English, as an international language, is becoming more and more important in our society. The globalization of English is accepted by more and more countries. Its proficiency has become a major requirement for attain...English, as an international language, is becoming more and more important in our society. The globalization of English is accepted by more and more countries. Its proficiency has become a major requirement for attaining the highest level of professional and economic success around the world. Known as"president's jogging shoes","New Balance" has achieved a great success in the United States and many other countries. However, its development in China is not very smooth because of the deference between English and Chinese culture. Several frustrations have led to continual changes in its marketing strategies. Based on the development of"New Balance"in China and the 4 P theory, in the paper some suggestions are introduced to improve its marketing strategies and contribute to its better and sustainable development in China.展开更多
2017 China Textile Innovation Conference was held in Beijing On December 7th.The conference was sponsored by China National Textile and Apparel Council（CNTAC）,supported by Ministry of Industry and Information Techno...2017 China Textile Innovation Conference was held in Beijing On December 7th.The conference was sponsored by China National Textile and Apparel Council（CNTAC）,supported by Ministry of Industry and Information Technology of the People’s Republic of China,and co-organized by China Textile Information Center,China Textiles Development Center,China Fashion Creative Valley,COLORO？,Rieter（China）Textile Instruments Co.,Ltd.,展开更多
'Socialism with Chinese characteristics has entered a new era',the Report to the 19th National Congress of the CPC makes this major new statement,having clarified the new historical position of China’s develo...'Socialism with Chinese characteristics has entered a new era',the Report to the 19th National Congress of the CPC makes this major new statement,having clarified the new historical position of China’s development.The new era,accompanied by the transformation of major social contradictions,has raised higher展开更多
文摘English, as an international language, is becoming more and more important in our society. The globalization of English is accepted by more and more countries. Its proficiency has become a major requirement for attaining the highest level of professional and economic success around the world. Known as"president's jogging shoes","New Balance" has achieved a great success in the United States and many other countries. However, its development in China is not very smooth because of the deference between English and Chinese culture. Several frustrations have led to continual changes in its marketing strategies. Based on the development of"New Balance"in China and the 4 P theory, in the paper some suggestions are introduced to improve its marketing strategies and contribute to its better and sustainable development in China.
文摘2017 China Textile Innovation Conference was held in Beijing On December 7th.The conference was sponsored by China National Textile and Apparel Council（CNTAC）,supported by Ministry of Industry and Information Technology of the People’s Republic of China,and co-organized by China Textile Information Center,China Textiles Development Center,China Fashion Creative Valley,COLORO？,Rieter（China）Textile Instruments Co.,Ltd.,
文摘'Socialism with Chinese characteristics has entered a new era',the Report to the 19th National Congress of the CPC makes this major new statement,having clarified the new historical position of China’s development.The new era,accompanied by the transformation of major social contradictions,has raised higher
