This paper applies conjoint analysis approach to simulate and determine the optimal marketing mix for a Romanian company that struggles to face the market higher competition. The company intends to launch its product ...This paper applies conjoint analysis approach to simulate and determine the optimal marketing mix for a Romanian company that struggles to face the market higher competition. The company intends to launch its product into a new market and surveys the likelihood of getting international. The survey helps the company to gather information from clients regarding product characteristics, price, method of distribution, and promotion, according to customer preferences. Having these data, it is made a marketing simulation using conjoint analysis in order to get the optimal marketing mix in launching the product on a new market. The optimal marketing mix is given by the highest mix of utility for the clients, but sometimes the marketing manager would choose a little bit lower utility mix, forced by the company restrictions.展开更多
With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4...With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.展开更多
In this paper, we study day-of-the-week effects in stock retums across different industry sectors in the New Zealand market. Unlike other studies on this market, we examine weekday seasonality using daily stock return...In this paper, we study day-of-the-week effects in stock retums across different industry sectors in the New Zealand market. Unlike other studies on this market, we examine weekday seasonality using daily stock return data of four market indexes and 16 industry sectors for the period from October 1, 1997 to April 16, 2009. We do not find significant Monday anomalies of the market index, large capitalization stock index and all industry sectors except for the property sector. Our finding is inconsistent with the literature on the New Zealand stock market. However, we find that the mid and small capitalization stocks have significant negative returns on Mondays than on other weekdays, which is consistent with the previous studies in some other markets.展开更多
Taking the return series of the EU carbon allowance price, WTI crude oil price, the European renewable energy index and Shenzhen carbon emission price, Daqing crude oil price, the China securities new energy index as ...Taking the return series of the EU carbon allowance price, WTI crude oil price, the European renewable energy index and Shenzhen carbon emission price, Daqing crude oil price, the China securities new energy index as sample data, the multifractal detrend cross-correlation analysis method(MF-DCCA)is used to research the dynamic cross-correlation relationships among the carbon emission market, crude oil market and the new energy market in Europe and China and the source of the multifractality. The empirical analysis shows that the cross-correlations among the carbon emission market, crude oil market and new energy market in Europe and China have all significant multifractal characteristics. Moreover, the multifractal strength of cross-correlation between the carbon emission market and crude oil market is less than that between the carbon emission market and new energy market in Europe. The Chinese market is the opposite. In addition, the multifractal strength of cross-correlation between the crude oil market and new energy market in Europe is more than that between the crude oil market and new energy market in China. It is also found that the long-range correlation of the sequences themselves and the fat-tailed distribution in fluctuations are the common causes of the multifractality, and the fat-tailed in fluctuations distribution contributes more to the multifractals of the series.展开更多
Hot summer not only hampers the pace of people’s participation in outdoor sports,but also ignites the insiders’and more and more outdoor-sport lovers’enthusiasm.
11 September 2014, Hong Kong： Smartphones will account for two out of every, three mobile connections globally by 2020, according to a major new report by GSMA In- telligence, the research arm of the GSMA. The new st...11 September 2014, Hong Kong： Smartphones will account for two out of every, three mobile connections globally by 2020, according to a major new report by GSMA In- telligence, the research arm of the GSMA. The new study, ＂Smartphone forecasts and assumptions, 2007- 2020＂, finds that smartphones account for one in three mobile conneetions today, representing more than two billion mobile connections. It forecasts that the number of smartphone connections will grow three-fold over the next six years,展开更多
As a part of the product development process, the after-sales services are not only a source of innovation, but also they benefit from value creation through new managerial methodologies for the achievement of competi...As a part of the product development process, the after-sales services are not only a source of innovation, but also they benefit from value creation through new managerial methodologies for the achievement of competitive advantage and customer satisfaction. The objective of the paper is to further understand value creation for the after-sales services. We present the case of the creation of a new business for the after-sales services for the entrance into a new market. The new business is created by two gurus in the aerospace industry. A typology of guidelines is derived, based on organizational and strategic perspectives, for the after-sales services value creation and the guidelines for the creation of a new business as well as for the entrance of into a new market are presented.展开更多
Pola’s current development goal is to access to the ASEAN market,and Kuala Lumpur,Malaysia is its best market choice.This proposal provides a theoretical and practical basis for entering the market by analyzing the m...Pola’s current development goal is to access to the ASEAN market,and Kuala Lumpur,Malaysia is its best market choice.This proposal provides a theoretical and practical basis for entering the market by analyzing the market economy in Kuala Lumpur,which includes its consumer preference,product quality and safety standards,consumers’recognition and loyalty for products,and laws and regulations related to cosmetics.At the same time,this paper also provides relevant solutions to the problems and challenges that may be encountered when entering the market.Moreover,referring to the successful developments in Singapore and Bangkok,compared with other untapped markets in ASEAN,Kuala Lumpur is the most suitable target for Pola development at this stage.展开更多
