With the growth of digitization and globalization, media companies expanded and concentrated themselves in media industry or cross-media industry.There are three different forms of expansion and concentration in media...With the growth of digitization and globalization, media companies expanded and concentrated themselves in media industry or cross-media industry.There are three different forms of expansion and concentration in media industry, which includes horizontal, diagonal and vertical expansion. This essay analyzes the different forms of media expansion and concentration and find that the major advantage media concentration is that economies of scale and scope are able to occur. It means efficiency and market power of media industry could be increased. At the same time, the disadvantage of media concentration is that exceeding market power may damage the normal competition. Thus, policies of media expansion and concentrations should also be focused.展开更多
In the context of the era of big data,the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth.Based on the relevant principles of Western e...In the context of the era of big data,the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth.Based on the relevant principles of Western economics,the article first analyzes how economic influence guides media activities from the perspective of media and audiences.Secondly,it explores how to promote economic and social development through media from the perspective of media's allocation of production factors,which provides a theoretical basis for scientifically understanding and understanding media economy.展开更多
文摘With the growth of digitization and globalization, media companies expanded and concentrated themselves in media industry or cross-media industry.There are three different forms of expansion and concentration in media industry, which includes horizontal, diagonal and vertical expansion. This essay analyzes the different forms of media expansion and concentration and find that the major advantage media concentration is that economies of scale and scope are able to occur. It means efficiency and market power of media industry could be increased. At the same time, the disadvantage of media concentration is that exceeding market power may damage the normal competition. Thus, policies of media expansion and concentrations should also be focused.
文摘In the context of the era of big data,the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth.Based on the relevant principles of Western economics,the article first analyzes how economic influence guides media activities from the perspective of media and audiences.Secondly,it explores how to promote economic and social development through media from the perspective of media's allocation of production factors,which provides a theoretical basis for scientifically understanding and understanding media economy.
