From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises...From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.展开更多
The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy...The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy and dual-integral policies on the performance of new energy vehicle enterprises.This study first theorizes the influential mechanism according to the institutional-based approach and technical innovation theory,and then collects data from listed companies in the new energy vehicle industry from 2016 to 2020.The hypotheses are examined using a two-way fixed-effects model.The findings show that:(1)subsidy policies are can still improve enterprise performance,but not through green technology innovation;(2)the dual-credit policy can improve enterprise performance through green technology innovation;and(3)under current policy conditions,with subsidies declining annually,the interaction effects between the subsidy and dual-integral policies will also decrease.Thus,this study suggests that non-monetary industrial policy,represented by the dual credit policy is a more effective alternative to government subsidies.展开更多
Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate m...Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.展开更多
With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low co...With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low cost,and novel content.Enterprises should actively integrate into the new media era,constantly improve their cultural soft power and new media marketing ability,build new marketing systems,set up professional new media marketing teams,and further improve their marketing ability;innovate new media marketing content,attract consumers’attention,and expand the audience group;open up new media marketing channels,carry out diversified marketing,comprehensively enhance their marketing ability,and succeed in the fierce market competition.展开更多
The high-quality development of the manufacturing industry is a prerequisite and foundation for achieving high-quality economic development in the new era,and the high-quality development of manufacturing industry has...The high-quality development of the manufacturing industry is a prerequisite and foundation for achieving high-quality economic development in the new era,and the high-quality development of manufacturing industry has to be achieved through that of the manufacturing enterprises.Based on the theory of competitive advantage and a literature review of organizational and technological innovations,this paper defines"high-quality development of manufacturing enterprises"and puts forward a dynamic mechanism analysis framework based on the"motivation–behavior"logic for such development.Based on this analysis,the paper proposes the realization paths for high-quality development of manufacturing enterprises,which are the embedding path of platform development based on technology import,the embedding path of platform development based on independent research and development(R&D),the embedding path of bilateral markets based on independent R&D and the embedding path of bilateral markets based on technology import.展开更多
By the end of the century, the reform and development of China’s state-owned enterprises will create new prospects. The reform of state-owned foreign economic and trade enterprises should also see further breakthroug...By the end of the century, the reform and development of China’s state-owned enterprises will create new prospects. The reform of state-owned foreign economic and trade enterprises should also see further breakthroughs. At present, the following aspects are important: 1. Implement a Holdings System in the Reform of State-owned Foreign Economic and Trade Enterprises. The holdings system plays a major role in transferring the management mechanism of state-owned foreign economic and展开更多
Since 1979, China’s foreign capital utilization has made renewed progress in a steady sound way, invigorating China’s social progress and economic prosperity. The year 1994 witnessed 47,390 foreign-funded projects a...Since 1979, China’s foreign capital utilization has made renewed progress in a steady sound way, invigorating China’s social progress and economic prosperity. The year 1994 witnessed 47,390 foreign-funded projects approved in China with direct foreign investment reaching US$33.8 billion, some 22.8 percent higher than in the previous year. By April 1995 from 1980, there were 230,000 foreign-funded projects approved with contractual foreign investment exceeding US$300 billion and actually about US$104展开更多
In the development of modern enterprises,the management mode is the main factor that determines the height of its development,so it is highly valued.The traditional management mode has many disadvantages,which can not...In the development of modern enterprises,the management mode is the main factor that determines the height of its development,so it is highly valued.The traditional management mode has many disadvantages,which can not comply with the development trend of the current market economy,which leads to the slow improvement of enterprise management level,which is not conducive to the operation and development of enterprises.The proposal of the concept of value-oriented enterprise management has become a new mode of enterprise management,which is helpful to speed up the reform process of enterprises and enhance their development vitality.Therefore,we should clarify the key points of the construction of the model and gradually improve the level of management.This paper analyzes the concept of value enterprise management,puts forward the application status and classification of value enterprise management model,and explores the construction strategy of value enterprise management model.展开更多
