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Multi-Dimensional Customer Data Analysis in Online Auctions
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作者 LAO Guoling XIONG Kuan QIN Zheng 《Wuhan University Journal of Natural Sciences》 CAS 2007年第5期793-798,共6页
In this paper, we designed a customer-centered data warehouse system with five subjects: listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For ea... In this paper, we designed a customer-centered data warehouse system with five subjects: listing, bidding, transaction, accounts, and customer contact based on the business process of online auction companies. For each subject, we analyzed its fact indexes and dimensions. Then take transaction subject as example, analyzed the data warehouse model in detail, and got the multi-dimensional analysis structure of transaction subject. At last, using data mining to do customer segmentation, we divided customers into four types: impulse customer, prudent customer, potential customer, and ordinary customer. By the result of multi-dimensional customer data analysis, online auction companies can do more target marketing and increase customer loyalty. 展开更多
关键词 online auction data warehouse online analytic process (OLAP) data mining E-COMMERCE
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Determining winner in multi-attribute procurement auction:a method based on technical and business experts' evaluation information
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作者 Guangxin Gao Zhiping Fan Yang Liu 《Journal of Systems Engineering and Electronics》 SCIE EI CSCD 2015年第6期1244-1253,共10页
A method for solving the winner determination problem (WDP) in multi-attribute procurement auctions is proposed, based on technical and business experts' evaluation information. Firstly, on the background of procur... A method for solving the winner determination problem (WDP) in multi-attribute procurement auctions is proposed, based on technical and business experts' evaluation information. Firstly, on the background of procurements in China, a multi-attribute pro- curement auction mechanism is presented, where technical and business experts participate in the bid evaluation. Then, the concept of TOPSIS is used to determine the positive and negative ideal points of the WDP according to bid prices, the technical and business experts' evaluation information. Further, the closeness coefficient of each bidder (candidate supplier) is obtained by calculating the distances to the positive and negative ideal points. Thus, the winning supplier can be determined according to the closeness coefficients. Finally, a numerical example is used to illustrate the use of the proposed method. 展开更多
关键词 multi-attribute auction winner determination technical and business experts bid evaluation.
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Research on Items Suitable for Online Auction
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作者 LUO Zhanghua, LIU Lu, WU Lihua (School of Economics & Management, BeiHang University Beijing 100083 China) 《Journal of Electronic Science and Technology of China》 2004年第3期12-17,共6页
