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Structured Multi-Head Attention Stock Index Prediction Method Based Adaptive Public Opinion Sentiment Vector
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作者 Cheng Zhao Zhe Peng +2 位作者 Xuefeng Lan Yuefeng Cen Zuxin Wang 《Computers, Materials & Continua》 SCIE EI 2024年第1期1503-1523,共21页
The present study examines the impact of short-term public opinion sentiment on the secondary market,with a focus on the potential for such sentiment to cause dramatic stock price fluctuations and increase investment ... The present study examines the impact of short-term public opinion sentiment on the secondary market,with a focus on the potential for such sentiment to cause dramatic stock price fluctuations and increase investment risk.The quantification of investment sentiment indicators and the persistent analysis of their impact has been a complex and significant area of research.In this paper,a structured multi-head attention stock index prediction method based adaptive public opinion sentiment vector is proposed.The proposedmethod utilizes an innovative approach to transform numerous investor comments on social platforms over time into public opinion sentiment vectors expressing complex sentiments.It then analyzes the continuous impact of these vectors on the market through the use of aggregating techniques and public opinion data via a structured multi-head attention mechanism.The experimental results demonstrate that the public opinion sentiment vector can provide more comprehensive feedback on market sentiment than traditional sentiment polarity analysis.Furthermore,the multi-head attention mechanism is shown to improve prediction accuracy through attention convergence on each type of input information separately.Themean absolute percentage error(MAPE)of the proposedmethod is 0.463%,a reduction of 0.294% compared to the benchmark attention algorithm.Additionally,the market backtesting results indicate that the return was 24.560%,an improvement of 8.202% compared to the benchmark algorithm.These results suggest that themarket trading strategy based on thismethod has the potential to improve trading profits. 展开更多
关键词 public opinion sentiment structured multi-head attention stock index prediction deep learning
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Evolution and spatiotemporal analysis of earthquake public opinion based on social media data
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作者 Chenyu Wang Yanjun Ye +2 位作者 Yingqiao Qiu Chen Li Meiqing Du 《Earthquake Science》 2024年第5期387-406,共20页
As critical conduits for the dissemination of online public opinion,social media platforms offer a timely and effective means for managing emergencies during major disasters,such as earthquakes.This study focuses on t... As critical conduits for the dissemination of online public opinion,social media platforms offer a timely and effective means for managing emergencies during major disasters,such as earthquakes.This study focuses on the analysis of online public opinions following the Maduo M7.4 earthquake in Qinghai Province and the Yangbi M6.4 earthquake in Yunnan Province.By collecting,cleaning,and organizing post-earthquake Sina Weibo(short for Weibo)data,we employed the Latent Dirichlet Allocation(LDA)model to extract information pertinent to public opinion on these earthquakes.This analysis included a comparison of the nature and temporal evolution of online public opinions related to both events.An emotion analysis,utilizing an emotion dictionary,categorized the emotional content of post-earthquake Weibo posts,facilitating a comparative study of the characteristics and temporal trends of online public emotions following the earthquakes.The findings were visualized using Geographic Information System(GIS)techniques.The analysis revealed certain commonalities in online public opinion following both earthquakes.Notably,the peak of online engagement occurred within the first 24 hours post-earthquake,with a rapid decline observed between 24 to 48 hours thereafter.The variation in popularity of online public opinion was linked to aftershock occurrences.Adjusted for population factors,online engagement in areas surrounding the earthquake sites and in Sichuan Province was significantly high.Initially dominated by feelings of“fear”and“surprise”,the public sentiment shifted towards a more positive outlook with the onset of rescue operations.However,distinctions in the online public response to each earthquake were also noted.Following the Yangbi earthquake,Yunnan Province reported the highest number of Weibo posts nationwide;in contrast,Qinghai Province ranked third post-Maduo earthquake,attributable to its smaller population size and extensive damage to communication infrastructure.This research offers a methodological approach for the analysis of online public opinion related to earthquakes,providing insights for the enhancement of post-disaster emergency management and public mental health support. 展开更多
关键词 internet public opinion topic clustering emotional analysis psychological crisis intervention
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Research on the Evolution Structure of Fragment Disordering Public Opinion in College Students’ Network Circle Group
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作者 Huawei Zhi Yan Qiao 《Social Networking》 2024年第4期45-65,共21页
