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Discussion on Semantic and Communicative Translation and Its Application to English Translation of Tour Guide Manuals
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作者 佘晓洁 《英语广场(学术研究)》 2012年第5期32-34,共3页
Semantic translation and communicative translation are two strategies in Newmark's translation theory.This article begins with a discussion on Newmark's two translation methods,and aims at providing a theoreti... Semantic translation and communicative translation are two strategies in Newmark's translation theory.This article begins with a discussion on Newmark's two translation methods,and aims at providing a theoretical basis for the combined application of both methods in translation of tour guide manuals. 展开更多
关键词 semantic translation communicative translation English translation tour guide manuals
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Tour Guides and Destination Image: Evidence From Portugal 被引量:1
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作者 Alexandra Matos Pereira 《Journal of Tourism and Hospitality Management》 2015年第4期129-150,共22页
Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and "ambassadors" in the eyes of tourists (Raboti6, 2010). This paper, using an empirical analysi... Tourist guides as front-line professionals, information-givers, and interpreters act as destination representatives and "ambassadors" in the eyes of tourists (Raboti6, 2010). This paper, using an empirical analysis of coach tour foreign tourists travelling in Portugal, intends to determine how tourist destination image (TDI) is modified and enhanced through the influence of tourist guide performance and tourist satisfaction with the guided tour. A survey questionnaire of first-time package tour travellers to Portugal revealed a positive change in attitude to image components such as monuments/museums, tourist information, landscape, and gastronomy and wines, confirming that the tourist guide's attributes in communication skills and scholar knowledge (history, art, and popular culture) together with highly rated tourist satisfaction with the guided tour concerning the professional competence of a bus driver were critical in enhancing Portugal destination image. Marketing implications for senior coach tour in Portugal are drawn. 展开更多
关键词 tourist guide tourist guide performance tourist satisfaction coach guided tour destination image
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Effects of Tour Guides Training on Their Performance in Kenya 被引量:1
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作者 Francis Kabii Moses Makonjio Okello Nehemiah Kipruto 《Journal of Tourism and Hospitality Management》 2017年第6期233-250,共18页
It is important for a completive tourism destination to ensure that tourists get the company of a professional tour guide who guides and interprets attraction in the areas visited. Undefined level of education, lack o... It is important for a completive tourism destination to ensure that tourists get the company of a professional tour guide who guides and interprets attraction in the areas visited. Undefined level of education, lack of standardized training curriculum, and lack of barrier to the guiding career have affected the performance of tour guides in Kenya. Limited research in Kenya has been conducted to establish the role of guides in satisfying customer and protecting the environment. The study objective was to examine tour guides' interpretation knowledge and their opinion on areas that require more training so as to improve their performance. The study hypothesized that tour guides' opinions on their training