Analysis on the Transformation of Marketing Strategy and the Countermeasures under the Network Economic Times

In this paper, we theoretically analyze the transformation of marketing strategy and the countermeasures under the network economic times. Network marketing is based on the network technology, including the whole process of marketing activities as a new form of marketing. In this paper, we analyze the issue from the listed perspectives. （1） Ultra space-and-time. The traditional marketing has very strong boundedness to the region, and this boundedness displays, the specifi c transaction can only be closed in the specific region, if the enterprise wants to expand the market share, only then establishes the retailing organization. （2） Interactivity. Network as a media, with the one-on-one interaction, this feature allows companies to basic communicate with consumers, and strengthen consumer participation, to determine the product form, function and the price. （3） The symmetry of information. Consumers can fi nd all kinds of that related products on the Internet information, there are plenty of time to judge the various products and prices. Companies will also be released in a timely manner on the Internet the company’s latest product information. Under this basis, we propose the new idea on the network marketing development direction that will help to build up the more efficient marketing system.

Evolution and Governance of the Structure of Marine Economic Networks in China’s Coastal Areas: Based on Sea-related A-share Listed Companies

Data on discrete,isolated attributes of the marine economy are often used in traditional marine economic research.However,as the focus of urban research shifts from internal static attributes to external dynamic linkages,the importance of marine economic net-work research is beginning to emerge.The construction of the marine economic network in China’s coastal areas is necessary to change the flow of land and sea resources and optimize regional marine economic development.Employing data from headquarters and branches of sea-related A-share listed enterprises to construct the marine economic network in China,we use social network analysis(SNA)to discuss the characteristics of its evolution as of 2010,2015,and 2020 and its governance.The following results were obtained.1)In terms of topological characteristics,the scale of the marine economic network in China’s coastal areas has accelerated and expan-ded,and the connections have become increasingly close;thus,this development has complex network characteristics.2)In terms of spatial structure,the intensity of the connection fluctuates and does not form stable development support;the group structure gradually becomes clear,but the overall pattern is fragmented;there are spatial differences in marine economic agglomeration radiation;the radi-ation effect of the eastern marine economic circle is obvious;and the polarization effect of northern and southern marine economic circles is significant.On this basis,we construct a framework for the governance of a marine economic network with the market,the government,and industry as the three governing bodies.By clarifying the driving factors and building objectives of marine economic network construction,this study aims to foster the high-quality development of China’s marine economy.

Vital Nodes Evolution Study on Railway Network of Silk Road Economic Belt

In order to study the nodes importance and its evolution process of the railway network of SREB (Silk Road Economic Belt), we construct the network (RNSREB) based on Graph Theory, which focuses on the time intervals according to actually railway network, railway project under construction and the national railway network of medium-and long-term plan. The algorithms for vital nodes evaluation are analyzed, the evaluation method on nodes importance of RNSREB is proposed, the quantized values of each node are calculated with Pajek, and TOP20 core nodes of the network with different coefficients and time intervals are determined respectively. Then the evolution process of TOP20 critical nodes with 4 periods is contrasted and analyzed. It is indicated that some vital nodes newly discovered (Geermu, Maduo, Ruoqiang) should be concerned.

Experience of foreign network economy development and Its Enlightenment to Shanghai

With the integration of various information technology, the Internet economy has gradually become the leading force to promote the development of the current global industrial revolution. Shanghai is one of the earliest areas of the Internet infrastructure construction in China, but also an important source ofChina＇s Internet economy. Today, the overall size of the Internet economy in Shanghai has been in the country, how to further enhance the international competitiveness of Shanghai＇s Internet economy has become one of the key tasks of Shanghai development. From the global perspective, this paper summarizes the development of foreign network economy, and then analyzes the development of network economy in developed countries and newly industrialized countries, and discusses the development experience, and summarizes the corresponding enlightenment of improving the competitiveness of the network economy in Shanghai.

