In modern society, the essence of social competition is the competition of talents who are in need of education, and the education's quality can decide a nation's future and destiny. With the continuous development ...In modern society, the essence of social competition is the competition of talents who are in need of education, and the education's quality can decide a nation's future and destiny. With the continuous development of China, Chinese educational system is also facing a new stage of development. Starting with analyzing the case of New Oriental School, a very popular training institution in China, this paper finds its sponsoring characteristics and the current situation of education in China by surveying and comparing some data. It is found that New Oriental School's success is the integration of Chinese and western culture. On the one hand, New Oriental School pays attention to training teachers and learning advanced teaching ideas and methods of western countries, on the other hand, its education is directed towards Chinese examination-oriented education, which results from the current situation that China has a large population and sharp competitions and the examination-oriented education can not be replaced in this moment. Chinese education can get a lot of inspirations from New Oriental School's successful experience. This paper makes a suggestion that China can benefit from the mode of New Oriental School, learning the advanced concepts and teaching methods of western countries, and doing some improvements to explore a suitable way for Chinese educational development.展开更多
In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and...In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and more strong.From a macro perspective,the continuous growth of national financial investment in education,the continuous upgrading of China’s consumption structure,the development of 5G technology and the popularization of AI intelligence make online teaching less limited.The online education industry is showing an explosive growth trend.More and more online education institutions are listed for financing,and the market value is soaring.However,in 2019,except for GSX,the latest online learning platforms such as New Oriental,Speak English Fluently and Sunlands,have been in a state of loss.Most of these agencies seize the market by increasing advertising investment,but at the same time,they also bring huge marketing costs,which affect the financial performance of the company.With the enhancement of Matthew effect,largescale educational institutions occupy a large market through free classes and low-price classes,while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs,facing the risk of capital chain rupture.Taking new Oriental online as an example,this paper analyzes the problems existing in the marketing strategies of online education institutions.It also puts forward suggestions on four aspects,which are target market,differentiated value,marketing mix and marketing mode,so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality,expanding marketing channels and implementing precise positioning.展开更多
Along with the rapid advance of industrialization and urbanization process, fostering new agricultural business entities become inevitable for agricultural transformation and the construction of agricultural moderniza...Along with the rapid advance of industrialization and urbanization process, fostering new agricultural business entities become inevitable for agricultural transformation and the construction of agricultural modernization in China. The status of the new agricultural business entities determines the level of modern agricultural development. In recent years, new agricultural business entities have grew rapidly. However, there are still many problems including the difficulties in financing loans, inadequate agricultural insurance system, bad implementation of agricultural subsidies, jagged agricultural talents and so on. In order to foster new agricultural business entities, countermeasures should be carried out to ensure financial support, perfect the agricultural insurance, strengthen the level of agricultural subsidies, strive to develop the degree of specialization agricultural operators and so on.展开更多
Athorough-going change in economic development mode is crucial to the solu-tion of the knotty world economy.The world’s trend in the nineties is toseek a“sustainable development”.The year 1992 winessed the convocat...Athorough-going change in economic development mode is crucial to the solu-tion of the knotty world economy.The world’s trend in the nineties is toseek a“sustainable development”.The year 1992 winessed the convocationof the United Nations Conference on Environment and Development;the UnitedNaitons Population Conference was convened in 1994;and in March 1995,the U-nited Nations World Summit on Social Development was held in Copenhagen.展开更多
A new era of socialism with Chinese characteristics is the era of inheriting the past and carrying forward into the future, and continuously winning the great victory of socialism with Chinese characteristics under th...A new era of socialism with Chinese characteristics is the era of inheriting the past and carrying forward into the future, and continuously winning the great victory of socialism with Chinese characteristics under the new historical conditions; is the era of making a decisive victory in building a moderately prosperous society in all-respects and building a socialist modern country in an all-round way; is the era for the people of all ethnic groups to unite and strive to continuously create a better life and to gradually realize the common prosperity of all the people; is the era to realize the Chinese dream featuring all the Chinese people making concerted efforts and striving to achieve the great rejuvenation of the Chinese nation; is an era in which China is increasingly approaching the center of the world stage and continuously making greater contributions to human kind.展开更多
In order to enhance the international community to learn and understand China’s development,the State Council Information Office published the White Paper on China and the World in the New Era,surrounding the new pos...In order to enhance the international community to learn and understand China’s development,the State Council Information Office published the White Paper on China and the World in the New Era,surrounding the new position judgments given on the present era,the new orientation pointed out for the future development of human society,and the new path planned for the current state to state relations by President Xi Jinping,comprehensively and systematically responds to major issues the world has very much concerned such as what kind of world China pushes to build,how China will work with the world as it gets more developed,…展开更多
文摘In modern society, the essence of social competition is the competition of talents who are in need of education, and the education's quality can decide a nation's future and destiny. With the continuous development of China, Chinese educational system is also facing a new stage of development. Starting with analyzing the case of New Oriental School, a very popular training institution in China, this paper finds its sponsoring characteristics and the current situation of education in China by surveying and comparing some data. It is found that New Oriental School's success is the integration of Chinese and western culture. On the one hand, New Oriental School pays attention to training teachers and learning advanced teaching ideas and methods of western countries, on the other hand, its education is directed towards Chinese examination-oriented education, which results from the current situation that China has a large population and sharp competitions and the examination-oriented education can not be replaced in this moment. Chinese education can get a lot of inspirations from New Oriental School's successful experience. This paper makes a suggestion that China can benefit from the mode of New Oriental School, learning the advanced concepts and teaching methods of western countries, and doing some improvements to explore a suitable way for Chinese educational development.