Based on the classification to the attribute information of auctioned commodity, the valuation signal of auctioned commodity is categorized into two groups: codable valuation signal and un-codable valuation signal. A ... Based on the classification to the attribute information of auctioned commodity, the valuation signal of auctioned commodity is categorized into two groups: codable valuation signal and un-codable valuation signal. A valuation signal model is developed and used to reason under the environment of common valuation auction. The results show that the value of commodity auctioned online tends to be lower and the commodity with bigger factor that can be described online is more suitable for online auction. 展开更多
关键词 online auction valuation signal common valuation
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NFT拍卖中竞拍者兼顾拍卖对竞价行为的影响
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作者 刘园园 孙磊磊 赵玺 《南开管理评论》 CSSCI 北大核心 2024年第7期27-38,共12页
线上拍卖的时空优势允许竞拍者同时参与多个拍卖,这种兼顾行为在线上拍卖平台并不少见。基于记录在区块链上的15104个NFT数字艺术品(Non-Fungible Token)拍卖数据,本文研究探索了竞拍者同时参与拍卖的数量对其竞价行为的影响。结果表明... 线上拍卖的时空优势允许竞拍者同时参与多个拍卖,这种兼顾行为在线上拍卖平台并不少见。基于记录在区块链上的15104个NFT数字艺术品(Non-Fungible Token)拍卖数据,本文研究探索了竞拍者同时参与拍卖的数量对其竞价行为的影响。结果表明,竞拍者兼顾的拍卖数量越多,相对上一个出价人的竞价增幅越大。此外,竞拍者经验和拍卖热度等个体和情境因素对该主效应有显著的调节作用。具体来说,兼顾拍卖的数量对竞价增幅的正向影响仅在竞拍者获胜经验水平较高,以及拍卖热度较高时存在。最后,本文还研究了竞拍者兼顾拍卖对该竞拍者其他类型的竞价行为的影响。本研究的结论对拍卖平台和卖家设计拍卖参数有重要的实践指导意义,同时为竞拍者制定合理的竞价策略提供了实践参考。 展开更多
关键词 线上拍卖 竞价行为 注意力分配 NFT
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连续竞价拍卖中羊群行为的驱动机理与逆向选择——基于阿里司法拍卖样本的实证研究
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作者 胡晓鹏 刘子源 《中国地质大学学报(社会科学版)》 CSSCI 北大核心 2024年第3期114-129,共16页
本文聚焦于在线拍卖的竞价行为,通过引入关联价值定义,深入研究了在线拍卖市场中理性与非理性羊群行为的微观发生机制,并运用变量加总的循环推导分析方法,构造出拍品在网络拍卖中的市场需求曲线,分解出羊群行为在资源配置中的规模效应... 本文聚焦于在线拍卖的竞价行为,通过引入关联价值定义,深入研究了在线拍卖市场中理性与非理性羊群行为的微观发生机制,并运用变量加总的循环推导分析方法,构造出拍品在网络拍卖中的市场需求曲线,分解出羊群行为在资源配置中的规模效应与结构效应。研究发现,羊群行为不仅会提高拍品成交价格,更会对高质量买家产生一定的挤出效应。依据理论分析结果,以阿里司法拍卖实际竞价数据为样本的实证研究表明,连续竞价拍卖中的羊群行为具有一定的内生性,难以完全规避,而且羊群行为会导致在线拍卖市场出现一定的逆向选择问题。因此,要想做大做强中国在线拍卖市场,必须加大对羊群行为的监测、评估和治理,相关部门积极引导网拍平台发挥大数据优势,通过完善信用机制提高在线拍卖市场的有效竞争水平。 展开更多
关键词 连续竞价 在线拍卖 羊群行为 逆向选择
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网拍“新”机制与情绪化竞价-基于投标代理的实验研究
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作者 杜宁华 杨毅 《数量经济研究》 2024年第3期1-19,共19页
相比传统拍卖,网上拍卖出现了许多机制变化。本文构建实验室实验探究投标代理这一网拍独有机制对投标价的影响。实验比较不同投标代理机制下的荷兰式拍卖发现:当投标代理为强制选项时,竞拍价格会降低;当代理为自主选项时,竞买者在选择... 相比传统拍卖,网上拍卖出现了许多机制变化。本文构建实验室实验探究投标代理这一网拍独有机制对投标价的影响。实验比较不同投标代理机制下的荷兰式拍卖发现:当投标代理为强制选项时,竞拍价格会降低;当代理为自主选项时,竞买者在选择代理时竞价较高,在自主出价时竞价较低。该结果与以下情绪心理假说预测相一致:(1)投标代理的存在使得纯粹的人际竞争转化为人机混合竞争,从而减弱了对竞争获胜的渴望,竞买者出价更低;(2)自主选择下,相比自行参与拍卖,使用投标代理导致丧失了出价的灵活性,在选择投标代理后为了避免事后后悔,竞拍者出价更高。实验还表明,就卖方收益而言,无代理和自主选择代理设置都要优于强制选择代理设置。 展开更多
关键词 网上拍卖 投标代理 实验室实验 情绪
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面向充电桩时间分配的在线双边拍卖机制设计
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作者 王雅娟 李云豪 《物流科技》 2024年第18期57-64,共8页
随着新能源汽车的快速发展,充电时间分配问题成为关注的焦点。现有研究主要集中在根据预先规划的驾驶路线选择充电桩,但对于车主的动态需求却没有提供即时解决方案。为解决该问题,文章首先根据车主的需求量、地理位置以及充电完成度等... 随着新能源汽车的快速发展,充电时间分配问题成为关注的焦点。现有研究主要集中在根据预先规划的驾驶路线选择充电桩,但对于车主的动态需求却没有提供即时解决方案。为解决该问题,文章首先根据车主的需求量、地理位置以及充电完成度等因素设计了一种需求者优先级函数,然后将充电桩的时间分配问题建模为密封竞价在线双边拍卖,在此基础上,提出了一种真实的交易机制。理论分析证明了该机制不仅满足个体理性、预算平衡,还能够引导供需双方报告真实的到达离开时间以及物品估值。最后通过具体的实验证明了该拍卖机制的实用性和有效性。所提出拍卖机制满足双边市场中交易个体的属性偏好和在线环境的交易特征,为当前的在线充电平台提供了有益的参考。 展开更多