Virtualizing Network and Service Functions: Impact on ICT Transformation and Standardization

Virtualization of network/service functions means time sharing network/service（and affiliated）resources in a hyper speed manner.The concept of time sharing was popularized in the 1970s with mainframe computing.The same concept has recently resurfaced under the guise of cloud computing and virtualized computing.Although cloud computing was originally used in IT for server virtualization,the ICT industry is taking a new look at virtualization.This paradigm shift is shaking up the computing,storage,networking,and ser vice industries.The hope is that virtualizing and automating configuration and service management/orchestration will save both capes and opex for network transformation.A complimentary trend is the separation（over an open interface）of control and transmission.This is commonly referred to as software defined networking（SDN）.This paper reviews trends in network/service functions,efforts to standardize these functions,and required management and orchestration.

Step-wise synthesis of work exchange networks involving heat integration based on the transshipment model

Due to the deterioration of serious energy dilemma,energy-conservation and emission–reduction have been the strategic target in the past decades,thus people have identified the vital importance of higher energy efficiency and the influence of lower carbon development.Since work exchange network is a significant part of energy recovery system,its optima design will have dramatically significant effect on energy consumption reduction in chemical process system.With an extension of the developed transshipment model in isothermal process,a novel step-wise methodology for synthesis of direct work exchange network(WEN)in adiabatic process involving heat integration is first proposed in this paper,where a nonlinear programming(NLP)model is formulated by regarding the minimum utility consumption as objective function and optimizing the initial WEN in accordance with the presented matching rules to get the optimized WEN configuration at first.Furthermore,we focus on the work exchange network synthesis with heat integration to attain the minimal total annual cost(TAC)with the introduction of heat-exchange equipment that is achieved by the following strategies in sequence:introducing heat-exchange equipment directly,adjusting the work quantity of the adjacent utility compressors or expanders,and approximating upper/lower pressure limits consequently to obtain considerable cost savings of expanders or compressors and work utility.Finally,a case taken from the literature is studied to illustrate the feasibility and effectiveness of the proposed method.

Analysis on Economic Resilience of the Guangdong-Hong Kong-Macao Greater Bay Area:A Perspective from the Economic Connection Network

In the face of an increasingly complex and unstable external development environment,enhancing economic resilience has become a key task in the construction of the Guangdong-Hong Kong-Macao Greater Bay Area.This paper analyzes the changes in the economic resilience of the Guangdong-Hong Kong-Macao Greater Bay Area and its constituent cities after the 2008 global financial crisis by virtue of the regional economic resilience assessment method proposed by Martin et al.It constructs an economic connection network for the Guangdong-Hong Kong-Macao Greater Bay Area using the data from corporate headquarters and branches of A-share listed companies to analyze its impact on the economic resilience of the Area.The study reveals the three following conclusions.Firstly,the economic resilience of the Guangdong-Hong Kong-Macao Greater Bay Area generally outperforms the national average level,seeing a rapid boost over the recent years and exceeding the level witnessed during the 2008 financial crisis.However,there are marked disparities in the economic resilience ofvarious cities within the Greater Bay Area,with Shenzhen,Guangzhou,and Dongguan emerging as the most robust in this regard.Secondly,the economic connection network has a positive impact on the economic resilience of the cities in the Guangdong-Hong Kong-Macao Greater Bay Area.Specifically,there is a positive correlation between a city's economic resilience and its centrality in the economic connectionnetwork.Suchcentrality exerts a positive spillover effect on the economic resilience of surrounding cities.Thirdly,from the perspective of industryspecific networks,circulation and service industry networks are more conducive to improving the economic resilience of a city.Given the significant role of the economic connection network in shaping regional and urban economic resilience,it is imperative for the Guangdong-Hong Kong-Macao Greater Bay Area to prioritize ensuring economic development security and enhancing economic resilience,promote the development of the economic connection network,and enhance the network centrality of its constituent cities.This can improve the economic resilience of itselfand its constituentcities inaneffective manner.

