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Visualization of Understanding of Media Characteristics Using Analytic Hierarchy Process
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作者 Yasushi Gotoh 《Computer Technology and Application》 2013年第10期563-567,共5页
The purpose of this study is to design a tool, adapted to students' individual contexts and to enable students to reflect on their understanding of media characteristics. AHP (analytic hierarchy process) is a struc... The purpose of this study is to design a tool, adapted to students' individual contexts and to enable students to reflect on their understanding of media characteristics. AHP (analytic hierarchy process) is a structured technique for organizing and analyzing complex decisions. Using AHP, students have to define appropriate criteria and priorities for using media. It is expected that students" understanding of the characteristics of different types of media will emerge through reflection. Seventy two university students took part in this research. They were asked to prioritize their ways.of obtaining information about current affairs using sets of media such as TV, books, newspapers and web pages, Twitter and Facebook. AHP enables us to visualize a "real" understanding of media characteristics and students can reflect on that basis. As far as "information sources and media" is concerned, a few students indicated that it was the information source itself that was important rather than the type of media. Our tool fulfils the role of encouraging this type of reflection. 展开更多
关键词 media literacy VISUALIZATION understanding of media characteristics.
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