Growing Market Demand for After-Sales Service Management

With the background of the current economic globalization and informatization,how to improve the quality of after-sales services and meet the diversified needs of consumers has become an important issue that the industry has had to face and solve.Recently,the“report on 2022-2028 after-sales service management industry market competition analysis and development strategic planning assessment forecast”(hereinafter referred to as the“Report”)released by CICC Consulting pointed out that the high penetration rate of electronic information products.

Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry

With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness.

The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy

The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments.

AutoGluon-Based Sales Forecasting a Real-Time Predictive Analytics Solution for Business Intelligence

Accurate sales forecasting is essential in the fast-paced world of business for effective strategic planning and resource allocation. However, traditional forecasting methods often lack precision and flexibility. This study aims to address this issue by incorporating machine learning (ML) techniques to improve forecasting accuracy and responsiveness to market changes. The methodology involves gathering extensive sales data and carefully preprocessing it to ensure quality. Various ML algorithms, such as time series analysis, regression models, and neural networks, are utilized to account for the complex and non-linear nature of sales patterns. These models are trained and validated using historical sales data, taking into consideration external factors like economic indicators and consumer trends. The results show a significant enhancement in forecast accuracy compared to traditional methods. The ML models effectively capture underlying trends and seasonal variations, providing reliable predictions that closely match actual sales results. Additionally, the models demonstrate strong adaptability, quickly adjusting to unexpected market shifts.

Research on the sales channels of the household appliances market

Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of sales channel in marketing is set as the core of this research; the merits and demerits of different sales channels are analyzed; the complicated selective relationship and the conflicts among the manufacturer, middlemen, and ultimate consumers, and the solutions to present multi-channels market and the developments of the sales channels are elaborated in an overall view; the opinion that the only way to develop this industry is raised to establish the competitive sales channels. The aim is to let local household appliances industry use the natural merits to build up a suitable channel rapidly and efficiently, and to speed up the self development and oeffection.

Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin

Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed descriptive and evaluative design was adopted. Data were collected using an interview guide, a structured non-participatory observation grid and air quality analysis equipment (PCE RCM 8 air quality detector;Carbon monoxide meter AS 87000A and Anemometer AM 4812) among charcoal traders, food vendors and residents living near charcoal sales outlets, selected by non-probabilistic purposive sampling, and were analysed with reference to national regulatory provisions and WHO recommendations (2022). 57 people, including 26 shopkeepers, were surveyed. Their average age was 45, with extremes of 25 and 65. The effects of charcoal marketing on health and the environment were known to 23 traders, who unfortunately did not adopt any protective measures. Some of the health effects mentioned were rheumatic and cardiovascular diseases. Pollutants (PM1: 96 µg/m3, PM2.5: 161 µg/m3, PM10: 206 µg/m3, CO: 185 mg/m3) were present in the coal-selling environment at Gbegamey. According to the respondents, respiratory diseases (42.31%), rheumatic diseases (30.77%) and cardiovascular diseases (11.54%) affected the traders, while respiratory diseases (51.61%) affected the general population. The marketing of charcoal in the Gbegamey district generates a high concentration of pollutants in the atmosphere. The activity needs to be monitored in order to limit its effects.

Aviation Safety and Data Mining in Marketing Dimension

The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. These factors are safety, service quality and price. Airline companies can analyze the customers in the market with a focus on price and quality and develop a business model according to their expectations. For example, business class and economy class passenger expectations are different from each other, so the service and price to be offered to them will be different. However, all customers have one common expectation and that is safety. No matter how high quality the service is or how cheap the price is, no one wants to fly with an airline or plane that is not safe. From an airline company’s point of view, an accident or breakdown of one of the company’s aircraft can cause irreparable image loss and financial damage. If we look at past examples, we see that there are many airline companies or maintenance organizations that could not recover after an accident and went bankrupt. Safety is an indispensable factor. Therefore, there is a unit in the sector called the safety management system (SMS), which collects data by taking a proactive and reactive approach. The way and purpose of the safety management system is to take a proactive approach to recognize and prevent unsafe situations before they cause accidents or breakdowns, or to take a reactive approach to find the causes of accidents and breakdowns that have occurred as a result of certain factors and to take the necessary measures to prevent the same situations from happening again in the sector. The field of data mining, which is necessary to predict the future behavior of customers in the field of marketing, is an area that marketing also values. In this study, data mining studies to ensure safety in the aviation industry and the security of customer information in marketing will be emphasized, firstly, the concept and importance of data mining will be mentioned.

Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing

Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial intelligence and technology sector, the concept of metaverse is a virtual world that can be used in the health, tourism, marketing, advertising, education and gaming industries. When the literature is reviewed, it is seen that there are many domestic and foreign sources on the subject, but most of these sources are generally related to developments in the gaming and entertainment sectors. But apart from this, studies are being carried out to make it possible to use it in many sectors, including its use in the health sector. With this study, it is aimed to briefly mention what the existing metaverse studies are and to prepare a detailed research result for its use in the health sector. This study consists of five chapters. In the first part, information on the definition of the metaverse concept and how it has developed is given, and the infrastructure requirements necessary for the formation of the metaverse universe are mentioned. In the second section, it is discussed what kind of hardware and software tools may be needed if metaverse technology is possible. In the third section, research on the areas in which metaverse technology can be used in the health sector and current studies and future studies are included. In the fourth section, the legal aspects of this situation when a metaverse-based health service is to be initiated with twin avatars are discussed. In the last section, the advantages and disadvantages of metaverse technology are discussed. It can be seen from the study that the positive aspects of this kind of activity in the field of health will be more positive. As a result, the study constitutes an important value that will be a source for similar studies to be conducted in the future.

