How to Effectively Promote Online Selling by E-mail--Permission Based E-mail Marketing as An Example

Electronic mail is perhaps one of the greatest inventions of our lifetime.It is having a phenomenal effect on the way we communicate.E-mail is not just a quick and relatively cheap way to keep in touch with family and friends,it has also become an essential tool in business,a fundamental part of the way in which we work.E-mail with fast speed and low cost can reach global audience and become a useful tool to promote online selling.This paper will mainly discuss e-mail marketing and its good functions on communication with potential or existing customers and other characteristics.Permission based marketing,which has common point with e-mail marketing,is regarded as e-mail marketing to some extend.This paper will further discuss the effective format,effective subject lines and words that can't be used in e-mail marketing.At last,the problems and prospect of permission based e-mail marketing will also be stated.

Research on the Marketing Strategy of Online Education - Taking New Oriental as an Example

In recent years,with the development of society and the progress of science and technology,online learning has penetrated into people’s daily life,and people’s demand for high-quality curriculum products is more and more strong.From a macro perspective,the continuous growth of national financial investment in education,the continuous upgrading of China’s consumption structure,the development of 5G technology and the popularization of AI intelligence make online teaching less limited.The online education industry is showing an explosive growth trend.More and more online education institutions are listed for financing,and the market value is soaring.However,in 2019,except for GSX,the latest online learning platforms such as New Oriental,Speak English Fluently and Sunlands,have been in a state of loss.Most of these agencies seize the market by increasing advertising investment,but at the same time,they also bring huge marketing costs,which affect the financial performance of the company.With the enhancement of Matthew effect,largescale educational institutions occupy a large market through free classes and low-price classes,while small and medium-sized institutions with weak capital strength are often unable to afford high sales costs,facing the risk of capital chain rupture.Taking new Oriental online as an example,this paper analyzes the problems existing in the marketing strategies of online education institutions.It also puts forward suggestions on four aspects,which are target market,differentiated value,marketing mix and marketing mode,so as to make sure that online education institutions can control marketing expenses and achieve profits by improving course quality,expanding marketing channels and implementing precise positioning.

Research on the O2O Mode and Corresponding Influences on the Online and Offline Internet Marketing

In this paper, we conduct research on the O2O mode and corresponding influence on the online and offline Internet marketing. Precision marketing is on the basis of fully understanding of consumer information, according to its characteristics and primary preferences targeted to carry out the one-to-one marketing. Mobile Internet users are mostly fixed which can be the new network technology in-depth insight into consumer interest and demand, and to establish for each specific customer database. Based on the analysis of customer data, then according to the characteristics of the different customers and the preference information such as the precision marketing, at the same time which can also according to customer＇ s feedback information targeted adjustment of products and the marketing, in order to better meet the needs of customers. Our research combines the O2O concepts and the technique to propose the novel marketing paradigm which is of great importance.

Research on Standardization of Zhejiang Plastics City Online Trade Market

Since the establishment of the online trading market for Zhejiang Plastics City in Yuyao, by using leading infor- mation technology we consolidate the business, logistics, information, and capital with purchasing, transportation, warehousing, forwarding, and distribution into an integrated online trading system in terms of standardization of each process. It leads to effective utilization of various resources on this online market and forms an end-to-end supply chain. This online market is getting more and more attention in the business community around the world.

Agricultural Traceable and Marketing System Based on iOS-Platform and Wireless Sensor Network

With the rapid development of Things of Internet and its related technologies such as Wireless Sensor Network and remote access system development, its application on agricultural and farming domain has become a new research direction. This paper discusses a practical and efficient system by applying mobile software development technologies and ZigBee communication network. To achieve a compact and flexible iOS-based client, this study takes advantage of Model-View-ViewModel pattern as well as Client/Server style. Several encryption technologies such as Message Digest algorithm and Rivest Shamir Adleman algorithm are combined to ensure information security. Compared to the common portable marketing system, the proposed system also provides accurate growth information which is collected by wireless sensor network, and proposes a more flexible design pattern for mobile client hence obtaining a better performance on iOS devices.

