Twitter has become very popular among celebrities. It is the main platform used by them to publish press releases and, especially, to reach out to their fans. Given the pervasiveness of celebrities on the site, people...Twitter has become very popular among celebrities. It is the main platform used by them to publish press releases and, especially, to reach out to their fans. Given the pervasiveness of celebrities on the site, people with related interests may be especially likely to start using the service due to the perception of direct access to a famous person. As for the celebrities, it is a way of being close to the public and giving them an insight in to the life of a celebrity. Although most celebrity Twitter accounts are only used for promotion purposes, many celebrities use their personal accounts for the purpose of communicating with their fans, friends and other celebrities. These celebrities tweet personal photos and share their inner thoughts for various reasons and to different audiences. Thus in this study I ask: What are celebrity speech patterns on Twitter? Are they talking mostly to fans, and if not, who are they talking to? How are they talking to these different audiences? I address these questions by analyzing the tweets publicly available on four active celebrities’ Twitter timelines. The findings support that these celebrities indeed address different audiences on Twitter, including fans, friends, family and other celebrities. The findings further reveal that celebrities tend to communicate using different speech acts when talking to these different audiences. In light of this evidence, I attempt to highlight patterns that may be relevant with regards to the celebrities’ gender.展开更多
Research into social influence theory has been extensive and has repeatedly shown the power that influence tactics exert over individuals in an organization. Despite the extant conceptualizations of political influenc...Research into social influence theory has been extensive and has repeatedly shown the power that influence tactics exert over individuals in an organization. Despite the extant conceptualizations of political influence tactics in organizations, very little research has focused on how these tactics play out for organizations implementing more autonomous team settings, whose interactions are not proximally located close to one another. By extending social influence theory to the inclusion of media synchronicity theory, this research contributes insight into how political influence tactics may operate across a variety of media in organizations employing remote work structures. A conceptual model of remote influence tactics is developed and the implications are discussed as part of this research agenda.展开更多
文摘Twitter has become very popular among celebrities. It is the main platform used by them to publish press releases and, especially, to reach out to their fans. Given the pervasiveness of celebrities on the site, people with related interests may be especially likely to start using the service due to the perception of direct access to a famous person. As for the celebrities, it is a way of being close to the public and giving them an insight in to the life of a celebrity. Although most celebrity Twitter accounts are only used for promotion purposes, many celebrities use their personal accounts for the purpose of communicating with their fans, friends and other celebrities. These celebrities tweet personal photos and share their inner thoughts for various reasons and to different audiences. Thus in this study I ask: What are celebrity speech patterns on Twitter? Are they talking mostly to fans, and if not, who are they talking to? How are they talking to these different audiences? I address these questions by analyzing the tweets publicly available on four active celebrities’ Twitter timelines. The findings support that these celebrities indeed address different audiences on Twitter, including fans, friends, family and other celebrities. The findings further reveal that celebrities tend to communicate using different speech acts when talking to these different audiences. In light of this evidence, I attempt to highlight patterns that may be relevant with regards to the celebrities’ gender.
文摘Research into social influence theory has been extensive and has repeatedly shown the power that influence tactics exert over individuals in an organization. Despite the extant conceptualizations of political influence tactics in organizations, very little research has focused on how these tactics play out for organizations implementing more autonomous team settings, whose interactions are not proximally located close to one another. By extending social influence theory to the inclusion of media synchronicity theory, this research contributes insight into how political influence tactics may operate across a variety of media in organizations employing remote work structures. A conceptual model of remote influence tactics is developed and the implications are discussed as part of this research agenda.
