Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

The Docking of Talent Training Strategies and Job Market in Higher Vocational Colleges Under the Background of Slow and Difficult Employment

Students in higher vocational colleges are faced with difficult problems such as slow employment,which highlights the dislocation between education and the market.This study surveyed thousands of students and hundreds of enterprises,and put forward docking strategies.The analysis shows that the mismatch between skills adaptation and literacy is the main cause of slow employment.To this end,research and design training programs,including curriculum restructuring,school-enterprise cooperation practice platforms,and employment-oriented quality improvement plans are imperative.At the same time,we will develop teaching modules for career planning to enhance competitiveness and ensure that the content is synchronized with industry standards.After the implementation,the employment rate of students increased by 15%within six months,the degree of interconnection increased by 20%,and the degree of enterprise recognition increased by 25%.The research effectively promotes the docking of higher vocational education with the market,and has far-reaching significance for easing slow employment.

Innovative Research on Enterprise Marketing Strategies under the Background of New Media

Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.

Research on Marketing Strategies of Pinduoduo Based on SWOT Analysis

The development of the Internet has led to a dramatic increase in online shopping users.E-commerce enterprises have been rising and becoming very successful in China in recent years.As an e-commerce platform established in 2015 and going public in 2018,Pinduoduo has become one of the three biggest e-commerce in China in a short period of time.This attract many people’s attention,which drives people to explore the reason behind it.SWOT analysis is a model that enables us to analyze the strengths,weaknesses,opportunities,and threats of an enterprise.In this study,we use SWOT analysis model to analyze the marketing strategy of Pinduoduo,summarize the current status of Pinduoduo,and give some suggestion for itself and the other e-commerce platforms.

Current Situation and Improvement Strategies of Teaching Engagement by Teachers in Higher Medical Colleges Under the Background of“New Medical Education”

The“New Medical Education”is a new requirement for the development of medical education in the new era.As a key and core element of the construction of the“New Medical Education,”the engagement in teaching work of university teachers is a key issue that determines the level of teaching development of university teachers and affects the quality of talent cultivation in universities.Using the literature review method,this study analyzed 39 relevant literatures retrieved from China National Knowledge Infrastructure(CNKI)from 1997 to 2023.The concept,connotation,current situation,influencing factors,and improvement strategies of teaching engagement by university teachers were reviewed and summarized.The results showed that the issue of teaching engagement by university teachers has not received high attention in the field of higher education,especially in higher medical education,which has not yet been reported.Although the overall number of literature is not large,some of the conclusions have important implications for the next research on the influencing factors and mechanisms of double-qualified teacher engagement in higher medical colleges.

Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

Spatial Distribution of Domestic Tourism Market in Inner Mongolia Autonomous Region and Its Development Strategies

This paper, based on the statistical data from the Sample Survey of Domestic Tourism in Inner Mongolia(2014), analyzed the distribution of the domestic tourism market across Inner Mongolia and its 4 tourism sections through indexes including market concentration ratio, geographic concentration ratio, variance, etc.. The results showed that:(1) the market within the autonomous region remained to be the largest one in those 4 sections;(2) Beijing was the largest domestic tourism market outside Inner Mongolia;(3) different sections were divided on the target market of domestic tourism:(1) Beijing-Tianjin-Hebei Region proved to be the primary market of Inner Mongolia at large;(2) Beijing and 3 provinces in Northwest China came as the primary markets of Hulun Buir-Hinggan section;(3) Beijing-Tanjin-Hebei Region and Liaoning Province were the primary markets of Xilingol-Chifeng-Tongliao section;(4) BeijingShanxi-Hebei Region turned out to be the primary market of Huhhot-Baotou-Erdos-UlanqabBayannur section;(5) Beijing and Gansu were the primary markets of Wuhai-Alxa section;(4) the market concentration ratio of domestic tourism in different sections varied from each other, and the east section was the highest one, followed by middle section, Inner Mongolia as a whole, west section, and northeast section. As a result, authors of this paper made recommendations on how to develop the domestic tourism in Inner Mongolia.

