Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology

In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization.

The Comparative Study on the Subject Librarians System of University Libraries at Home and Abroad

本文通过对国内外高校图书馆学科馆员的职责、素质、管理模式和服务模式等进行比较研究，提出构建阶梯式学科馆员服务模式。

The Book Publishing and Analysis of Modern Peking University Library

The paper is based on literature search,introducing and analyzing the book publishing situation of modern Peking University Library from the perspective of the publisher being Peking University Library and its predecessor.It is pointed out that the majority of the book printing methods published by the modern Peking University Library are lead printing,and among the types of Chinese library classification,catalogue of library collections is the most common.

Analysis of the Books Issued by Yadong Library, Published by Peking University Publishing Department: Taking Several Bibliography Advertisements Carried in Newspapers and Magazines From 1919-1922 as Examples

Based on several bibliographic advertisements carried in newspapers and magazines from 1919 to 1922 for books published by Peking University Publishing Department,and issued by Yadong Library,the paper analyzes the characteristics of the books published by Peking University Publishing Department during this period,and points out that Yadong Library entered its golden period of development due to move from the alley to the main road and obtain the management rights of the books published by Peking University Publishing Department.

The Analysis on the Research Hotspot and Trend of Think Tanks of Chinese University Libraries

To objectively reflect the relevant situation of researches on think tank service of Chinese university libraries, this paper uses CNKI Database as the retrieval source, the bibliometric analysis method, and CiteSpace, a citation network analysis tool, to make quantitative analysis on the literature data of researches on the think tank service of university libraries;draw the knowledge map of literature authors, organization distribution, keyword co-occurrence, research hotspot distribution, etc.;objectively and comprehensively analyzes the hot topics and cutting-edge trends of researches on the think tank service of libraries, the research includes the following aspects: First, the status quo and orientation of the existing university library think tanks in China;second, it is recommended to carry out research on policy support and system guarantee for university library think tank services;third, integrate big data technology is merged into the construction of university libraries think tanks;fourth, the transformation of library and information institutions to new types of think tanks, including the transformation of knowledge services, disciplinary services, and characteristic think tanks, in order to provide reference for researches and practical work of think tank service of libraries in China.

Research on Information Resource Integration of University Libraries under the Mode of Knowledge Management

On the grounds of expounding the situation of university library knowledge management and according to the characteristics of knowledge management, the paper combines the development of resource integration of library of Wuhan University of Technology, and analyzes the objects, trends and innovation of resource integration under the mode of knowledge management.

Investigation and Analysis on DRS Condition of Agricultural University Libraries in China

31 investigated higher agricultural college libraries all provide the reference consulting service. The service mode includes asynchronous reference consulting, synchronous reference consulting, synchronous and asynchronous reference consulting, joint reference consulting service and traditional reference consulting service. Service items include interlibrary borrowing and document delivery, reader training, special database, resource navigation and so on. But there are some problems to be solved.

Study and Countermeasure of Service and Developmental Problems of National Reading Movement of College and University Libraries

Implementation of national reading is an important approach in establishment of learning society.College and university libraries should give full play of their strength in various aspects through opening up to society,and to realize social role transformation of modern college and university libraries via different approaches to underscore the necessity and importance of college and university libraries in realization of national reading.

Study on the Present Situation and Optimization Path of Gamification Design in Chinese University Libraries

In this paper,137“First-class universities”and“First-class discipline”construction universities in China are selected as the objects of investigation to analyzes the present situation and characteristics of the game design of University Library in China.Taking the university library in other countries as the reference object,this paper compares the differences of the game design of University Library in China and other countries,sums up the deficiency of the gamification service practice in Chinese university libraries.At last,this paper proposes an optimization path of the gamification design of Chinese University Library from six aspects of game type,game service object,game interactive mode,game application,game development and game playability.

Inheritance and Innovation Strategies of Excellent Traditional Culture in University Libraries

University libraries have a great role in promoting the inheritance and innovation of excellent traditional culture,so it is necessary to integrate traditional culture into the process of university library development,so as to strengthen the efficiency of traditional culture in the process of inheritance,so that more university students will know and understand traditional culture,so as to clarify the excellence of traditional culture,and actively learn and inherit traditional culture,so as to contribute to the development of traditional culture.The article will propose effective strategies to address the dilemmas faced in the process of traditional cultural heritage in order to contribute to the innovative development of traditional culture.The article will propose effective strategies to address the dilemmas faced in the process of traditional culture inheritance in order to facilitate the innovative development of traditional culture.