Jiangsu Feng Ming Group is a large and comprehensive provincial foodstuff enterprise group combining research, development, production and operation, trading and circulation and service. Over the past few years, on th...Jiangsu Feng Ming Group is a large and comprehensive provincial foodstuff enterprise group combining research, development, production and operation, trading and circulation and service. Over the past few years, on the basis of the processing of fruits and vegetables and taking its name brand products as the lead, the group has展开更多
With the approval of the State Council, State Economicand Trade Commission, Ministry of Foreign Trade and EconomicCooperation and Ministry of Internal Trade recently issued theCircular Regarding Some Relevant Issues i...With the approval of the State Council, State Economicand Trade Commission, Ministry of Foreign Trade and EconomicCooperation and Ministry of Internal Trade recently issued theCircular Regarding Some Relevant Issues in Granting Import andExport Management Rights to Commercial and Material SupplyEnterprises. It means that work ofgranting import and exportmanagement rights has from a trial been led onto the right path ofexamination and approval. The principle of examination and ap-proval, conditions, and the procedure of reporting to a higher in-stitution shall still be in conformity with the relevant regulationsprescribed in Decree No.76 (1993) of the State Council.In November 1993, the State Council approved and trans-mitted Opinions on Experiment of Granting Import and ExportManagement Rights to Some Commercial and Material Enterprisesby State Economic and Trade Commision, Ministry of ForeignTrade and Economic Cooperation and Ministry of Internal Trade.Totaling 206 commercial (including grain and supply and sale)and material supply enterprises are put to trial and granted展开更多
The Beijing Garment Import and Export Shareholding Corporation, Ltd. was the first shareholding corporation in Beijing which was set up in February 18, 1994. Its predecessor, the Beijing Garment Import and Export Corp...The Beijing Garment Import and Export Shareholding Corporation, Ltd. was the first shareholding corporation in Beijing which was set up in February 18, 1994. Its predecessor, the Beijing Garment Import and Export Corporation, had registered annual import and export earnings of US$300 million, ranking first among the foreign trade corporations in Beijing. Its change into a shareholding corporation has aroused keen interest in garment展开更多
New Silk Road Economic Belt has an important strategic significance for European and Asian economic integration, which is a concept that formed on the ancient Silk Road and is about of contemporary economic and trade ...New Silk Road Economic Belt has an important strategic significance for European and Asian economic integration, which is a concept that formed on the ancient Silk Road and is about of contemporary economic and trade cooperation. The focus of New Silk Road Economic Belt integration strategy implementation is the energy integration. The key areas in energy development are electricity, oil and gas. This article analyzes the opportunities and challenges for the power equipment manufacturing enterprises, power generation enterprises and electric grid enterprises on the New Silk Road Economic Belt. This article also emphasizes the importance of seizing the development opportunities and strengthening the international power cooperation.展开更多
With the globalization of economy and science & technology, high & new technology enterprises have become the point of Chinese economic growth and the important basis for constructing innovative country. By an...With the globalization of economy and science & technology, high & new technology enterprises have become the point of Chinese economic growth and the important basis for constructing innovative country. By analyzing the characteristics of high & new technology superior enterprises and the influential factors, the evaluation index and method based on Grey Relation Analysis are designed. Some high & new technology enterprises in Heilongjiang province are evaluated and application tactics of evaluation system are proposed. This study provides scientific method and basis for government to obtain development state about high & new technology enterprises and design planning and policies of high & new technology industry.展开更多
Along with the implementation of a large number of key development projects sponsored by the central government to the Tibet Autonomous Region(TAR),the snow-covered plateau is welcoming a new stage of development.By J...Along with the implementation of a large number of key development projects sponsored by the central government to the Tibet Autonomous Region(TAR),the snow-covered plateau is welcoming a new stage of development.By June of 2017,the total number of projects supporting the TAR launched by 16state-owned enterprises has reached over 1,500,with an investment of展开更多
A successful and effective strategic alliance involves many factors, of which selecting a proper partner is the most important factor to achieve the success of the alliance. In view of the characteristics of strategic...A successful and effective strategic alliance involves many factors, of which selecting a proper partner is the most important factor to achieve the success of the alliance. In view of the characteristics of strategic alliance in high and new technology enterprises and according to the analysis on the standards of partner selecting and the factors of the success of alliance, this paper does some deeper research on the partner selecting and the alliance evaluation process from the perspective of different strategic levels by using a fuzzy comprehensive evaluating method, thus providing a method to select the alliance partner for high and new technology enterprises in China.展开更多
文摘From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.
