A man walked into a restaurant. The restaurant advertised it had the 1 menu in the world. The manager was very proud of being able to provide any dish, no matter how 2 it was. At the bottom of the 3 , there was a noti...A man walked into a restaurant. The restaurant advertised it had the 1 menu in the world. The manager was very proud of being able to provide any dish, no matter how 2 it was. At the bottom of the 3 , there was a notice that said, “If you do not see the dish you need on this menu, please tell us and we will add it to the menu right away.” The man 4 the menu and decided to make sure if it was true. He would order 5 that was very unusual. When a waiter came up to take his order, he said, “You say you can serve any dish, even if it’s not on your longest menu in the world.” “That is 6 , sir. We are able to meet everyone’s requirements.” “Well,” the man said, “bring me a sandwich with two elephant ears. Indian, not African.” The waiter wrote down in his paper: Two Indian elephant ears on toast (烤面包片).展开更多
Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwid...Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwide. In this regard,the paper studies the phenomenon through game theory model that deals with the relationship between mooncake makers,as for their efforts in balancing the number of coupons issued and the amount of mooncakes actually produced,and scalpers,as for the repurchase discount they enjoy, to finally bring a win-win situation. For mooncake makers to print more coupons than their actual production capacities while keeping the risks under control,a prior agreement should be made with the scalpers to set certain rules,among which the variable k is particularly important.展开更多
文摘A man walked into a restaurant. The restaurant advertised it had the 1 menu in the world. The manager was very proud of being able to provide any dish, no matter how 2 it was. At the bottom of the 3 , there was a notice that said, “If you do not see the dish you need on this menu, please tell us and we will add it to the menu right away.” The man 4 the menu and decided to make sure if it was true. He would order 5 that was very unusual. When a waiter came up to take his order, he said, “You say you can serve any dish, even if it’s not on your longest menu in the world.” “That is 6 , sir. We are able to meet everyone’s requirements.” “Well,” the man said, “bring me a sandwich with two elephant ears. Indian, not African.” The waiter wrote down in his paper: Two Indian elephant ears on toast (烤面包片).
基金National Natural Science Foundation of China(No.71572110)
文摘Issuing coupons is a common marketing tool for business to increase demand and create profits. Mooncake coupons are among the most popular coupons in China. However, such popularity has sparked heated debate nationwide. In this regard,the paper studies the phenomenon through game theory model that deals with the relationship between mooncake makers,as for their efforts in balancing the number of coupons issued and the amount of mooncakes actually produced,and scalpers,as for the repurchase discount they enjoy, to finally bring a win-win situation. For mooncake makers to print more coupons than their actual production capacities while keeping the risks under control,a prior agreement should be made with the scalpers to set certain rules,among which the variable k is particularly important.
