely in many ways. However, informal finance has its deficiencies too. On the basis of the analysis of the advantages and deficiencies of informal finance, the paper also offers some suggestions on policy that government should adopt on informal finance.

Study on Agency Models within Internal Capital Market of Enterprise Group

In order to overcome the shortcomings brought up by the single-layer agency relation analyses of agency problems within enterprise group, two-tiered agency models in the internal capital market are set up, and how rent-seeking behaviors of member firms＇ managers affect investment allocation decision made by headquarters manager is demonstrated. From equilibrium solutions of the model, it＇s inferred that the larger the divergence of member firm＇s productivity is, the higher probability of investment allocation distortion is.