The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying ...The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.展开更多
To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts re...To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts research on the development model of cultural and creative design,and analyzes the significance of the integration of creative design with rural regional culture.Based on the current situation of rural cultural and creative development in Shanxi Province,this study proposes to form a brand communication chain through the integration between cultural design and rural culture,and the establishment of cultural and creative brands,furthermore,to establish trending topics through multiple channels.Finally,the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy,so as to actively help the new journey of rural revitalization.展开更多
The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative prod...The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.展开更多
This research establishes a strategic framework for developing a salt culture-themed agricultural garden in Jintan,Jiangsu to boost rural vibrancy and cultural tourism while honoring local salt heritage.It employs the...This research establishes a strategic framework for developing a salt culture-themed agricultural garden in Jintan,Jiangsu to boost rural vibrancy and cultural tourism while honoring local salt heritage.It employs the Analytic Hierarchy Process(AHP)for a data-driven and structured approach to evaluate the sustainability and cultural significance of agricultural initiatives.This framework ensures a balanced blend of agriculture,culture,and tourism to foster a sustainable and culturally rich experience.The study highlights the value of structured methodologies in planning culturally impactful agricultural projects.展开更多
Concept of agritourism was analyzed and it was stressed that significance of agritourism has been highlighted as the living standards are improved, then concept of creative agritourism design was introduced due to the...Concept of agritourism was analyzed and it was stressed that significance of agritourism has been highlighted as the living standards are improved, then concept of creative agritourism design was introduced due to the need of improving grade of agritourism and developing competitive tourism products. Creative design of agritourism was taken as the key point of agritourism planning, its significance was analyzed, and it was stressed that novel, special and comfortable tourist products and experience should be developed. On this basis, agritourism development and problems of Beijing City were introduced, foundation of creative resources in Beijing was analyzed, then content of the creative agritourism design was discussed under supervision principles of natural and cultural creative designs. Creative agritourism design was specifically elaborated from the following aspects:creative and strategic cultural planning, enhancement of humanistic and natural landscapes, constructed landscapes, design of tourism cultures, scientific and technological originality, festival and event planning, planning and design of tourist products, design of propaganda materials and website.展开更多
According to the main tools of TRIZ, the theory of inventive problem solving, a new flowchart of the product conceptual design process to solve contradiction in TRIZ is proposed. In order to realize autonomous moving ...According to the main tools of TRIZ, the theory of inventive problem solving, a new flowchart of the product conceptual design process to solve contradiction in TRIZ is proposed. In order to realize autonomous moving and automatic weld seam tracking for welding robot in Tailed Welded Blanks, a creative design of robotic visual tracking system bused on CMOS has been developed by using the flowchart. The new system is not only used to inspect the workpiece ahead of a welding torch and measure the joint orientation and lateral deviation caused by curvature or discontinuity in the joint part, but also to record and measure the image size of the weld pool. Moreover, the hardware and software components are discussed in brief.展开更多
To support and serve engineering design, creative design based on knowledge management is proposed. The key knowledge factors of creative design are analyzed and discussed, and knowledge extraction tools are utilized ...To support and serve engineering design, creative design based on knowledge management is proposed. The key knowledge factors of creative design are analyzed and discussed, and knowledge extraction tools are utilized to distill the important knowledge to serve for knowledge resource of creative design. The implementation of creative design mode is described and executed, which can promote the intelligent asset of the enterprise and shorten the period of creative design. With this study, design afflatus and conceptual design can be achieved expediently and effectively.展开更多
<span style="font-family:Verdana;">A creative and/or innovative computer aided design environment is developed around the concept of an evolutionary optimization algorithm. Designs are generated within...<span style="font-family:Verdana;">A creative and/or innovative computer aided design environment is developed around the concept of an evolutionary optimization algorithm. Designs are generated within a set of prescribed design frameworks using a problem specific encoding and modified through operations including recombination, crossover and mutation. Evaluation of all candidate designs is performed by a user through a graphical user interface. A set of problems involving the creation of graphic images is presented. The examples include the generation of a set of two dimensional polygonal shapes, fractal images, path generation from a multi-degree freedom mechanical planar linkage and a mathematically pre</span><span style="font-family:Verdana;">scribed pattern generation from a graphic design application utilized in</span><span style="font-family:Verdana;"> quilting. Post design evaluation of the user input to the process provides insight into the individuals design strategy as well as determination of common user attributes in the creative design process.</span>展开更多
