Resonance From the Past to the Future:Mythological Metaphors in Chinese Science Fiction Films

This paper is centered on the extent to which contemporary Chinese science fiction is related to ancient Chinese mythologies according to the previous scholarly discussion and how these ancient mythologies are utilized specifically in the futuristic narratives of modern Chinese science fiction.By referring to academic dialogues,this paper argues that ancient mythologies can be recreated in modern science fiction and create modern mythologies in futuristic narratives to present or deal with modern human fears.Based on this argument,this paper then continues to explore what kinds of modern mythologies science fiction might deliver.The Chinese film The Wandering Earth(2019)will be discussed in terms of its mythological symbols and metaphors.This paper proposes a new approach through which to reconnect past stories with futuristic narratives and builds a frame in which to contextualize ancient mythologies in contemporary Chinese culture.

A Study on the Translation Strategies of Metaphors in Song Ci from the Perspective of Conceptual Metaphor

This article employs the theory of conceptual metaphor to conduct a thorough analysis and exploration of translation strategies for the metaphors in Song Ci. Ci, a treasure in ancient Chinese literature, makes frequent use of metaphor. Its unique form of expression and abundant artistic effects often create difficulties in translation. This study selects some representative metaphor examples from Song Ci to explore the patterns and strategies in the translation process. The study reveals that in face of the metaphors in Song Ci, translators need to comprehensively apply strategies such as retaining the metaphor, replacing the metaphor, and translating the literal meaning to ensure the quality of translation while restoring the aesthetic charm of the original metaphor.

Comparative Analysis of Metaphors of “Flowers” in English and Chinese Poetry from the Perspective of Cognitive Metaphor Theory

Poetry,as a crucial form of literary expression,often employs metaphor as a common rhetorical device.According to the perspective of cognitive metaphor theory,metaphor transcends its traditional linguistic boundaries and is recognized as a profound cognitive mechanism,manifesting as a broader cognitive phenomenon.This article is based on metaphorical examples of“flowers”in Chinese and English poetry,carefully selecting representative cases for in-depth analysis.The aim is to compare the imagery of“flowers”in Chinese and English poetry,observe their similarities and differences,thereby fostering a better understanding of poetry in both languages.Through this study,we not only delve into the intricacies of metaphor within poetry but also shed light on the distinct interpretations of the symbol of“flowers”in different cultural contexts,expanding our appreciation for the cultural diversity inherent in poetry.

Multimodal Metaphors Study-Take the Expression of Negative Emotion in Emojis as an Example

Using the multimodal metaphor theory,this article studies the multimodal metaphor of emotion.Emotions can be divided into positive emotions and negative emotions.Positive emotion metaphors include happiness metaphors and love metaphors,while negative emotion metaphors include anger metaphors,fear metaphors and sadness metaphors.They intuitively represent the source domain through physical signs,sensory effects,orientation dynamics and physical presentation close to the actual life,and the emotional multimodal metaphors in emojis have narrative and social functions.

National Image Construction from the Perspective of Multimodal Metaphor-A Case Study of the Opening Ceremony of the Beijing Winter Olympics

The national image is a comprehensive concept with a distinct political feature,including the international image presented to the outside world,and also encompassing the national identity of the people.With the development of globalization,international cultural communication has become a crucial part of shaping the national image,and the opening ceremony of the Beijing Winter Olympics has become an important opportunity for China to showcase its national image to the world in the post-pandemic era.Based on Forceville’s multimodal metaphor theory,this paper examines the metaphorical phenomena contained in the performance and their functions,effects,and purposes in the construction of the national image.It is found that there are many scenes,images,and narratives in the opening ceremony,including war metaphor,competition metaphor,personification metaphor,and other conceptual metaphors.The focus of this paper is on multimodal metaphor in a broad sense,mainly encompassing auditory and visual modes.Through the use of these multimodal metaphors,the opening ceremony of the Winter Olympics builds an image of a vibrant,peace-loving,and responsible country,which not only demonstrates China’s cultural self-confidence,but also expresses the Chinese people’s beautiful vision for the early reunification of the motherland.

