As a vital component of the low-carbon economy,new energy vehicles play a significant role in addressing energy shortages and environmental pollution.China’s independent brands of new energy vehicles must achieve hig...As a vital component of the low-carbon economy,new energy vehicles play a significant role in addressing energy shortages and environmental pollution.China’s independent brands of new energy vehicles must achieve high competitiveness and global influence to advance the development of the nation’s new energy vehicle industry,surpassing other automotive industry powerhouses.In light of new development opportunities,it is essential for Chinese new energy vehicle enterprises to leverage the advantages of a robust domestic and international market and a relatively comprehensive industrial chain.By doing so,these enterprises can actively pursue internationalization,effectively mitigate potential risks,and enhance their competitive edge in the global new energy vehicle market.展开更多
Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and ...Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.展开更多
From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises...From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.展开更多
The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy...The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy and dual-integral policies on the performance of new energy vehicle enterprises.This study first theorizes the influential mechanism according to the institutional-based approach and technical innovation theory,and then collects data from listed companies in the new energy vehicle industry from 2016 to 2020.The hypotheses are examined using a two-way fixed-effects model.The findings show that:(1)subsidy policies are can still improve enterprise performance,but not through green technology innovation;(2)the dual-credit policy can improve enterprise performance through green technology innovation;and(3)under current policy conditions,with subsidies declining annually,the interaction effects between the subsidy and dual-integral policies will also decrease.Thus,this study suggests that non-monetary industrial policy,represented by the dual credit policy is a more effective alternative to government subsidies.展开更多
The high-quality development of the manufacturing industry is a prerequisite and foundation for achieving high-quality economic development in the new era,and the high-quality development of manufacturing industry has...The high-quality development of the manufacturing industry is a prerequisite and foundation for achieving high-quality economic development in the new era,and the high-quality development of manufacturing industry has to be achieved through that of the manufacturing enterprises.Based on the theory of competitive advantage and a literature review of organizational and technological innovations,this paper defines"high-quality development of manufacturing enterprises"and puts forward a dynamic mechanism analysis framework based on the"motivation–behavior"logic for such development.Based on this analysis,the paper proposes the realization paths for high-quality development of manufacturing enterprises,which are the embedding path of platform development based on technology import,the embedding path of platform development based on independent research and development(R&D),the embedding path of bilateral markets based on independent R&D and the embedding path of bilateral markets based on technology import.展开更多
By the end of the century, the reform and development of China’s state-owned enterprises will create new prospects. The reform of state-owned foreign economic and trade enterprises should also see further breakthroug...By the end of the century, the reform and development of China’s state-owned enterprises will create new prospects. The reform of state-owned foreign economic and trade enterprises should also see further breakthroughs. At present, the following aspects are important: 1. Implement a Holdings System in the Reform of State-owned Foreign Economic and Trade Enterprises. The holdings system plays a major role in transferring the management mechanism of state-owned foreign economic and展开更多
This paper designs an intelligent evaluation approach using a Radial Basis Function (RBF) Artificial Neural Network. We based our approach on establishing a comprehensive advantage evaluating index system that offer...This paper designs an intelligent evaluation approach using a Radial Basis Function (RBF) Artificial Neural Network. We based our approach on establishing a comprehensive advantage evaluating index system that offers scientific substance for creating a development plan and the strategic management of high-tech industry and regional clusters of high-tech enterprises. Furnhermore, this paper selects some typical high-tech enterprises' data to make comprehensive training on the network system. Meanwhile, the paper chooses some enterprises as testing samples to test the method, the result of which proves that this method is truly effective. The research of this paper provides a comprehensive advantage evaluating and managing method for high-tech enterprise.展开更多
With the globalization of economy and science & technology, high & new technology enterprises have become the point of Chinese economic growth and the important basis for constructing innovative country. By an...With the globalization of economy and science & technology, high & new technology enterprises have become the point of Chinese economic growth and the important basis for constructing innovative country. By analyzing the characteristics of high & new technology superior enterprises and the influential factors, the evaluation index and method based on Grey Relation Analysis are designed. Some high & new technology enterprises in Heilongjiang province are evaluated and application tactics of evaluation system are proposed. This study provides scientific method and basis for government to obtain development state about high & new technology enterprises and design planning and policies of high & new technology industry.展开更多