Fans＇ Online Services Expectations and Experiences： The Case of National Basketball Association

The purpose of this study was to examine the online service expectations of fans of professional sport. Participants were asked about their online experience and the impact it had on a number of variables, including satisfaction and service quality. Three dimensions regarding the online experience were identified. First, the core product represents the set of items influencing fans＇ perceptions of the quality of the game; second, the ancillary products characterizing the derivative products related to the game; and finally, the efficiency of support services used to access the core and ancillary products online. The study found that although respondents reported higher expectations of the core product than of the ancillary products, their expectations of support services efficiency were also very high. Understanding fans＇ specific expectations enables sport organizations to identify and fulfill fans＇ expectations of their online experience. The study＇s results are reviewed in the context of previous research and practice to suggest a future research protocol to aid managers＇ understanding of online fans＇ expectations and satisfaction with service provided.

Online Shopping: What Factors Determine Consumers to Buy?

This study analyzed factors influencing consumers in the process of making a decision in online shopping. The findings could inspire suggestions for online marketers in developing either media or infrastructures accordingly. The variables in the study involved product information, price, service, transaction safety, environment, age, gender, educational background, and income rate as independent variables, while the process of purchasing decision served as a dependent variable. Primary data were gathered in 10 locations within Jabodetabek areas involving 270 respondents which were analyzed using multiple regression analysis. The study revealed that price, information product, and service as significant variables influencing consumers in online shopping. Service became the most important factor for marketers to be considered as it emerged as the most dominant variable influencing the process of making a decision in online shopping.

Risk and Regulation of Chinese Online Investment Products

The emergence of Yu＇E Bao and the like provides Chinese investors with a new and flexible investment option. Such new investment instrument forces up the cost of capital of local banks and also takes away the market share from them. Yu＇E Bao has allocated most investments in inter-bank money market due to the liquidity concerns. This study investigates Yu＇E Bao＇s portfolio allocation and potential risk, and also provides policy implications for regulators. The research findings suggest that regulators should issue more provisions to further regulate the operation of online investment products and keep the liquidity risk under control, i.e. require money market funds to hold more capital in reserve on a gradual basis. By examining the case of Yu＇E Bao, a new online investment product in China, this study sheds light on the recent financial development and reform of China.

Cause-related Marketing Strategy in Supply Chain Considering Quality Differentiation

Cause-related marketing(CRM),as an organic combination of marketing and corporate social responsibility(CSR),has been widely used in the supply chain.However,the existing literature rarely studies the CRM strategy the in the supply chain.This paper explores the pricing decisions and CRM strategy of supply chain members by examining a supply chain system consisting of a manufacturer and a retailer,where the manufacturer produces two quality differentiated products.By developing a Stackelberg model for three scenarios,including the No CRM strategy,CRM strategy for the high-quality product,and CRM strategy for the low-quality product,this paper finds that the CRM strategy will result in higher wholesale and sales prices for the cause-related product.In addition,consumers’pro-sociality and the degree of product quality differentiation are critical to the manufacturer’s choice of CRM strategy.When the quality difference differs significantly,the manufacturer should implement CRM for the high-quality product in a market with low consumer pro-sociality and for the low-quality product in a market with high consumer pro-sociality;when the product quality difference is slight,the manufacturer should choose to implement CRM for the low-quality product regardless of consumer’s pro-sociality.Furthermore,the model is extended to that the retailer implements the CRM strategy and a retailer-led supply chain.The results indicate that CRM strategy in the supply chain is not influenced by the implementing entity or the supply chain leader.