关键词 充电桩时间分配 在线双边拍卖 优先级函数 机制设计 激励相容 个体理性
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软关闭机制下在线拍卖的跳跃式报价策略
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作者 周烨 李俊宏 杨晓光 《系统管理学报》 CSSCI CSCD 北大核心 2024年第2期297-311,共15页
利用中国在线司法拍卖的丰富大数据,实证研究了一种拍卖中常见的竞拍策略———“跳跃式报价”在中国软关闭机制下在线拍卖中的表现和内在机制。研究表明:跳跃式报价策略能够提高竞拍人的获胜概率,但同时也提高了竞拍人支付成本。进一... 利用中国在线司法拍卖的丰富大数据,实证研究了一种拍卖中常见的竞拍策略———“跳跃式报价”在中国软关闭机制下在线拍卖中的表现和内在机制。研究表明:跳跃式报价策略能够提高竞拍人的获胜概率,但同时也提高了竞拍人支付成本。进一步研究发现,信号理论能较好地解释在线拍卖中的跳跃式报价现象,由于软关闭机制的作用,延期前的跳跃式报价是无效的,并且当信号更强、非理性出价行为更少、竞拍人经验更多时,跳跃式报价对成交价的提升幅度更小,即跳跃式报价所造成的较高的支付成本可能是出于应对市场噪声的需要。 展开更多
关键词 在线拍卖 跳跃式报价 软关闭 信号理论
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利用洋葱路由的匿名在线秘密拍卖方案
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作者 李锦 李晓宇 《小型微型计算机系统》 CSCD 北大核心 2024年第4期968-974,共7页
为了保护在线拍卖中竞拍者的身份和位置(IP地址)隐私,提出了一种利用洋葱路由的匿名在线秘密拍卖方案.拍卖服务器在自己的网站上建立一个公示栏,在公示栏公布竞拍信息.竞拍者随机选择一组中转节点,生成一条指向拍卖服务器的洋葱路径.接... 为了保护在线拍卖中竞拍者的身份和位置(IP地址)隐私,提出了一种利用洋葱路由的匿名在线秘密拍卖方案.拍卖服务器在自己的网站上建立一个公示栏,在公示栏公布竞拍信息.竞拍者随机选择一组中转节点,生成一条指向拍卖服务器的洋葱路径.接着,竞拍者使用多层加密方法构造洋葱路由头,将它与加密后的报价信息合在一起作为数据包发送给第一个中转节点.每一个中转节点利用自己的私有密钥解密洋葱路由头的最外层,获取下一个中转节点的IP地址并将数据包转发给它.竞拍信息经过多次转发,最终到达拍卖服务器.拍卖服务器以及任意一个中转节点都无法获取竞拍者的身份和位置信息.包含中转节点在内的任意攻击者都不可能得到报价信息,也不知道竞拍者是谁,从而有效地保护了竞拍者的隐私.实验结果表明,该方案可以支持网络中多个竞拍者顺利完成拍卖,系统平均响应时间随节点数量增长而近似呈线性缓慢增长,具有较好的稳定性和可扩展性.洋葱路径选择是随机的,不依赖于特定的节点,因此方案具有较好的健壮性. 展开更多
关键词 匿名在线拍卖 匿名通信 洋葱路由 混合加密 健壮性
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双渠道下基于在线旅行商拍卖销售的酒店定价决策
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作者 徐磊 蔡建刚 《吉首大学学报(自然科学版)》 CAS 2024年第3期82-87,96,共7页
在酒店与在线旅行商(OTA)组成的旅游供应链系统中,考虑OTA对客房采用拍卖销售的情况下,构建了酒店与OTA的集中式决策和以酒店为主导、OTA为追随者的分散式决策,并采用逆向归纳法给出了酒店与OTA的最优定价决策.研究结果表明,OTA的拍卖... 在酒店与在线旅行商(OTA)组成的旅游供应链系统中,考虑OTA对客房采用拍卖销售的情况下,构建了酒店与OTA的集中式决策和以酒店为主导、OTA为追随者的分散式决策,并采用逆向归纳法给出了酒店与OTA的最优定价决策.研究结果表明,OTA的拍卖数量会随着销售价格和佣金的增加而增加;最优佣金与最优拍卖数量会随着OTA平台用户基础数量和拍卖时长的增加而增加;相比分散式决策,集中式决策下旅游供应链系统有更多的客房拍卖数量和更高的销售单价.基于此,酒店与OTA应以利益共同体的理念开展合作,实现整体利益最大化,促进双方高质量发展. 展开更多
关键词 双渠道 在线旅行商 拍卖 酒店定价 STACKELBERG博弈
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A WEIGHTED PRODUCT METHOD FOR BIDDING STRATEGIES IN MULTI-ATTRIBUTE AUCTIONS 被引量:3
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作者 Mingxi WANG Shulin LIU +1 位作者 Shouyang WANG Kin Keung LAI 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2010年第1期194-208,共15页
To eliminate computational problems involved in evaluating multi-attribute bids with differentmeasures,this article first normalizes each individual component of a bid,and then makes use ofthe weighted product method ... To eliminate computational problems involved in evaluating multi-attribute bids with differentmeasures,this article first normalizes each individual component of a bid,and then makes use ofthe weighted product method to present a new scoring function that converts each bid into a score.Twokinds of multi-attribute auction models are introduced in terms of scoring rules and bidding objectivefunctions.Equilibrium bidding strategies,procurer's revenue comparisons and optimal auction designare characterized in these two models.Finally,this article discusses some improvement of robustnessof our models,with respect to the assumptions. 展开更多