'Asahi Kasei China Fashion Designer Creative awards'2017 S/S collection Show was held in Beijing Hotel to announce the theme of the nineteenth award-winning designer Richard Li’s works show on the evening of ...'Asahi Kasei China Fashion Designer Creative awards'2017 S/S collection Show was held in Beijing Hotel to announce the theme of the nineteenth award-winning designer Richard Li’s works show on the evening of October 29,2016.This event is directly hosted by the China Fashion Week Organizing Committee,Asahi Kasei Corporation and Asahi Kasei Textile Corporation and Hong Kong Fashion Designers Association展开更多
Metaphors have been used in web user interface designs from the earliest stages of the web. As technology has evolved into various web fields, metaphors have become even more useful and at the same time more sophistic...Metaphors have been used in web user interface designs from the earliest stages of the web. As technology has evolved into various web fields, metaphors have become even more useful and at the same time more sophisticated. A current-generation site not only has an overall theme for the site, but the organization of the information and the navigational scheme is based on a metaphor of the theme, called a Web Metaphor. A web metaphor is a design element that helps the user to leverage their existing experience in the abstract environment of the web. In this study, an approach to a thinking process model for web design is proposed through the concept of metaphors, and a theoretical analysis based on creative thinking for solving design problems is studied. This study aims to provide a glimpse into the world of metaphors and how they can be used in user interface design, to analyze selected examples, and to introduce a model web design process. As the study of the essence of creative thinking in web design is ongoing, diverse possibilities for solving problems in web design can be found through the theoretical modeling of thinking in web design. This study will also explore strategic and effective web design by establishing a mental model for web designers based on the study of metaphors that will inspire the thinking of designers.展开更多
The duty of educators and politicians is to find new policies and programs that should include creative industries such as designing, together with the teaching of new technologies to make it possible for a greater po...The duty of educators and politicians is to find new policies and programs that should include creative industries such as designing, together with the teaching of new technologies to make it possible for a greater portion of the population to have access to this knowledge, which will enable it to be included in the job market. This type of training also means that the language of the educators will change .We need to develop a new multilinguistic, multimedia, and multidisciplinary conception oriented towards the learning activities of the student. Our goals is to transform multimedia design into an important creative industry in our region, we created "Project Untitled" at Universidad Maimonides. This is an artistic collective undertaking that includes teachers, directors, and students of the School of Multimedia Communication and Design. The goal of this project is to cooperate with learning paradigms in order to reach the quality that a true society of knowledge needs. Education is fundamental for the development of any nation, including the "periphery countries", which can contribute a different point of view, and which, in this sense, can offer wider possibilities, precisely because these countries have the "critical distance" that, probably, core countries are short of.展开更多
Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and cr...Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.展开更多
By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are sum...By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.展开更多
The essence of objective things is expressed through a unique and novel thinking activity, thus forming a multi-dimensional solution, and obtaining more effective solutions, that is, creative thinking. It is meaningfu...The essence of objective things is expressed through a unique and novel thinking activity, thus forming a multi-dimensional solution, and obtaining more effective solutions, that is, creative thinking. It is meaningful to master its manifestation and to study the application of creative thinking in solving specific problems. In this paper, based on the premise of art design, the connotation and manifestation of creative thinking were studied and discussed, and the application of creative thinking was expounded. This paper hopes to provide some theoretical help for the practical application of creative thinking in the future development of art design.展开更多
The species of the old products market is relatively rare,by contrast,the small close products covering a wide range of products,their market has enormous potential. There are household items,kitchen supplies,travel g...The species of the old products market is relatively rare,by contrast,the small close products covering a wide range of products,their market has enormous potential. There are household items,kitchen supplies,travel goods,as well as entertainment and so on. These areas can be created for the old to use a small product. Creative design doesn't necessarily only for the youth.展开更多
This topic makes an exploratory research on the teaching mode of cultural and creative product design.Besides,via the research method of semantic combination,we make a product redesign of Liaoning traditional culture....This topic makes an exploratory research on the teaching mode of cultural and creative product design.Besides,via the research method of semantic combination,we make a product redesign of Liaoning traditional culture.Through the cognitive construction and semantic innovation of the semantic vocabulary of regional characteristics,crowd characteristics,innovation characteristics and metaphorical features,it provides new ideas for the innovation and dissemination of regional cultural product design.Verify the design hypothesis through the practice of design model,so as to obtain the solution of Liaoning cultural product design.展开更多