Challenges and optimization strategies in medical imaging service delivery during COVID-19

In coronavirus disease 2019(COVID-19),medical imaging plays an essential role in the diagnosis,management and disease progression surveillance.Chest radiography and computed tomography are commonly used imaging techniques globally during this pandemic.As the pandemic continues to unfold,many healthcare systems worldwide struggle to balance the heavy strain due to overwhelming demand for healthcare resources.Changes are required across the entire healthcare system and medical imaging departments are no exception.The COVID-19 pandemic had a devastating impact on medical imaging practices.It is now time to pay further attention to the profound challenges of COVID-19 on medical imaging services and develop effective strategies to get ahead of the crisis.Additionally,preparation for operations and survival in the post-pandemic future are necessary considerations.This review aims to comprehensively examine the challenges and optimization of delivering medical imaging services in relation to the current COVID-19 global pandemic,including the role of medical imaging during these challenging times and potential future directions post-COVID-19.

A 6Ps-Based Analysis of HTC Company’s Marketing Strategies in China's Mainland

Taiwan’s smart phone brand HTC was once a typical symbol of Asian information technology and one of the world’s largest smart phones’OEM as well as the earliest companies involved in the development of smart phones manufacturing.Since 2011,due to its complex product line,single sales distribution and deficiency in marketing investment in Mainland market,sales volume of HTC has been declining unceasingly,with market share decreasing year by year.The brand seems to have disappeared in recent years.This study applied the 6Ps model to analyze the marketing strategies of HTC in China's Mainland by observing the current marketing environment.Through the analysis of current development of HTC,problems and inner causes could be found and reasonable suggestions provided accordingly.

Medical Reform Should Follow Market Rules——Exclusive interview with Professor Hai Wen,Vice President of Peking University

Hai Wen, economist and vice president of Peking University, has for many years been involved in in-depth investigation and research of China's medical reform, earning a reputation as one of the foremost economists in the field of medical reform. However, in the recent debate on medical reform policy, Hai Wen deliberately decided to keep a low profile. In his view, some of the ideas coming out of academic circles these days are "too short-sighted and political-motivated." During this interview, he talks about this recent round of medical reform debate, its challenges, and prospects for future reform.

An Analysis of Marketing Strategies Concerning IT Tourism: Taking the Instance of tourism in Gansu

With the development of information technology, tourism has benefited by utilizing this fully effective media in tourism activities which has greatly promoted the productivity in the same field, including tourism hotels, travel agencies, transportations and destinations. This application brings in new tendency which pushes the marketing distribution more timely and practically. The below statement takes the instance of tourism in Gansu and analyzes the requisite elements in adopting IT in tourism sector. It subsequently concludes that information technology application in tourism absolutely plays an essential role in promoting the quality of service and efficiency.

Detecting the lead–lag effect in stock markets:definition,patterns,and investment strategies

Human activities widely exhibit a power-law distribution.Considering stock trading as a typical human activity in the financial domain,the first aim of this paper is to validate whether the well-known power-law distribution can be observed in this activity.Interestingly,this paper determines that the number of accumulated lead–lag days between stock pairs meets the power-law distribution in both the U.S.and Chinese stock markets based on 10 years of trading data.Based on this finding this paper adopts the power-law distribution to formally define the lead–lag effect,detect stock pairs with the lead–lag effect,and then design a pure lead–lag investment strategy as well as enhancement investment strategies by integrating the lead–lag strategy into classic alpha-factor strategies.Tests conducted on 20 different alpha-factor strategies demonstrate that both perform better than the selected benchmark strategy and that the lead–lag strategy provides useful signals that significantly improve the performance of basic alpha-factor strategies.Our results therefore indicate that the lead–lag effect may provide effective information for designing more profitable investment strategies.