Clarifying the evolution structure of public opinion induced and spread by fragmentation in college students’ network circle group is the key to understanding college students’ online social psychological demands, g... Clarifying the evolution structure of public opinion induced and spread by fragmentation in college students’ network circle group is the key to understanding college students’ online social psychological demands, grasping the development trend of public opinion, and designing targeted public opinion governance strategies. On the basis of identifying the key variables in the process of public opinion communication, DEMATEL-ISM model is used to explore the attribute positioning, relative importance level and hierarchical association mechanism of ante-variable and result variable, and then the governance strategies for fragment disordering public opinion in network circle groups of college students is designed. According to the study, exogenous stimuli, the uniqueness of discourse system, the number of spectacular texts and micro-narrative mode constituted the deep-rooted causes of fragment disordering public opinion. The unique situational and information attributes of network circle groups often become an important “booster” of disordered public opinion. The topic deviation is often accompanied with the formation of negative emotions. The corresponding public opinion governance strategies are sought from the aspects of shaping the network environment, adjusting the operation mechanism of the network circle group, improving the efficiency of using fragmented information, and optimizing the human resources of colleges. 展开更多
关键词 College Students’ Network Circle Group Fragment Disordering public opinion Governance DEMATEL ISM
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Research on Prediction of Sentiment Trend of Food Safety Public Opinion
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作者 Chaofan Jiang Hu Wang +1 位作者 Changbin Jiang Di Li 《Journal of Computer and Communications》 2023年第3期189-201,共13页
Emotion has a nearly decisive role in behavior, which will directly affect netizens’ views on food safety public opinion events, thereby affecting the development direction of public opinion on the event, and it is o... Emotion has a nearly decisive role in behavior, which will directly affect netizens’ views on food safety public opinion events, thereby affecting the development direction of public opinion on the event, and it is of great significance for food safety network public opinion to predict emotional trends to do a good job in food safety network public opinion guidance. In this paper, the dynamic text representation method XLNet is used to generate word vectors with context-dependent dependencies to distribute the text information of food safety network public opinion. Then, the word vector is input into the CNN-BiLSTM network for local semantic feature and context semantic extraction. The attention mechanism is introduced to give different weights according to the importance of features, and the emotional tendency analysis is carried out. Based on sentiment analysis, sentiment value time series data is obtained, and a time series model is constructed to predict sentiment trends. The sentiment analysis model proposed in this paper can well classify the sentiment of food safety network public opinion, and the time series model has a good effect on the prediction of food safety network public opinion sentiment trend. . 展开更多
关键词 Network public opinion Sentiment Analysis Time Series Prediction XLNet
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新闻舆论在网络暴力治理中的功能思考——从沃尔特·李普曼的《Public Opinion》谈起
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作者 王晓雅 《现代视听》 2023年第12期30-34,共5页
网络暴力通常以言论暴力、舆论极化的形式出现。网络暴力破坏了网络生态,并引起各国的普遍重视。由于新闻媒体议程及其报道框架影响着舆论的形成,新闻舆论对网络舆论的引导也就十分重要。当代人的“媒介化生存”产生了宏大的“拟态环境... 网络暴力通常以言论暴力、舆论极化的形式出现。网络暴力破坏了网络生态,并引起各国的普遍重视。由于新闻媒体议程及其报道框架影响着舆论的形成,新闻舆论对网络舆论的引导也就十分重要。当代人的“媒介化生存”产生了宏大的“拟态环境”,新闻议程对公众议程的塑造日益深重,为权威信源、新闻真相等介入网络舆论治理提供了可能性。主流媒体在场,可以消弭网络空间暴戾之气;权威新闻舆论,可以引导网络空间情感宣泄;发掘新闻真相,能够疏导网络舆论。同时,网络暴力的治理尚需多元力量的参与。 展开更多
关键词 网络暴力 新闻舆论引导 public opinion 网络治理
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Supervision of Public Opinion under the Background of Social Co-governance-Take the Changsheng Vaccine Incident as an Example
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作者 Ma Xiaonan Tian Lijuan 《Asian Journal of Social Pharmacy》 2023年第3期198-205,共8页
Objective To provide reference for the news media to give play to the role of public opinion supervision in time based on the background of drug safety and social co-governance.Methods The method of case analysis was ... Objective To provide reference for the news media to give play to the role of public opinion supervision in time based on the background of drug safety and social co-governance.Methods The method of case analysis was used to make a retrospective study on the Changsheng vaccine incident in 2018.Then the role of mainstream media,pharmaceutical media,and self-media in the supervision of public opinion was investigated.Results and Conclusion Both mainstream and pharmaceutical media played an excellent role in supervising the Changchun Changsheng vaccine incident.However,the content published by some pharmaceutical media was hard to understand by ordinary people.Besides,the role of self-media in public opinion supervision was polarized.Some self-media closely kept pace with mainstream media in public opinion supervision.Other self-media unilaterally pursued the click rate,publishing false information to guide wrong public opinion.The news media should optimize the supervision efficiency of drug safety.On the one hand,pharmaceutical media should pay attention to the fact that readers may not understand the difficult terms because they are not professional.On the other hand,self-media practitioners should improve their professional quality so that they will not publish some fake news to mislead public opinion. 展开更多
