A well-known fact about the Nigerian Niger Delta region is incessant conflicts between the oil transnational corporations (Oil TNCs) and the oil producing communities. This could be attributed to the fact that the a...A well-known fact about the Nigerian Niger Delta region is incessant conflicts between the oil transnational corporations (Oil TNCs) and the oil producing communities. This could be attributed to the fact that the activities of Oil TNCs have continued to unleash untold devastation on the environment of the oil producing communities and its consequences on the local economy and by extension the total obliteration of the livelihood of the inhabitants of the area. Therefore, the Oil TNCs are increasingly becoming conscious of their devastating impact on the ecology of the area and their blatant disregard for the socio-economic development of the host communities. Consequently, the Oil TNCs have come to embrace the idea of executing Corporate Social Responsibility (CSR) projects as a vehicle to intervene meaningfully in order to mitigate the adverse effect of their operations in host communities. This paper attempts a review and analysis of CSR practices of the two major Oil TNCs in Bayelsa State: Shell and Agip in six host communities: Olugboboro, Olugbobiri, Ikebiri 1, Oporoma, Angiama, and Peremabiri in Southern ljaw local government area. The key question explored in this study is: Has the practice of CSR in the Nigerian Niger Delta region by Oil TNCs brought about socio-economic development and drastic reduction in conflict between the host communities and the Oil TNCs? The paper argues that CSR projects of transnational oil corporations in Nigeria are driven by short-term expediency rather than the long term development needs of host communities through the provision of poor quality social amenities to these communities in order to secure social license to operate. For transnational oil corporations to make positive impact in the Nigerian Niger Delta Region, their CSR projects should be long tern in nature, taking into consideration the sustainable development needs of the local communities. The CSR projects should be in the form of high quality social amenities and environmental rehabilitation and protection, which could serve the needs of the present and future generations.展开更多
This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petroch...This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation,China National Petroleum Corporation,Sinochem Corporation,China National Offshore Oil Corporation,and BP(China)Holdings Limited.Marketing has changed over the past several years.Similarly,gas station marketing is all about more customers,greater sales,and higher profits.Technology provides many different marketing tools to see more fresh faces at the door,increase repeat sales,and improve profits.Word-of-mouth advertising should be encouraged,especially when contests are being held.The prizes from these contests may include car essentials,free coffee,free car wash,or coupons to be used at convenience stores.Customers who have won these contests would surely go around advertising the particular gas station,ultimately bringing in more customers.Other than that,managers can boost the sales volume through radio promotions as well.This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing,especially in China in hope to cater and prove to the people of China the possibility of promoting businesses,such as the oil industry.展开更多
文摘A well-known fact about the Nigerian Niger Delta region is incessant conflicts between the oil transnational corporations (Oil TNCs) and the oil producing communities. This could be attributed to the fact that the activities of Oil TNCs have continued to unleash untold devastation on the environment of the oil producing communities and its consequences on the local economy and by extension the total obliteration of the livelihood of the inhabitants of the area. Therefore, the Oil TNCs are increasingly becoming conscious of their devastating impact on the ecology of the area and their blatant disregard for the socio-economic development of the host communities. Consequently, the Oil TNCs have come to embrace the idea of executing Corporate Social Responsibility (CSR) projects as a vehicle to intervene meaningfully in order to mitigate the adverse effect of their operations in host communities. This paper attempts a review and analysis of CSR practices of the two major Oil TNCs in Bayelsa State: Shell and Agip in six host communities: Olugboboro, Olugbobiri, Ikebiri 1, Oporoma, Angiama, and Peremabiri in Southern ljaw local government area. The key question explored in this study is: Has the practice of CSR in the Nigerian Niger Delta region by Oil TNCs brought about socio-economic development and drastic reduction in conflict between the host communities and the Oil TNCs? The paper argues that CSR projects of transnational oil corporations in Nigeria are driven by short-term expediency rather than the long term development needs of host communities through the provision of poor quality social amenities to these communities in order to secure social license to operate. For transnational oil corporations to make positive impact in the Nigerian Niger Delta Region, their CSR projects should be long tern in nature, taking into consideration the sustainable development needs of the local communities. The CSR projects should be in the form of high quality social amenities and environmental rehabilitation and protection, which could serve the needs of the present and future generations.
文摘This study aims to find out the relevance of marketing strategies for gas stations in China.According to IBISWorld,the companies holding the largest market shares in China’s gas station industry include China Petrochemical Corporation,China National Petroleum Corporation,Sinochem Corporation,China National Offshore Oil Corporation,and BP(China)Holdings Limited.Marketing has changed over the past several years.Similarly,gas station marketing is all about more customers,greater sales,and higher profits.Technology provides many different marketing tools to see more fresh faces at the door,increase repeat sales,and improve profits.Word-of-mouth advertising should be encouraged,especially when contests are being held.The prizes from these contests may include car essentials,free coffee,free car wash,or coupons to be used at convenience stores.Customers who have won these contests would surely go around advertising the particular gas station,ultimately bringing in more customers.Other than that,managers can boost the sales volume through radio promotions as well.This study also aims to give future businessmen and women some ideas on how to deal with different kinds of strategies when it comes to marketing,especially in China in hope to cater and prove to the people of China the possibility of promoting businesses,such as the oil industry.