文摘In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and more strong.From a macro perspective,the continuous growth of national financial investment in education,the continuous upgrading of China’s consumption structure,the development of 5G technology and the popularization of AI intelligence make online teaching less limited.The online education industry is showing an explosive growth trend.More and more online education institutions are listed for financing,and the market value is soaring.However,in 2019,except for GSX,the latest online learning platforms such as New Oriental,Speak English Fluently and Sunlands,have been in a state of loss.Most of these agencies seize the market by increasing advertising investment,but at the same time,they also bring huge marketing costs,which affect the financial performance of the company.With the enhancement of Matthew effect,largescale educational institutions occupy a large market through free classes and low-price classes,while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs,facing the risk of capital chain rupture.Taking new Oriental online as an example,this paper analyzes the problems existing in the marketing strategies of online education institutions.It also puts forward suggestions on four aspects,which are target market,differentiated value,marketing mix and marketing mode,so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality,expanding marketing channels and implementing precise positioning.
基金Supported by the National Social Science Fund(13CJY079)the National Natural Science Fund(71303039)
文摘Along with the rapid advance of industrialization and urbanization process, fostering new agricultural business entities become inevitable for agricultural transformation and the construction of agricultural modernization in China. The status of the new agricultural business entities determines the level of modern agricultural development. In recent years, new agricultural business entities have grew rapidly. However, there are still many problems including the difficulties in financing loans, inadequate agricultural insurance system, bad implementation of agricultural subsidies, jagged agricultural talents and so on. In order to foster new agricultural business entities, countermeasures should be carried out to ensure financial support, perfect the agricultural insurance, strengthen the level of agricultural subsidies, strive to develop the degree of specialization agricultural operators and so on.
文摘Athorough-going change in economic development mode is crucial to the solu-tion of the knotty world economy.The world’s trend in the nineties is toseek a“sustainable development”.The year 1992 winessed the convocationof the United Nations Conference on Environment and Development;the UnitedNaitons Population Conference was convened in 1994;and in March 1995,the U-nited Nations World Summit on Social Development was held in Copenhagen.
文摘A new era of socialism with Chinese characteristics is the era of inheriting the past and carrying forward into the future, and continuously winning the great victory of socialism with Chinese characteristics under the new historical conditions; is the era of making a decisive victory in building a moderately prosperous society in all-respects and building a socialist modern country in an all-round way; is the era for the people of all ethnic groups to unite and strive to continuously create a better life and to gradually realize the common prosperity of all the people; is the era to realize the Chinese dream featuring all the Chinese people making concerted efforts and striving to achieve the great rejuvenation of the Chinese nation; is an era in which China is increasingly approaching the center of the world stage and continuously making greater contributions to human kind.
文摘In order to enhance the international community to learn and understand China’s development,the State Council Information Office published the White Paper on China and the World in the New Era,surrounding the new position judgments given on the present era,the new orientation pointed out for the future development of human society,and the new path planned for the current state to state relations by President Xi Jinping,comprehensively and systematically responds to major issues the world has very much concerned such as what kind of world China pushes to build,how China will work with the world as it gets more developed,…