Mastering Metaphors: A Possible Path to Understand Modern Poetry

Understanding modern poetry is a big problem for average readers because of all kinds of rhetorical devices filled with them,especially metaphors,which are hard for the readers to understand clearly.Thus,grasping metaphors would provide a possible solution to enhance the understanding of modern poetry.Based on the motivation to better understand modern poetry,the paper explores the 11 mechanisms of metaphors in modern poetry with examples in detail,i.e.,blending,mapping,frame shifting,image schema,conceptual integration,contextual grounding,inter-subjectivity,embodied cognition,recursiveness,juxtaposition,shape-moulding,by borrowing some concepts from Cognitive Linguistics,literary studies,and Rhetorics,which can be adopted as means and methods to understand modern poems.

Conceptual Metaphor Analysis in Advertising Slogans about Coffee Brands

This paper delves into the strategic use of conceptual metaphors in advertising slogans for coffee brands,exploring how these linguistic devices influence consumer perception and brand appeal.By employing cognitive linguistic theories,this study categorizes eight global coffee brand slogans into five distinct metaphorical patterns,revealing the underlying conceptual mappings that enhance brand messaging.The analysis underscores the importance of metaphorical language in simplifying complex ideas,evoking emotional responses,and establishing a connection between the product and the consumer’s everyday experiences.This paper concludes that the judicious application of conceptual metaphors in advertising is a powerful tool for creating memorable and impactful slogans that resonate with the target audience.

The Application of Newmark’s Metaphor Theory in Novel Translation--A Case Study of“the Jade King:History of a Chinese Muslim Family”

This paper examines the metaphorical part of“The Jade King:History of a Chinese Muslim Family”,Hoda’s novel,under the guidance of Newmark’s theory of metaphor.Newmark proposes six categories of metaphors,namely Dead Metaphor,ClichéMetaphor,Stock or Standard Metaphor,Adapted Metaphor,Recent Metaphor,Original Metaphor;and seven strategies of metaphor translation,including reproducing the same image in the target language,replacing the image in the source language with a standard target language image,translation of metaphor by simile,translation of metaphor(or simile)by simile plus sense,conversion of metaphor to sense,deletion and same metaphor combined with sense.They can provide a strong theoretical support for analyzing the expressions of metaphors in novels and their translation methods.By deeply analyzing the expressions of metaphor and its translation methods in novels,it not only helps to understand the metaphorical meaning and cultural connotation of the original works,but also helps to explore the cultural differences and challenges faced by English and Chinese bilingualism in the process of metaphor translation,thereby significantly improving the translation level and promoting the development of translation research.

Group Buying Broker of Shanghai:Deliberate Metaphors in Shanghai’s COVID-19 News Reports

The outbreak in Shanghai,China in 2022 brought huge challenges to this protracted battle against the epidemic.Based on the deliberate metaphor theory,this study uses the news reports of Shanghai’s fight against the COVID-19 pandemic as the corpus and uses quantitative and qualitative methods to analyze the types and characteristics of deliberate metaphors and its pragmatic purpose in a specific context.The results show that there are various types used in news reports,among which War metaphor,Climate metaphor and Education metaphor are used more.The deliberate metaphors makes the news more understandable attractively and pleasantly,thus evoking the emotional resonance of the public.

Use of metaphors when treating unexplained medical symptoms

The words one chooses to describe personal pain mirror current usage, but may also hold echoes of an individual’s lived experience. They may provide clues to the origin of physical symptoms that are medically hard to explain. The aim of this commentary is to propose, on the basis of the available literature, that verbal metaphors can prove effective in the psychotherapy of such conditions. I provide a case history of a 45 year old woman referred to psychiatry because of extreme ‘burning’ pain in her mouth and tongue. She had been to numerous doctors, had undergone a variety of tests, had tried many medical treatments, and had been prescribed a number of different pharmaceutical agents. She had changed her diet, done her daily dental mouth exercises, drunk a lot of water, but the burning continued and interfered, with her job(she was a teacher), her friendships, and her everyday life. This made her angry and recalcitrant to therapy, but the metaphor ‘burning with rage,’ as applicable to her pain, worked to establish a good alliance that led to a decrease of symptoms. Burning Mouth Syndrome is a medically unexplained condition of complex etiology that psychotherapy alone cannot reverse. The literature bears out, however, that the use of metaphors can help to open avenues of psychological exploration that accelerate adaptation to pain and improve quality life.

Cognitive View on Metaphor and Polysemy Learning

Language is a product of human cognition.It is of great importance and necessity to study the role of metaphor in foreign language learning and teaching.The paper is intended as a trial to develop a metaphorical cognitive approach to aid the learner of English as a foreign language,especially in polysemy learning since it has been a big problem in foreign language learning area.Metaphor plays a positive role and produces better results than the traditional approach in vocabulary learning.The metaphor approach is a powerful strategy in vocabulary comprehension,retention,and production.Teachers and researchers must shoulder the responsibility to carry out close examinations of linguistic metaphors instantiating the underlying conceptual metaphors by analyzing and establishing corpora to better established metaphor systems.