关键词 social co-governance Changchun Changsheng vaccine incident news media public opinion supervision
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Public Opinion译为“舆论”考 被引量:2
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作者 倪琳 《上海商学院学报》 2013年第2期48-51,共4页
在中国历史思想语境下,"公"以"国君"、"朝廷"为词源,与统治权力有着某种程度的重合关系,从而导致中国思想界出于反抗皇权建立民主共和国的时代精神的需要,以及西方的"public"词源为"人民&... 在中国历史思想语境下,"公"以"国君"、"朝廷"为词源,与统治权力有着某种程度的重合关系,从而导致中国思想界出于反抗皇权建立民主共和国的时代精神的需要,以及西方的"public"词源为"人民",故而将public opinion翻译成为"舆论"更符合中国从传统封建帝国向现代民主国家转变的时代潮流。但与此同时,将public opinion翻译成为"舆论",导致非理性意见与多数人暴政等思想歧义。 展开更多
关键词 public opinion 舆论 翻译
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Two-Layer Coupled Network Model for Topic Derivation in Public Opinion Propagation 被引量:7
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作者 Yuexia Zhang Yixuan Feng 《China Communications》 SCIE CSCD 2020年第3期176-187,共12页
In view of the fact that news can generate derivative topics when it spreads through micro-blogs,a two-layer coupled SEIR public opinion propagation model is proposed in this paper.The model divides the process of pub... In view of the fact that news can generate derivative topics when it spreads through micro-blogs,a two-layer coupled SEIR public opinion propagation model is proposed in this paper.The model divides the process of public opinion propagation into two layers:the original topic layer and the derived topic layer.Messages are transmitted separately by the SEIR model in the two topic layers,which are independent and interactive.The influence of the topic derivation rate on the propagation trend is established by solving for the equilibrium point and propagation threshold.Further,we establish the relationship between the original topic and the derived topic by simulation.This paper uses the Baidu index to demonstrate the correctness of the model.The relationship between the derived topic and the original topic is verified by adjusting the parameters by the control variable method.The results show that the proposed model is consistent with the propagation of actual public opinion. 展开更多
关键词 complex network public opinion PROPAGATION SEIR model
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A Sports Story and New Public Opinion Manufacturing System
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作者 李世森 《科技视界》 2013年第3期109-109,共1页
The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while l... The vulgar culture case of A Simple Noodle Story exposes a lot of culture safety potentials: first, the traditional consensus propaganda in Chinese film devotes much attention to advertisement in earlier stage while less importance to maintain public opinion; second, many innocent masses get lost to be used for creating public opinion; third, the famous academic scholars curry favor with the public with neutral comments; forth, the accumulate disadvantages in old consensus system can not be cured completely. The advanced culture theory in China shoulders heavy responsibilities. 展开更多
关键词 英语学习 学习方法 阅读知识 阅读材料
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Simulating the Spreading of Two Competing Public Opinion Information on Complex Network 被引量:9
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作者 Mengshu Xie Zhen Jia +1 位作者 Yanfei Chen Qixiang Deng 《Applied Mathematics》 2012年第9期1074-1078,共5页
In this paper, we investigate the regularity of spreading of information and public opinions towards two competing products in complex networks. By building its mathematical model and simulating its evolution process,... In this paper, we investigate the regularity of spreading of information and public opinions towards two competing products in complex networks. By building its mathematical model and simulating its evolution process, we have found the statistical regularity for support rates of two different products at a steady stage. The research shows that strength of the public opinion spreading is proportional to the final support rates of a product. 展开更多
关键词 COMPLEX Network public opinion INFORMATION Competing SPREADING
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COVID-19 Public Opinion and Emotion Monitoring System Based on Time Series Thermal New Word Mining 被引量:5
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作者 Yixian Zhang Jieren Cheng +6 位作者 Yifan Yang Haocheng Li Xinyi Zheng Xi Chen Boyi Liu Tenglong Ren Naixue Xiong 《Computers, Materials & Continua》 SCIE EI 2020年第9期1415-1434,共20页