needs are independent on the level of education, work experience and qualification. It is hypothesized that guides require additional training in flora and fauna of East Africa, cultural heritage and customer service. They require training in ICT (Information Communications Technology), eco-tourism principles, and at least one foreign language. The study hypothesizes that the higher the level of a guide's training, the more resourceful the guide will be. The study used qualitative and quantitative research approaches where questionnaires, interviews and focus groups discussion (FGDs) were used to collect the primary data. The finding shows that tour guides' opinions on areas they require further training were independent of their highest level of education, work experience and qualification. Most guides irrespective of their level of education, work experience and qualifications were of the opinion that they needed more training on mammals and plants (χ^2 = 1.07, df= 2, P = 0.583), training on birds and insects (χ^2 = 0.254, df= 2, P = 0.885) and training on culture and history of East Africa (χ^2 = 1.140, df= 2, P = 0.566). Respondents' training needs were independent on the duration of tour guiding course training had taken. Guides trained for less than six months, one year and more than two years agreed that training on foreign language (χ^2 = 4.84, df = 2, P = 0.196), ecotourism principles (χ^2 = 1.62, df = 2, P = 0.653) and tour planning and costing (χ^2 = 399, df = 3, P = 0.262) would improve their performance. The study concludes that tour guides are aware of the areas that they need to be trained and should be consulted before organizing such training. They require more training irrespective of their level of education, certification and work experience. The study recommends tour guide curriculum be standardized and all guides should sit for an exam before they are licensed to guide and only those with such license be allowed to practice guiding. 展开更多
关键词 tour guide training EFFECTS PERFORMANCE product knowledge
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Techniques of Chinese-English Translation of Tour Guide Commentary 被引量:1
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作者 吕丽红 《海外英语》 2010年第9X期136-137,共2页
To meet the tourists' need,more and more tourist materials,including guide commentary,have been translated into English.This paper analyses the text type and criteria of tour guide commentary.It also analyses the ... To meet the tourists' need,more and more tourist materials,including guide commentary,have been translated into English.This paper analyses the text type and criteria of tour guide commentary.It also analyses the possible problems that may exist in the translation of guide commentary and suggests some feasible techniques. 展开更多
关键词 tour guidE COMMENTARY TEXT TYPE TECHNIQUES
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Teaching Chinese to English Tour Guide Interpreting
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作者 WANG Xiao-yan WANG Ze-xia 《Sino-US English Teaching》 2012年第5期1181-1185,共5页
In the present study, some junior students of the English major were asked to verbalize or write their thoughts after interpreting. Besides, students' errors were also identified through observations by the researche... In the present study, some junior students of the English major were asked to verbalize or write their thoughts after interpreting. Besides, students' errors were also identified through observations by the researchers. As a result some of the mistakes made by students were found: lacking humor and variety in their interpreting, little vocabulary and variation in expression, etc.. Reasons were also analyzed which included that students were generally not familiar with some of the often-used sentence patterns for tour guide interpretation, and teachers are not using the suitable ways of teaching tour guide interpreting. To conclude, ways to solve these problems were recommended for readers' reference. 展开更多