A successful and effective strategic alliance involves many factors, of which selecting a proper partner is the most important factor to achieve the success of the alliance. In view of the characteristics of strategic...A successful and effective strategic alliance involves many factors, of which selecting a proper partner is the most important factor to achieve the success of the alliance. In view of the characteristics of strategic alliance in high and new technology enterprises and according to the analysis on the standards of partner selecting and the factors of the success of alliance, this paper does some deeper research on the partner selecting and the alliance evaluation process from the perspective of different strategic levels by using a fuzzy comprehensive evaluating method, thus providing a method to select the alliance partner for high and new technology enterprises in China.展开更多
With the development of economic globalization and the ability of innovation in science and technology under the background of growing, producing more and more high and new technology enterprise. They are both the dou...With the development of economic globalization and the ability of innovation in science and technology under the background of growing, producing more and more high and new technology enterprise. They are both the double character of the high-tech enterprises and traditional enterprises, in the process of development will face more challenges, financing problem is one of the focus of attention. So this paper choose the financing problem as the research direction of the high-tech enterprises. In view of the theoretical part of the article introduces a case is analyzed, and the company put forward some countermeasures to solve the difficulties of financing. Finally, the article summary of object of study is summarized.展开更多
Chinese Academy Of Agricultural MechanizationSciences(CAAMS)is the largest research organizationwith the strongest innovation ability engaged infundamental,application sciences with multiple disciplines,comprehensiven...Chinese Academy Of Agricultural MechanizationSciences(CAAMS)is the largest research organizationwith the strongest innovation ability engaged infundamental,application sciences with multiple disciplines,comprehensiveness and gives priority to R&D on modernagriculture equipment while facing the needs of agriculture,countryside and farmers.Since the establishment of CAAMS40 years ago,it coordinated the related Ministries andCommissions of our country to finish researching andmanufacturing over 3000 kinds of agricultural machineries of9 categories,gained more than 2000 scientific and展开更多
The wave of the socialist market economy has continually invaded,which has already caused a serious impact on the survival of many enterprises in China at this stage.In order to obtain development,traditional enterpri...The wave of the socialist market economy has continually invaded,which has already caused a serious impact on the survival of many enterprises in China at this stage.In order to obtain development,traditional enterprises must follow the trend of the times to carry out their own reform and progress.For many high-tech enterprises,the most important issue is how to achieve internal control management,with rationalization means to gradually promote the corresponding work and economic benefits of enterprises,not only to save time,but also to improve the corresponding work efficiency,moreover,it is necessary to be able to promote the establishment of a relatively complete internal control management system in the actual work process of high-tech enterprises,in order to solve and prevent some problems that have emerged or need to be emerged.展开更多
The creation risk investmentof the high and new technology enterprise isthe way to finance:and invest for the business period. After we putting the capital into the high and new. technology project.that is in the dev...The creation risk investmentof the high and new technology enterprise isthe way to finance:and invest for the business period. After we putting the capital into the high and new. technology project.that is in the devetopment stage, the enterprise can, acquire high, increase, by the. support and assistance 'of, the. capital and management. After the enterprise grew up, it can achieve high benefits by selling stock, attorning the enterprise, and dealing property rights, etc. Finally it secedes form the enterprise invested. The purpose of total analysis in the respective stage for the business investment cause including cause prosperities, object, risk, is to comprehensively understand the effect on the anticipation ratio of the benefit, investment distribution, the stock property proportion which is offered by the activity content, and the emphasis of the assessment in the respective stages of the creation risk investment cause.展开更多
Since 1979, China’s foreign capital utilization has made renewed progress in a steady sound way, invigorating China’s social progress and economic prosperity. The year 1994 witnessed 47,390 foreign-funded projects a...Since 1979, China’s foreign capital utilization has made renewed progress in a steady sound way, invigorating China’s social progress and economic prosperity. The year 1994 witnessed 47,390 foreign-funded projects approved in China with direct foreign investment reaching US$33.8 billion, some 22.8 percent higher than in the previous year. By April 1995 from 1980, there were 230,000 foreign-funded projects approved with contractual foreign investment exceeding US$300 billion and actually about US$104展开更多
With China's rapid economic development, corporate social responsibility (CSR) plays greater impact on its direct stakeholder employees' organizational commitment (EOC). A questionnaire survey was conducted on 4...With China's rapid economic development, corporate social responsibility (CSR) plays greater impact on its direct stakeholder employees' organizational commitment (EOC). A questionnaire survey was conducted on 426 employees of high-tech enterprises within Jiangsu Province. Multiple regression method was used to test the hypothesis based on the questionnaire reliability and validity analysis. The results show that the four dimensions of CSR including employees responsibility, products responsibility, environment responsibility and charitable responsibility have positive effect on the affective commitment;while the continuance commitment might be more influenced by the environment and charitable responsibility. The regulatory focus plays a moderate effect between CSR and EOC. Promote regulatory focus have positive impact on affective commitment and negative impact on continuance commitment. Defense regulatory focus is just on the opposite.展开更多
