Will Online Car-Hailing Affect Consumers’ Decisions about Automobile Purchase?—An Empirical Study Based on Questionnaire Investigation

The online car-hailing industry, which provides the right of use, has a certain impact on the traditional automobile market, but there is no unified theory on whether it has a positive impact or a negative impact. Based on 362 consumer questionnaire data, this study builds a structural equation model to discuss the driving factors of residents’ choice of online car-hailing and whether the development of online car-hailing will have a certain substitution impact on the sales of private cars. From the perspective of consumers’ purchase intention, the research results show that consumers’ price consciousness, convenience consciousness, environmental protection consciousness and possession tendency will affect their choice of travel mode, and the use of online car-hailing is positively correlated with consumers’ willingness to replace private car ownership with online car-hailing.

How to Effectively Promote Online Selling by E-mail--Permission Based E-mail Marketing as An Example

Electronic mail is perhaps one of the greatest inventions of our lifetime.It is having a phenomenal effect on the way we communicate.E-mail is not just a quick and relatively cheap way to keep in touch with family and friends,it has also become an essential tool in business,a fundamental part of the way in which we work.E-mail with fast speed and low cost can reach global audience and become a useful tool to promote online selling.This paper will mainly discuss e-mail marketing and its good functions on communication with potential or existing customers and other characteristics.Permission based marketing,which has common point with e-mail marketing,is regarded as e-mail marketing to some extend.This paper will further discuss the effective format,effective subject lines and words that can't be used in e-mail marketing.At last,the problems and prospect of permission based e-mail marketing will also be stated.

Research on Standardization of Zhejiang Plastics City Online Trade Market

Since the establishment of the online trading market for Zhejiang Plastics City in Yuyao, by using leading infor- mation technology we consolidate the business, logistics, information, and capital with purchasing, transportation, warehousing, forwarding, and distribution into an integrated online trading system in terms of standardization of each process. It leads to effective utilization of various resources on this online market and forms an end-to-end supply chain. This online market is getting more and more attention in the business community around the world.

Research on the Marketing Strategy of Online Education - Taking New Oriental as an Example

In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and more strong.From a macro perspective,the continuous growth of national financial investment in education,the continuous upgrading of China’s consumption structure,the development of 5G technology and the popularization of AI intelligence make online teaching less limited.The online education industry is showing an explosive growth trend.More and more online education institutions are listed for financing,and the market value is soaring.However,in 2019,except for GSX,the latest online learning platforms such as New Oriental,Speak English Fluently and Sunlands,have been in a state of loss.Most of these agencies seize the market by increasing advertising investment,but at the same time,they also bring huge marketing costs,which affect the financial performance of the company.With the enhancement of Matthew effect,largescale educational institutions occupy a large market through free classes and low-price classes,while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs,facing the risk of capital chain rupture.Taking new Oriental online as an example,this paper analyzes the problems existing in the marketing strategies of online education institutions.It also puts forward suggestions on four aspects,which are target market,differentiated value,marketing mix and marketing mode,so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality,expanding marketing channels and implementing precise positioning.

Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one marketing. Mobile Internet users are mostly fixed which can be the new network technology in-depth insight into consumer interest and demand, and to establish for each specific customer database. Based on the analysis of customer data, then according to the characteristics of the different customers and the preference information such as the precision marketing, at the same time which can also according to customer＇ s feedback information targeted adjustment of products and the marketing, in order to better meet the needs of customers. Our research combines the O2O concepts and the technique to propose the novel marketing paradigm which is of great importance.

Fans＇ Online Services Expectations and Experiences： The Case of National Basketball Association

The purpose of this study was to examine the online service expectations of fans of professional sport. Participants were asked about their online experience and the impact it had on a number of variables, including satisfaction and service quality. Three dimensions regarding the online experience were identified. First, the core product represents the set of items influencing fans＇ perceptions of the quality of the game; second, the ancillary products characterizing the derivative products related to the game; and finally, the efficiency of support services used to access the core and ancillary products online. The study found that although respondents reported higher expectations of the core product than of the ancillary products, their expectations of support services efficiency were also very high. Understanding fans＇ specific expectations enables sport organizations to identify and fulfill fans＇ expectations of their online experience. The study＇s results are reviewed in the context of previous research and practice to suggest a future research protocol to aid managers＇ understanding of online fans＇ expectations and satisfaction with service provided.

Online Shopping: What Factors Determine Consumers to Buy?

This study analyzed factors influencing consumers in the process of making a decision in online shopping. The findings could inspire suggestions for online marketers in developing either media or infrastructures accordingly. The variables in the study involved product information, price, service, transaction safety, environment, age, gender, educational background, and income rate as independent variables, while the process of purchasing decision served as a dependent variable. Primary data were gathered in 10 locations within Jabodetabek areas involving 270 respondents which were analyzed using multiple regression analysis. The study revealed that price, information product, and service as significant variables influencing consumers in online shopping. Service became the most important factor for marketers to be considered as it emerged as the most dominant variable influencing the process of making a decision in online shopping.