With the spread and development of new epidemics,it is of great reference value to identify the changing trends of epidemics in public emotions.We designed and implemented the COVID-19 public opinion monitoring system... With the spread and development of new epidemics,it is of great reference value to identify the changing trends of epidemics in public emotions.We designed and implemented the COVID-19 public opinion monitoring system based on time series thermal new word mining.A new word structure discovery scheme based on the timing explosion of network topics and a Chinese sentiment analysis method for the COVID-19 public opinion environment are proposed.Establish a“Scrapy-Redis-Bloomfilter”distributed crawler framework to collect data.The system can judge the positive and negative emotions of the reviewer based on the comments,and can also reflect the depth of the seven emotions such as Hopeful,Happy,and Depressed.Finally,we improved the sentiment discriminant model of this system and compared the sentiment discriminant error of COVID-19 related comments with the Jiagu deep learning model.The results show that our model has better generalization ability and smaller discriminant error.We designed a large data visualization screen,which can clearly show the trend of public emotions,the proportion of various emotion categories,keywords,hot topics,etc.,and fully and intuitively reflect the development of public opinion. 展开更多
关键词 COVID-19 public opinion monitoring data mining Chinese sentiment analysis data visualization
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The Research on Social Networks Public Opinion Propagation Influence Models and Its Controllability 被引量:8
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作者 Lejun Zhang Tong Wang +3 位作者 Zilong Jin Nan Su Chunhui Zhao Yongjun He 《China Communications》 SCIE CSCD 2018年第7期98-110,共13页
Public opinion propagation control is one of the hot topics in contemporary social network research. With the rapid dissemination of information over the Internet, the traditional isolation and vaccination strategies ... Public opinion propagation control is one of the hot topics in contemporary social network research. With the rapid dissemination of information over the Internet, the traditional isolation and vaccination strategies can no longer achieve satisfactory results. A positive guidance technology for public opinion diffusion is urgently needed. First, based on the analysis of influence network controllability and public opinion diffusion, a positive guidance technology is proposed and a new model that supports external control is established. Second, in combination with the influence network, a public opinion propagation influence network model is designed and a public opinion control point selection algorithm(POCDNSA) is proposed. Finally, An experiment verified that this algorithm can lead to users receiving the correct guidance quickly and accurately, reducing the impact of false public opinion information; the effect of CELF is no better than that of the POCDNSA algorithm. The main reason is that the former is completely based on the diffusion cascade information contained in the training data, but does not consider the specific situation of the network structure and the diffusion of public opinion information in the closed set. thus, the effectiveness and feasibility of the algorithm is proven. The findings of this article therefore provide useful insights for the implementation of public opinion control. 展开更多
关键词 social network public opinion propagation control influence network
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The Indicator System Based on BP Neural Network Model for Net-mediated Public Opinion on Unexpected Emergency 被引量:2
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作者 张一文 齐佳音 +1 位作者 方滨兴 李欲晓 《China Communications》 SCIE CSCD 2011年第2期42-51,共10页
Because unexpected emergency owns the characteristics of explosive,uncertain evolution direction and group diffusion,more and more researchers concentrate on and try to control it. In addition,considering the force of... Because unexpected emergency owns the characteristics of explosive,uncertain evolution direction and group diffusion,more and more researchers concentrate on and try to control it. In addition,considering the force of network,the information of the unexpected emergency will be spread and enlarged rapidly on internet. It is a new viewpoint using the indicator system to estimate the heat degree of net-mediated public opinion on unexpected emergency,which can reveal the underlying reasons about the formation of the heat degree. Moreover,we use BP(Back Propagation) neural network method instead of traditional subjective weight assignment to calculate the weights of the indicators which can make evaluation results more accurate and objective. 展开更多
关键词 net-mediated public opinion unexpected emergency indicator system BP (back propagation)
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Objectives and Strategies of Online Public Opinion Analysis on Quality and Safety of Agricultural Products 被引量:1
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作者 Chen LIU 《Asian Agricultural Research》 2019年第9期17-19,23,共4页
Agriculture is the foundation of the national economic development and is the basic production and living of human society.In recent years,the development of Internet technology provides information sharing platform f... Agriculture is the foundation of the national economic development and is the basic production and living of human society.In recent years,the development of Internet technology provides information sharing platform for people,and more and more people begin to pay close attention to the dynamic of agricultural production and related industries,especially the quality and safety of agricultural products,much attention has been paid to safety issues.In view of its importance and closeness to the daily life of the public,it is necessary to pay great attention to the mass public opinions on the quality and safety of agricultural products,find out the crux of the problem through scientific research and judgment,and respond to the public questions in a timely manner.In this way,the value of relevant public opinion information can be utilized to provide an important basis for relevant departments to make correct decisions. 展开更多