基金This research is supported by the National Natural Science Foundation of China[Grant number.71801190].
文摘The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy and dual-integral policies on the performance of new energy vehicle enterprises.This study first theorizes the influential mechanism according to the institutional-based approach and technical innovation theory,and then collects data from listed companies in the new energy vehicle industry from 2016 to 2020.The hypotheses are examined using a two-way fixed-effects model.The findings show that:(1)subsidy policies are can still improve enterprise performance,but not through green technology innovation;(2)the dual-credit policy can improve enterprise performance through green technology innovation;and(3)under current policy conditions,with subsidies declining annually,the interaction effects between the subsidy and dual-integral policies will also decrease.Thus,this study suggests that non-monetary industrial policy,represented by the dual credit policy is a more effective alternative to government subsidies.
文摘Under the new economic situation, the previous marketing concept of “good wine needs no bush” is now applicable to the operation and development of modern enterprises. Therefore, enterprises must actively innovate marketing concepts and pay adequate attention to brand management. Only in this way can enterprises develop sustainably in a highly competitive market environment. We explore and analyze the significance and existing problems of enterprise brand management marketing under the new economic situation and put forward a marketing path in hope that this research will contribute to the development of enterprises.
文摘With the advent of the economic era of“Internet+,”new media has become a new means of enterprise marketing by virtue of its own advantages,including fast communication speed,diversified communication channels,low cost,and novel content.Enterprises should actively integrate into the new media era,constantly improve their cultural soft power and new media marketing ability,build new marketing systems,set up professional new media marketing teams,and further improve their marketing ability;innovate new media marketing content,attract consumers’attention,and expand the audience group;open up new media marketing channels,carry out diversified marketing,comprehensively enhance their marketing ability,and succeed in the fierce market competition.
基金This research is part of the periodical research achievement of“Research on Strategies to Improve the Service Environment of Manufacturing Enterprises”,a program funded by the Central University Basic Research Business Expenses Special Fund Project(31920160018)“Research on the Strategies and Paths for Service Transformation of China’s Manufacturing Enterprises”,a program funded by the Special Project for Talent Introduction(Xbmuyjrcs201511).
文摘The high-quality development of the manufacturing industry is a prerequisite and foundation for achieving high-quality economic development in the new era,and the high-quality development of manufacturing industry has to be achieved through that of the manufacturing enterprises.Based on the theory of competitive advantage and a literature review of organizational and technological innovations,this paper defines"high-quality development of manufacturing enterprises"and puts forward a dynamic mechanism analysis framework based on the"motivation–behavior"logic for such development.Based on this analysis,the paper proposes the realization paths for high-quality development of manufacturing enterprises,which are the embedding path of platform development based on technology import,the embedding path of platform development based on independent research and development(R&D),the embedding path of bilateral markets based on independent R&D and the embedding path of bilateral markets based on technology import.
文摘By the end of the century, the reform and development of China’s state-owned enterprises will create new prospects. The reform of state-owned foreign economic and trade enterprises should also see further breakthroughs. At present, the following aspects are important: 1. Implement a Holdings System in the Reform of State-owned Foreign Economic and Trade Enterprises. The holdings system plays a major role in transferring the management mechanism of state-owned foreign economic and
文摘Since 1979, China’s foreign capital utilization has made renewed progress in a steady sound way, invigorating China’s social progress and economic prosperity. The year 1994 witnessed 47,390 foreign-funded projects approved in China with direct foreign investment reaching US$33.8 billion, some 22.8 percent higher than in the previous year. By April 1995 from 1980, there were 230,000 foreign-funded projects approved with contractual foreign investment exceeding US$300 billion and actually about US$104
文摘In the development of modern enterprises,the management mode is the main factor that determines the height of its development,so it is highly valued.The traditional management mode has many disadvantages,which can not comply with the development trend of the current market economy,which leads to the slow improvement of enterprise management level,which is not conducive to the operation and development of enterprises.The proposal of the concept of value-oriented enterprise management has become a new mode of enterprise management,which is helpful to speed up the reform process of enterprises and enhance their development vitality.Therefore,we should clarify the key points of the construction of the model and gradually improve the level of management.This paper analyzes the concept of value enterprise management,puts forward the application status and classification of value enterprise management model,and explores the construction strategy of value enterprise management model.
