Visitor Motivations and Barriers for Sustainable Music Festival Tourism: The Case of Street Mode & Reworks Festivals

During the last decade, music festivals are increasingly used as an important motivator to attract visitors, giving riseto a more sustainable tourism growth in hand with cultural stimulation for the cities. This research paper aims toaddress the motives and barriers of music festival visitors travelling to attend two music events in the second largestGreek city of Thessaloniki in Northern Greece. The main objective of the research paper is to determine the visitors’motivation for choosing to attend each festival and thereafter the challenges they face during their visit in the city.This exploratory research study focuses on two distinct and popular music festivals namely Reworks Festival andStreet Mode Festival. Both events share three main characteristics: (1) They host both international & Greekprofessional artists;(2) they are primarily privately funded;and (3) they have achieved a consecutive 10 years ofsuccessful presence in the city attracting thousands of visitors each year. The research methodology is based on thecollection of qualitative data by conducting one to one interviews with festival visitors. Findings of the analysis ofthe two festivals direct at identifying the commonalities & differences in tourists’ drives and obstacles in regards totheir festival attendance and visit in the city of Thessaloniki. In both cases, it is inferred that both festivals have alot of further untapped potential, as unique city branding tools, adding value to the destinations and extending thetourism season. Conclusions can contribute to building more concise and sustainable destination tourism strategiesand, therefore, more successful and sustainable events, with long-term benefits, ranging from local to nationallevels.

Closing of the Fourth Silk Road (Dunhua ng) In ternational Cultural Expo and the Ninth Dunhuang Tour-Silk Road International Tourism Festival

On August 31, the Fourth Silk Road (Dunhuang) International Cultural Expo and the Ninth Dunhuang Tour-Silk Road International Tourism Festival came to a close in Dunhuang. 23 main activities and 30 sub-activities have been held in six categories.

The October Three Gorges International Tourism Festival in Yichang

The Three Gorges International Tourism Festival was held in Yichang, Hubei Province, from 1st to 7th October. The festival is a key component of the Chinese Folk Arts Tour sponsored by the China Tourism Administration. The program of 20 events included the opening ceremony, the Three Gorges carnival, the evening fireworks party, the China netizen tourism festival, the Zhaojun tourism festival,

A Moment We Share 2019 Mid-Autumn Festival Series Events

The Mid-Autumn Festival is not only a traditional festival in China, but also a common festival for all . overseas Chinese. It means family reunion and happiness. On the occasion of the Mid-Autumn Festival, in order to further carry forward traditional Chinese culture and promote the development of culture and tourism, the Ministry of Culture and Tourism carried out 2019 Mid-Autumn Festival series events all over the world.

"Festival Map" Shows How the Chinese People Celebrate Spring Festival

The monkey year spring festival has just passed,and it is a hot topic to discuss the traditional customs,including food,accommodation,tourism spots and movies.On February 1st,Meituan Dianping officially launched the 2016 new version of"festival map——realtime data of amusement during spring festival(referred to as festival map for short)"to show the national

International Arts Festivals Visitors＇ Motives and Profile Characteristics： The Case of Two Medium-Sized Greek Cities

This paper presents an analysis of two renowned international arts festivals visitors＇ motives and profilecharacteristics, in two medium-sized Greek cities： the Kalamata International Dance Festival （KIDF） and theDrama International Short Film Festival （DISFF）. The purpose of the study was to determine the reasons visitorsattend these festivals, which is necessary for building more concise marketing strategies and, therefore,more successful and sustainable events, with long-term benefits, ranging from the local to the national levels.The research addresses international arts festivals that share four main characteristics： （1） they host internationalprofessional artists; （2） they feature explicitly-stated artistic visions and objectives; （3） they are publicly funded;and （4） they have achieved a consecutive 23 years of successful presence in each city. These two case studiesrepresent two cultural events which have managed to maintain their popularity and high status, on the Europeanfestival map, as well as to raise their host cities＇ cultural and tourism standards, despite the serious economiccutback they have both faced. Due to limited available funds, the festivals lack marketing resources andspecifically data collection on visitor motivation, a gap which this study aims to remedy. Primary datawere collected with the aid of online structured questionnaires, distributed and collected during autumn2016. Altogether, 130 questionnaires were answered by visitors of the DISFF and 186 questionnaires wereanswered by visitors of the KIDF. Even though both festivals share similar characteristics regarding theirorganization and their aims, our analysis emphasized the heterogeneity of the motives of attendance in connectionwith the visitors＇ profile characteristics, for each event. While some similarities were found, especially betweendemographic sample characteristics and visitors＇ profiles, the general picture to emerge from the findingsindicates significant differences between the two cases. Arts festivals-goers do not appear to constitute a singlehomogeneous market; rather, each event appears to attract different audiences for different reasons. Theimplications of these findings, deriving from statistical analysis, are discussed and suggestions for further researchare outlined. This research aims to contribute to knowledge concerning the marketing strategies of internationalarts festivals in medium-sized cities, useful for research and academic purposes, as well as to local and nationalauthorities and other agencies and bodies, responsible for urban tourism and cultural city/town planning andmanagement.