The forest sectors in many regions and countries are facing a need to change their structure, due to the development of new markets, emergence of new competitors, and shifts in production and consumption patterns for ...The forest sectors in many regions and countries are facing a need to change their structure, due to the development of new markets, emergence of new competitors, and shifts in production and consumption patterns for forest products. This article focuses on recent changes in the trade in these products, on imports and exports of four countries (USA, Sweden, Ukraine and, to a lesser extent, China) during the period from 1995 to 2011. For this purpose we use explanatory data analysis, time series analysis, benchmarking, meta-synthesis and content analysis of scientific and business publications concerning national and global trends in forest product industries. Data sources are various organizations’ databases of international trade in forest-based products in both monetary and physical terms (cubic meters and tons). The results show that the US and Swedish forest sectors are adversely affected by downturns in both their domestic and foreign markets during the study period, while the Ukrainian sector maintains exports of low value-added products at roughly constant levels (except that particle-board exports increase). China maintains production quantities of low value-added forest-based products, but also substantially increases exports of high-value added products. The results may facilitate efforts to forecast future trends and provide useful information and methodological approaches for future studies of interest to industry representatives, policy-makers and researchers.展开更多
The Gemdale Plaza, located at Chang’an Avenue and between the third and Fourth East Ring Road,is adjacent to the Central China TV building,the Beijing TV Station and
Benefiting from rapid growth in new energy vehicle industry,China’s population of new energy vehicles soared in rapid succession,percentage of power lithium battery rose from11%to 28%,in the future this trend will co...Benefiting from rapid growth in new energy vehicle industry,China’s population of new energy vehicles soared in rapid succession,percentage of power lithium battery rose from11%to 28%,in the future this trend will continue,it is expected that by 2020,the percentage of power lithium battery will reach47%.展开更多
The essay analyzes in a sociological and political science perspective several key aspects of the global economic-financial crisis which have either been neglected or not sufficiently analyzed in most scientific and m...The essay analyzes in a sociological and political science perspective several key aspects of the global economic-financial crisis which have either been neglected or not sufficiently analyzed in most scientific and media accounts. It focuses on two basic aspects： a） the coguitive framework prevailing among U. S. corporate, governmental and intellectual elites, i.e. the neodiberal conception of the self-regulating market, which deeply influenced their behaviour both in the market and in the political arena and b ） the mechanisms of pressure politics and political lobbying in the US Congress that managed to influence key decisions concerning de-regulation policy, in so far as to weaken the existing systems of institutional controls and to prevent new rules for new financial products. The last section evaluates President Obama＇s economic strategy and regulation policy in the light of the two basic aspects analysed in the first two sections, i.e. the action of lobbies and the influence of mainstream neo-hberal economics. The aim of the essay is to integrate the economic literature with a sociological and political analysis in order to gain clearer knowledge of the complex mechanisms of the crisis, which in turn can contribute to identifying key obstacles in implementing pohcies aimed at enforcing new forms of regulation of global markets.展开更多
文摘This paper applies conjoint analysis approach to simulate and determine the optimal marketing mix for a Romanian company that struggles to face the market higher competition. The company intends to launch its product into a new market and surveys the likelihood of getting international. The survey helps the company to gather information from clients regarding product characteristics, price, method of distribution, and promotion, according to customer preferences. Having these data, it is made a marketing simulation using conjoint analysis in order to get the optimal marketing mix in launching the product on a new market. The optimal marketing mix is given by the highest mix of utility for the clients, but sometimes the marketing manager would choose a little bit lower utility mix, forced by the company restrictions.
基金sponsored by the following projects:Multi-modal Discourse Analysis of the Quzhou Government Affairs New Media(Grant No.202111488039).
文摘With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.
文摘In this paper, we study day-of-the-week effects in stock retums across different industry sectors in the New Zealand market. Unlike other studies on this market, we examine weekday seasonality using daily stock return data of four market indexes and 16 industry sectors for the period from October 1, 1997 to April 16, 2009. We do not find significant Monday anomalies of the market index, large capitalization stock index and all industry sectors except for the property sector. Our finding is inconsistent with the literature on the New Zealand stock market. However, we find that the mid and small capitalization stocks have significant negative returns on Mondays than on other weekdays, which is consistent with the previous studies in some other markets.
基金supported by the Jiangsu postgraduate research and practice innovation program (Grant No. KYCX18_1386)
文摘Taking the return series of the EU carbon allowance price, WTI crude oil price, the European renewable energy index and Shenzhen carbon emission price, Daqing crude oil price, the China securities new energy index as sample data, the multifractal detrend cross-correlation analysis method(MF-DCCA)is used to research the dynamic cross-correlation relationships among the carbon emission market, crude oil market and the new energy market in Europe and China and the source of the multifractality. The empirical analysis shows that the cross-correlations among the carbon emission market, crude oil market and new energy market in Europe and China have all significant multifractal characteristics. Moreover, the multifractal strength of cross-correlation between the carbon emission market and crude oil market is less than that between the carbon emission market and new energy market in Europe. The Chinese market is the opposite. In addition, the multifractal strength of cross-correlation between the crude oil market and new energy market in Europe is more than that between the crude oil market and new energy market in China. It is also found that the long-range correlation of the sequences themselves and the fat-tailed distribution in fluctuations are the common causes of the multifractality, and the fat-tailed in fluctuations distribution contributes more to the multifractals of the series.