Risk and Regulation of Chinese Online Investment Products

The emergence of Yu＇E Bao and the like provides Chinese investors with a new and flexible investment option. Such new investment instrument forces up the cost of capital of local banks and also takes away the market share from them. Yu＇E Bao has allocated most investments in inter-bank money market due to the liquidity concerns. This study investigates Yu＇E Bao＇s portfolio allocation and potential risk, and also provides policy implications for regulators. The research findings suggest that regulators should issue more provisions to further regulate the operation of online investment products and keep the liquidity risk under control, i.e. require money market funds to hold more capital in reserve on a gradual basis. By examining the case of Yu＇E Bao, a new online investment product in China, this study sheds light on the recent financial development and reform of China.

Legitimation of Business Model Innovation from the Perspective of Evaluator Categorization:A Case Study of the Emergence of Online Car-Hailing

Business model innovation faces multiple tests of legitimacy.Most extant research in this area has been conducted from institutional and strategic perspectives while paying insufficient attention to the perspective of evaluators.Based on the institutionalization of China's online car-hailing industry from 2012 to 2018,this paper analyzes the legitimacy judgment of the stakeholders from the perspective of evaluator categorization and explores the legitimation mechanism of business model innovation.It finds that evaluators judge the legitimacy of business models based on category cognition.Therefore,to achieve the bridging,spillover,and accumulation effects of legitimacy,the legitimation strategy of online car-hailing platforms should dynamically adapt to different evaluators,judgment models,and categorization standards.Ultimately,as quantitative changes lead to qualitative changes,the legitimation of innovative business models is achieved in this way.In this process,stakeholders categorize and evaluate online car-hailing based on prototypes and value goals,and establish a two-way interactive mechanism,which is from behavior guided by cognition to cognition given feedback by behavior.This paper combines the legitimacy judgment with category theory to explain how individual cognition drives the emergence of new categories and identifies a series of legitimacy strategies based on categorization,thus providing theoretical support and practical inspiration for exploring the legitimation of business model innovation.

Agricultural Traceable and Marketing System Based on iOS-Platform and Wireless Sensor Network

With the rapid development of Things of Internet and its related technologies such as Wireless Sensor Network and remote access system development, its application on agricultural and farming domain has become a new research direction. This paper discusses a practical and efficient system by applying mobile software development technologies and ZigBee communication network. To achieve a compact and flexible iOS-based client, this study takes advantage of Model-View-ViewModel pattern as well as Client/Server style. Several encryption technologies such as Message Digest algorithm and Rivest Shamir Adleman algorithm are combined to ensure information security. Compared to the common portable marketing system, the proposed system also provides accurate growth information which is collected by wireless sensor network, and proposes a more flexible design pattern for mobile client hence obtaining a better performance on iOS devices.

Will Tough Regulations Help the Online Car-Hailing Business?

in early October, transport authorities in Beijing, Shanghai. Guangzhou and Shenzhen--four mega-cities-separately issued draft local regulations on qualifications for drivers who provide ridesharing services. The new rules feature restrictions on drivers＇ place of residence, car registration locale, vehicle model and age, and insurance. In Beijing. for example, only residents who have a locally registered car with an engine of 1.8 liters or more and a wheelbase of at least 2.66 meters can apply to operate as a car-hailing driver.

Current Status and Trend of Internet and E-Commerce Market in Korea

After the remarkable increase of Internet users and broadband Internet subscribers at the end of the 20th century, the size of Korean Internet and e-commerce market steadily increased but the growth rate has been either stagnant or decreased. Trends of Korean Internet and e-commerce market are summarized in this paper the trends on Internet usage are introduced. Trends of online games, blogs and wireless Internet are introduced. The trends of Korean Internet market may have implications for China and Japan.

Search Engine Optimization,Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County,Kenya

COVID-19 is a devastating pandemic with widespread negative health,social,and economic consequences.Due to drastic changes in the business environment of tour and travel agencies,firms and marketing managers can now use search engine optimization to effectively position themselves.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.Kenya’s tourism ministry and state government work hard to improve the business climate for tour and travel companies.Despite the overall positive image,international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous years.This was further aggregated by the onset of the COVID-19 pandemic in the year 2020,when the growth rate of tours and travel agencies fell by 65%.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.This study adopted a positivist philosophy.Both descriptive and explanatory research designs were used.A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were used.Data analysis included the development and interpretation of both descriptive and inferential statistics,such as frequencies,mean,percentages,and standard deviation,and was presented using tables and numerical values.The results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of 179.The study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency performance.Using the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of their websites.