Events and the Governance of the Territory:The Festival“La Notte della Taranta”in Apulia,Italy

Events are an important attraction for tourist destinations (Getz, 2008). Even in well-known destinations for their sea, events can attract different types of tourists and can help counteract seasonality (Ritchie & Beliveau, 1974). In Apulia (Italy), this happens thanks to the “La Notte della Taranta” Festival, which was born in 1998 and is currently the largest European music event dedicated to traditional music, able to attract over 230,000 viewers from around the world every summer in the Salento region. Analyzing the Festival “La Notte della Taranta” from an economic and legal point of view has been the main purpose of our research.

Discussion on the Inheriting and Promotion of Traditional Tea Culture by Tourism Industry

Tea culture,which has a long history,has close relationship with tourism. The study aimed to discuss the important approaches and main manifestation of the inheriting and promotion of tea culture by tourism,and put forward several measures for better utilizing tourism industry to promote the development of tea culture in China

权力视角下民族节庆空间重构过程研究:以侗族喊天节为例

以民族节庆为代表的非物质文化遗产旅游开发一直是学界关注的重要话题。文章以侗族喊天节为研究对象,基于权力视角构建了民族旅游节庆空间建构的理论框架,并通过长时序田野调查全面刻画节庆旅游化过程中节庆空间重构的过程及特征。研究发现,在民族地区旅游经济发展诉求和文旅深度融合的趋势下,侗寨喊天节经历了复杂的人-人互动、人-地互动的动态发展过程。具体而言:(1)节庆空间是节庆权力主体互动关系造就的空间,节庆空间重构的本质是人-人、人-空间在权力场域下对互动秩序不断调适和重构的过程;(2)节庆主体之间通过权力合作→权力支配→权力共有与激励等权力流动方式,形成了传统的单核权力结构→制度与传统互构的双核权力结构→单核多主体权力结构,重构着节庆内容和节庆空间的秩序;(3)以喊天节为代表的民族节庆由此呈现出“封闭神圣的仪式空间→舞台化的展演空间→复合的旅游空间”的空间表征变迁特征,以及由集聚到拓展再到蔓延的空间结构变迁特征。

乡村文化振兴战略下民族节庆助推文旅融合发展研究

民族节庆是各民族在长期生产和劳动生活中产生的主要文化活动,同时也是人们在社会发展过程中的实践产物,是一种发展速度最快、辐射带动性最强、收益面积最广的民俗事象。乡村经济蓬勃发展,民族节庆活动成为驱动乡村文化振兴的重要方式和途径,探索民族节庆文化助推文旅融合成为人们关注的焦点问题。要解决民族节庆助推文旅融合发展等一系列问题,就需要在文旅融合发展主体维度上合理调动内生产力和外激活力,培养乡村文化振兴人才,提升民族节庆文化含量;助推文旅融合赋能乡村文化振兴,积极消解民族文化活动与人们文化生活需求的矛盾冲突,赋能新时代乡村文化振兴战略,并加大对各民族地区乡村文化振兴战略的支持力度。

乡村振兴战略背景下甘肃省少数民族节庆体育与旅游融合模式研究

民族节庆体育文化是少数民族地区文化的重要组成部分,在乡村振兴战略下,有效推动节庆体育文化产业赋能乡村振兴,民族节庆体育促进少数民族地区乡村文化建设、丰富旅游资源、促进乡村人才建设,进而促进乡村文明和谐发展。构建民族节庆体育与旅游融合模式,进一步提升民族地区乡村产业的多元化与多效性,促进民族地区经济与文化的发展。