An economic tie network-structure analysis of urban agglomeration in the middle reaches of Changjiang River based on SNA

Due to its great strategic significance in integrating regional coordinated development and enhancing the rise of Central China, urban agglomeration in the middle reaches of Changjiang （Yangtze） River has attracted much attention from both theoretical and practical aspects. Such research into the area＇s economic network structure is beneficial for the formation of an urban- and regional-development strategy. This paper constructs an economic tie model based on a modified gravitation model. Subsequently, referring to social network analysis, the paper empirically studies the network density, network centrality, subgroups and structural holes of the middle reaches of Changjiang River＇s urban agglomeration economic network. The findings are fourfold： （1） an economic network of urban agglomeration in the middle reaches of Changjiang River has been formed, and economic ties between the cities in this network are comparatively dense; （2） the urban agglomeration in the middle reaches of Changjiang River can be divided into four significant subgroups, with each subgroup having its own obvious economic communications, while there is less economic-behavioral heterogeneity among subgroups - this is especially true for the two subgroups that exist in the Poyang Lake Ecological Economic Zone; （3） an economy pattern driven by the central cities of Wuhan, Changsha and Nanchang has emerged in the urban agglomeration of the middle reaches of Changjiang River, while these three capital cities have exerted great radiation abilities to their surrounding cities, the latter are less able to absorb resources from the former （4） the Wuhan Metropolitan Areas and the Poyang Lake Ecological Economic Zone have more structural holes than the Ring of Changsha, Zhuzhou and the Xiangtan City Clusters, meaning that cities at the periphery of these two areas are easily constrained by central cities. The Ring of Changsha, Zhuzhou and the Xiangtan City Clusters have fewer structural holes; thus, the cities in this area will not face as many constraints as those in the other two areas.

The Government Regulation of Economy Transformations in Terms of the Multinational Entrepreneurship Development and Technological Progress

In this paper, the mechanisms and principles of economic regulation from the classical and modem approaches standpoints were analyzed, the typical for world economic theory trends of the government＇s economic role elaboration, of the government regulatory authority, reducing in favor of market self-organization was argued. The transnationalization as a factor of government regulation mechanisms modernization was estimated and the perspectives of government and MNC interactions development in the modem world were evaluated. The recommendations for improving the government economical regulation infrastructure and mechanisms due to the conditions of economy globalizing, transnational business developing, technologies progressing were presented

Understanding spatial structures and organizational patterns of city networks in China: A highway passenger flow perspective

The use of multi-perspective and multi-scalar city networks has gradually developed into a range of critical approaches to understand spatial interactions and linkages. In particular, road linkages represent key characteristics of spatial dependence and distance decay, and are of great significance in depicting spatial relationships at the regional scale. Therefore, based on highway passenger flow data between prefecture-level administrative units, this paper attempted to identify the functional structures and regional impacts of city networks in China, and to further explore the spatial organization patterns of the existing functional regions, aiming to deepen our understanding of city network structures and to provide new cognitive perspectives for ongoing research. The research results lead to four key conclusions. First, city networks that are based on highway flows exhibit strong spatial dependence and hierarchical characteristics, to a large extent spatially coupled with the distributions of major megaregions in China. These phenomena are a reflection of spatial relationships at regional scales as well as core-periphery structure. Second, 19 communities that belong to an important type of spatial configuration are identified through community detection algorithm, and we suggest they are correspondingly urban economic regions within urban China. Their spatial metaphors include the administrative region economy, spatial spillover effects of megaregions, and core-periphery structure. Third, each community possesses a specific city network system and exhibits strong spatial dependence and various spatial organization patterns. Regional patterns have emerged as the result of multi-level, dynamic, and networked characteristics. Fourth, adopting a morphology-based perspective, the regional city network systems can be basically divided into monocentric, dual-nuclei, polycentric, and low-level equilibration spatial structures, while most are developing monocentrically.

Transmission pricing and recovery of investment costs in the deregulated power system based on optimal circuit prices

Transmission pricing has become a major issue in the discussions about the deregulated electricity markets. Consequently, open access to the transmission system is one of the basic topics to allow competition among participants in the energy market. Transmission costs have an important impact on relative competition among participants in the energy market as well as on short- and long-term economic efficiencies of the whole electricity industry, although they represent only close to 10% of the energy market price. This paper deals with the design and tests of a transmission pricing method based on the optimal circuit prices derived from the economically adapted network （EAN）. Prices derived from the EAN have the advantage of being in tune with the maximum revenue allowed to the owner of transmission assets and simplifying the optimal allocation of transmission costs among participants. Beginning from the conceptual design, the proposed method is tested on a three-bus network and on the IEEE 24-bus reliability test system.