The Financing problem of Medium and small Sized High-tech Enterprises is the key point to enterprises' survival and development. Firstly it is pointed out that the difficulty in financing is due to without enough emp...The Financing problem of Medium and small Sized High-tech Enterprises is the key point to enterprises' survival and development. Firstly it is pointed out that the difficulty in financing is due to without enough emphasis on Medium and Small Sized High-tech Enterprises, without sound targeted laws and regulations, the imperfect credit guarantee system, and corporate governance structure problem of the enterprise Then, according to the problems existing in the financing of China's Medium and Small Sized High-tech Enterprises, the assay put forward several countermeasures which have referential value.展开更多
In this paper, we conduct research on the future development orientation of the enterprise management incentive mode under the background of new normal and economic transformation. Along with our country social econom...In this paper, we conduct research on the future development orientation of the enterprise management incentive mode under the background of new normal and economic transformation. Along with our country social economy level being unceasing enhancement, the modem enterprise management mode also has corresponding improvement, scientific enterprise management gradually, rationalization. In the modem enterprise management mode, for modem enterprise human resources management has always been the hot spot of the enterprise management problems, under the premise of constantly improve the modem enterprise system, human resource management mode to major change. Enterprise' s incentive system is an important part of the modem enterprise system, enterprise management, incentive as measures of effective management to enterprise, is the foundation of the enterprises achieve comprehensive in stimulating the enterprise staff' s work enthusiasm that has the enormous role. Our research innovatively proposes countermeasures for the challenges for enhancing the future of enterprise management incentive mode.展开更多
Under the new normal economy, the scale of logistics in China has continued to expand, and the logistics operating environment has also been significantly improved, but there are still some development difficulties. O...Under the new normal economy, the scale of logistics in China has continued to expand, and the logistics operating environment has also been significantly improved, but there are still some development difficulties. On the basis of analyzing the characteristics and predicaments of logistics development, this article points out the opportunities for development, and puts forward that China's logistics companies should adapt to changes in the economic environment, take the initiative to carry out technological innovation, model innovation and cultural innovation, and oromote the healthy and sustainable develonment oflogistics enterprises.展开更多
With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English tea...With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.展开更多
文摘As a vital component of the low-carbon economy,new energy vehicles play a significant role in addressing energy shortages and environmental pollution.China’s independent brands of new energy vehicles must achieve high competitiveness and global influence to advance the development of the nation’s new energy vehicle industry,surpassing other automotive industry powerhouses.In light of new development opportunities,it is essential for Chinese new energy vehicle enterprises to leverage the advantages of a robust domestic and international market and a relatively comprehensive industrial chain.By doing so,these enterprises can actively pursue internationalization,effectively mitigate potential risks,and enhance their competitive edge in the global new energy vehicle market.
文摘Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media.
文摘From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests.
基金This research is supported by the National Natural Science Foundation of China[Grant number.71801190].
文摘The development of the new energy vehicle industry has become a key force driving the goals of carbon peak and carbon neutralization.To better guide future strategies,this study investigates the dual impact of subsidy and dual-integral policies on the performance of new energy vehicle enterprises.This study first theorizes the influential mechanism according to the institutional-based approach and technical innovation theory,and then collects data from listed companies in the new energy vehicle industry from 2016 to 2020.The hypotheses are examined using a two-way fixed-effects model.The findings show that:(1)subsidy policies are can still improve enterprise performance,but not through green technology innovation;(2)the dual-credit policy can improve enterprise performance through green technology innovation;and(3)under current policy conditions,with subsidies declining annually,the interaction effects between the subsidy and dual-integral policies will also decrease.Thus,this study suggests that non-monetary industrial policy,represented by the dual credit policy is a more effective alternative to government subsidies.
基金This research is part of the periodical research achievement of“Research on Strategies to Improve the Service Environment of Manufacturing Enterprises”,a program funded by the Central University Basic Research Business Expenses Special Fund Project(31920160018)“Research on the Strategies and Paths for Service Transformation of China’s Manufacturing Enterprises”,a program funded by the Special Project for Talent Introduction(Xbmuyjrcs201511).