With the rapid development of China’s cultural and creative industries,the influence of cultural and creative ideas in fashion design is increasing,and art talents with innovative ability have become hot objects in t...With the rapid development of China’s cultural and creative industries,the influence of cultural and creative ideas in fashion design is increasing,and art talents with innovative ability have become hot objects in the society.As the cradle of fashion design talents training and output,colleges and universities in our country shoulder the important task of training fashion design talents in the new period.In the current clothing design curriculum reform,school enterprise cooperation and collaborative innovation have become an important development direction.Under this background,this paper analyzes the teaching reform path of women’s clothing design course in Colleges and universities.展开更多
In recent years,creative writing courses have attracted much attention in China,but there is a lack of relevant research on the practice of creative writing courses at present.Teachers are faced with such problems as ...In recent years,creative writing courses have attracted much attention in China,but there is a lack of relevant research on the practice of creative writing courses at present.Teachers are faced with such problems as vague teaching objectives,complex teaching contents,and lack of practical schemes.Moreover,it is difficult to evaluate the results of creative writing courses comprehensively and truly.Through the modularized combing of the course content and the establishment of personalized process evaluation scheme,we have realized the creative inspiration and creative practice guidance for students in creative writing course teaching,and enhanced the students’participation in the course and practical ability.展开更多
World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" a...World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" and "super-reasonable" dreams became an attempt. As a leading brand of fashion and jeans, with its distinctive symbolic meaning Levi's is a typical symbol of American clothing. Much spiritual, cultural and artistic temperament was given to Levi as time changes, and Levi became a symbol of personality and rebellion ever since. This paper analyzed how designers of Levi applied the realism thinking in advertising design,and gave uniqueness and attraction to Levi's advertisement, based on which, the paper conducted a comprehensive theoretical research on Levi's design.展开更多
As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but ...As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.展开更多
基金Sponsored by the National Innovation and Entrepreneurship Training Planning Project for University Students(202410378293).
文摘The application significance of Fuyang paper cutting art in cultural and creative design from the perspective of rural revitalization was discussed,and the implementation principles and specific practices of applying the elements and techniques of Fuyang traditional paper cutting art in cultural and creative products with local features were analyzed to provide reference for rural revitalization and development of cultural industry.
文摘To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts research on the development model of cultural and creative design,and analyzes the significance of the integration of creative design with rural regional culture.Based on the current situation of rural cultural and creative development in Shanxi Province,this study proposes to form a brand communication chain through the integration between cultural design and rural culture,and the establishment of cultural and creative brands,furthermore,to establish trending topics through multiple channels.Finally,the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy,so as to actively help the new journey of rural revitalization.
文摘The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.
基金supported by the Chenguang Program of the Shanghai Education Development Foundation and the Shanghai Municipal Education Commission.
文摘This research establishes a strategic framework for developing a salt culture-themed agricultural garden in Jintan,Jiangsu to boost rural vibrancy and cultural tourism while honoring local salt heritage.It employs the Analytic Hierarchy Process(AHP)for a data-driven and structured approach to evaluate the sustainability and cultural significance of agricultural initiatives.This framework ensures a balanced blend of agriculture,culture,and tourism to foster a sustainable and culturally rich experience.The study highlights the value of structured methodologies in planning culturally impactful agricultural projects.
文摘Concept of agritourism was analyzed and it was stressed that significance of agritourism has been highlighted as the living standards are improved, then concept of creative agritourism design was introduced due to the need of improving grade of agritourism and developing competitive tourism products. Creative design of agritourism was taken as the key point of agritourism planning, its significance was analyzed, and it was stressed that novel, special and comfortable tourist products and experience should be developed. On this basis, agritourism development and problems of Beijing City were introduced, foundation of creative resources in Beijing was analyzed, then content of the creative agritourism design was discussed under supervision principles of natural and cultural creative designs. Creative agritourism design was specifically elaborated from the following aspects:creative and strategic cultural planning, enhancement of humanistic and natural landscapes, constructed landscapes, design of tourism cultures, scientific and technological originality, festival and event planning, planning and design of tourist products, design of propaganda materials and website.