关键词 TAP (think-aloud protocol) the teaching of tour guide interpreting training approaches
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Tour Guide
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《China Today》 2002年第6期44-46,共3页
The best time to tourHangzhou is April and October.The most famous spots inHangzhou are on the West Lake,and comprise its ten scenic sightsand ten new scenic sights. Some ofthe best of these are:
关键词 OI St tour guide
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A Few Words on Euphemism Applied in Tour Guide Speech
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作者 WU Yan 《海外英语》 2013年第11X期254-256,共3页
Euphemism is widely adopted in tour guides'speech to show the tour guide's respect to the tourists. In this paper, I have investigated the significance of euphemism and euphemism in tour guides'speech is c... Euphemism is widely adopted in tour guides'speech to show the tour guide's respect to the tourists. In this paper, I have investigated the significance of euphemism and euphemism in tour guides'speech is composed. 展开更多
关键词 EUPHEMISM tour guidE SPEECH
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Lexical Analysis of English for Tour Guides
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作者 张明丽 张瑞花 宋翊宁 《大陆桥视野》 2015年第24期238-238,共1页
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Guide for a Tour of the Maling ScenicRiver Area
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作者 YANG LIBO 《China Today》 2002年第6期32-35,共4页
The main high points ofthis tour are sightseeing inthe Maling River Valley, riftvalley drifting, a visit to theBouyei village, and theGuizhou Wedding CustomsMuseum.
关键词 CL guide for a tour of the Maling ScenicRiver Area
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Tour Guide
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《China Today》 2002年第7期38-39,共2页
The tourist spots in Wuzhen Townare concentrated in five regions. Oneis the traditional workshops region,where visitors can watch or participatein the production of local specialties,such as indigo printed fabric, and
关键词 tour guide
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数字化文旅融合背景下导游词创作方法研究
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作者 杨红霞 《湖州职业技术学院学报》 2024年第2期47-51,共5页
在数字化文旅融合背景下,各项数字技术均展现出取代导游功能的趋势。面对时代发展大势,本研究以“导游词创作能力”为研究对象,以河源市万绿湖风景区为案例,结合数字化文旅融合的时代特征,依据导游技能大赛评分规则和行业人才需求趋势,... 在数字化文旅融合背景下,各项数字技术均展现出取代导游功能的趋势。面对时代发展大势,本研究以“导游词创作能力”为研究对象,以河源市万绿湖风景区为案例,结合数字化文旅融合的时代特征,依据导游技能大赛评分规则和行业人才需求趋势,提出导游词创作技巧提升路径,创新设计“九宫格模型”和“编码拼图法”,将导游词结构细分为九个部分,并将写作素材进行编码分类,以期为导游词创作提供“框架化”范本,助力导游人才关键能力培养。 展开更多
关键词 文旅融合 数字化 导游词创作
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基于“岗课赛证”融通的高职导游业务课程教学改革与实践
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作者 刘凤莲 《新疆职业教育研究》 2024年第2期44-48,共5页
“岗课赛证”综合育人是从国家层面明确了的人才培养和课程改革的方向。文章分析导游业务的课程特性及问题,提出以岗位需求为课程设置依据,将导游岗位所需要的知识、能力、素质转化为专业课程教学目标;以职业规范为准绳,将导游服务核心... “岗课赛证”综合育人是从国家层面明确了的人才培养和课程改革的方向。文章分析导游业务的课程特性及问题,提出以岗位需求为课程设置依据,将导游岗位所需要的知识、能力、素质转化为专业课程教学目标;以职业规范为准绳,将导游服务核心工作内容转化为学习任务建构课程内容;以职业证书为标尺,将导游资格考试大纲中的知识点和技能点补充课程内容;以职业竞赛为标杆,从导游服务能力大赛的“赛场”中选取“典型训练任务”丰富课程内容;以学生认知规律和职业能力成长为融通逻辑构建了4大课程模块、14个学习任务、13个实训任务的“岗课赛证”融通课程内容体系,提出基于“岗课赛证”融通的高职导游业务课程教学实施建议。 展开更多
关键词 “岗课赛证”融通 导游业务课程 教学改革
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中国旅游文化融入导游日语课程教学模式研究