文摘The high-quality development of the manufacturing industry is a prerequisite and foundation for achieving high-quality economic development in the new era,and the high-quality development of manufacturing industry has to be achieved through that of the manufacturing enterprises.Based on the theory of competitive advantage and a literature review of organizational and technological innovations,this paper defines"high-quality development of manufacturing enterprises"and puts forward a dynamic mechanism analysis framework based on the"motivation–behavior"logic for such development.Based on this analysis,the paper proposes the realization paths for high-quality development of manufacturing enterprises,which are the embedding path of platform development based on technology import,the embedding path of platform development based on independent research and development(R&D),the embedding path of bilateral markets based on independent R&D and the embedding path of bilateral markets based on technology import.
文摘By the end of the century, the reform and development of China’s state-owned enterprises will create new prospects. The reform of state-owned foreign economic and trade enterprises should also see further breakthroughs. At present, the following aspects are important: 1. Implement a Holdings System in the Reform of State-owned Foreign Economic and Trade Enterprises. The holdings system plays a major role in transferring the management mechanism of state-owned foreign economic and
文摘This paper designs an intelligent evaluation approach using a Radial Basis Function (RBF) Artificial Neural Network. We based our approach on establishing a comprehensive advantage evaluating index system that offers scientific substance for creating a development plan and the strategic management of high-tech industry and regional clusters of high-tech enterprises. Furnhermore, this paper selects some typical high-tech enterprises' data to make comprehensive training on the network system. Meanwhile, the paper chooses some enterprises as testing samples to test the method, the result of which proves that this method is truly effective. The research of this paper provides a comprehensive advantage evaluating and managing method for high-tech enterprise.
基金Sponsored by the National Natural Science Foundation of China (Grant No.70473020), Postgraduate Innovative Science Research Project, HeilongjiangProvince ( Grant No. YJSCX2005 -222HLJ) and Social Science Research Project of Education Department, Heilongjiang Province ( Grant No.10552028).
文摘With the globalization of economy and science & technology, high & new technology enterprises have become the point of Chinese economic growth and the important basis for constructing innovative country. By analyzing the characteristics of high & new technology superior enterprises and the influential factors, the evaluation index and method based on Grey Relation Analysis are designed. Some high & new technology enterprises in Heilongjiang province are evaluated and application tactics of evaluation system are proposed. This study provides scientific method and basis for government to obtain development state about high & new technology enterprises and design planning and policies of high & new technology industry.
文摘A successful and effective strategic alliance involves many factors, of which selecting a proper partner is the most important factor to achieve the success of the alliance. In view of the characteristics of strategic alliance in high and new technology enterprises and according to the analysis on the standards of partner selecting and the factors of the success of alliance, this paper does some deeper research on the partner selecting and the alliance evaluation process from the perspective of different strategic levels by using a fuzzy comprehensive evaluating method, thus providing a method to select the alliance partner for high and new technology enterprises in China.
文摘With the development of economic globalization and the ability of innovation in science and technology under the background of growing, producing more and more high and new technology enterprise. They are both the double character of the high-tech enterprises and traditional enterprises, in the process of development will face more challenges, financing problem is one of the focus of attention. So this paper choose the financing problem as the research direction of the high-tech enterprises. In view of the theoretical part of the article introduces a case is analyzed, and the company put forward some countermeasures to solve the difficulties of financing. Finally, the article summary of object of study is summarized.
文摘Chinese Academy Of Agricultural MechanizationSciences(CAAMS)is the largest research organizationwith the strongest innovation ability engaged infundamental,application sciences with multiple disciplines,comprehensiveness and gives priority to R&D on modernagriculture equipment while facing the needs of agriculture,countryside and farmers.Since the establishment of CAAMS40 years ago,it coordinated the related Ministries andCommissions of our country to finish researching andmanufacturing over 3000 kinds of agricultural machineries of9 categories,gained more than 2000 scientific and
文摘The wave of the socialist market economy has continually invaded,which has already caused a serious impact on the survival of many enterprises in China at this stage.In order to obtain development,traditional enterprises must follow the trend of the times to carry out their own reform and progress.For many high-tech enterprises,the most important issue is how to achieve internal control management,with rationalization means to gradually promote the corresponding work and economic benefits of enterprises,not only to save time,but also to improve the corresponding work efficiency,moreover,it is necessary to be able to promote the establishment of a relatively complete internal control management system in the actual work process of high-tech enterprises,in order to solve and prevent some problems that have emerged or need to be emerged.