文摘According to the main tools of TRIZ, the theory of inventive problem solving, a new flowchart of the product conceptual design process to solve contradiction in TRIZ is proposed. In order to realize autonomous moving and automatic weld seam tracking for welding robot in Tailed Welded Blanks, a creative design of robotic visual tracking system bused on CMOS has been developed by using the flowchart. The new system is not only used to inspect the workpiece ahead of a welding torch and measure the joint orientation and lateral deviation caused by curvature or discontinuity in the joint part, but also to record and measure the image size of the weld pool. Moreover, the hardware and software components are discussed in brief.
基金This project is supported by National Basic Research Program of China(973Program,No.2003CB317005)Shuguang Program of Shanghai City Educational Conunittee China(No.05SG15).
文摘To support and serve engineering design, creative design based on knowledge management is proposed. The key knowledge factors of creative design are analyzed and discussed, and knowledge extraction tools are utilized to distill the important knowledge to serve for knowledge resource of creative design. The implementation of creative design mode is described and executed, which can promote the intelligent asset of the enterprise and shorten the period of creative design. With this study, design afflatus and conceptual design can be achieved expediently and effectively.
文摘<span style="font-family:Verdana;">A creative and/or innovative computer aided design environment is developed around the concept of an evolutionary optimization algorithm. Designs are generated within a set of prescribed design frameworks using a problem specific encoding and modified through operations including recombination, crossover and mutation. Evaluation of all candidate designs is performed by a user through a graphical user interface. A set of problems involving the creation of graphic images is presented. The examples include the generation of a set of two dimensional polygonal shapes, fractal images, path generation from a multi-degree freedom mechanical planar linkage and a mathematically pre</span><span style="font-family:Verdana;">scribed pattern generation from a graphic design application utilized in</span><span style="font-family:Verdana;"> quilting. Post design evaluation of the user input to the process provides insight into the individuals design strategy as well as determination of common user attributes in the creative design process.</span>
文摘'Asahi Kasei China Fashion Designer Creative awards'2017 S/S collection Show was held in Beijing Hotel to announce the theme of the nineteenth award-winning designer Richard Li’s works show on the evening of October 29,2016.This event is directly hosted by the China Fashion Week Organizing Committee,Asahi Kasei Corporation and Asahi Kasei Textile Corporation and Hong Kong Fashion Designers Association
文摘Metaphors have been used in web user interface designs from the earliest stages of the web. As technology has evolved into various web fields, metaphors have become even more useful and at the same time more sophisticated. A current-generation site not only has an overall theme for the site, but the organization of the information and the navigational scheme is based on a metaphor of the theme, called a Web Metaphor. A web metaphor is a design element that helps the user to leverage their existing experience in the abstract environment of the web. In this study, an approach to a thinking process model for web design is proposed through the concept of metaphors, and a theoretical analysis based on creative thinking for solving design problems is studied. This study aims to provide a glimpse into the world of metaphors and how they can be used in user interface design, to analyze selected examples, and to introduce a model web design process. As the study of the essence of creative thinking in web design is ongoing, diverse possibilities for solving problems in web design can be found through the theoretical modeling of thinking in web design. This study will also explore strategic and effective web design by establishing a mental model for web designers based on the study of metaphors that will inspire the thinking of designers.
文摘The duty of educators and politicians is to find new policies and programs that should include creative industries such as designing, together with the teaching of new technologies to make it possible for a greater portion of the population to have access to this knowledge, which will enable it to be included in the job market. This type of training also means that the language of the educators will change .We need to develop a new multilinguistic, multimedia, and multidisciplinary conception oriented towards the learning activities of the student. Our goals is to transform multimedia design into an important creative industry in our region, we created "Project Untitled" at Universidad Maimonides. This is an artistic collective undertaking that includes teachers, directors, and students of the School of Multimedia Communication and Design. The goal of this project is to cooperate with learning paradigms in order to reach the quality that a true society of knowledge needs. Education is fundamental for the development of any nation, including the "periphery countries", which can contribute a different point of view, and which, in this sense, can offer wider possibilities, precisely because these countries have the "critical distance" that, probably, core countries are short of.