饲料产品“线上营销+线下服务”的产供销服务体系研究

随着人们对动物源性食品需求的提升,饲料企业也面临着更多的挑战,如产能过剩、营销渠道局限、服务质量参差不齐、营销服务不协同等。为了建立完善的产供销服务体系,本文应用了“线上营销+线下服务”产供销服务体系,在分析饲料产业现状和目前存在问题的基础上指出创新型产供销服务体系的必要性,并针对性地提出饲料产品产供销服务体系的对策与建议,突破了传统的产供销服务体系,为饲料产业链发展提供依据。

具象表现观:在线技术交易系统创新设计方法研究

目的从可见与不可见的技术哲学思考出发,探讨如何促使实验室里的技术走出象牙塔,更好、更快地实现信息传达乃至转化,提供一种更直观、立体的技术交易系统创新思路。方法以具象表现观重新思考技术信息的传递、链接、交互、内化与持续生长的可能,以及其外在表现的形式与方式。结果从非物的交易与交流的工具、交织的网络等方面解析技术交易的本质表征,梳理在线技术交易系统用户需求,提出并形成多方用户群组化链接、技术可视化转译、全链路智能服务的在线技术交易系统创新方法。结论在各种新技术喷涌式发展的今天,如何建构与淘宝、亚马逊等交易平台不同的非物交易系统成为一个重要的时代命题,技术的表达如何从抽象而晦涩的技术词汇转向简明且形象的大众语言成为一个技术转移、转化的关键环节,以期形成充满活力的“高科技更需要高情感”技术交易创新生态系统,搭建从专业技术研究到万众创新的沟通之桥。

双寡头在线零售商的退货运费险策略研究

在线零售商提供的免费退货运费险能有效解决顾客线上购物的退货风险,提升其购买意愿,但同时也提高了退货率,增加了在线零售商的运营成本,因此退货运费险受到广泛关注。文章假设双寡头在线零售商分别向同一市场的顾客销售高、低质量的产品,同时决策是否向顾客免费提供退货运费险,在4种策略组合下分别构建以零售商各自利润最大化的数学模型,得到最优零售价格、需求及利润,求出两零售商的纳什均衡策略,并对保费等关键参数进行了灵敏度分析。

基于电子商务模式下饲料企业网络营销路径探析

电商模式是当前流行的一种商业模式,受该模式影响,网络营销也加入饲料企业营销模式中。为提升饲料企业在电商模式下开展网络营销的效果,文章在分析饲料行业发展现状的基础上采用SWOT分析工具对当前饲料企业基于电商模式开展网络营销的SWOT进行分析,通过分析了解到,当前饲料企业开展网络营销的优势体现在覆盖面广、广告时效性强、广告成本低、效果透明4个方面;其劣势在于营销平台鱼龙混杂、受物流影响较大;其机遇在于国家政策扶持及养殖户需求广泛;饲料企业威胁在于市场竞争激烈、网络营销存在多重风险。因此,针对SWOT分析结果制定了具体的网络营销路径,从而促使饲料企业网络营销能实现精准化、合规性、专业化、安全性,进而促进饲料行业的稳定发展。

基于FD-QM标准的农产品市场营销混合式在线课程建设与实施

该文基于FD-QM标准建设农产品市场营销混合式在线课程,阐述FD-QM标准的内涵、原则及农产品市场营销课程现状,从课程目标设计、教学活动设计和考核评估设计等方面进行课程建设。通过案例分析提出目标明确可量化、教学活动丰富多样、考核评估全面科学等措施。研究结论表明该课程建设取得显著成果,为培养专业人才提供有效途径。

网络社交媒体对品牌营销的影响研究

随着互联网的快速发展和社交媒体的普及,品牌营销领域已经发生了根本性的改变。网络社交媒体成为品牌与消费者之间沟通的重要平台,对品牌营销产生了深远影响。该文旨在探讨网络社交媒体对品牌营销的影响及其机制,以帮助企业更好地利用社交媒体进行品牌营销。

漳州休闲食品网络营销方法研究

随着中国互联网产业的蓬勃发展,互联网与社会经济深度融合,休闲食品产业是中国电商平台中的主要品类之一,食品企业通过分析消费者互联网应用习惯转变,不断改变网络营销方法。对比分析福建八闽地区休闲食品企业利用淘宝网经营的情况,发现漳州休闲食品企业还存在一些不足。建议漳州休闲食品企业要通过融入各大电商平台自营体系、通过社群团购等加速本地化、积极打造网红食品、采取全渠道营销和改变营销方式,加速漳州食品企业更好、更优地互联网化。漳州未来休闲食品发展应从绿色、健康食品入手,打造高附加值、国际化、品牌化的产品。