非遗旅游迷思生产:从民间传承、舞台展演到文化旅游节——以鄂尔多斯婚礼为例

非遗旅游迷思是非遗旅游项目引发人们产生旅游想象而形成的旅游吸引力。在实地考察、研读史料和相关文献基础上,根据罗兰·巴特思的迷思学理论思想对民俗类国家级非遗鄂尔多斯婚礼从民间社区走上文艺舞台、景区舞台以及形成文化旅游节的实践历程剖析发现:非遗旅游迷思包括本真性迷思、地方专有性迷思和神圣仪式性迷思,是旅游目的地迷思的重要组成部分;旅游目的地以民间社区传承为本底,将当地的仪式、乐舞和礼仪等文化元素通过文艺舞台和景区舞台展演以及举办文化旅游节等形式创新生产形成非遗旅游迷思;当地居民、政府、旅游企业与艺术团体、游客、传播媒体等多主体共同参与非遗旅游迷思生产并共创非遗旅游迷思经济效应。在新时代,非遗旅游迷思生产应以促进民族交往交流为指引,在文化本真性传承基础上不断挖掘时代元素,与旅游目的地迷思相协同并从时空与产业层面强化迷思效应。

西藏旅游节高质量发展的关键问题与路径突破

旅游节是西藏重要的旅游业态。知名旅游节已经成为西藏旅游产业发展的重要拉动力,新兴的特色旅游节也具有较大的发展潜力。西藏旅游节高质量发展的关键问题是:多元主体诉求的有效协同、公益性和盈利性目的平衡、节事活动内容吸引力的提升、社会资本参与积极性的提高。西藏旅游节要实现高质量发展需要做好整体规划,建设旅游节聚集区;打造差异品牌,创新节事活动内容;拓展消费空间,协同实现双重目标;优化办节机制,发挥各类主体优势;线上线下并举,构建立体推广体系。

民俗节庆旅游的转化与发展研究——以溱潼会船节为例

作为传统文化与旅游融合的产物,民俗节庆旅游不仅对文化传承有着重要的价值,同时也能带动地方知名度提升和旅游业发展。基于对第十届至第十六届溱潼会船节旅游活动主题与内容的分析,归纳总结其活动理念、活动内容的创造性转化经验,提出以品牌、体验与特色为核心的民俗节庆旅游创新性发展路径,推进民俗节庆旅游高质量发展。

中国式现代化背景下彝族火把节助力旅游业的发展研究——以赫章县为研究中心

文章运用文献资料法、田野调查法、访谈法等研究方法,探讨中国式现代化背景下赫章县彝族传统体育火把节如何助力赫章县旅游业的发展,并对调研所得的资料进行整理归纳,分析中国式现代化对赫章县“彝族传统体育火把节+旅游”模式的影响,从而提出有关赫章县“彝族传统体育火把节+旅游”的发展对策。

地方节俗的演变与重构——以山西省大同市春节“游八仙”为例

“游八仙”经历了由“禳星”到“禳星+游乐”再到“祭财神、喜神+娱乐”的过程,其诞生与发展与道教密切相关,并逐渐成为兼具信仰性与娱乐性的复合性节日。2008年大同市政府开始重视文旅开发,“游八仙”由地方民俗文化转化成为民俗旅游资源,其所蕴含的“祭”的属性被淡化,“游”的属性被凸显,被重新建构的当代“游八仙”不仅为当地带来了可观的经济效益,更有效促进了地方传统文化的弘扬与发展。

民族地区节日旅游发展赋能乡村振兴——以贵州省台江县为例

乡村振兴战略的实施使得民族地区的节日旅游备受关注,并成为文化传承和经济发展的重要组成部分。本研究以贵州省台江县为例,结合笔者对台江县几个节日旅游的田野调查,探讨乡村振兴背景下民族地区节日旅游的发展策略,旨在以台江县民族节日旅游为例为其他民族地区的节日旅游发展提供参考,使得当地文化传承与经济发展形成良性循环。