关键词 Bidding strategy multi-attribute auctions weighted product method winner determination protocol.
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在线多属性众包配送平台的拍卖机制研究
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作者 李周玮 王雅娟 《物流科技》 2024年第24期6-9,15,共5页
随着快递业爆发式增长,众包配送平台作为应对需求高峰的重要力量迎来快速发展。然而,目前众包配送平台都是采用固定费率的支付方式,无法满足托运人对配送时长、配送质量等差异化需求。为解决上述问题,文章提出了一种在线双边多属性拍卖... 随着快递业爆发式增长,众包配送平台作为应对需求高峰的重要力量迎来快速发展。然而,目前众包配送平台都是采用固定费率的支付方式,无法满足托运人对配送时长、配送质量等差异化需求。为解决上述问题,文章提出了一种在线双边多属性拍卖机制。该机制允许参与人双方任意时间进入且能根据投标即时确定参与人分配和支付。同时,该机制将托运人所关心的承运人非价格属性投标都纳入机制设计。最后,通过设置事后惩罚规则,根据承运人的配送服务完成情况对其单位收益进行事后修正。 展开更多
关键词 众包配送 共享物流 在线双边拍卖 多属性
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Multiplicative multi-attribute auction based optimal network selection for heterogeneous wireless networks 被引量:4
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作者 ZHAI Lan-jie JI Hong +1 位作者 LI Xi ZHANG Xiao-liang 《The Journal of China Universities of Posts and Telecommunications》 EI CSCD 2012年第4期1-5,共5页
One of the remarkable features of the next generation network is the integration of heterogeneous wireless networks, which enables mobile users with multi-mode terminals access to the best available network seamlessly... One of the remarkable features of the next generation network is the integration of heterogeneous wireless networks, which enables mobile users with multi-mode terminals access to the best available network seamlessly. However, most of previous work only takes account of either maximizing single user's utility or the whole network's payoff, rarely considers the negotiation between them. In this paper, we propose a novel network selection approach using improved multiplicative multi-attribute auction (MMA). At first, an improved MMA method is put forward to define the user's utility. Additionally, user cost is defined by considering allocated bandwidth, network load intensity and cost factor parameter. And last the best suitable network is selected according to the user's performance-cost-ration. Simulation results confirm that the proposed scheme outperforms the existing scheme in terms of network selection's fairness, user's performance-cost-ration, load balancing and the number of accommodated users. 展开更多
关键词 multiplicative multi-attribute auction network selection user's performance-cost-ration network load intensity
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OPTIMAL STARTING PRICE FOR EBAY-LIKE ONLINE AUCTIONS 被引量:2
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作者 Hai YU Shouyang WANG Chuangyin DANG 《Journal of Systems Science & Complexity》 SCIE EI CSCD 2006年第1期9-21,共13页
Reserve price auctions are one of hot research issues in traditional auction theory. Here we study the starting price in an online auction, the counterpart of the public reserve price in a traditional auction. By cons... Reserve price auctions are one of hot research issues in traditional auction theory. Here we study the starting price in an online auction, the counterpart of the public reserve price in a traditional auction. By considering three features of eBay-like online auctions: stochastic entry of bidders (subject to Poisson process), insertion fee proportional to the starting price, and time discount, we