Self-concept and Marketing Strategies

This contribution of this paper is devoted to the research results in the field of self-expression and self-image of the individual in the world of information processing and cognition. Marketing strategies help make decisions that will help us to bring the subject to market activities. The current trend is a knowledge-based society, skills, abilities, information, storage, and transmission. Our marketing strategy focuses on four key issues： production, respectively service, price, distribution channels, and advertising. It is important to know how to develop an individual＇s current self-image. Implementation strategies are then engaged in transforming decisions into concrete action, meaning, and the decision has to be taken with regard to flexibility and acceptance. The sample consists of 4,420 respondents, men and women in three age groups： 0-15 years, 16-40 years, and 41-60 years. All responded to one question, ＂Where is your center？＂ Respondents had to show on their body. The question was chosen very sensitive, not to predict the answer. Terms soul, psyche, personality would be very manipulative, and therefore were excluded. In line with expectations, the majority of respondents have shown to their head, chest, and abdomen, but were also unconventional answers, in accordance with the preferred self-image and values of the individual. Lessons from research outputs were analyzed by the following processes： general description, item-total correlation, exploratory factor analysis of individual areas, and correlation analysis of individual items. It was found that medium correlations between area of body abdomen and age to 15 years were significant. Mean item-total correlation for areas of body were： Head was 0.35 and chest 0.43, and abdomen 0.22. In the descriptive statistics it was found that most respondents preferred the chest, followed by the head and abdomen. As for the distribution of respondents into three age groups, we found differences between men and women. Next, it was analyzed the relationship between the areas of the body and gender. Statistically significant differences were found on the chest, where women scored more than men, and it was also found significant differences in the abdominal area, where men scored more than women.

Analyses on Marketing Strategies of Penglai's Tourism

Although tourism marketing has made great progress in recent years,researches on it are far from enough.Current re searches on tourism marketing at home and abroad lack pertinence and mostly provide theoretical basis for tourism development within a wide range.The researches on tourism marketing of Penglai are few and far between.Based on previous studies and the status quo of tourism marketing strategy,the below statements tries to find out existing problems of Penglai's tourism,put for ward countermeasures and propose feasible marketing patterns suitable for its tourism development.It subsequently concludes that it can make contribution to the sustainable development of Penglai's tourism and provide other county-level tourism cities with reference for marketing tourism marketing strategies.

Motivational Strategies in Medical English Classroom

Objective: To explore strategies to motivate students in the classroom of Medical English. Methods: The motivational strategies applied in medical English classroom including defining course goals early in the semester, appropriate teacher behavior,creating real context and giving helpful and frequent Feedback were recommended. Results & Conclusion: The motivational strategies make a positive impact on students' motivation in medical English classroom.

Relevance of Marketing Strategies for Gas Stations in China - An Analysis Using SPSS

This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation,China National Petroleum Corporation,Sinochem Corporation,China National Offshore Oil Corporation,and BP(China)Holdings Limited.Marketing has changed over the past several years.Similarly,gas station marketing is all about more customers,greater sales,and higher profits.Technology provides many different marketing tools to see more fresh faces at the door,increase repeat sales,and improve profits.Word-of-mouth advertising should be encouraged,especially when contests are being held.The prizes from these contests may include car essentials,free coffee,free car wash,or coupons to be used at convenience stores.Customers who have won these contests would surely go around advertising the particular gas station,ultimately bringing in more customers.Other than that,managers can boost the sales volume through radio promotions as well.This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing,especially in China in hope to cater and prove to the people of China the possibility of promoting businesses,such as the oil industry.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Micro,Small,and Medium Enterprises’Cross-Border Business Strategies

This paper explores the operational strategies of cross-border micro, small, and medium enterprises (MSMEs). Against the backdrop of globalization and digitalization, cross-border trade has become one of the important pathways for many MSMEs to achieve growth and competitive advantage. Firstly, the paper outlines the concept and characteristics of cross-border MSMEs, as well as the analysis of their operational environment in the context of globalization, including political, economic, social, technological, environmental, and legal factors. Secondly, the paper proposes operational strategies for cross-border MSMEs, including international market selection and positioning, cross-border marketing strategies, supply chain management, cross-border financial management, and cross-border risk management. Finally, the paper summarizes the importance of effectively implementing these strategies for cross-border MSMEs to seize international market opportunities, reduce operational risks, and enhance competitiveness and profitability.

On bilingual instruction strategies of Chinese universities and colleges in market economy

Globalization and the soaring development of Chinese economy impose new requirements on bilingual instruction in Chinese higher education. It is the market economy mode of thinking that plays an important role in every respect of the cultivation of bilingual instruction. On this basis, the thesis explores the role of universities and colleges in terms of the strategy of bilingual instruction and the mechanism to inspire bilingual faculty and students.