能源危机政治漫画中蓄意隐喻的批评分析——以“健康与疾病”多模态隐喻场景为例

本文基于蓄意隐喻理论,构建批评隐喻场景分析框架,以能源危机漫画中的“健康与疾病”隐喻场景为例,考察多模态转喻、隐喻及叙事如何通过互动,建构危机中相关行为体的角色及相互关系,蓄意传达其社会交际功能。语料分析表明,该类漫画主要构建了三类蓄意隐喻场景:吸毒场景、治疗场景和伤亡场景,分别对应于危机话语修辞策略中的归因策略、应对策略和趋近化策略,讽刺批评欧盟在能源问题上的错误定位、荒唐应对和灾难后果。在认知机制上,该类漫画充分调动隐喻和转喻,借助场景中的角色关系、行为、后果等叙事要素,把危机置于个体生命框架进行反讽式建构,形象抨击危机相关行为体。但该类漫画仍囿于西方中心立场,对欧洲能源供应方相关国家进行妖魔化建构,体现了西方定势思维对隐喻选择和场景设置的操控。本文的批评蓄意隐喻分析,有助于进一步推动多模态认知研究与批评话语分析的融合,也可为新兴的能源话语研究提供一个新的研究视角。

A Bibliometric Analysis of Research on Child Metaphor

concepts,and the rhetorical features in children’s written language.Additionally,there is a gap between the findings of international research and the verified results in the Chinese context.This study suggests that future research hotspots may include investigating the characteristics of metaphors produced by Chinese children of all ages,the creative use of language in L1 classroom discourse,and the cultivation of metaphorical ability.Chinese scholars may benefit from enhancing interdisciplinary cooperation in the study of metaphors of atypical children and exploring the common rules of human cognitive development.

Deliberate Metaphor in Political Discourse——Based on Xi Jinping’s Diplomatic Discourse

Since Steen proposed the theory of deliberate metaphor, many scholars have studied this linguistic phenomenon from different perspectives. Deliberate metaphor, based on language and cognition, introduces communication into metaphor research and can be seen as an extension of conceptual metaphor. Deliberate metaphor is essentially a discourse strategy, which uses metaphorical expressions to make listeners consciously compare the target domain with the source domain and establish an online cross-domain mapping. In view of this, the author takes Xi Jinping’s diplomatic speeches published in FMA as research corpora, and systematically analyzes how deliberate metaphors play their persuasive and communicative functions in political discourse, and finally delves into whether deliberate nature in political metaphors affects people’s attitudes and beliefs, thus conducting cross fusion research on cognitive rhetoric and political discourse.

Study on the English Creative Noun-Noun Compounds:Based on Metaphorical Thinking

Creative N+N compounds,also known as metaphor or metonymy N+N compounds,are a productive approach to form new words.This category of words is large in number and semantically complex.Research has demonstrated that the creativity of creative N+N compounds stems from the abstract and figurative thinking of people’s cognitive mechanisms.Abstract thinking facilitates the construction of abstract concepts of nouns,while figurative thinking draws connections within and between noun concepts through association and imagination.Metaphor is a source of creative words and meanings,and Lakoff and Johnson’s conceptual metaphor theory is a favorable illustration of this innovative process.Additionally,it contributes to the development of cognitive thinking skills and creative abilities.The study of creative N+N compounds helps English learners expand their vocabulary,enhance their lexical sensitivity,and promote metaphorical thinking.From a cognitive linguistic perspective,this study focuses on the cognitive mechanisms of creative N+N compounds and reveals their advantageous implications for English vocabulary teaching.