Research on the Utilization and Optimal Management of Electronic Information Resources in University Libraries

Through theoretical analysis,this paper expounds the value of strengthening the utilization of electronic information in university libraries and the reasons affecting the utilization rate of information resources in electronic libraries,so as to give better play to the role of university libraries and improve the utilization rate of electronic information in university libraries.In view of the existing problems,this paper puts forward measures to optimize the utilization rate of electronic information resources in university libraries and give full play to the role of electronic information resources,so as to promote information exchange and development.

Designing a Document Retrieval Method for University Digital Libraries Based on Hadoop Technology

With the development of big data,all walks of life in society have begun to venture into big data to serve their own enterprises and departments.Big data has been embraced by university digital libraries.The most cumbersome work for the management of university libraries is document retrieval.This article uses Hadoop algorithm to extract semantic keywords and then calculates semantic similarity based on the literature retrieval keyword calculation process.The fast-matching method is used to determine the weight of each keyword,so as to ensure an efficient and accurate document retrieval in digital libraries,thus completing the design of the document retrieval method for university digital libraries based on Hadoop technology.

Research on the Value Positioning of University Library Based on Customer Delivered Value

With the rise of various new reading media and the rapid development of the digitization of paper resources,the traditional function positioning of university libraries based on information query is facing unprecedented challenges.How to deal with the change of social information?The library should be demand-oriented,re-examine its own value and find a new starting point.With the help of the concept of customer delivered value and based on 4P theory,this paper constructs the value chain of university library from the dimensions of product,image,personnel and service,and forms a multi-dimensional development positioning system.

Construction and Management of Micro-service Platform of Libraries in Universities and Colleges under the Circumstance of We-media

This paper focuses on the in-depth study of construction and management of micro-service platform of libraries in universities and colleges under the circumstance of we-media,which mainly elaborates several optimization measures through the problems existing in the construction of micro-service platform of university libraries,for example,enriching the content of micro-service platform,continuously improving the interactivity in the construction of micro-service platform,increasing publicity and improving the level of technical management,etc.,thereby promoting the smooth construction of micro-service platform of libraries in universities and colleges,constantly improving the service level and ability of libraries in universities and colleges,and obtaining high satisfaction from readers.

Skills for future university librarians

The purpose of this paper is to examine present librarian skills in academic libraries and to propose possible directions of future libraries on skill requirements. This study provides a valuable methodology to understand the current demands of employers for library staff. It also begins to highlight trends in how the skill set and outlook for future employees are currently being viewed. There has been a combination of these understandings with the scenario planning technique to draw threads anticipating skill requirements in three to five years. These approaches create a powerful analysis. An examination of recent library position advertisements and job descriptions in five countries and regions showed broad communication and technology skills required in academic libraries. The key terms of skills were ranked according to the frequencies used in the advertisements and descriptions. Original research based on data from the United States, Australia, the United Kingdom, New Zealand and Hong Kong, SAR, China. The results are harmonized with predicted future trends from scenario planning exercises.

Research on the One-Stop Information Service Model for University Library

Following the advent of and continuous progress of technology,computer network and information management have gradually being incorporated into the daily operation and management of university libraries all around the world.The service system of university libraries has also transformed from the conventional reference consulting model into a knowledge-based service model.This transformation has improved the professionalism and individualism of university libraries.Therefore,establishing a competent one-stop information service model has significant and important values.In this work,we analyzed the basic functionalities and the feasibility of one-stop information service model for university libraries.We also discussed in details the construction methodology for different modes,for reference only.

Management Communication in University’s Digital Library

Digital library is a process of exploiting more scientific methods to construct a social knowledge network. It represents an “extension” from a traditional library. The core and essence is to build a favorable surroundings for knowledge accumulation, knowledge transfer and knowledge communication. Management communication covers information transfer and organization cooperation. Compared with traditional library, the management communication in digital library shoulders the commitment to support knowledge innovation. On the basis of analysis of the connotation of digital library, this paper analysed the aspects of management communication, including communicators, communication styles, contents, channels and outer communication, all of which tries to construct an integrated model of management communication in a digital library and turns a library into an actual “knowledge fountain”.

New Measures of Chinese University Library Knowledge Service under the Cloudization Background

This article mainly explores and analyzes the application of network broadcast in the lecture service of university library under the cloudization background. By using the online survey method to investigate the lectures in some universities, it introduces the classification and characteristics of the network broadcast and obtains the advantage of network broadcast applied to lecture training through making contrast between the means of network multimedia. The result shows that the introduction of network broadcast can realize more customized, virtual and specialized lecture services, and facilitate the transformation of university library services in the digital era.