饲料产品“线上营销+线下服务”的产供销服务体系研究

随着人们对动物源性食品需求的提升,饲料企业也面临着更多的挑战,如产能过剩、营销渠道局限、服务质量参差不齐、营销服务不协同等。为了建立完善的产供销服务体系,本文应用了“线上营销+线下服务”产供销服务体系,在分析饲料产业现状和目前存在问题的基础上指出创新型产供销服务体系的必要性,并针对性地提出饲料产品产供销服务体系的对策与建议,突破了传统的产供销服务体系,为饲料产业链发展提供依据。

具象表现观:在线技术交易系统创新设计方法研究

目的从可见与不可见的技术哲学思考出发,探讨如何促使实验室里的技术走出象牙塔,更好、更快地实现信息传达乃至转化,提供一种更直观、立体的技术交易系统创新思路。方法以具象表现观重新思考技术信息的传递、链接、交互、内化与持续生长的可能,以及其外在表现的形式与方式。结果从非物的交易与交流的工具、交织的网络等方面解析技术交易的本质表征,梳理在线技术交易系统用户需求,提出并形成多方用户群组化链接、技术可视化转译、全链路智能服务的在线技术交易系统创新方法。结论在各种新技术喷涌式发展的今天,如何建构与淘宝、亚马逊等交易平台不同的非物交易系统成为一个重要的时代命题,技术的表达如何从抽象而晦涩的技术词汇转向简明且形象的大众语言成为一个技术转移、转化的关键环节,以期形成充满活力的“高科技更需要高情感”技术交易创新生态系统,搭建从专业技术研究到万众创新的沟通之桥。

双寡头在线零售商的退货运费险策略研究

在线零售商提供的免费退货运费险能有效解决顾客线上购物的退货风险,提升其购买意愿,但同时也提高了退货率,增加了在线零售商的运营成本,因此退货运费险受到广泛关注。文章假设双寡头在线零售商分别向同一市场的顾客销售高、低质量的产品,同时决策是否向顾客免费提供退货运费险,在4种策略组合下分别构建以零售商各自利润最大化的数学模型,得到最优零售价格、需求及利润,求出两零售商的纳什均衡策略,并对保费等关键参数进行了灵敏度分析。

基于电子商务模式下饲料企业网络营销路径探析

电商模式是当前流行的一种商业模式,受该模式影响,网络营销也加入饲料企业营销模式中。为提升饲料企业在电商模式下开展网络营销的效果,文章在分析饲料行业发展现状的基础上采用SWOT分析工具对当前饲料企业基于电商模式开展网络营销的SWOT进行分析,通过分析了解到,当前饲料企业开展网络营销的优势体现在覆盖面广、广告时效性强、广告成本低、效果透明4个方面;其劣势在于营销平台鱼龙混杂、受物流影响较大;其机遇在于国家政策扶持及养殖户需求广泛;饲料企业威胁在于市场竞争激烈、网络营销存在多重风险。因此,针对SWOT分析结果制定了具体的网络营销路径,从而促使饲料企业网络营销能实现精准化、合规性、专业化、安全性,进而促进饲料行业的稳定发展。

网络社交媒体对品牌营销的影响研究

随着互联网的快速发展和社交媒体的普及,品牌营销领域已经发生了根本性的改变。网络社交媒体成为品牌与消费者之间沟通的重要平台,对品牌营销产生了深远影响。该文旨在探讨网络社交媒体对品牌营销的影响及其机制,以帮助企业更好地利用社交媒体进行品牌营销。

漳州休闲食品网络营销方法研究

随着中国互联网产业的蓬勃发展,互联网与社会经济深度融合,休闲食品产业是中国电商平台中的主要品类之一,食品企业通过分析消费者互联网应用习惯转变,不断改变网络营销方法。对比分析福建八闽地区休闲食品企业利用淘宝网经营的情况,发现漳州休闲食品企业还存在一些不足。建议漳州休闲食品企业要通过融入各大电商平台自营体系、通过社群团购等加速本地化、积极打造网红食品、采取全渠道营销和改变营销方式,加速漳州食品企业更好、更优地互联网化。漳州未来休闲食品发展应从绿色、健康食品入手,打造高附加值、国际化、品牌化的产品。