关键词 AGRICULTURAL PRODUCTS quality and safety public opinion Overall objectives Method objectives Study STRATEGY
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Social bots and mass media manipulated public opinion through dual opinion climate 被引量:1
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作者 Chun Cheng Yun Luo +1 位作者 Chang-bin Yu Wei-ping Ding 《Chinese Physics B》 SCIE EI CAS CSCD 2022年第1期686-691,共6页
Opinion dynamics models based on the multi-agent method commonly assume that interactions between individuals in a social network result in changes in their opinions.However,formation of public opinion in a social net... Opinion dynamics models based on the multi-agent method commonly assume that interactions between individuals in a social network result in changes in their opinions.However,formation of public opinion in a social network is a macroscopic statistical result of opinions of all expressive individuals(corresponding to silent individuals).Therefore,public opinion can be manipulated not only by changing individuals'opinions,but also by changing their states of expression(or silence)which can be interpreted as the phenomenon"spiral of silence"in social psychology.Based on this theory,we establish a"dual opinion climate"model,involving social bots and mass media through a multi-agent method,to describe mechanism for manipulation of public opinion in social networks.We find that both social bots(as local variables)and mass media(as a global variable)can interfere with the formation of public opinion,cause a significant superposition effect when they act in the same direction,and inhibit each other when they act in opposite directions. 展开更多
关键词 public opinion social bots mass media spiral of silence
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SNES: Social-Network-Oriented Public Opinion Monitoring Platform Based on ElasticSearch 被引量:1
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作者 Chuiju You Dongjie Zhu +5 位作者 Yundong Sun Anshan Ye Gangshan Wu Ning Cao Jinming Qiu Helen Min Zhou 《Computers, Materials & Continua》 SCIE EI 2019年第9期1271-1283,共13页
With the rapid development of social network,public opinion monitoring based on social networks is becoming more and more important.Many platforms have achieved some success in public opinion monitoring.However,these ... With the rapid development of social network,public opinion monitoring based on social networks is becoming more and more important.Many platforms have achieved some success in public opinion monitoring.However,these platforms cannot perform well in scalability,fault tolerance,and real-time performance.In this paper,we propose a novel social-network-oriented public opinion monitoring platform based on ElasticSearch(SNES).Firstly,SNES integrates the module of distributed crawler cluster,which provides real-time social media data access.Secondly,SNES integrates ElasticSearch which can store and retrieve massive unstructured data in near real time.Finally,we design subscription module based on Apache Kafka to connect the modules of the platform together in the form of message push and consumption,improving message throughput and the ability of dynamic horizontal scaling.A great number of empirical experiments prove that the platform can adapt well to the social network with highly real-time data and has good performance in public opinion monitoring. 展开更多
关键词 Social network public opinion monitoring elasticsearch scrapy-redis
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Direct immune-SCIR public-opinion propagation model based on real-time online users 被引量:1
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作者 Yun-Ming Wang Tian-Yi Guo +1 位作者 Wei-Dong Li Bo Chen 《Chinese Physics B》 SCIE EI CAS CSCD 2020年第10期131-142,共12页
Current public-opinion propagation research usually focused on closed network topologies without considering the fluctuation of the number of network users or the impact of social factors on propagation. Thus, it rema... Current public-opinion propagation research usually focused on closed network topologies without considering the fluctuation of the number of network users or the impact of social factors on propagation. Thus, it remains difficult to accurately describe the public-opinion propagation rules of social networks. In order to study the rules of public opinion spread on dynamic social networks, by analyzing the activity of social-network users and the regulatory role of relevant departments in the spread of public opinion, concepts of additional user and offline rates are introduced, and the direct immune-susceptible, contacted, infected, and refractory (DI-SCIR) public-opinion propagation model based on real-time online users is established. The interventional force of relevant departments, credibility of real information, and time of intervention are considered, and a public-opinion propagation control strategy based on direct immunity is proposed. The equilibrium point and the basic reproduction number of the model are theoretically analyzed to obtain boundary conditions for public-opinion propagation. Simulation results show that the new model can accurately reflect the propagation rules of public opinion. When the basic reproduction number is less than 1, public opinion will eventually disappear in the network. Social factors can significantly influence the time and scope of public opinion spread on social networks. By controlling social factors, relevant departments can analyze the rules of public opinion spread on social networks to suppress the propagate of negative public opinion and provide a powerful tool to ensure security and stability of society. 展开更多
