How Sense of Ritual in Tourism Impacts Tourists’Co-Creation of Tourism Experience Values:A Study Based on the Theory of Value Co-Creation

Establishing a sense of ritual within tourism consumption scenarios offers tourists the opportunity for interactive engagement.Drawing upon the value co-creation theory,this study constructed an influence mechanism model to examine tourists'active engagement in the process of co-creating tourism experience values.It employed Partial Least Squares Structural Equation Modeling(PLS-SEM)to empirically test the proposed hypotheses.The findings demonstrate that the model constructed in the present study exhibits robust reliability,validity,and explanatory power.The perception of the sense of ritual in tourism exerts a significant positive influence on tourists’co-creation of tourism experience values,thereby significantly enhancing both the communitas and flow experienced by tourists during their travels.Moreover,such communitas and flow can mediate the influence of the sense of ritual in tourism on tourists’co-creation of tourism experience values.This study contributes to advancing the current research on tourists’co-creation of tourism experience values and the sense of ritual in tourism,thereby providing theoretical foundations for cultivating a sense of ritual within tourism consumption scenarios.

Value co-creation model based on IS application capabilities

To illustrate how firms and customers co-create value in business to business （B2B） e-commerce, an integrated value co-creation model is proposed based on information systems （IS） application capabilities from the relational view. IS application capabilities, relational assets, customer agility and relational value are constructed and tested by empirical analysis. The empirical research tests and verifies the mediating effect of customer agility, and the interactions of IS application capabilities and relational assets, as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic, and reveals the mechanism of how f＇n＇ms and customers co-create value in B2B e-commerce based on IS application capabilities, which provides the basis for further theory development and a practice guide.

Research on the Marketing Mechanism of E-commerce Live Broadcast - Based on The Perspective of Brand Value Co-Creation

Today,the e-commerce live broadcast industry has formed a huge market,and it has become one of the important ways for most netizens to purchase goods.Live streaming has brought new opportunities for e-commerce and new growth for brand value.The interaction between brands and customers has gradually expanded,in this case,the importance of value co-creation has become more and more prominent.This article will take e-commerce live broadcast marketing as the research object,and the brand value co-creation as the research perspective,then provide a direction based on the value co-creation perspective for the healthy and long-term development of e-commerce live broadcast marketing by studying and analyzing the cases of brand value co-creation.

Research on value co-creation elements in full-scene intelligent service

Compared with common intelligent service,full-scene intelligent service has its uniqueness in high integration,synergy,and technological spillover.However,the traditional service or business model theories cannot precisely elaborate its sociotechnical contextual nature and value creation logic.To fill this knowledge gap,we provide initial insights into the value co-creation logic in full-scene intelligent service by exploring the value co-creation elements using a data-driven text mining approach.We analyzed 171 business reports on the full-scene intelligent service by the topic modeling using the Latent Dirichlet Allocation(LDA).The findings reveal three main clusters:value proposition,participants,and connection platform.This study presents a theoretical framework for a further exploratory case study and quantitative research on full-scene intelligent service.This study also helps small and medium-sized enterprises to explore and exploit value co-creation opportunities.

Value co-creation in service marketing: A critical (re)view

The present study critically explores and discusses the concept of value co-creation asrevealed and recognized in the research streams that have formed the conceptual basis forthe construct:service-dominant logic,service logic,and customer-dominant logic.Thestudy is positioned within critical hermeneutics;thus,a hermeneutic review strategy isapplied and the subsequent critical discussion is inspired by a Habermasian understandingof society as composed of a system and lifeworld.The findings of the study are twofold;they reveal how different underlying assumptions frame the perception of the unit ofanalysis when focusing on value co-creation and how that the relocation of the locus ofvalue creation from the company to the customer sphere hides that value is an economicconcept in service marketing research.Moreover,the analysis reveals that in servicesmarket research,the concept of value co-creation in a company is applied to analyze thecustomer domain.This dimension has not received much academic attention despite thatthe existing concept might be applicable neither analytically nor empirically.Extantliterature on value co-creation acknowledges that the meaning of the concept is stillobscure.The present study therefore contributes to literature with a refined conceptualunderstanding of how the underlying perceptions of the concept lead to differentanalytical foci in existing research and by identifying questions for further research.Moreover,the review and the discussion are based within a hermeneutic paradigm andcontribute as such with a rarely applied review methodology within the field of service marketing.