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作者 葛燕 《科学咨询》 2024年第14期72-75,共4页
本论文以CBI内容依托为理论视角,探究如何将中国旅游文化融入导游日语课程,体现寓价值观引导于知识传授和能力培养之中,提升学生用外语讲好中国故事的能力。
关键词 CBI理论 导游日语 课程思政 中国旅游文化
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依托红色资源高职导游专业第二课堂建设实践——以阜新高等专科学校为例
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作者 柏灵 《辽宁高职学报》 2024年第7期17-20,30,共5页
文旅业高质量发展,对导游人才培养提出诸如理想信念坚定、实践能力强等一系列新要求。红色资源是宝贵的教育资源。阜新高等专科学校借助红色资源的育人功能,挖掘和利用地域红色资源,将红色资源与导游专业第二课堂建设紧密结合,促进了旅... 文旅业高质量发展,对导游人才培养提出诸如理想信念坚定、实践能力强等一系列新要求。红色资源是宝贵的教育资源。阜新高等专科学校借助红色资源的育人功能,挖掘和利用地域红色资源,将红色资源与导游专业第二课堂建设紧密结合,促进了旅游高等职业教育教学水平和人才培养水平持续提升,充分发挥了新时期导游人员的服务能力。 展开更多
关键词 高职教育 导游专业 红色资源 第二课堂
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法律政策角度下博物馆规范社会人员讲解的有关思考 被引量:1
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作者 王璨 《科学教育与博物馆》 2024年第1期53-58,共6页
以相关法律政策为切入口,围绕博物馆的法定功能和职责,梳理博物馆在社会人员讲解问题上享有的权利与应尽的义务。在此基础上,提出博物馆应坚持以人民为中心,将引导、服务和规范社会人员讲解活动作为深化博物馆领域“放管服”改革的重要... 以相关法律政策为切入口,围绕博物馆的法定功能和职责,梳理博物馆在社会人员讲解问题上享有的权利与应尽的义务。在此基础上,提出博物馆应坚持以人民为中心,将引导、服务和规范社会人员讲解活动作为深化博物馆领域“放管服”改革的重要举措,并针对不同类型的社会人员讲解活动提出包括探索多样化讲解服务形式等相应具体建议。 展开更多
关键词 社会人员讲解 博物馆 规范管理
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导游胜任素质模型构建与应用的分析研究
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作者 杨晓晴 傅红 《云南开放大学学报》 2024年第2期119-123,共5页
通过对导游胜任素质模型相关研究进行分析,发现导游胜任素质研究的理论基础基本完善,但模型构建还应根据理论和实证对象选择从方法上拓展,存在实际应用涵盖的对象不全面、不深入的问题。提出未来导游胜任素质模型构建和人才队伍管理应... 通过对导游胜任素质模型相关研究进行分析,发现导游胜任素质研究的理论基础基本完善,但模型构建还应根据理论和实证对象选择从方法上拓展,存在实际应用涵盖的对象不全面、不深入的问题。提出未来导游胜任素质模型构建和人才队伍管理应用方面,需要加强与实践结合、问卷行为化和方法多样化、模型应用全面深入的对策建议。 展开更多
关键词 导游 胜任素质模型 人力资源管理 人才培育
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AI虚拟导游在高职虚拟仿真实训基地的应用研究——以广州番禺职业技术学院为例
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作者 黄国荣 刘炜 《现代信息科技》 2024年第2期92-95,101,共5页
以广州番禺职业技术学院为例,研究AI虚拟导游在高职虚拟仿真实训基地的应用。文章首先介绍AI虚拟导游技术,其次分析AI虚拟导游的模型开发过程,分别从虚拟导游建模与骨骼绑定、ASR语音识别与TTS语音合成、Audio2Face基于面脸部表情训练... 以广州番禺职业技术学院为例,研究AI虚拟导游在高职虚拟仿真实训基地的应用。文章首先介绍AI虚拟导游技术,其次分析AI虚拟导游的模型开发过程,分别从虚拟导游建模与骨骼绑定、ASR语音识别与TTS语音合成、Audio2Face基于面脸部表情训练和识别,以及虚拟导游UE引擎实时驱动四个方面进行阐述,最后对AI虚拟导游在高职虚拟仿真实训中的应用进行探讨和分析。 展开更多
关键词 人工智能 虚拟导游 虚拟仿真实训
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高职院校在线精品课程建设路径与实践探索——以“模拟导游”课程为例
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作者 杨曦 《科教导刊》 2024年第18期27-30,共4页
随着教育信息化的迅速发展,高职院校精品在线课程建设成为提高教学质量和适应新时代教育需求的重要途径。文章以“模拟导游”课程为例,探索在线精品课程的教学方法、教学手段,以及以市场需求为导向的教学内容重构、信息化教学优化等路径... 随着教育信息化的迅速发展,高职院校精品在线课程建设成为提高教学质量和适应新时代教育需求的重要途径。文章以“模拟导游”课程为例,探索在线精品课程的教学方法、教学手段,以及以市场需求为导向的教学内容重构、信息化教学优化等路径,以实现职业教育课程改革和育人目标,培养出高素质复合型技术技能导游人才。 展开更多
关键词 高职院校 在线精品课程 模拟导游课程 建设路径
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新形势下导游职业道德建设与权益保障机制耦合路径探析
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作者 伏恬舒 《湖南工业职业技术学院学报》 2024年第3期19-25,共7页
随着网络资讯的发展、电子商务的普及、智能导游的替代和游客知识水平的提高,散客游异军突起,跟团游逐步减少,导游职能则被相对削弱,导游生存空间受到挤压。一方面,在职人员稳定性不强,优秀人才流失严重,导游服务水平和职业道德难以提... 随着网络资讯的发展、电子商务的普及、智能导游的替代和游客知识水平的提高,散客游异军突起,跟团游逐步减少,导游职能则被相对削弱,导游生存空间受到挤压。一方面,在职人员稳定性不强,优秀人才流失严重,导游服务水平和职业道德难以提升。另一方面,旅游院校生源不足,毕业生有业不就。职业道德建设与权益保障机制相辅相成,有着天然的耦合性与衔接性。通过提升综合素养、铸造品牌形象,健全保障机制、完善奖惩制度,深化普法教育、严格诚信考核,完善监管机制、优化管理规则等路径,可进一步调动导游工作积极性,激发导游行业发展新动能,促进旅游事业健康发展。 展开更多
关键词 导游 职业道德 权益保障 路径优化
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海南自贸港建设背景下基于IPA法的导游公众形象评价研究
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作者 张建强 廖惟妙 《特区经济》 2024年第6期94-97,共4页
自2018年海南建设自由贸易港以来,作为海南支柱产业之一的旅游业的发展面临新的挑战。导游作为旅游行业最具代表性的从业人员,对旅游业健康、可持续的发展有着举足轻重的影响。为了提升导游人员的公众形象,本文构建了由三个维度、二十... 自2018年海南建设自由贸易港以来,作为海南支柱产业之一的旅游业的发展面临新的挑战。导游作为旅游行业最具代表性的从业人员,对旅游业健康、可持续的发展有着举足轻重的影响。为了提升导游人员的公众形象,本文构建了由三个维度、二十三项具体指标构成的评价指标体系,并通过问卷调查、IPA分析法对研究数据进行了分析,以期更好地帮助导游人员塑造良好的公众形象。 展开更多
关键词 自由贸易港 导游 公众形象 IPA法
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