文摘The creation risk investmentof the high and new technology enterprise isthe way to finance:and invest for the business period. After we putting the capital into the high and new. technology project.that is in the devetopment stage, the enterprise can, acquire high, increase, by the. support and assistance 'of, the. capital and management. After the enterprise grew up, it can achieve high benefits by selling stock, attorning the enterprise, and dealing property rights, etc. Finally it secedes form the enterprise invested. The purpose of total analysis in the respective stage for the business investment cause including cause prosperities, object, risk, is to comprehensively understand the effect on the anticipation ratio of the benefit, investment distribution, the stock property proportion which is offered by the activity content, and the emphasis of the assessment in the respective stages of the creation risk investment cause.
文摘Since 1979, China’s foreign capital utilization has made renewed progress in a steady sound way, invigorating China’s social progress and economic prosperity. The year 1994 witnessed 47,390 foreign-funded projects approved in China with direct foreign investment reaching US$33.8 billion, some 22.8 percent higher than in the previous year. By April 1995 from 1980, there were 230,000 foreign-funded projects approved with contractual foreign investment exceeding US$300 billion and actually about US$104
文摘With China's rapid economic development, corporate social responsibility (CSR) plays greater impact on its direct stakeholder employees' organizational commitment (EOC). A questionnaire survey was conducted on 426 employees of high-tech enterprises within Jiangsu Province. Multiple regression method was used to test the hypothesis based on the questionnaire reliability and validity analysis. The results show that the four dimensions of CSR including employees responsibility, products responsibility, environment responsibility and charitable responsibility have positive effect on the affective commitment;while the continuance commitment might be more influenced by the environment and charitable responsibility. The regulatory focus plays a moderate effect between CSR and EOC. Promote regulatory focus have positive impact on affective commitment and negative impact on continuance commitment. Defense regulatory focus is just on the opposite.
文摘The Financing problem of Medium and small Sized High-tech Enterprises is the key point to enterprises' survival and development. Firstly it is pointed out that the difficulty in financing is due to without enough emphasis on Medium and Small Sized High-tech Enterprises, without sound targeted laws and regulations, the imperfect credit guarantee system, and corporate governance structure problem of the enterprise Then, according to the problems existing in the financing of China's Medium and Small Sized High-tech Enterprises, the assay put forward several countermeasures which have referential value.
文摘In this paper, we conduct research on the future development orientation of the enterprise management incentive mode under the background of new normal and economic transformation. Along with our country social economy level being unceasing enhancement, the modem enterprise management mode also has corresponding improvement, scientific enterprise management gradually, rationalization. In the modem enterprise management mode, for modem enterprise human resources management has always been the hot spot of the enterprise management problems, under the premise of constantly improve the modem enterprise system, human resource management mode to major change. Enterprise' s incentive system is an important part of the modem enterprise system, enterprise management, incentive as measures of effective management to enterprise, is the foundation of the enterprises achieve comprehensive in stimulating the enterprise staff' s work enthusiasm that has the enormous role. Our research innovatively proposes countermeasures for the challenges for enhancing the future of enterprise management incentive mode.
文摘Under the new normal economy, the scale of logistics in China has continued to expand, and the logistics operating environment has also been significantly improved, but there are still some development difficulties. On the basis of analyzing the characteristics and predicaments of logistics development, this article points out the opportunities for development, and puts forward that China's logistics companies should adapt to changes in the economic environment, take the initiative to carry out technological innovation, model innovation and cultural innovation, and oromote the healthy and sustainable develonment oflogistics enterprises.
文摘With the overall promotion of the new curriculum reform, teachers’ teaching ideas have greatly changed. Under this background, how to apply the concept of new curriculum reform guide the reform of college English teaching is an important task. Therefore, it is very important to study the teaching strategies of college English teaching. Culture and language are complementary and inseparable, which requires us to carry out cultural teaching during English teaching process. In this paper, we focus on the strategy of integrating enterprise cultures into college English teaching, and discuss several cultural teaching problems in college English class. As a language required course, English not only strengthen the learners’ language skills, but also enhance humanistic quality of students. However, current college English teaching takes the examination as the goal, which cannot meet the needs of the learner’s professional stuff. We propose the strategy of integrating the professional background into English teaching, in order to improve the students’ ability of comprehensive application of English and the professional quality.