文摘Hot summer not only hampers the pace of people’s participation in outdoor sports,but also ignites the insiders’and more and more outdoor-sport lovers’enthusiasm.
文摘11 September 2014, Hong Kong： Smartphones will account for two out of every, three mobile connections globally by 2020, according to a major new report by GSMA In- telligence, the research arm of the GSMA. The new study, ＂Smartphone forecasts and assumptions, 2007- 2020＂, finds that smartphones account for one in three mobile conneetions today, representing more than two billion mobile connections. It forecasts that the number of smartphone connections will grow three-fold over the next six years,
文摘As a part of the product development process, the after-sales services are not only a source of innovation, but also they benefit from value creation through new managerial methodologies for the achievement of competitive advantage and customer satisfaction. The objective of the paper is to further understand value creation for the after-sales services. We present the case of the creation of a new business for the after-sales services for the entrance into a new market. The new business is created by two gurus in the aerospace industry. A typology of guidelines is derived, based on organizational and strategic perspectives, for the after-sales services value creation and the guidelines for the creation of a new business as well as for the entrance of into a new market are presented.
文摘Pola’s current development goal is to access to the ASEAN market,and Kuala Lumpur,Malaysia is its best market choice.This proposal provides a theoretical and practical basis for entering the market by analyzing the market economy in Kuala Lumpur,which includes its consumer preference,product quality and safety standards,consumers’recognition and loyalty for products,and laws and regulations related to cosmetics.At the same time,this paper also provides relevant solutions to the problems and challenges that may be encountered when entering the market.Moreover,referring to the successful developments in Singapore and Bangkok,compared with other untapped markets in ASEAN,Kuala Lumpur is the most suitable target for Pola development at this stage.
基金support of a grant from the Swedish InstituteFinancial support has also been given from The Swedish Foundation for International Cooperation in Research and Higher Education
文摘The forest sectors in many regions and countries are facing a need to change their structure, due to the development of new markets, emergence of new competitors, and shifts in production and consumption patterns for forest products. This article focuses on recent changes in the trade in these products, on imports and exports of four countries (USA, Sweden, Ukraine and, to a lesser extent, China) during the period from 1995 to 2011. For this purpose we use explanatory data analysis, time series analysis, benchmarking, meta-synthesis and content analysis of scientific and business publications concerning national and global trends in forest product industries. Data sources are various organizations’ databases of international trade in forest-based products in both monetary and physical terms (cubic meters and tons). The results show that the US and Swedish forest sectors are adversely affected by downturns in both their domestic and foreign markets during the study period, while the Ukrainian sector maintains exports of low value-added products at roughly constant levels (except that particle-board exports increase). China maintains production quantities of low value-added forest-based products, but also substantially increases exports of high-value added products. The results may facilitate efforts to forecast future trends and provide useful information and methodological approaches for future studies of interest to industry representatives, policy-makers and researchers.
文摘The Gemdale Plaza, located at Chang’an Avenue and between the third and Fourth East Ring Road,is adjacent to the Central China TV building,the Beijing TV Station and
文摘Benefiting from rapid growth in new energy vehicle industry,China’s population of new energy vehicles soared in rapid succession,percentage of power lithium battery rose from11%to 28%,in the future this trend will continue,it is expected that by 2020,the percentage of power lithium battery will reach47%.
文摘The essay analyzes in a sociological and political science perspective several key aspects of the global economic-financial crisis which have either been neglected or not sufficiently analyzed in most scientific and media accounts. It focuses on two basic aspects： a） the coguitive framework prevailing among U. S. corporate, governmental and intellectual elites, i.e. the neodiberal conception of the self-regulating market, which deeply influenced their behaviour both in the market and in the political arena and b ） the mechanisms of pressure politics and political lobbying in the US Congress that managed to influence key decisions concerning de-regulation policy, in so far as to weaken the existing systems of institutional controls and to prevent new rules for new financial products. The last section evaluates President Obama＇s economic strategy and regulation policy in the light of the two basic aspects analysed in the first two sections, i.e. the action of lobbies and the influence of mainstream neo-hberal economics. The aim of the essay is to integrate the economic literature with a sociological and political analysis in order to gain clearer knowledge of the complex mechanisms of the crisis, which in turn can contribute to identifying key obstacles in implementing pohcies aimed at enforcing new forms of regulation of global markets.
