[Objective] The aim was to explore the achievement motivation of the university student village officials in the suburbs of Beijing.[Method] The research made an investigation on 429 university student village officia...[Objective] The aim was to explore the achievement motivation of the university student village officials in the suburbs of Beijing.[Method] The research made an investigation on 429 university student village officials in the suburbs of Beijing by the Achievements Motive Scale(AMS).[Result] The achievement motivation of these student village officials was not on a high level,but they tended to pursue the success motivation rather than the motivation to avoid failures obviously.There was a significant difference in the achievement motivation between different genders,majors and jobs.The males' motivation for success was higher than the females'.The motivation of avoiding failures among officials in Humanities was higher than in Science and in Fine Art.And the university student village officials in professional and technical posts or in business posts rated the motivation to avoid failures more important than in basic management posts.But achievement motivations in different urban-rural areas,educational levels,political backgrounds,whether student leaders or not,and durations were no definite differences.Besides,it had a significant effect on these student village officials' achievement motivation whether advices and suggestions were accepted;if yes,the motivation was higher.[Conclusion] This study had provided stability and development for building rural talent groups.展开更多
Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gain...Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.展开更多
Based on three major theories, the Chinese local officials＇ promotion incentive could be influenced by economic performances, political relationships, and financial performances. However, there were some researchers ...Based on three major theories, the Chinese local officials＇ promotion incentive could be influenced by economic performances, political relationships, and financial performances. However, there were some researchers focusing on these promotion mechanisms and then they got different outcomes. This paper achieves the goal for exploring the influence factors of officials＇ promotion by using OLS empirical test. From collecting the data of Chinese local officials and cities＇ economic conditions, we find that economic performances and political relationships can have a significant effect on officials＇ promotion, but financial performances cannot have this effect. And the experiences and lesson of this research have some reference for exploration of Chinese local officials＇ promotion incentive.展开更多
On June 25 threeyears ago,as the first Fuxing bullet train on theLhasa-Nyingchi Railway whistled and set out,the railway was officially opened and went into operation,which marked that the development of transportatio...On June 25 threeyears ago,as the first Fuxing bullet train on theLhasa-Nyingchi Railway whistled and set out,the railway was officially opened and went into operation,which marked that the development of transportation in the Xizang Autonomous Region had entered a new historical stage.This is not only another technical leapof therailwayinChinabutalsoan important milestone in the economic,cultural,and social development of Xizang.The opening of this railway has profound significance for the promotion of economic development,cultural exchange,and social progress in the areas along the railway.展开更多
文摘[Objective] The aim was to explore the achievement motivation of the university student village officials in the suburbs of Beijing.[Method] The research made an investigation on 429 university student village officials in the suburbs of Beijing by the Achievements Motive Scale(AMS).[Result] The achievement motivation of these student village officials was not on a high level,but they tended to pursue the success motivation rather than the motivation to avoid failures obviously.There was a significant difference in the achievement motivation between different genders,majors and jobs.The males' motivation for success was higher than the females'.The motivation of avoiding failures among officials in Humanities was higher than in Science and in Fine Art.And the university student village officials in professional and technical posts or in business posts rated the motivation to avoid failures more important than in basic management posts.But achievement motivations in different urban-rural areas,educational levels,political backgrounds,whether student leaders or not,and durations were no definite differences.Besides,it had a significant effect on these student village officials' achievement motivation whether advices and suggestions were accepted;if yes,the motivation was higher.[Conclusion] This study had provided stability and development for building rural talent groups.
文摘Tourism is the significant hospitality industry of Thailand in terms of economic development and social development. According to the statistics, the number of tourists is increasing every year. In 2012, Thailand gained 5,515.94 million Baht from domestic tourists that increased 30.79% from the previous year＇s income at the same period. This research is survey and cross-sectional study aimed to find the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourists in KohYoh, Songkhla Province. The purpose of this study is to study the factors of marketing promotion affecting push and pull motivations of domestic tourists. The researcher applied structured questionnaire based on 5-level rating scale. The sample was selected by convenience sampling and calculated by Yamane＇s （1967） Formula as 400 samples. The data collection consumed six months between July and December 2013. The data are analyzed by descriptive statistics, Pearson＇s Product Moment Coefficients and Multiple Regression to describe the relationship between marketing promotion of historical tourism and tourist motivation of domestic tourist. The result found that： （1） factors of marketing promotion affecting push motivation of domestic tourists at statistical significance of 0.01 are sales promotion （t = 13.534, sig. = 0.000） and public relations （t = 3.426, sig. = 0.001）, which influenced the prediction power at 36.9% and std. error of the estimate = 0.559; （2） factors of marketing promotion related to pull motivation of domestic tourists at statistical significance of 0.01 are public relations （t = 15.299, sig. = 0.000）, promotion （t = 5.293, sig. = 0.000）, and advertising （t = 2.709, sig. = 0.007）, which influenced the prediction power at 45.8% and std. error of the estimate = 0.429.
文摘Based on three major theories, the Chinese local officials＇ promotion incentive could be influenced by economic performances, political relationships, and financial performances. However, there were some researchers focusing on these promotion mechanisms and then they got different outcomes. This paper achieves the goal for exploring the influence factors of officials＇ promotion by using OLS empirical test. From collecting the data of Chinese local officials and cities＇ economic conditions, we find that economic performances and political relationships can have a significant effect on officials＇ promotion, but financial performances cannot have this effect. And the experiences and lesson of this research have some reference for exploration of Chinese local officials＇ promotion incentive.
文摘On June 25 threeyears ago,as the first Fuxing bullet train on theLhasa-Nyingchi Railway whistled and set out,the railway was officially opened and went into operation,which marked that the development of transportation in the Xizang Autonomous Region had entered a new historical stage.This is not only another technical leapof therailwayinChinabutalsoan important milestone in the economic,cultural,and social development of Xizang.The opening of this railway has profound significance for the promotion of economic development,cultural exchange,and social progress in the areas along the railway.