have analyzed the properties of extremum points of the starting price for maximizing the seller's expected revenue, and found that, under certain conditions, the optimal starting price should be at the lowest Mlowable level, which is contrary to the results from the classic auction theory and finds its optimality in reality. We have also developed a general extended model of multistage auctions and carried out analysis on its properties. At last, some directions for further research are also put forward. 展开更多
关键词 online auctions reserve price starting price stochastic entry.
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A Differentially Private Auction Mechanism in Online Social Networks 被引量:1
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作者 Xiangyu Hu Dayong Ye +1 位作者 Tianqing Zhu Huan Huo 《Journal of Systems Science and Systems Engineering》 SCIE EI CSCD 2021年第4期386-399,共14页
The growing popularity of users in online social network gives a big opportunity for online auction.The famous Information Diffusion Mechanism(IDM)is an excellent method even meet the incentive compatibility and indiv... The growing popularity of users in online social network gives a big opportunity for online auction.The famous Information Diffusion Mechanism(IDM)is an excellent method even meet the incentive compatibility and individual rationality.Although the existing auction in online social network has considered the buyers’information which is not known by the seller,current mechanism still can not preserve the privacy information of users in online social network.In this paper,we propose a novel mechanism based on the IDM and differential privacy.Our mechanism can successfully process the auction and at the same time preserve clients’price information from neighbours.We achieved these by adding virtual nodes to each node and Laplace noise for its price in the auction process.We also formulate this mechanism on the real network and the random network,scale-free network to show the feasibility and effectiveness of the proposed mechanism.The evaluation shows that the result of our methods only depend on the noise added to the agents.It is independent from the agents’original price. 展开更多
关键词 online social network auction privacy preserving differential privacy
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Dynamically integrated regression model for online auction data
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作者 Mengying You Huazhen Lin Hua Liang 《Science China Mathematics》 SCIE CSCD 2022年第7期1531-1552,共22页
We propose a dynamically integrated regression model to predict the price of online auctions,including the final price.Different from existing models,the proposed method uses not only the historical price but also the... We propose a dynamically integrated regression model to predict the price of online auctions,including the final price.Different from existing models,the proposed method uses not only the historical price but also the information from bidding time.Consequently,the prediction accuracy is improved compared with the existing methods.An estimation method based on B-spline approximation is proposed for the estimation and the inference