How Does Focal Firms' Dual Embeddedness in Symbiotic Networks Influence Value Cocreation in Innovation Ecosystems?

Under the current complex and competitive economic environment,more and more firms are embedding themselves into symbiotic networks for value co-creation,since this has become a good strategy to obtain competitive advantages.Thus,it is important to examine the impacts of firms’embeddedness in symbiotic networks on value co-creation in innovation ecosystems.This study analyzes the mechanisms and contextual factors of firms’dual embeddedness(i.e.,relational and knowledge embeddedness)in symbiotic networks and how each influences value co-creation within innovation ecosystems.Using a sample of 1,972 observations,our findings show,firstly,that firms’dual embeddedness in symbiotic networks positively impacts on value co-creation in innovation ecosystems;secondly,that firms’dual embeddedness in symbiotic networks positively impacts on innovation ecosystem resilience;thirdly,that innovation ecosystem resilience mediates the relationships between firms’dual embeddedness in symbiotic networks and value co-creation in innovation ecosystems;and,fourthly,that innovative ecological environments positively moderate the relationship between firms’dual embeddedness and value co-creation in innovation ecosystems.These results not only enrich the theoretical framework concerning value co-creation within innovation ecosystems but also provide managerial suggestions for firms to efficiently enhance the degree of embeddedness in symbiotic networks and build highly resilient innovation ecosystems,thus promoting value co-creation among innovation ecosystem populations.

Economic Studies in Business Platforms: Completely New Approach in Microeconomics

With the global rise of Web 2.0 a completely new type of business models—business platforms has arisen and nowadays Amazon,Apple,Google,Facebook are convincingly taking over the lead in global business world(Simon,2011).These four flagship business platforms are followed by countless other platforms in all spheres of business and contemporary life(eBay,Airbnb,Uber,etc.).However,the MBA study courses that could cover all sides of business platform microeconomics and explain their enormous economical success are rarely provided in Europe and still not existed in many countries including Latvia.This paper describes the author’s research of specific microeconomics characteristics of business platforms,the different ways of thinking in marketing,competition and money making strategies in business platforms,platform business determinants,detailed comparison of traditional(“pipe”)business models and business platforms,the strengths and weaknesses of platform business models.As the result of this research,author has elaborated the original MBA study course—“Business Platform Microeconomics”and its detailed plan is attached in references of this paper1.In conclusions,author expressed how specifics of business platform microeconomics define completely different main components of the business model in business platforms in comparison to traditional“pipe”type business models,what is explaining the enormous economic success of this new business model—business platforms.

A2A Relationships in Service Contexts

This work aims at developing the actor-to-actor （A2A） relationship concept in service contexts enhancing the contribution of the systems theories. The most recent progresses related to the research on the service, as a matter of fact, highlight how the nowadays co-creation processes are key elements in each service context. Both the Service Science （SS） and the Service Dominant （S-D） logic analyse the importance of the role played by the numerousness of actors involved in the service exchange because of the resources held （and released） and the contribution they can offer. System theories, and in particular the Viable System Approach, offer the possibility of an holistic perspective able to re-interpret the same characterizing mechanisms of the value co-creation. In the following parts of the work it will presented a conceptual analysis based on the contribution of the VSA, the SS and the S-D logic, whose scientific proposals will be developed and critically analysed in order to verify the proposition coherence in terms of A2A relationships within the value co-creation process. The relational perspective of the Service Eco-systems shows a view open to network in relation to economic and social actors, where each organization can be considered as an actor because it is actively committed in the value co-creation development, going beyond the difference between the user, the producer, or the exchange facilitator. Therefore, the contribution proposes some progresses compared with the business to business （B2B） approach and literature, through the introduction of the new A2A interaction concept within the service context for the indistinct role that the actors play in the value co-creation process. In this perspective, the contribution introduces the research line focused on the service, giving attention, afterwards, to the service system context, in order to analyse the features of these systems with the specific goal of identifying its peculiarity. The contribution proceed with the presentation of the systems thinking, and in particular the VSA contribution, directed toward the description of the gaps that the authors identify in the present research attempting to offer some orientations for the comprehension and the improvement of the service systems and of their planning and management implications. The contribution finally proposes an integrated interpretation of the several emerging paradigms （VSA, SS and S-D logic） seeking an in-depth-analysis of the A2A relationships in the service contexts.