关键词 public opinion propagation model direct immunization real-time online users basic reproduction number
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China-Australia Relationship: Australian Public Opinion on China
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作者 Cao Meng 《学术界》 CSSCI 北大核心 2020年第1期198-208,共11页
The latest released Lowy Poll 2019 shows Australia’s public opinion towards China has some negative shifts again.What does this mean for yet-to-be-repaired China-Australia relationship?Does Australian public opinion ... The latest released Lowy Poll 2019 shows Australia’s public opinion towards China has some negative shifts again.What does this mean for yet-to-be-repaired China-Australia relationship?Does Australian public opinion have an impact on its foreign policy?This article took an analysis of this issue.We found public opinion does have an influence on Australia’s China policy formation through influencing the“popular narrative”on China issue.Nevertheless,the economic ties with China are still fundamental.In the field of foreign policy,the government has a relatively high degree of freedom for direction leading.These facts make the prospect of China-Australia relationship more dependent on the will of current government.While taking care of public opinion is always a first task for them. 展开更多
关键词 China-Australia relationship public opinion foreign policy SECURITY NARRATIVE
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The Transmission Mechanism and Control Strategy of the Network Public Opinion in Frontier Ethnic Regions
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作者 高颖 《青岛大学学报(自然科学版)》 CAS 2018年第B09期27-32,共6页
Social networking has become an important channel for netizens to express public Opinions and reflect social conditions and public opinions. At the same time, social networks also provide favorable conditions for the ... Social networking has become an important channel for netizens to express public Opinions and reflect social conditions and public opinions. At the same time, social networks also provide favorable conditions for the widespread dissemination of negative information. The spread of negative information will weaken the credibility of the government and affect government decisions. For this reason, the network public opinion transmission mechanism and control strategy in frontier ethnic areas are studied in depth. Through the analysis of the stage of social media public opinion dissemination, a more reasonable social media public opinion dissemination stage model was concluded, and the social media public opinion dissemination mechanism and the linkage mechanism of the dissemination mechanism were derived, which solved the problem of how social media sentiment was disseminated. According to the analysis of the stage characteristics of social media public opinion dissemination , the six stages of public opinion transmission were divided into different levels , and corresponding strategies were proposed for different levels of the dissemination stage. 展开更多
关键词 social network FRONTIER national public opinion TRANSMISSION TRANSMISSION mechanism control STRATEGY
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Online Public Opinion Guidance Strategy for College Students in the Era of We Media
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作者 Yan Wu Yujiao Song +2 位作者 Fang Wang Yanying Zhou Mengshan Li 《Journal of Computer and Communications》 2019年第12期79-87,共9页
In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interact... In the era of We Media, online public opinion in colleges and universities has become an important front of ideological and political, with some characteristics such as concealment, diversity and sensitivity, interaction and immediacy of communication. It is urgent to carry out some researches about network public opinion analysis and guidance mechanism. It is a new challenge that the ideological and political education in colleges and universities, must face how to guide online public opinion effectively. The team building should be strengthened and the right of public opinion should be returned. The platform construction should be enriched, and it is important to give the chance to various media. Therefore, it should strengthen the mechanism construction, and public opinion guidance must be scientific and professional. Colleges and universities should build a clear network space from such aspects as the construction of network public opinion guidance institutions, the cultivation of opinion leaders, the perfection of early warning mechanism, the improvement of university network literacy and the guidance of campus media. 展开更多
关键词 COLLEGE Students We Media ERA Network public opinion Early WARNING
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