马克思主义基本原理同中华优秀传统文化相结合的前提性省思——从五四时期“大同”观念的再出场说起

马克思主义基本原理之所以能够同中华优秀传统文化相结合,马克思主义行是前提性方面之一。五四时期,部分西方学说传入中国并与中国本土传统文化发生作用,以“大同”观念为代表,表达自身的革命精神和价值追求。广大知识分子面对接纳现代性与省思西方现代性的现实议题,受社会心理转变和推介核心价值观念的隐喻思维影响,纷纷试图采用“大同”观念解决时代问题。但因择取非科学的思想学说,不具备有效解决这些问题的理论空间,不仅未能带动传统观念发挥时代价值,而且使其落入倒退或空想的窠臼。马克思主义是科学真理,中国化时代化的马克思主义在中国根深叶茂,在于其升华了中华优秀传统文化的内容与形式,让传统文化发挥鼓舞群众实践的效力,使人民群众通过先进阶级语境中的传统观念理解、认同和运用指导思想,与时俱进地应对现实课题及社会心理转变,科学利用隐喻思维推动理论大众化。因此,坚持马克思主义在意识形态领域指导地位是“第二个结合”实现又一次思想解放、打开创新空间的根本要求。新时代新征程,“第二个结合”继承发展了科学的方法论,进行更多原创性理论探索和创新,回答了重大时代课题,进一步确证了民族标识和政党形象,承担世界责任、凝聚更为主动的精神力量。

现代逻辑思维对诗性的背离与回归——从罗素、维特根斯坦到伽达默尔

亚里士多德创立的形式逻辑在原始思维中有其“互渗律”的起源,因而是基于语言本身的隐喻本性的,但直到康德,以往的隐喻都被理解为“使陌生变得熟悉”,成为形式逻辑的工具论,隐喻的“使熟悉变成陌生”的创新性一面却被忽视了。弗雷格和罗素等从逻辑中清除了陌生的东西,使之变得数理化、僵化而无创造性,必然遇到“罗素悖论”而无法自拔;维特根斯坦是一个转折,从早期的分析哲学的逻辑观到晚期摆脱工具主义而转向语言游戏,有了西方逻辑思维从背离诗性到回归诗性的苗头;最后,经过伽达默尔对这一苗头的修正和发挥,将其扩展为诠释学的“语言学转向”,为隐喻和诗性打开了一片广阔的天地。可惜,他受到海德格尔和基督教传统“圣言”的局限,最终未能就此将其创造性的对话学说提升到“语言学之后”的形而上学,而沉陷于传统存在论(本体论)的“物理学之后”中。

生态女性主义的技术审视:批判、建构及理想

生态女性主义是一种从生态的角度来理解女性的人文思潮,它基于女性的自觉和本能,聚焦机器技术、军事技术和生育技术三个方面批判现代技术的资本主义父权属性。生态女性主义立足生态和生存进行技术建构,提倡以“生存生产”为内涵的技术经济模式、以“生态民主”为目标的技术政治理念,最终推动以“妇女友好”为主旨的技术文化实践。生态女性主义认为,理想的技术不仅是生态均衡的,也是性别均衡的,其最终指向是以妇女解放为前提的全人类解放。

中国奥运冠军身份建构的隐喻模式研究——以《人民日报》(1984-2022)媒体报道为例

运用Charteris-Black提出的三维批评隐喻分析框架对1984-2022年《人民日报》156篇中国奥运冠军相关报道进行话语分析,揭示奥运冠军身份建构的隐喻模式。研究发现,报道运用结构隐喻、本体隐喻和方位隐喻3种隐喻类型及其21种子类型建构了奥运冠军的多重性身份,其中,运用战争和人体隐喻建构为国争光的英雄、旅程隐喻建构中华体育精神的践行者、动物和自然隐喻建构体育文化的传播者、文化隐喻建构中国体育事业的传承者、实体和容器隐喻建构健康生活的追求者,宣传党和国家的体育主张、传播社会主义核心价值观、塑造中国国家形象和构建人类命运共同体是隐喻模式形成的社会动因。新时代新征程背景下提出奥运冠军身份建构的优化策略:在文本层面丰富中国奥运冠军报道的语言手段,在话语层面创新中国奥运冠军话语和叙事体系,在社会层面打造中国奥运冠军品牌价值链。

莫高窟壁画文创产品转喻设计方法研究

立足当下国内各区域文旅发展需求,构建文创产品转喻设计创新方法,促进多样化设计方案生成,并满足消费者对文创产品的深度文化体验和情感共鸣需求。通过内涵外延传承说的类层级结构的建立,挖掘、构建文化目的域内涵项与外延项两者间的传承关系;通过转喻映射三层级的建立,得出产品源域的多个映射结果,最终产生多样化的设计方案,并应用于莫高窟文创产品设计实践中。在转喻认知相邻逻辑视角下建立的“用户”“文化”“文创产品”多路径认知关联,为用户深度认知莫高窟文化提供了新的思路与方法。