“三递进”式网络直播营销产教融合模式的实践探索——以广东农工商职业技术学院产教融合项目为例

产教融合在政府、行业企业、高校的参与推动下获得快速发展,成为高职院校教学改革的重要内容,然而在具体实践过程中也存在合作沟通机制不畅、行业协会缺乏主体意识、利益平衡机制不完善等方面的问题,影响产教融合的深入发展。文章以我校电子商务专业与企业合作项目实践为基础,总结双方在直播营销人才培养的机制、教师培养以及教材创新等方面经验形成的成果,并剖析未来发展存在的问题为产教融合向纵深延伸提供参考路径。

“互联网+”背景下乳制品网络营销策略优化研究基于4R营销理论

随着生活方式和消费习惯的变化,我国城乡居民对乳制品的消费需求日益增长,网络资源在乳制品营销中的巨大优势也逐渐凸显。结合4R营销理论,分析“互联网+”背景下我国乳制品网络营销的现状及存在问题,提出乳品企业可运用该理论进行网络营销策划:在反应(Reaction)方面,通过市场细分,实施差异化营销策略;在关联(Relevance)方面,强调体验营销,创造与消费者的联系;在关系(Relationship)方面,拓宽营销渠道,稳定与消费者之间的联系;在回报(Reward)方面,创新战略布局,获得回报,并最终形成一套适应自身的企业营销策略。

线上竞合供应链制造商合作策略选择研究

在由制造商、零售商和平台商组成的线上零售供应链中,考虑下游零售商和平台商之间既竞争又合作的竞合关系,研究了渠道初始市场需求不对称对制造商合作策略选择的影响。运用博弈方法从制造商的视角分别构建了不合作、与零售商合作、与平台商合作三种策略模型。在此基础上,首先,以不合作模型为基准,分析了制造商是否有动机与下游成员合作;然后,比较了不同策略下的合作动机大小问题。研究结果表明:制造商与零售商、平台商均有合作的动机。然而,其合作动机大小与佣金费率以及渠道初始市场需求比率有关。当佣金费率较低且初始市场需求比率较大时,制造商更倾向与零售商合作;否则,其与平台商合作动机更大。有趣的是,制造商与零售商(平台商)合作并非总是损害平台商(零售商)的利润。当佣金费率满足一定条件时,若初始市场需求比率较大,则平台商(零售商)可以从制造商与零售商(平台商)的合作中获益。最后,讨论了数量竞争和平台商为领导者两种情形下制造商的合作策略选择。

网络舆情群体观点提取模型构建与实证研究——以生猪期现货网络舆情为例

[目的/意义]本文提出并构建群体观点提取模型,划分网络舆情群体观点的同时提取重点关键词展现群体观点的实质内涵,为舆情引导提供参考。[方法/过程]基于LDA主题模型与TextRank关键词模型构建群体观点提取模型,以生猪+期货为关键词抓取网络舆情数据为实验样本,计算最佳群体观点数量后进行群体观点划分,并提取核心关键词来体现观点的语义内涵。[结果/结论]基于LDA和TextRank的群体观点提取模型,能够较好地根据语义内涵划分群体观点并提取核心关键词,经过提取并排序后的关键词能够明确体现各个群体观点的核心语义内涵,有助于服务金融和舆情监管机构根据期现货市场行情、群体观点语义内涵以及数量峰值出现阶段合理开展舆情监控与引导工作。

双边市场视角下实体医院型互联网诊疗平台服务定价策略研究

目的:探究实体医院型互联网诊疗服务最优定价策略,并为政府制定配套措施、促进互联网诊疗服务发展提供政策建议。方法:基于双边市场理论构建互联网诊疗平台上的医患交互模型,并以北京市为例,采用主体建模方法进行仿真验证。结果:互联网诊疗服务的社会福利随价格呈先上升后下降趋势,适当提升定价将有利于互联网诊疗社会福利的提升;此外,在现有定价水平下,提高医保报销比例,提升医生补贴力度,增加网络外部性均有利于社会福利的提升。建议:为同时兼顾互联网诊疗市场中医、患、平台三方效用,政府应适当上调目前的互联网诊疗服务定价。在新的价格政策出台前,政府应该注重社会层面患者需求的培养,提高医保报销比例;同时平台也应重视线上服务质量,适当增加对线上医生的补贴力度,促进社会福利最大化的实现。