China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families ...China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.展开更多
Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Mus...Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.展开更多
The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultura...The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum,hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.展开更多
基金This paper is funded by the Innovation and Entrepreneurship Training Program for college students in Guangdong Province(No.2019126220004).
文摘China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.
基金Sponsored by 2020 Open-End Foundation of the Chu Culture Research Institute of Yangtze University (CWH202015)。
文摘Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.
文摘The development of cultural innovation is beneficial for museums to give full play to their cultural advantages and improve their economic benefits,accordingly forming a virtuous circle.This paper analyzes the cultural and creative brand marketing environment and strategy of the Palace Museum,hoping to provide some references for other museums through the analysis and summary of cultural and creative brand marketing strategy of the Palace Museum.