of parameters and nonparametric functions in this model.The minimax rate of convergence for the prediction risk and large-sample results including the consistency and the asymptotic normality are established.Simulation studies verify the finite sample performance and the appealing prediction accuracy and robustness.Finally,when we apply our method to a 7-day auction of iPhone 6s during December 2015 and March 2016,the proposed method predicts the ending price with a much smaller error than the existing models. 展开更多
关键词 B-SPLINE dynamic forecasting model functional linear regression model minimax rate online auction
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Application of Online Reverse Auctions in Revenue Management of Airline Company
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作者 Jinlin Li Qingqing Yang Lun Ran 《Journal of Systems Science and Information》 2007年第1期97-102,共6页
Based On the online reverse auction formalism in Priceline.com, In this paper,the use of online reverse auctions in airline companies revenue management is highlighted.This research examines the process of online reve... Based On the online reverse auction formalism in Priceline.com, In this paper,the use of online reverse auctions in airline companies revenue management is highlighted.This research examines the process of online reverse auctions in detail, point out the potential benefits of online reverse auctions. At last we examines how the online reverse auction mechanism design for optimal allocation. 展开更多
关键词 revenue management online reverse auctions priceline airline company
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拍卖理论的最新进展——多属性网上拍卖研究 被引量:35
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作者 谢安石 李一军 +1 位作者 尚维 李燕 《管理工程学报》 CSSCI 2006年第3期17-22,共6页
作为一种古老的价格发现机制,拍卖作为一种理论被学者研究的时间并不长,但这种古老的机制却在网络的大潮中发挥了它的用武之地。电子商务的发展给了拍卖以勃勃生机,网上拍卖迅速成为了一种非常活跃的商务模式。但是网上拍卖理论相对匮乏... 作为一种古老的价格发现机制,拍卖作为一种理论被学者研究的时间并不长,但这种古老的机制却在网络的大潮中发挥了它的用武之地。电子商务的发展给了拍卖以勃勃生机,网上拍卖迅速成为了一种非常活跃的商务模式。但是网上拍卖理论相对匮乏,特别是网上拍卖模型的设计非常少。本文将首先对拍卖理论进行综述,然后给出一个网上拍卖的一般模型,提出一种模糊环境下的多属性网上拍卖机制,最后展望该领域的研究前景。 展开更多
关键词 网上拍卖 多数性决策 机制设计 拍卖理论
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在线信誉系统中的信任模型构建研究 被引量:24
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作者 朱艳春 刘鲁 张巍 《控制与决策》 EI CSCD 北大核心 2007年第4期413-417,422,共6页
针对现有在线信誉系统中信任模型的缺陷,基于在线拍卖的特点,并结合已有信任研究成果,构建了基于多影响因素的信任模型.本模型适用于在线拍卖环境下对用户信誉状况的全面、准确的评估.仿真实验表明,与现有信任模型相比,本模型的信任度... 针对现有在线信誉系统中信任模型的缺陷,基于在线拍卖的特点,并结合已有信任研究成果,构建了基于多影响因素的信任模型.本模型适用于在线拍卖环境下对用户信誉状况的全面、准确的评估.仿真实验表明,与现有信任模型相比,本模型的信任度计算精确度较高,具有较好的可行性. 展开更多
关键词 信任模型 在线信誉系统 在线拍卖
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网上交易中的声誉机制——来自淘宝网的证据 被引量:164
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作者 李维安 吴德胜 徐皓 《南开管理评论》 CSSCI 2007年第5期36-46,共11页
本文主要研究在法律缺失或法律不完善情况下网上交易中声誉机制的作用。计量回归结果显示,卖方的个人声誉(用卖方信用度来衡量)对其销售量有正面的影响,但这种影响是非线性的:存在两个临界点,低于下临界点,卖方信用度对卖家商品的销售... 本文主要研究在法律缺失或法律不完善情况下网上交易中声誉机制的作用。计量回归结果显示,卖方的个人声誉(用卖方信用度来衡量)对其销售量有正面的影响,但这种影响是非线性的:存在两个临界点,低于下临界点,卖方信用度对卖家商品的销售量没有影响;高于上临界点,卖家商品的销售量也不会因为卖方信用度的提高而增加。属于商盟的卖家在给定时间内的销售量高于不属于任何商盟的卖家。从而验证了网上交易中卖家个人声誉和卖家所属商盟集体声誉的作用。本文根据实证结果进一步提出一个推测:网上交易市场存在较大的搜寻成本,这削弱了声誉机制的作用。 展开更多
关键词 网上交易 信用评价系统 声誉
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