It has been four years since the concept of“new retail”was proposed,and the layout of“new retail”of several major domestic enterprises has been intensified,which has a“unique landscape”compared to the foreign re...It has been four years since the concept of“new retail”was proposed,and the layout of“new retail”of several major domestic enterprises has been intensified,which has a“unique landscape”compared to the foreign retail landscape.The trend,however,the sudden outbreak and continued spread of the COVID-19 has dealt a serious blow to the global economic development,from the domestic point of view,the epidemic caused by the decline in GDP,leading to a negative year-on-year growth in the total retail sales of consumer goods,the new retail industry is still in the development stage suffered a blow.On the other hand,however,the sinking of the new retail market driven by the consumer economy,the surge of private domain traffic on platforms and the rise of the“house economy”prompted the new retail industry to create new development opportunities during the epidemic,clarifying the development of the new retail industry in the post-epidemic era and pointing out the direction.展开更多
In the rapid development of information technology,the term new retail was derived based on online shopping,and as the creator of largest online shopping platform in China,Ma Yun,made a related concept discussion on n...In the rapid development of information technology,the term new retail was derived based on online shopping,and as the creator of largest online shopping platform in China,Ma Yun,made a related concept discussion on new retail,which caused a great response in the whole society.Therefore,this paper will study the future development trend of the new retail model,as well as the controversy existing in the new retail itself and many successful cases.Through analysis and discussion,the paper will discuss the future development of new retail and e-commerce trends.展开更多
文摘It has been four years since the concept of“new retail”was proposed,and the layout of“new retail”of several major domestic enterprises has been intensified,which has a“unique landscape”compared to the foreign retail landscape.The trend,however,the sudden outbreak and continued spread of the COVID-19 has dealt a serious blow to the global economic development,from the domestic point of view,the epidemic caused by the decline in GDP,leading to a negative year-on-year growth in the total retail sales of consumer goods,the new retail industry is still in the development stage suffered a blow.On the other hand,however,the sinking of the new retail market driven by the consumer economy,the surge of private domain traffic on platforms and the rise of the“house economy”prompted the new retail industry to create new development opportunities during the epidemic,clarifying the development of the new retail industry in the post-epidemic era and pointing out the direction.
文摘In the rapid development of information technology,the term new retail was derived based on online shopping,and as the creator of largest online shopping platform in China,Ma Yun,made a related concept discussion on new retail,which caused a great response in the whole society.Therefore,this paper will study the future development trend of the new retail model,as well as the controversy existing in the new retail itself and many successful cases.Through analysis and discussion,the paper will discuss the future development of new retail and e-commerce trends.
