In the rapid development of information technology,the term new retail was derived based on online shopping,and as the creator of largest online shopping platform in China,Ma Yun,made a related concept discussion on n...In the rapid development of information technology,the term new retail was derived based on online shopping,and as the creator of largest online shopping platform in China,Ma Yun,made a related concept discussion on new retail,which caused a great response in the whole society.Therefore,this paper will study the future development trend of the new retail model,as well as the controversy existing in the new retail itself and many successful cases.Through analysis and discussion,the paper will discuss the future development of new retail and e-commerce trends.展开更多
It has been four years since the concept of“new retail”was proposed,and the layout of“new retail”of several major domestic enterprises has been intensified,which has a“unique landscape”compared to the foreign re...It has been four years since the concept of“new retail”was proposed,and the layout of“new retail”of several major domestic enterprises has been intensified,which has a“unique landscape”compared to the foreign retail landscape.The trend,however,the sudden outbreak and continued spread of the COVID-19 has dealt a serious blow to the global economic development,from the domestic point of view,the epidemic caused by the decline in GDP,leading to a negative year-on-year growth in the total retail sales of consumer goods,the new retail industry is still in the development stage suffered a blow.On the other hand,however,the sinking of the new retail market driven by the consumer economy,the surge of private domain traffic on platforms and the rise of the“house economy”prompted the new retail industry to create new development opportunities during the epidemic,clarifying the development of the new retail industry in the post-epidemic era and pointing out the direction.展开更多
“互联网+”时代下消费者的购物喜好和习惯发生了巨大转变,电商爆发式增长对传统客户的分流明显;实体商业的经营成本和费用也在逐年递增,线下门店扩张速度放缓,新店铺的培育与成长周期变长,这些都使得客户流量的变现能力被削弱,增长节...“互联网+”时代下消费者的购物喜好和习惯发生了巨大转变,电商爆发式增长对传统客户的分流明显;实体商业的经营成本和费用也在逐年递增,线下门店扩张速度放缓,新店铺的培育与成长周期变长,这些都使得客户流量的变现能力被削弱,增长节奏被打破。在此背景下,实体零售业需要在主营业务端重新实施新生态布局,突出商业模式的演进和商业元素的转换。在O2O(Online To Offline,线上到线下)融合趋势下,如何做到线上线下的深度统一,将电商便捷与价格优势和实体零售的切实体验与个性服务相结合,是未来需要准确考虑和选择的方向。在趋势上,数字化新零售将突破传统的禁锢,把商流、信息流、资金流与服务、体验和物流加以整合,使商业实体在产业链、生态体系等方面能够切合市场需要进行转型升级,可以预见大数据下的O2O全渠道运营将是未来新零售商业细化和再创新的发展方向。展开更多
文摘In the rapid development of information technology,the term new retail was derived based on online shopping,and as the creator of largest online shopping platform in China,Ma Yun,made a related concept discussion on new retail,which caused a great response in the whole society.Therefore,this paper will study the future development trend of the new retail model,as well as the controversy existing in the new retail itself and many successful cases.Through analysis and discussion,the paper will discuss the future development of new retail and e-commerce trends.
文摘It has been four years since the concept of“new retail”was proposed,and the layout of“new retail”of several major domestic enterprises has been intensified,which has a“unique landscape”compared to the foreign retail landscape.The trend,however,the sudden outbreak and continued spread of the COVID-19 has dealt a serious blow to the global economic development,from the domestic point of view,the epidemic caused by the decline in GDP,leading to a negative year-on-year growth in the total retail sales of consumer goods,the new retail industry is still in the development stage suffered a blow.On the other hand,however,the sinking of the new retail market driven by the consumer economy,the surge of private domain traffic on platforms and the rise of the“house economy”prompted the new retail industry to create new development opportunities during the epidemic,clarifying the development of the new retail industry in the post-epidemic era and pointing out the direction.
文摘“互联网+”时代下消费者的购物喜好和习惯发生了巨大转变,电商爆发式增长对传统客户的分流明显;实体商业的经营成本和费用也在逐年递增,线下门店扩张速度放缓,新店铺的培育与成长周期变长,这些都使得客户流量的变现能力被削弱,增长节奏被打破。在此背景下,实体零售业需要在主营业务端重新实施新生态布局,突出商业模式的演进和商业元素的转换。在O2O(Online To Offline,线上到线下)融合趋势下,如何做到线上线下的深度统一,将电商便捷与价格优势和实体零售的切实体验与个性服务相结合,是未来需要准确考虑和选择的方向。在趋势上,数字化新零售将突破传统的禁锢,把商流、信息流、资金流与服务、体验和物流加以整合,使商业实体在产业链、生态体系等方面能够切合市场需要进行转型升级,可以预见大数据下的O2O全渠道运营将是未来新零售商业细化和再创新的发展方向。