KNOWLEDGE-SCIENTIFIC EVALUATION OF COMMUNITY SERVICE SYSTEMS

This paper proposes a knowledge-scientific approach to evaluation of community service systems from the viewpoints of knowledge creation, consciousness reform, and value co-creation. A concrete example of the commtmity service system treated here is an education program for old men to find their reason for living after the retirement. After introducing this program and the traditional evaluation methods for such a program, the paper emphasizes the necessity of developing new evaluation methods for such a community service system based on knowledge science. The paper proposes a new evaluation framework and reports an actual evaluation result using the interview data from participants in that program.

Shifting paradigm to service-dominant logic via Internet-of-Things with applications in the elevators industry

The purpose of this paper is to investigate how latest technology Internet-of-Things(IoT)can enable/facilitate traditional manufacturing firms shifting to more servicecentred business perspective.Service-dominant(S-D)logic has emerged to provide the right perspective,vocabulary and assumptions on which to build a servicecentred alternative to the traditional goods-dominant(G-D)paradigm for understanding economic exchange and value creation and has been identified as an appropriate philosophical foundation for the development of service science([Maglio,P.P.,&Spohrer,J.(2008).Fundamentals of service science.Journal of the Academy of Marketing Science,36,18-20;Maglio,P.P.,Vargo,S.L.,Caswell,N.,&Spohrer,J.(2009).The service system is the basic abstraction of service science.Information Systems and e-business Management,7,395-406]).S-D logic is in its current state of development is conceptual and few empirical studies exist to test such a logic realized in real business applications.On the other hand,IoT is a novel paradigm recently envisioned as a global network of machines and devices capable of interacting with each other to reach desired business goals in the real world.However,there is considerable research on IoT technical specifications but less elaboration on real business applications.This paper aims to describe IoT as a critical vehicle when manufacturing firms desire to transit to a more S-D and value co-creation business model,with an in-depth real business case study in the elevators industry.This paper aims:(1)to explain the distinction between G-D logic and S-D logic and its implication for manufacturing firms,(2)to examine how IoT can facilitate the transition from key S-D logic managerial implication perspective and(3)to conduct a case study in a new service offering of an elevator service business when transition to more S-D mindset by adoption of IoT,the purpose aims to examine whether the underlying technology can bring different ways of thinking when deploying a new industrial service offering.

Research on the Platform-Based Retail Business Model Innovation

With the rise of the platform economy,the retail industry is facing great pressure to shift from a traditional growth model to a platform-based growth model.The one-sided market theory applicable to the traditional business models cannot adequately explain business model innovation in the platform-based growth model.Based on a systematic analysis of the platform economy theory,business model innovation theory,value co-creation theory,and dynamic capability theory and in light of the characteristics of the retail industry,this paper proposes that to achieve platform-based growth,retail business model innovation should be focused on changing the ways to create customer value and capture enterprise value and leveraging modern information systems to achieve value co-creation during the transformation of key business processes ranging from procurement and sales to distribution.In addition,enterprises must get rid of the mindset of making profi ts from the difference between buying and selling prices and should instead explore new sources of revenue through linking dividend and information value.As platform operators,retail enterprises need to develop dynamic capabilities through the interaction of heterogeneous resources of various platform participants and especially the introduction of social resources,so as to propel innovation in retail business models and ultimately the transformation from traditional growth to platform-based growth.