UK manufacturers'sales decline 10%in Q12024

UK manufacturers experienced a challenging start to 2024,with sales in the first quarter(Q1)down 10 per cent on the previous quarter,according to a report by Unleashed.However,year-on-year growth showed a modest increase of 2 per cent,reflecting the Bank of England’s assessment of weak growth in the manufacturing sector.

Research on the Application Effects of Artificial Intelligence in Personalized Marketing

Artificial Intelligence (AI) technology is profoundly transforming personalized marketing practices. This study employs a mixed-methods approach to explore the application effects of AI in personalized marketing. The research first outlines the primary forms of AI-driven personalized marketing, including intelligent recommendation systems, dynamic pricing, and personalized content generation. Through analysis across multiple industries, the study summarizes best practices and common pitfalls of AI applications. Results indicate that AI can significantly enhance marketing relevance and timeliness but may also raise concerns about privacy and algorithmic discrimination. The study compares the effectiveness of AI-driven and traditional methods in various marketing scenarios. AI excels in handling large-scale, real-time personalization needs but may be less effective than human intervention in scenarios requiring deep emotional connections. Finally, the study discusses the prospects of ethical AI in personalized marketing, emphasizing the importance of transparency and explainability. This research provides theoretical and practical guidance for enterprises to effectively leverage AI technology to improve personalized marketing effectiveness.

Innovation and Development Trends in ASEAN Marketing Models in the Digital Age

The digital wave is reshaping the global economic landscape with unprecedented force,especially in the dynamic and promising ASEAN region.Southeast Asia,a multicultural gathering place composed of ten countries,is experiencing profound changes due to the digital revolution,and its marketing model is also displaying new vitality.With soaring internet penetration,widespread use of smartphones,and the booming rise of social media,ASEAN markets have become at the forefront of global digital marketing innovation.This transformation is not only about the application of technology but also involves a comprehensive shift in thinking,consumer behavior,and business strategy.The purpose of this paper is to explore in depth how ASEAN marketing models are innovating in this era and to identify future trends,with a view to providing insights for companies to help them remain competitive in the rapidly changing market.

Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

A Hybrid Approach for the Sales Forecasting of Paracetamol Products

The pharmaceutical industry is facing challenges due to various factors such as supply chain disruptions,changing consumer behavior,and regulatory changes.Accurate demand forecasting is essential to ensure an adequate supply of drugs.The goal of this work is to forecast paracetamol product demand.For this purpose,we propose a hybrid forecasting model combining two effective forecasting techniques:SARIMA(Seasonal AutoRegressive Integrated Moving Average)and ANFIS(Adaptive Neuro-Fuzzy Inference System).This proposal consists of nonlinear components of time series by ANFIS and adjusting the result by the mean of the residuals of the SARIMA to improve the accuracy and performance of ANFIS predictions.Before the prediction phase,we preprocess our data and detect the anomalies in our dataset with Locally Selective Combination in Parallel Outlier Ensembles(LSCP).Then,by treating these anomalies as missing values,they are imputed using the combination of fuzzy-possibilistic c-means(FCM)with support vector regression(SVR)and a genetic algorithm(GA).Finally,we evaluate the performance of the model and some known models based on MAPE.We choose the hybrid model SARIMA-ANFIS that provides the most accurate and reliable forecasting.

Research on the Improvement of Incentive Mechanism for Pharmaceutical Sales Personnel - Taking Company A as an Example

Objective To analyze the improvement of the incentive mechanism of sales personnel in pharmaceutical company A,and to promote the smooth operation and further development of the company in a long term.Methods Compensation incentive,performance appraisal,welfare benefit,training incentive,promotion motivation and enterprise cultural inspiration were explored through questionnaires,telephone interviews and in-person interviews.Results and Conclusion This company’s incentive mechanism has problems in two aspects:Material incentives and spiritual incentives.As to the company’s characteristics and strategic development,the optimization countermeasures of incentive mechanism are proposed from the following three aspects:constructing a reasonable incentive system,establishing an efficient spiritual incentive mechanism,and implementing the dynamic incentive and differentiated incentive simultaneously.

A Study on the Factors Influencing Consumer Purchase Decision Under the Live-Streaming Sales Model

In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry.

From Trends to Drivers:Key Factors Propelling Electric Vehicle Sales

With the rapid advancement of human economic levels and modern civilization,the automobile manufacturing industry is increasingly confronted with challenges related to energy scarcity and environmental pollution.Low carbon emissions and energy savings have become the main focus of automotive development.Under the influence of government incentives,the sales of household electric vehicles(EVs)have increased significantly,although they still represent a small share of the overall car market.To examine the factors influencing consumer purchases of household EVs,this report integrates both qualitative and quantitative analyses,controlling for single variables.Using linear regression,an empirical analysis was conducted on 18 BYD models with varying ranges and prices.The results indicate a strong positive correlation between driving range,selling price,and EV sales.Looking ahead,the development of new energy vehicles should prioritize longer ranges,high-quality features,and cost-effective performance.

The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples

In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Augmented Reality Marketing:Breakthroughs and Opportunities

The impact of augmented reality(AR)technology on consumer behavior has increasingly attracted academic attention.While early research has provided valuable insights,many challenges remain.This article reviews recent studies,analyzing AR’s technical features,marketing concepts,and action mechanisms from a consumer perspective.By refining existing frameworks and introducing a new model based on situation awareness theory,the paper offers a deeper exploration of AR marketing.Finally,it proposes directions for future research in this emerging field.