文摘Jiangsu Feng Ming Group is a large and comprehensive provincial foodstuff enterprise group combining research, development, production and operation, trading and circulation and service. Over the past few years, on the basis of the processing of fruits and vegetables and taking its name brand products as the lead, the group has
文摘With the approval of the State Council, State Economicand Trade Commission, Ministry of Foreign Trade and EconomicCooperation and Ministry of Internal Trade recently issued theCircular Regarding Some Relevant Issues in Granting Import andExport Management Rights to Commercial and Material SupplyEnterprises. It means that work ofgranting import and exportmanagement rights has from a trial been led onto the right path ofexamination and approval. The principle of examination and ap-proval, conditions, and the procedure of reporting to a higher in-stitution shall still be in conformity with the relevant regulationsprescribed in Decree No.76 (1993) of the State Council.In November 1993, the State Council approved and trans-mitted Opinions on Experiment of Granting Import and ExportManagement Rights to Some Commercial and Material Enterprisesby State Economic and Trade Commision, Ministry of ForeignTrade and Economic Cooperation and Ministry of Internal Trade.Totaling 206 commercial (including grain and supply and sale)and material supply enterprises are put to trial and granted
文摘The Beijing Garment Import and Export Shareholding Corporation, Ltd. was the first shareholding corporation in Beijing which was set up in February 18, 1994. Its predecessor, the Beijing Garment Import and Export Corporation, had registered annual import and export earnings of US$300 million, ranking first among the foreign trade corporations in Beijing. Its change into a shareholding corporation has aroused keen interest in garment
文摘New Silk Road Economic Belt has an important strategic significance for European and Asian economic integration, which is a concept that formed on the ancient Silk Road and is about of contemporary economic and trade cooperation. The focus of New Silk Road Economic Belt integration strategy implementation is the energy integration. The key areas in energy development are electricity, oil and gas. This article analyzes the opportunities and challenges for the power equipment manufacturing enterprises, power generation enterprises and electric grid enterprises on the New Silk Road Economic Belt. This article also emphasizes the importance of seizing the development opportunities and strengthening the international power cooperation.
基金Sponsored by the National Natural Science Foundation of China (Grant No.70473020), Postgraduate Innovative Science Research Project, HeilongjiangProvince ( Grant No. YJSCX2005 -222HLJ) and Social Science Research Project of Education Department, Heilongjiang Province ( Grant No.10552028).
文摘With the globalization of economy and science & technology, high & new technology enterprises have become the point of Chinese economic growth and the important basis for constructing innovative country. By analyzing the characteristics of high & new technology superior enterprises and the influential factors, the evaluation index and method based on Grey Relation Analysis are designed. Some high & new technology enterprises in Heilongjiang province are evaluated and application tactics of evaluation system are proposed. This study provides scientific method and basis for government to obtain development state about high & new technology enterprises and design planning and policies of high & new technology industry.
文摘Along with the implementation of a large number of key development projects sponsored by the central government to the Tibet Autonomous Region(TAR),the snow-covered plateau is welcoming a new stage of development.By June of 2017,the total number of projects supporting the TAR launched by 16state-owned enterprises has reached over 1,500,with an investment of
文摘A successful and effective strategic alliance involves many factors, of which selecting a proper partner is the most important factor to achieve the success of the alliance. In view of the characteristics of strategic alliance in high and new technology enterprises and according to the analysis on the standards of partner selecting and the factors of the success of alliance, this paper does some deeper research on the partner selecting and the alliance evaluation process from the perspective of different strategic levels by using a fuzzy comprehensive evaluating method, thus providing a method to select the alliance partner for high and new technology enterprises in China.
