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The Research of Galanz's Niche Strategy
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作者 Yuxia Gong Yuhua Wu 《Chinese Business Review》 2005年第2期75-78,81,共5页
Niche strategy is one of the competitive strategies based on a small market, and an enterprise enters the market and becomes the leader of the market in the end. Galanz is a typical Chinese manufacturer to execute nic... Niche strategy is one of the competitive strategies based on a small market, and an enterprise enters the market and becomes the leader of the market in the end. Galanz is a typical Chinese manufacturer to execute niche strategy. It makes use of labour force advantage, resource advantage and technologist advantage to enter microwave oven market, and it has been one of the most famous manufacture factories in the world. The success of Galanz gives elicitations to other Chinese manufacturers, and it will inspirit more and more manufacturers appear similar as Galanz. 展开更多
关键词 competitive strategy niche strategy labour force advantage resource advantage technologist advantage microwave oven market
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From Popularity to Personality-A Heuristic Music Recommendation Method for Niche Market
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作者 周俊临 傅彦 +1 位作者 路华 孙崇敬 《Journal of Computer Science & Technology》 SCIE EI CSCD 2011年第5期816-822,共7页
In most current recommender systems,the goal to accurately predict what people want leads to the tendency to recommend popular items,which is less helpful in revealing user's personality,especially to new users.In th... In most current recommender systems,the goal to accurately predict what people want leads to the tendency to recommend popular items,which is less helpful in revealing user's personality,especially to new users.In this paper,we propose a heuristic music recommendation method for niche market by focusing on how to identify user's personality as soon as possible.Instead of trying to improve algorithm's performance on new users by recommending the most popular items,we work on how to make them "familiar" with the system earlier.The method is more suitable for brand-new users,and gives a hint to solve the cold start problem.In real applications it is better to combine it with a traditional approach. 展开更多
关键词 music recommendation system niche market item popularity user personality
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