Bank＇s business has taken many changes with the development of computer technology and economic globalization, and has faced fierce competition. Effectively countering such challenge and making profit has been the ma...Bank＇s business has taken many changes with the development of computer technology and economic globalization, and has faced fierce competition. Effectively countering such challenge and making profit has been the main task for the bank to survive and develop. Online bank as a new business entity, compared with the entity bank, has its own character and virtual effect that causes online bank＇s business activity totally different from common sense, which produces many new risks which never encounter in real condition. Based on the analysis of the risks online bank facing when doing business on the net, this paper brings forward to some advice on how to perfect online bank＇s business activity and improve transaction efficiency.展开更多
This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest,the first and one of the fastest-growing online savings platforms in Nigeria,whose modus operandi is quite different...This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest,the first and one of the fastest-growing online savings platforms in Nigeria,whose modus operandi is quite different from those of the conventional banking system.Drawing insights from Kress and van Leeuwen's(2006.Reading images:The grammar of visual design,2nd edn.New York:Routledge)Multimodal Discourse Analytic framework,12 samples of Piggyvest's animated videos(for advertisements)were randomly sampled out of the 30 videos initially purposively sampled.Findings reveal metaphorisation of financial management and discipline,playing around gender-related ideas on finances,foregrounding of aspirations and financial decisions,depiction of cognitive strength and weakness on money matters,and striking a connection between money and relationships are persuasive strategies deployed in the animated advertisement videos by Piggyvest to appeal to their target audience.展开更多
文摘Bank＇s business has taken many changes with the development of computer technology and economic globalization, and has faced fierce competition. Effectively countering such challenge and making profit has been the main task for the bank to survive and develop. Online bank as a new business entity, compared with the entity bank, has its own character and virtual effect that causes online bank＇s business activity totally different from common sense, which produces many new risks which never encounter in real condition. Based on the analysis of the risks online bank facing when doing business on the net, this paper brings forward to some advice on how to perfect online bank＇s business activity and improve transaction efficiency.
文摘This study examines the persuasive strategies in selected animated advertisement videos by Piggyvest,the first and one of the fastest-growing online savings platforms in Nigeria,whose modus operandi is quite different from those of the conventional banking system.Drawing insights from Kress and van Leeuwen's(2006.Reading images:The grammar of visual design,2nd edn.New York:Routledge)Multimodal Discourse Analytic framework,12 samples of Piggyvest's animated videos(for advertisements)were randomly sampled out of the 30 videos initially purposively sampled.Findings reveal metaphorisation of financial management and discipline,playing around gender-related ideas on finances,foregrounding of aspirations and financial decisions,depiction of cognitive strength and weakness on money matters,and striking a connection between money and relationships are persuasive strategies deployed in the animated advertisement videos by Piggyvest to appeal to their target audience.