基金the Humanities and Social Sciences Foundation for Young Scholars of the Ministry of Education of China in 2018 (18YJC ZH197)。
文摘Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.
基金Sponsored by 2018 Youth Fund for Humanities and Social Sciences of the Ministry of Education。
文摘By studying the design status of cultural and creative products based on regional culture,the design principles that should be followed in the design of cultural and creative products based on regional culture are summarized.From the perspective of user experience and emotional cognition,the innovative design of poetry city cultural and creative products is carried out,which will accelerate the wide spread of traditional regional culture in Ma’anshan,promote the regional cultural,economic and social development of Ma’anshan,arouse the public’s correct cognition and common love for urban culture of Ma’anshan,and provide technical reference and improvement methods for the design and creation of more cultural and creative art products inheriting and developing traditional regional culture with city features.
文摘The essence of objective things is expressed through a unique and novel thinking activity, thus forming a multi-dimensional solution, and obtaining more effective solutions, that is, creative thinking. It is meaningful to master its manifestation and to study the application of creative thinking in solving specific problems. In this paper, based on the premise of art design, the connotation and manifestation of creative thinking were studied and discussed, and the application of creative thinking was expounded. This paper hopes to provide some theoretical help for the practical application of creative thinking in the future development of art design.
文摘The species of the old products market is relatively rare,by contrast,the small close products covering a wide range of products,their market has enormous potential. There are household items,kitchen supplies,travel goods,as well as entertainment and so on. These areas can be created for the old to use a small product. Creative design doesn't necessarily only for the youth.
文摘This topic makes an exploratory research on the teaching mode of cultural and creative product design.Besides,via the research method of semantic combination,we make a product redesign of Liaoning traditional culture.Through the cognitive construction and semantic innovation of the semantic vocabulary of regional characteristics,crowd characteristics,innovation characteristics and metaphorical features,it provides new ideas for the innovation and dissemination of regional cultural product design.Verify the design hypothesis through the practice of design model,so as to obtain the solution of Liaoning cultural product design.
文摘With the rapid development of China’s cultural and creative industries,the influence of cultural and creative ideas in fashion design is increasing,and art talents with innovative ability have become hot objects in the society.As the cradle of fashion design talents training and output,colleges and universities in our country shoulder the important task of training fashion design talents in the new period.In the current clothing design curriculum reform,school enterprise cooperation and collaborative innovation have become an important development direction.Under this background,this paper analyzes the teaching reform path of women’s clothing design course in Colleges and universities.
文摘In recent years,creative writing courses have attracted much attention in China,but there is a lack of relevant research on the practice of creative writing courses at present.Teachers are faced with such problems as vague teaching objectives,complex teaching contents,and lack of practical schemes.Moreover,it is difficult to evaluate the results of creative writing courses comprehensively and truly.Through the modularized combing of the course content and the establishment of personalized process evaluation scheme,we have realized the creative inspiration and creative practice guidance for students in creative writing course teaching,and enhanced the students’participation in the course and practical ability.
文摘World War I had brought great pain to people, old beliefs had been lost and new beliefs were badly-needed. On the road to discover new beliefs, therefore, the surrealism originated from so-called "surreal" and "super-reasonable" dreams became an attempt. As a leading brand of fashion and jeans, with its distinctive symbolic meaning Levi's is a typical symbol of American clothing. Much spiritual, cultural and artistic temperament was given to Levi as time changes, and Levi became a symbol of personality and rebellion ever since. This paper analyzed how designers of Levi applied the realism thinking in advertising design,and gave uniqueness and attraction to Levi's advertisement, based on which, the paper conducted a comprehensive theoretical research on Levi's design.
文摘As one of the important aspects of cultural life,brand has obvious cultural attributes.As an important branch of the cultural and creative industry,brand design is not only the concrete expression of human wisdom,but also a product in the process of continuous cultural development,which can positively interpret human’s innovative spirit and innovative concept.Therefore,a systematic study on the effective use of western culture in brand design and a detailed analysis on the impact as well as enlightenment of the use of western culture in brand design on the cultural and creative industry are carried out,so as to lay a solid foundation for the improvement of the cultural innovation level in the field of brand design and the all-round development of cultural and creative industry in China.